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The Ecological Impact of Spam

krou writes "A new study entitled 'The Carbon Footprint of Spam' (PDF) published by ICF International and commissioned by McAfee claims that spam uses around 33 billion kilowatt hours of energy annually, which is approximately enough to power 2.4 million US homes (or roughly 3.1 million cars) for a year. They calculated that the average CO2 emission for a spam email is around 0.3 grams. Interestingly, the majority of energy usage (around 80%) comes from users viewing and deleting spam, and searching for legitimate emails within spam filters. They also claim that 'An individual company can find that one fifth of the energy budget of its email system is wasted on spam.' One of the report's authors, Richi Jennings, writes on his blog that 'spam filtering actually saves an incredible amount of energy.' He continues, 'Imagine if every inbox were protected by a state-of-the-art spam filter. We could save about 75% of the spam energy used today — 25 TWh per year; that's like taking 2.3 million cars off the road.""

35 of 176 comments (clear)

  1. MacAfee Finds Way to Market Product as Green! by eldavojohn · · Score: 5, Insightful

    Imagine if every inbox were protected by a state-of-the-art spam filter. We could save about 75% of the spam energy used today â" 25 TWh per year; that's like taking 2.3 million cars off the road.

    My God! That is fantastic! If only we had the option to purchase a "state-of-the-art spam filter!" Wait, I know! McAfee, the people who sponsored and paid for this research, have SpamKiller! It's perfect.

    Although I can't access the PDF (download hangs), could you please direct me to the part of the 'research' where you analyze the amount of energy used to perform complex computational functions on tokens from e-mails against a database. And prove that this is less than the energy wasted flipping though e-mails and deleting spam? I mean, the network usage is going to be the same so ... that would have to be some pretty impressive and efficient Bayesian filtering with an amazing database technology to drop below viewing and deleting e-mails.

    And maybe you could factor in the cost and subscription to said state-of-the-art spam filter?

    What? You didn't include that analysis in your research? It sounds like a very crucial part of convincing me to acquire a state-of-the-art spam filter. You missed that part?

    You don't say.

    --
    My work here is dung.
    1. Re:MacAfee Finds Way to Market Product as Green! by Idiomatick · · Score: 3, Interesting

      I think the electricity wasted on your monitor by bringing spam up.. Maybe a few seconds max. That will FAR overshadow any filtering techniques occurring in your processor.

    2. Re:MacAfee Finds Way to Market Product as Green! by somersault · · Score: 2, Insightful

      There must be massive amounts of energy and bandwidth wasted just punting the stuff around the world, nevermind viewing it once it reaches its destination. The earlier spam is caught and filtered the better.. it's such a waste. We get our mail filtered by MessageLabs before it ever hits our own servers, I reckon we probably get our money's worth quite easily via the bandwidth we're saving. It would still be nice just to wipe it out at the source of course.

      --
      which is totally what she said
    3. Re:MacAfee Finds Way to Market Product as Green! by 0racle · · Score: 2, Informative

      Your monitor was most likely going to be running anyway so there is no real power wasted.

      --
      "I use a Mac because I'm just better than you are."
    4. Re:MacAfee Finds Way to Market Product as Green! by Chatterton · · Score: 2, Informative

      Yes, but the footprint will not be anymore associated to spam but to an other activity probably more productive like reading Slashdot :D

    5. Re:MacAfee Finds Way to Market Product as Green! by smallfries · · Score: 4, Funny

      It would still be nice just to wipe it out at the source of course.

      So you advocate... nuking it from orbit?

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
    6. Re:MacAfee Finds Way to Market Product as Green! by Daimanta · · Score: 3, Funny

      "So you advocate... nuking it from orbit?"

      I'm afraid so, it's the only way to be sure.

      --
      Knowledge is power. Knowledge shared is power lost.
    7. Re:MacAfee Finds Way to Market Product as Green! by Talderas · · Score: 2, Insightful

      I will never let you onto B.O.M.B. 001.

      --
      "Lack of speed can be overcome. In the worst case by patience." --Znork
  2. What, a spam filter, like the one sold by McAfee? by phil-trick · · Score: 2, Insightful

    Well, of course it uses energy.

    But you could also argue the fact that nearly as much energy was wasted conducting the survey and then it getting posted to /., then having all those people read it.

    Sounds like an MS study on linux to me...

  3. So spam is bad then? by HipToday · · Score: 3, Funny

    Are you telling me spam has negative effects?

  4. SMTP sucks by cromar · · Score: 4, Insightful

    I don't care what anybody else says, we need a new protocol for messaging. It could combine the best parts of email with the best parts of social networking/IM/SMS and surpass them all. We need a network where there is some way to ascertain the origin of any email/account. We need automatic encryption. We can still keep SMTP around, there's no need to kill it (so we can have anonymous networks), but we need something else now. I know, I know, easier said than done and put your money where your mouth is, but for my part, I am trying to use email less and less, while switching to Facebook/Twitter/SMS to get in touch with people.

    1. Re:SMTP sucks by cromar · · Score: 2, Interesting

      Considering there was a post on /. a bit ago claiming email was 95% spam... I would guess that services that can identify the message senders* would have less of a problem dealing with spam. Email spam is illegal, but as far as I know, Facebook spam and SMS spam are not. That makes a big difference. There have been plenty breakthroughs in messaging, and email is cold behind the times technically, socially and practically.

      *either through public key encryption (anonymous) or by making people register to use the protocol (easy to bring charges against spammers)

    2. Re:SMTP sucks by stevied · · Score: 3, Informative

      At one point Internet Mail 2000 looked like a nice idea. Quick summary: sender basically "publishes" the outgoing email on their server (or their ISPs server), and sends a ping to the recipient saying where it is.

      This has the advantage, for spam tracking, that you have to have a valid IP address for the sender, which can easily be checked against blacklists. ISPs that detect a spam-run in progress can just drop all the spam from their server, and only recipients that have been really quick on the ball about responding to the pings will get the spam. Also, if a spam filter can make a decision based on the contents on the ping, the whole message doesn't have to be retrieved.

      Looked at another way, it's basically just publishing a private blog entry and sending a notification ..

    3. Re:SMTP sucks by dkleinsc · · Score: 2, Informative

      Your post advocates a

      (X) technical ( ) legislative ( ) market-based ( ) vigilante

      approach to fighting spam. Your idea will not work. Here is why it won't work. (One or more of the following may apply to your particular idea, and it may have other flaws which used to vary from state to state before a bad federal law was passed.)

      ( ) Spammers can easily use it to harvest email addresses
      (X) Mailing lists and other legitimate email uses would be affected
      ( ) No one will be able to find the guy or collect the money
      ( ) It is defenseless against brute force attacks
      (X) It will stop spam for two weeks and then we'll be stuck with it
      ( ) Users of email will not put up with it
      ( ) Microsoft will not put up with it
      ( ) The police will not put up with it
      ( ) Requires too much cooperation from spammers
      (X) Requires immediate total cooperation from everybody at once
      ( ) Many email users cannot afford to lose business or alienate potential employers
      ( ) Spammers don't care about invalid addresses in their lists
      ( ) Anyone could anonymously destroy anyone else's career or business

      Specifically, your plan fails to account for

      ( ) Laws expressly prohibiting it
      (X) Lack of centrally controlling authority for email
      ( ) Open relays in foreign countries
      ( ) Ease of searching tiny alphanumeric address space of all email addresses
      (X) Asshats
      ( ) Jurisdictional problems
      ( ) Unpopularity of weird new taxes
      ( ) Public reluctance to accept weird new forms of money
      (X) Huge existing software investment in SMTP
      ( ) Susceptibility of protocols other than SMTP to attack
      ( ) Willingness of users to install OS patches received by email
      ( ) Armies of worm riddled broadband-connected Windows boxes
      ( ) Eternal arms race involved in all filtering approaches
      (X) Extreme profitability of spam
      ( ) Joe jobs and/or identity theft
      ( ) Technically illiterate politicians
      ( ) Extreme stupidity on the part of people who do business with spammers
      ( ) Dishonesty on the part of spammers themselves
      (X) Bandwidth costs that are unaffected by client filtering
      ( ) Outlook

      and the following philosophical objections may also apply:

      (X) Ideas similar to yours are easy to come up with, yet none have ever
      been shown practical
      ( ) Any scheme based on opt-out is unacceptable
      ( ) SMTP headers should not be the subject of legislation
      ( ) Blacklists suck
      ( ) Whitelists suck
      ( ) We should be able to talk about Viagra without being censored
      ( ) Countermeasures should not involve wire fraud or credit card fraud
      ( ) Countermeasures should not involve sabotage of public networks
      ( ) Countermeasures must work if phased in gradually
      ( ) Sending email should be free
      (X) Why should we have to trust you and your servers?
      ( ) Incompatiblity with open source or open source licenses
      (X) Feel-good measures do nothing to solve the problem
      ( ) Temporary/one-time email addresses are cumbersome
      ( ) I don't want the government reading my email
      (X) Killing them that way is not slow and painful enough

      Furthermore, this is what I think about you:

      (X) Sorry dude, but I don't think it would work.
      ( ) This is a stupid idea, and you're a stupid person for suggesting it.
      ( ) Nice try, assh0le! I'm going to find out where you live and burn your
      house down!

      --
      I am officially gone from /. Long live http://www.soylentnews.com/
  5. how many superfreighters is that? by Red+Flayer · · Score: 4, Insightful

    We could save about 75% of the spam energy used today -- 25 TWh per year; that's like taking 2.3 million cars off the road.

    Or far less than one container ship.

    I know, that's for particulate and SO2 emissions, not CO2.

    But still, kind of puts things in perspective, huh? Imagine if we bought fewer consumer goods from 8000 miles away... and how much less energy would be consumed. It could dwarf the savings from spam filtering -- not that this makes spam filtering any less of a good idea.

    On a side note, I'd like to propose a new standard unit for the metrically challenged.

    Superfreighter -- a unit for large amounts of particulate and SO2 pollution. Approximately equal to 50 million cars.

    --
    "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    1. Re:how many superfreighters is that? by Chris+Burke · · Score: 3, Funny

      Superfreighter -- a unit for large amounts of particulate and SO2 pollution. Approximately equal to 50 million cars.

      Whoa, whoa. "Car" isn't a standard unit of measurement. I assume you meant Volkswagon Beetles, but then the conversion factor might not be the same.

      --

      The enemies of Democracy are
    2. Re:how many superfreighters is that? by Red+Flayer · · Score: 2, Informative

      For fuel efficiency you are correct.

      For particulates and SO2 emissions, not so... please see the article from earlier this morning/last night where it's discussed in detail. Freighters and superfreighters have an awfully dirty combustion process that uses awfully dirty fuel.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    3. Re:how many superfreighters is that? by Red+Flayer · · Score: 4, Funny

      I think you're getting a bit confused on the standard units.

      Car is a standard unit for pollution (particularly CO2 emissions).

      VW Beetles are a unit of length, but only when stacked or laid end-to-end.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    4. Re:how many superfreighters is that? by Red+Flayer · · Score: 3, Informative

      Sorry, link was on another site... not slashdot.

      Here's the article in question re: particulate, SO2, and NOx emissions of superfreighters.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  6. This is silly by spitzak · · Score: 4, Insightful

    If we worry about wasted computer cycles, I'm sure unnecessary screen savers are responsible for many orders of magnitude more. Or leaving flash animation ads running while you are not looking at it.

  7. Dear World, by A.+B3ttik · · Score: 2, Interesting

    Please stop responding to SPAM. If no one responds to it, then they won't make any money and they'll stop.

    Sincerely,
    A. Bettik

    1. Re:Dear World, by Samschnooks · · Score: 4, Interesting

      Please stop responding to SPAM. If no one responds to it, then they won't make any money and they'll stop. Sincerely, A. Bettik

      Can you actually respond to them? I once got a spam email and I was in a really pissed off mood and wanted to take it out on someone who deserved it, so I tried to contact the spammer. The email they included didn't work. There wasn't any phone number. I couldn't find any way of contacting them. I can't believe some of those morons actually make any money. Sometimes, I wonder if it's the ISPs that host those assholes that are pushing this shit. Maybe convincing stupid people that they can get rich sending mass electronic marketing or some other made up buzz word that obfuscates the fact that they are selling you a spammer package. Moron spammer buys it, sends out a bunch of emails, and then gives up after a while; only to have another moron take his place? Just guessing.

  8. That's a lotta power by tygerstripes · · Score: 2, Funny

    If my mental arithmetic serves, that would be roughlyyyy... 1.21 Gigawatts!

    --
    Meta will eat itself
  9. Sounds like.. by Jaysyn · · Score: 3, Insightful

    .. someone is taking a popular "problem", tangently tying it to a technological issue & trying to figure out ways to sell feel-good services around them.

    --
    There is a war going on for your mind.
  10. Oh, really? by mea37 · · Score: 4, Insightful

    The majority of the energy is spent reading the spam and searching spam folders for legit mail, right?

    So where is that energy coming from / going? Perhaps you're counting the energy of running my PC while I'm doing those things? But what's your "0 energy" baseline? Are you assuming that 30 secnods of me searching my email = 30 additional seconds before my computer gets to swtich to power-save mode? Because that's not always true -- it often means 30 seconds less of me playing some game before my ride shows up, and the computer goes to sleep at the same time it would've otherwise.

    Maybe its the energy the server spends reading the email from disk that's significant. That might be a vaild concern...

  11. My Research On The Subject by BigBlueOx · · Score: 4, Funny

    I have determined that email spam kills small children! And puppies! And endangered sand panthers!

    The only way we can save our planet from the ecological abuse that is spam is for you to send me money. Lots of money. And then I'll jolly well put a stop to that! And I will too.

  12. I love this new unit by Cormacus · · Score: 2, Funny

    "cars off the road" is an awesome new unit. Now if only we can get the conversion factor to "Libraries of Congress," we can have some serious fun with numbers!

    --
    Mon chien, il n'a pas du nez. Comment scent-il? TrÃs mauvais!
  13. That's it !!!!! by koan · · Score: 2, Insightful

    Everyone is now required to use gmail (best spam filter I've seen)..maybe the G is for green not google.

    --
    "If any question why we died, Tell them because our fathers lied."
  14. The main problem is bot nets by WillAffleckUW · · Score: 2, Interesting

    Most spam is sent from hijacked computers, so they're stealing OUR power to send spam to US.

    --
    -- Tigger warning: This post may contain tiggers! --
  15. Back of the Envelope by wsanders · · Score: 3, Insightful

    Don't let anti-corporate hysteria blind you from looking objectively at this problem. Well, if spam did not exist I would not need a state of the art spam filter. That would be 2U less rack space and about 200W less power I would need to use in my data center. Really, just multiply all the instances of dedicated spam filters, proprietary or otherwise, and it's pretty easy to come up with a number. Plus, I'll bet 5% of Google's resources are dedicated to spam blocking and at least 5% of any ISP's resources are dedicated to transporting it. That's a big number.

    Of course, McAfee would not exist either. Lots of people would be unemployed, and maybe they could find a cure for world hunger or something else useful instead.

    --
    Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
    1. Re:Back of the Envelope by Crudely_Indecent · · Score: 4, Insightful

      We could treat spammers like some middle eastern countries treat thieves.

      CUT OFF THEIR HANDS!

      Without hands, they can't type out spam messages!

      --


      "Lame" - Galaxar
    2. Re:Back of the Envelope by Massacrifice · · Score: 2, Funny

      GOT NO HANDS? DONT USE YOUR NOSE TO SEND SPAM! IMPRESS THEM WITH YOUR TOOL! TYPE N CLICK WITH YOUR DICK AND ENLARGE YOUR AUDIENCE!

      (blabla this little sentence added to get pass the /. CAPS filter even if it ruins my joke, but it seems that one sentence is not enough i wonder how much time got spent writing the regex that checks for too many caps in message)

      --
      -- Home is where you eat your heart out.
  16. Re:The best scam EVAR. by geekoid · · Score: 2, Insightful

    No, it's a good way to help judge ones impact.
    The fact that these assholes abuse it and use it in a nonsense way is a different mater. Don't vent against a useful tool like Carbon Footprint, vent against assholes like McAfree

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  17. Not really... by roc97007 · · Score: 3, Insightful

    >'Imagine if every inbox were protected by a state-of-the-art spam filter. We could save about 75% of the spam energy used today -- 25 TWh per year; that's like taking 2.3 million cars off the road.'

    Um, yeah. No. Stopping spam at the recipient end, after it's already been generated at someone else's compromised machine and gone through all those tubes and things, isn't going to save much in the way of actual energy. I suspect this number is wildly optimistic, IE, made up.

    I mean, I hate spam as much as the next computer user, maybe even more, as sysadmins see more of the larger impact. There is some amount of vicarious satisfaction in focusing the Fury of the Greens at spam. But if you're really sincere about saving energy, and not just indulging in hyperbole, you want to stop it at the sending end.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  18. How about the ecological impact ot attachments? by MacroRodent · · Score: 2, Insightful
    In the office one often sees short texts mailed around as Powerpoint or Word, which together with the corporate logoed template bloats the file size about 10x or sometimes even 100x compared to plain text, or even compared to simple RTF as produced by Wordpad, if you cannot live without font effects.

    I'm pretty sure that globally, such dumb practices make several million cars' worth of extra CO2 emissions...