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The Problem With Estimating Linux Desktop Market Share

jammag writes "It's long been one of those exceptionally hard-to-quantify numbers: exactly what percentage of the desktop PC market is held by Linux? Doubters suggest it hovers around a negligible one percent, while partisans suggest it's in excess of 10 percent. Bruce Byfield explores the various sources of estimates, dismissers' and fan boys' alike, and guesstimates it might realistically be 5-6%. Still, he admits, 'the objectivity of numbers is often just a myth.'"

42 of 409 comments (clear)

  1. Guesstimates? by FredFredrickson · · Score: 3, Insightful

    Estimates are already a form of guessing. The word 'guesstimate' make me want to puke blood.

    --
    Belief? Hope? Preference?The Existential Vortex
    1. Re:Guesstimates? by Akido37 · · Score: 5, Insightful

      Estimates are already a form of guessing. The word 'guesstimate' make me want to puke blood.

      When I was in school, I was taught that an estimate was the same as rounding (As opposed to an "educated guess").

      Now, every time I hear the word estimate, I assume that the number started from some actual data, rather than from someone's rectum.

    2. Re:Guesstimates? by sopssa · · Score: 5, Insightful

      The main problem with linux desktop usage is that all the games are made for Windows (some of them also work on Macs). I for one cant change to use linux as desktop, even if I want to and use it as server, because I like to play the games aswell (no, the freeware games on linux dont count for obvious reasons).

      Problem is that game developers neither want to develop games for linux because it doesnt have enough users, and hence it goes round and round.

      So the question is, how could we get the gaming market to linux aswell?

    3. Re:Guesstimates? by Chrisq · · Score: 5, Insightful

      Exactly. If I see someone I can estimate their height and weight. If all I know is your name, all I can do is guess based on sex, nationality, averages, etc.

    4. Re:Guesstimates? by HermMunster · · Score: 5, Informative

      There are many Linux games. The Unreal tournament series for one, the quake series, Enemy Territory, etc. There are some solid full featured free games but I would have to say that frozen bubble isn't a game for obvious reasons as it is just an incomplete toy demo of some 3d graphics.

      One has to ask why there are no games? Would you as a developer not want to target potentially 30-50 million world-wide users?

      There are a couple of reasons for this.

      1) Commercial developers don't understand the license--GPL and others.

      2) Microsoft created a series of "lock in" technologies. Sort of like what we went through with the OOXML/DOC thing. For nearly a decade the government and large entities public and private required that you submit your electronic files in .doc (or some other office format). This meant that say, when the court system wanted you to submit pleadings you had to submit them in .doc and that meant that you the attorney and everyone in your office had to use a proprietary tool.

      See the lock in? Well, Directx is the same way. Developers create based on Directx even though there's a near feature complete comparative technology in OpenGL. If developers developed for OpenGL then they'd have a basis for cross-platform gaming development. Some do, such as the guys that do the Unreal Tournament series. They know the value of it. Some day we may see that users are using Linux for their day in and day out tasks and switching to windows for gaming. You'll dual boot into windows like you would start up your console just so you can play the game, then you'll go back to Linux to do everything else.

      This puts us in a position of the chicken or the egg. Wait for a market to grow to justify mutliple APIs for gaming development from the standpoint of the gaming industry leaders or develop and hope you can build a gaming following.

      Yes, many of my friends have said that they play games and that's the number one reason. They won't commit to Linux unless they can game on it and it looks as good as it does under Directx.

      I personally loose site of the quality of the graphics and tend to focus on game play after the initial WOW when I first begin a game. It doesn't mean I loose track completely but my focus is on playing and not so much on the beauty of the surroundings.

      I have played some with wine and gaming and though it can work often times it has 2 failings. The first is that the games just don't look the same as they do under windows and aren't good performers. The second is that they can be problematic to get up and running. This isn't to say that all are this way. A popular game called Guild Wars is totally windows, but runs flawlessly under Wine.

      I've taken and connected one of my Linux computers to a 47" TV going from DVI to HDMI. The resolution is 1920x1080 and looks utterly awesome as a desktop. I installed wine and then Guild Wars. After a few settings adjustments it looks just as good under Linux as under Windows and it is an incredibly beautiful on that 47" TV.

      This is a tough battle to win. Only through gaining market share with Linux can we get gaming going. That's tough when dealing with a criminally convicted predatory monopolist such as Microsoft.

      --
      You can lead a man with reason but you can't make him think.
    5. Re:Guesstimates? by Poltras · · Score: 4, Funny

      Now, every time I hear the word estimate, I assume that the number started from some actual data, rather than from someone's rectum.

      Except for estimates of colonoscopy, I guess.

    6. Re:Guesstimates? by Skreems · · Score: 4, Informative

      It's not that people don't want to develop for linux. It's that the GPL is viral. If you use a GPL library for part of your game engine, you have to GPL the whole enchilada. Game content can be closed-source, but with the engine you have to go one way or the other: all open, or all closed.

      Come on now... this was solved decades ago with the LGPL license. Any changes you make to LGPL libraries are included in the viral behavior, but any proprietary binary that links against the LGPL libraries can be whatever license you want. It takes a little effort to understand the solution, maybe, but the solution is there.

      --
      Slashdot needs a "-1, Wrong" moderation option.
      The Urban Hippie
    7. Re:Guesstimates? by Exitar · · Score: 4, Insightful

      Except that gamers are usually more interested in *playing* games that in writing and/or porting them.

    8. Re:Guesstimates? by Ginger+Unicorn · · Score: 4, Informative

      you dont need to understand free licences - there's nothing to stop you releasing proprietary software that runs on linux.

      --
      (1.21 gigawatts) / (88 miles per hour) = 30 757 874 newtons
    9. Re:Guesstimates? by BetterSense · · Score: 5, Funny

      I prefer the term "swag". Scientific Wild Ass Guess.

    10. Re:Guesstimates? by Toby_Tyke · · Score: 4, Insightful

      1) Commercial developers don't understand the license--GPL and others.

      2) Microsoft created a series of "lock in" technologies.


      Whilst I'm sure both of those play a part, they are by no means the main reason. After all, if MS lock-in was such a huge obstacle to porting games across platforms, the 360 would have more system exclusives. There is a far more simple reason why there are so few commercial Linux games. Market share.

      Not market share in the conventional sense though. Let me explain.

      Generic Blockbuster Games inc are planning to release their new game, Mediocre First Person Shooter VII: The Shootening, this summer,and are considering investing in porting it to Linux. Is this worthwhile? Only if the investment will bring in more revenue, by selling more copies. Now on the face of it, sure it would, because Linux has, according to TFA, 2.5 percent of the desktop market. If GBG port MFPS VII, they can all buy it, right? Wrong.

      For a start, only hardcore gamers with expensive rigs can play the latest games, so only a sub-set of the 2.5 percent are potential customers. Now, ask yourself a question. How many hardcore gamers with expensive gaming rigs do you know who only play games with native Linux versions?

      You yourself are playing a game with no Linux version. How would NCsoft have stood to make any more money from you by providing a windows version of Guild Wars?

      30 million Linux users are irrelevant. The potential market for Linux video games is vanishingly small, if you discount the people who would buy the windows version in the absence of a linux port.

      --
      "I realise this is not a very popular opinion but it's the truth, and there for needs to be said" -Bill Hicks
    11. Re:Guesstimates? by mR.bRiGhTsId3 · · Score: 3, Insightful

      I believe there is another phenomenon at work that you didn't mention. In my experience, Linux users will shy away from the latest, most powerful hardware for the simple fact that it is less likely to work properly or be fully supported. Afterall, what point is there in gettign the absolute latest NVidia card with 512MB ram and however many bajillion stream processors they have these days when it isn't going to work particularly well. For years the message I always heard was "Go Intel, it'll mostly work." Intel can't run demanding games though.

    12. Re:Guesstimates? by houstonbofh · · Score: 4, Insightful

      If you are more interested in playing than in linux, then linux is not your OS. Linux (and OSS in general) is to scratch an itch, to do it yourself, and it has not yet enough people to support the next layer of users.

      No, Linux is a tool. For you it is a tool to scratch an itch. The problem is that many developers feel that they way they want to use a tool is the way that everyone should use that tool. This is not just a Linux problem, by the way... But you will notice that the most successful software projects (or products) actively try to find out what itches others.

    13. Re:Guesstimates? by asdir · · Score: 3, Insightful

      Actually, you can also estimate based on sex, nationality and other averages. Imagine making a regression of many people, randomly sampled, with different heigths, sex, nationality and so on. The resulting coefficients would be called "estimates". Based on those, you might try to make a prediction based on the variables you know of a person apart from the name, like sex, nationality, and so on. Since this prediction is based on estimates, it could also be called an estimate.
      What I am trying to say here is, that as long as you have a method which objectifies (yes, according to my professors that's a real word) your results, it is not guessing, but estimating. Pure guessing would be without method and therefore unscientific. However, that does not prevent an estimate from being wrong and a guess from being right.
      Based on this, a guesstimate would be something, which follows a method up to a point, but is thrown together with something guessed, like assumed data (bad!) or a theory based on guesswork (acceptable qua falsifiable).

    14. Re:Guesstimates? by someone1234 · · Score: 4, Insightful

      Linus did it, and i'm eternally grateful for it.

      --
      Patents Drive Free Software as Hurricanes Drive Construction Industry
    15. Re:Guesstimates? by commodore64_love · · Score: 4, Insightful

      I bet the number is only 1/10th as large as Apple's MacOS share.

      Last I heard that's somewhere around 10%, so figure 1% for long term Linux users. The reason I suspect it's so low is because many, many people have TRIED Linux but few have stayed with the habit. Just like marijuana. (ducks a spitball). I had Linux on one of my laptops, but I wiped it with the original XP Restore CD. Counting me as a "Linux user" simply because I tried it last month would be a mistake, but I suspect it's a common one made by many estimators.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    16. Re:Guesstimates? by A.K.A_Magnet · · Score: 5, Insightful

      Unfortunately this will be buried in the mass of posts, but I'll go anyway.

      If a game developer releases his game for Mac and Linux as well, maybe that's 10% market share but it's not the same market share! It's really disappointing to see this fact so often overlooked. Because not all users are the same. Mac and Linux users are DYING to play games. Meaning that a lower market share could still have higher game adoption.

      For instance, take MMOs. There are no decent MMOs running Linux natively. As a former Ultima Online player now reconverted into a Free Software enthusiast, I would love a good MMO to play. But I will not use Windows.

      The market for MMOs is *saturated*. If you publish yet-another-MMO, whether it's for a niche market of players (hardcore MMOs such as DarkFall of Mortal Online which I would love to play) or another WoW theme-park-MMO clone, you still have to convince Windows players to buy your game and pay the monthly fees. The Linux desktop usage may be lower, there is NO competition for MMOs. Meaning all suckers for MMOs like me would play if the game is any good.

      In fact this applies to most games because the market is saturated. It is better summed up by the Lugaru game developers.

      IMO, game developers are only missing opportunities. Once they release for Linux and Mac, desktop usage will raise and more people will favor their games over their Windows-only competitors.

      Last argument is that "Linux users only want free". This is wrong. Windows users are a lot more about cracking and pirating. If Linux users see something of value, they will no doubt buy it to encourage companies to continue. Most Free Software enthusiasts have no problem with proprietary games because it can be considered a piece of art rather than a piece of software. At least art resources (graphics, music) need not be free, even RMS says so :). And we *are* desperate for good native games.

      So (to game developers), stop depending on DirectX! Use abstraction layers between DirectX and OpenGL. UnrealEngine 3 works with both, and considering how advanced it is, I don't want to hear shit about how OpenGL is not as good. It will only get worse if game developers let it die. And release NATIVE support for Ubuntu and Fedora. The community will make sure it works on other distributions.

    17. Re:Guesstimates? by sexconker · · Score: 4, Insightful

      Why the fuck would you link to wikipedia for the definition of a word?

    18. Re:Guesstimates? by Mister+Whirly · · Score: 5, Funny

      Wikipedia is only an estimate of the real definition of the word.

      --
      "But this one goes to 11!"
  2. no way of knowing for sure by FudRucker · · Score: 4, Insightful

    since most all Linux distros can be downloaded anonymously for free from many servers/mirrors around the world there is no way of knowing for sure...

    --
    Politics is Treachery, Religion is Brainwashing
    1. Re:no way of knowing for sure by Dystopian+Rebel · · Score: 4, Interesting

      It would be foolish to count downloads for this purpose. However, Canonical could surely count update requests to repositories, for example.

      --
      Rich And Stupid is not so bad as Working For Rich And Stupid.
    2. Re:no way of knowing for sure by Rary · · Score: 4, Insightful

      Plus that one download could be used to install an unlimited number of computers, so even counting people that complete the download might not be correct.

      Plus there's people like me who download multiple different releases of multiple different distributions just to try them out, or to use them on servers, but still use Windows on the desktop.

      --

      "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  3. Just wait... by Anonymous Coward · · Score: 5, Funny

    Can't wait until Wolfram Alpha goes online. This question will finally be answered once and for all.

  4. I Am Completely Happy With Underestimating Linux by eldavojohn · · Score: 4, Insightful

    While you may claim it prevents the self-fulfilling "tipping point" of everyone switching to it because everyone else is using it, I have no complaints with Microsoft and Apple thinking that they have nothing to worry about from Linux until it's too late. What do big dogs do when small dogs start to threaten their dominance? They try to kill them. I actually prefer the "slowly but surely until it's too late" scenario.

    --
    My work here is dung.
  5. Confusion by 99BottlesOfBeerInMyF · · Score: 3, Interesting

    Sadly the article seems to confuse install share and market share, not just confusing the phrases, but using them concepts interchangeably. For some uses, this does not matter, while for others it matters a great deal. That and the fact that the article ends with a cop out, "We have no way of knowing which is closest to the truth" makes this pretty useless.

  6. Easy solution by MyLongNickName · · Score: 5, Insightful

    Go out on the street. Talk to about 1000 people. Ask them what operating system they have on their home computer.

    My prediction on the results

    Huh?: 45%
    Windows: 25%
    No Computer: 20%
    Mac: 8%
    Linux: 2%

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
    1. Re:Easy solution by Big+Nothing · · Score: 3, Funny

      My prediction would be:

      Huh?: 50%
      Word: 10%
      Internet: 10%
      Windows: 10%
      No computer: 10%
      Mac: 8%
      Linux: 2%

      There probably should be an option with ISPs in there, but I can't be bothered.

      --
      SIG: TAKE OFF EVERY 'CAPTAIN'!!
    2. Re:Easy solution by Jestrzcap · · Score: 5, Funny

      Man did this make me regress. Back when I was doing tech support and I had to ask what ISP people used I tended to get all kinds of wonderful answers.

      Me: "I just need to ask you a few questions to better understand your problem"
      Them: "Ok"
      Me: "What internet service provider are you using?"

      Them1: "Netscape"
      Them2: "Internet Explorer"
      Them3: "Windows?"
      Them4: "I don't have one"
      Everyone else: "AOL"

      Me: "What operating system are you using"

      Them1: "Dell"
      Them2: "Netscape"
      Them3: "AOL"
      Them4: "I don't have one"

      --
      "I have great faith in fools: Self confidence my friends call it." ~Edgar Allan Poe
    3. Re:Easy solution by Americano · · Score: 3, Interesting

      Most likely because a surprisingly large number of people equate their computer with what it does for them - the application is important to them, not the OS.

  7. Hmm, wait, it's 1.02% by hattig · · Score: 5, Informative

    It's just tipped above 1% for consumer systems that are used for internet usage. http://techreport.com/discussions.x/16860

    Munging together servers and clients is a pointless benchmark. Linux could have 30% of the server ecosystem, but that would make a 0.001% indent on client share.

    Regardless, 1.02% is a far cry from 5 or 6 percent, never mind 10%. Who would even say that a Linux machine makes up 1 in 10 machines on the web, haven't they seen all the Windows machines, all the business machines, etc?

  8. what's a desktop? by xzvf · · Score: 4, Interesting

    Seriously, how to you define desktop today? Linux holds a decent share of the POS/retail market. Are point of sale devices desktops? How about thin-clients? Some have a small Linux OS that RDP's to a Windows server. Is that a Linux or Windows desktop? I just finished a project where the thin clients were diskless and hosted totally on servers. Do I count the servers or the thin clients as desktops? At home I'm 80% Linux, 10% Mac and 10% Windows, but from the outside how am I counted.

    1. Re:what's a desktop? by Anonymous Coward · · Score: 4, Funny

      Seriously, how to you define desktop today?

      On a typical day, when you sit down to surf the web, what operating system is your browser application running on top of? That's your desktop OS.

      Linux holds a decent share of the POS/retail market. Are point of sale devices desktops?

      No.

      How about thin-clients? Some have a small Linux OS that RDP's to a Windows server. Is that a Linux or Windows desktop?

      It's not a desktop.

      I just finished a project where the thin clients were diskless and hosted totally on servers. Do I count the servers or the thin clients as desktops?

      Neither.

      At home I'm 80% Linux, 10% Mac and 10% Windows, but from the outside how am I counted.

      As a nerd.

  9. try an argument with a committed partisan by circletimessquare · · Score: 4, Insightful

    say, for or against gun control

    and both sides trot out numbers, facts, that support their assertions

    when the truth of course is that various quantities out of context can be twisted or misunderstood as to meaning

    simply put, when dealing in the hard sciences, numbers rule. but when you get into politics, religion, sociology: numbers mean shit

    but try telling this to a committed partisan when you debate them on various issues. they take your avoidance of numbers and their dubious meaning as some sort of implicit admission of defeat

    when in reality, the issues are one of logic, reason, and principles, not bullshit numbers and their essential uselessness in supporting what you think they support

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  10. Re:I Am Completely Happy With Underestimating Linu by onion2k · · Score: 5, Insightful

    It's the analysts who are (probably) underestimating Linux. You can be absolutely certain that both MSFT and AAPL are very aware of their competition. They'll both have labs full of Linux installs (plus OSX and Windows respectively) where they examine what new things are added, old things removed, what's fixed and what's left broken. These are companies with billion dollar budgets. Spending maybe a million (20 staff plus a big office) to research your competition is obvious.

  11. Re:I Am Completely Happy With Underestimating Linu by rabbit994 · · Score: 4, Interesting

    Actually, on the Desktop side, Ballmer during a investor meeting said biggest competition to Windows on Desktop is pirated Windows. Linux and Apple are blips and while they continue to make headway, it's extremely slow and not that large of a threat.

  12. Some stats and my own estimate... by danhuby · · Score: 5, Informative

    I run a couple of sites that probably cover both extremes in terms of Linux desktop market share. The stats are as follows:

    Site 1: A local community site based in the UK; so the profile here is 'UK home user' (I find similar figures for other UK home focused sites I manage).

    Windows 92%
    Mac 6%
    Linux 1.5%

    Site 2: A site for an open source business application; the profile is therefore 'global IT worker / developer'. The picture is very different.

    Windows 60%
    Mac 30%
    Linux 9%

    The actual figure is between 1.5% and 9% then, depending on the ratio between home/office workers. As I imagine there are more home desktops than work desktops, my leaning would be towards the lower end of the scale.

    3% to 5% seems like a reasonable estimate.

    Dan

  13. Can't we all agree by wjousts · · Score: 5, Funny

    The number is somewhere between 0 and 100%

    This being the internet, I look forward to somebody disagreeing with me.

  14. Ask Google by berpi · · Score: 3, Insightful

    No, really. They know.

  15. Shipped w/ system vs. installed aftermarket by woboyle · · Score: 4, Insightful

    I somehow suspect these numbers (1% Linux market penetration, and such) are for systems that are shipped with the OS pre-installed by the manufacturer. That would seem about right to me. However, many systems cannot be ordered without MS Windows of some sort pre-installed, yet people remove that and install Linux, or dual-boot their systems with Linux. Even my grandson, who got a Windows system last year (my old Dell D600) switched from Windows to Linux after his Windows system disc blew up, and he is LOVING it! So, my best guestimate about actual market penetration of Linux is probably about 5-6%. It seems about right to me. Right now, I only have 2 programs that I must use which are Windows-only, so I mostly run Windows in a VM on a 64-bit Linux host. I have just installed Ubuntu on my laptop and will only run Windows in a VM there as well, as soon as I finish setting it up. Even my bluetooth wireless headset and Skype work fine on the Jaunty Jackalope (Ubuntu 9.04)!

    --
    Sometimes, real fast is almost as good as real-time.
  16. Confusion over the GPL by Proteus · · Score: 4, Insightful

    you dont[sic] need to understand free licences[sic] - there's nothing to stop you releasing proprietary software that runs on linux.

    That's true, but unfortunately beside the point. Many product managers and the like have such confusion over the terms of the GPL that they believe any software they write to run on a GPL'd platform (like Linux) must also have a free license.

    Or, at the very least, they believe that they'll be sued into releasing the source code.

    It doesn't really matter that their perception is a fiction: unless people who already have these managers' attention can make a convincing case ("convincing" in the PHB sense, not the reasonable-person sense), the perception won't change. And there won't be as much commercial software for Linux.

    This results in the wonderfully circuitous circumstance that consumers don't adopt Linux because the games/etc. they want aren't available for it; and those games don't get ported to Linux because there's no market share.

    --
    We may not imagine how our lives could be more frustrating and complex—but Congress can. – Cullen Hightower
  17. 10% WTF? by Brandybuck · · Score: 4, Interesting

    Partisans suggest 10%? WTF? That sounds like someone needs to get out of their parent's basement and start living in reality. Perhaps they know nine other people in the world, and so assume that 10% of everyone uses Linux. But it' simply not true. 10% of the people my company use Linux. But we're a Unix development shop! In my circle of friends, 2% use Linux, and we're all geeks and nerds.

    You simply cannot extrapolate your narrow slice of the world onto the whole.

    But on to the good news: It doesn't matter what the market share for Linux is. All that matters is that you choose to use it. I don't use Linux, I use FreeBSD. It doesn't matter to me that fewer people use it than use Windows, or Mac, or Linux. It's my choice and that's all that matters. I don't have a need to use the same software everyone else is. I don't need to drive a car the same color as my neighbor. I am free to be an individual. So choose your own operating system, your own distro, your own pick of packages. Build it all from source if you want. Use something polished like Ubuntu, or hardcore like Slackware, bleeding edge like Arch. Or think outside the box ad try FreeBSD or OpenSolaris.

    The key is to put yourself in charge, not the market share.

    --
    Don't blame me, I didn't vote for either of them!
  18. Re:Survey Says by Todd+Knarr · · Score: 4, Interesting

    I worked in Web analytics, so I can speak to this somewhat. One problem with Google Analytics is it depends on Javascript and Web bugs to get it's numbers. Linux users are more likely than others to have things like AdBlock Plus, NoScript, Webmonkey et. al. installed and configured. If the scripts don't run and the Web bug isn't fetched, the Web-analytics firm has no idea the browser's hit the page. The result is systemic undercounting. Oddly, it can be compensated for by log parsing, but few firms actually do that.

    To give you an idea of the scale, we can look at cookie-blocking stats. Right now about 17.5% of users block or delete third-party cookies, and about 7.5% block or delete first-party cookies. The nasty part is the "or delete". That's those users who have their browser set to accept cookies but delete them when they close the browser window. That completely hoses Web analytics stats in all kinds of ways.