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Cory Doctorow Says DIY Licensing Will Solve Piracy

An anonymous reader writes "The founding editor of Boing Boing, Cory Doctorow, has written a report about 'do-it-yourself' digital licensing, which he's touting as the panacea for piracy. Doctorow's solution for content creators is two-fold: get a Creative Commons license and append some basic text requiring those who re-use your work to pay you a percentage of their gross income. Doctorow refers to this as the middle ground between simply acquiring a Creative Commons license and hiring expensive lawyers for negotiations. He calls do-it-yourself licensing 'cheap and easy licensing that would turn yesterday's pirates into tomorrow's partners.'"

22 of 189 comments (clear)

  1. Paying pirates by BSAtHome · · Score: 5, Insightful

    So, you want pirates to pay royalties. I always thought that pirates we pirates because they did not want to pay the royalties. What another license makes for a difference is beyond me. If they do not want to pay, they simply will remain pirates.

    1. Re:Paying pirates by erroneus · · Score: 4, Insightful

      When he says pirates, he means people out to make money using material they have no rights to reproduce otherwise. People who download and share things freely are completely without obligation.

      I think most people are in agreement that it wouldn't catch on simply because there aren't enough teeth in it. For people to take things seriously these days, a gentleman's agreement isn't enough. We need blood, gore and violence before anything is taken seriously.

      It's a "good idea" until you realize that it would be of no interest to media publishers who are the REAL people behind all this copyright mess in the first place. The plan here is to skip around these publishers by giving everyone non-exclusive rights to publish copyrighted works. So big publishers won't go for it. Little publishers might give it a go but the distribution won't be there and neither will the marketing muscle of the big establishment. And if big publishers have anything at all to do with it, it would be in trying to block it or stop it in some way.

    2. Re:Paying pirates by smallfries · · Score: 4, Funny

      Yes but that's easy to do when you live in a blimp, blogging away high at the top of the piratsphere.

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
    3. Re:Paying pirates by eugene2k · · Score: 5, Informative

      Actually, from what I've read, Corey doesn't claim that it will solve the piracy problem. He tries to tackle the problem of individuals creating derivative works without hiring lawyers to negotiate a license. For example if some person remixes a song, they either have to negotiate a deal with the record company and pay them royalties (and this involves hiring a lawyer to negotiate), or do it without hiring a lawyer, and thus be called a pirate. The latter is what Corey tries to address.

      --
      Apple has "Mac vs PC", Microsoft has "Laptop Hunters", Linux has recession
    4. Re:Paying pirates by Anonymous Coward · · Score: 4, Interesting

      When he says pirates, he means people out to make money using material they have no rights to reproduce otherwise. People who download and share things freely are completely without obligation.

      Piracy in the media form is a myth. Piracy in taking a ship and killing the people and stealing the cargo is piracy.

      What is at issue here? Content? No. The content is available in many, many forms. From free over the air to renting the property for a period of time.

      The content sucks. Not a value judgement on the quality of the programming, but a technical one. I've got about $3,000 invested in a TV and a blu-ray player, and I feel ripped off. I can't find 1080p content. Most movies I get from netflix use about 1/2 of the height of my 16x9 screen. I had to abandon cable because the quality was so poor. Actually, DVDs or free downloads of rips from DVDs are about the sweet spot for price/quality.

      Until the people can figure out a way of distribution and quality content, I don't think lawsuits are a viable business model.

      Last night, I watched a music DVD and it had pictures of the band's _album covers_. They were actually still worth looking at. That ended in the mid 80s with the advent of the CD. I have boxes and closets full of CDs that I've been giving away to people over the years because its not worth my time to hunt for them (they are all on harddisks now).

      Bah, yet another /. article on this crap. I guess it won't change until it changes.

    5. Re:Paying pirates by jedidiah · · Score: 5, Interesting

      Actually, all he's advocating is the old state of things. The casual swappers
      shouldn't be prosecuted, persecuted and litigated. The side effects of trying
      to squash all the little ants ends up creating more collateral damage than it's
      worth. It's far better to apply the old intent of the laws and the original
      pirate ethos.

      There was always a distinction made between those that just passed stuff
      around and those that tried to profit from it financially.

      The big problem of course, as others have said, is the fact that it is
      big media that has driven the recent changes in the other direction.
      They're the ones that want to make copyright perpetual and turn
      criminalize everyone. They will never go for this.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    6. Re:Paying pirates by Hijacked+Public · · Score: 4, Insightful

      You are on a short list of people who've read and understood the article. That list does not include Slashdot editors nor the AC who wrote the headline nor most of the people commenting here.

      The licensing makes sense for certain uses but I don't see much advantage over the current system apart from the 'self serve' aspect. Licensing a photograph (which is the area I'm familiar with) for non-exclusive use is pretty straight forward and nearly always I or the client has some mutually acceptable boilerplate agreement that covers everything. Exclusive uses are more difficult and usually involve an IP attorney, but I don't see where his self-serve license would grant exclusivity.

      Regardless, the biggest expense comes if you ever have to go to court to enforce a license, and that isn't changing here.

      --
      "Sacrifice for the good of The State" - The State
    7. Re:Paying pirates by Rary · · Score: 4, Insightful

      Besides, the "percentage of the income they make from it" would essentially be a free license for anyone to reproduce the work as much as they want without any restrictions, as long as they don't do it for profit.

      That's exactly the point. CC is intended for content creators who actually want their content to spread around. The problem that Doctorow is addressing is the hesitation that some people have to going with a CC license because they don't want people taking advantage of it to profit off the work without cutting the content creator in on the deal.

      This solution is not intended for the major Hollywood studios. This is intended for the content creators who want to reside in the middle ground between absolute free-for-all and totally restricted licensing — and avoid having to hire a lawyer.

      --

      "You cannot simultaneously prevent and prepare for war." -- Albert Einstein

  2. I like Cory but that isn't going to work by montyzooooma · · Score: 4, Insightful
    AFAIK what he's suggesting is already within the scope of the CC license. But it won't stop P2P/home copying. It won't really stop people selling copies of CDs or films out of their car boots either.

    At best it will just encourage a lot of people to sell other people's media under the guise of legitimacy, while kicking back something to the creators. I can't see the MPAA/RIAA agreeing to that.

    1. Re:I like Cory but that isn't going to work by clang_jangle · · Score: 4, Funny

      We could make this work -- we'll start an association of content owners, whose purpose will be to enforce the license. They'll pay or we'll sue! Yeah, that's the ticket...

      --
      Caveat Utilitor
    2. Re:I like Cory but that isn't going to work by PhilHibbs · · Score: 5, Informative

      He isn't trying to stop car-boot pirates, the only place he mentions pirates is a throwaway line at the end "cheap and easy licensing that would turn yesterday's pirates into tomorrow's partners". He's talking about people who want to use your material but not to just rip you off. Maybe "would turn the people who yesterday had no choice other than to be pirates into tomorrow's partners" would have been clearer, but less snappy.

  3. Re:BRILLIANT IDEA by mftb · · Score: 5, Insightful

    CC is all about free sharing. Personally, I have no objection to people using my music in free projects. I do, however, have an objection to people using it to make money without cutting me in.

  4. CCPlus by tepples · · Score: 4, Informative

    AFAIK what he's suggesting is already within the scope of the CC license.

    It's been floated before, under the name CCPlus. See also Slashdot's coverage of CCPlus.

  5. Why not lower costs? by mangu · · Score: 4, Insightful

    Doctorow is a writer so his problem may be slightly different, but it seems to me that for much of the media industry today the problem is more of too high costs than too low income, no matter what "pirates" do.

    To make a standardized measurement, let's limit ourselves to one well-defined segment: 007. Look at this graph. Investment in James Bond films has gone steadily up without a corresponding return in profits. The first 007 movie, "Dr. No", cost $1 million to make ïn 1962 and got $60 million in the box office, a 60:1 ratio. "Casino Royale" cost $100 million and got $600 million, ten times less.

    One could argue that James Bond jumped the shark, but in adjusted dollars "Dr. No" got about as much income as "Casino Royale", yet cost 1/16th as much adjusted for inflation. People are still paying as much to see James Bond today as they paid in 1962.

    The main problem, IMHO, is not reduced income for intellectual property owners, the problem is reduced creativity. They not only seem unable to create a character to replace 007, they also need to spend sixteen times as much to create the same level of special effects.

    1. Re:Why not lower costs? by 91degrees · · Score: 4, Informative

      Dr No is probably a bad example. They had no idea whether it was going to be a success. Contemporary films To Kill a Mockingbird and Lawrence of Arabia had 2 times and 15 times the budget respectively.

  6. I really hope this takes off by iris-n · · Score: 4, Interesting

    What you are forgetting is that this is aimed to people who do want to paint the license, but can't. There are "pirates" who will just profit from another person's works, and there always will be. The idea is that you shouldn't be forced to be one of them.

    Take my case for example. I ran a small t-shirt store, whose drawings included, but were not limited to, characters of famous and not-so-famous movies, who were definitely copyrighted and/or trademarked. I did make money off them, and never paid the creators a dime. Why? The cost to get a license agreement with just one of the biggies would be enough to put me out of business. And their terms weren't suited to me as well. They wanted a huge upfront payment followed by a small per-unit cost.

    So, as a law-abiding citizen, I just went out of business? Of course not, I just didn't contact them and hoped that they wouldn't contact me.

    The terms that Doctorow proposes would suit my purpose just fine. And I would pay.

    Also, I don't think the big distributors would be against it. The distribution terms he proposes aren't advantageous to a big distributor. It wouldn't be fostering competition. And I doubt that the shop from around the corner can damage them.

    --
    entropy happens
  7. Won't work. by jellomizer · · Score: 4, Insightful

    1. Most Piracy isn't a for profit business. It is just some one who downloads a bunch of pirated stuff, when he actually does buy a product he will post it online for the rest to pirate, combined with a few hackers to break any DRM to make sure what they get wont get others in trouble. But they do it to protect themselves because they don't want to pay for the software. Granted there is some people making money off of software piracy. However most of it is if any money trades hands is to cover cost.

    2. They already don't respect your license. Why would they respect this. It is like telling the wolves in the zoo if they don't eat the rabbits then they will get a good meal later, then place a bunch of rabbits in the wolf cage of hungry wolves. They have already convinced themselves that Software Piracy is good and some how they are heroes for fighting the man.

    3. After the fact enforcement, or in other words, if you don't do this and you are caught then we sue you. It is better to correct issues before it gets to that point. Though I am not a fan of DRM, DRM has probably saved a lot of people from getting sued and loosing a lot of money (on both sides) as DRM for the most part keeps the Honest honest. Sure it is a download patch away to breaking the DRM. However that is probably that one step too far that isn't worth it and they will just buy a copy. And no one bashing at the door and suing a guy for piracy of software that is stilled crippled.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  8. Okay, but the maths causes problems by 91degrees · · Score: 4, Insightful

    If I wanted to produce something that used two pieces of music, charged at 10% of gross each, 10 different images charged at 5% of gross each, and some animation charged at 40% of gross, I need to pay 110% of my gross to the make this.

  9. Re:BRILLIANT IDEA by twisteddk · · Score: 5, Insightful

    I have to agree. Current copyright laws dont work, because they do not allow "fair use". In fact licensing and patenting is getting to a point where the social benefits are not weighed in and thus otherwise profitable and usefull tools are distributed illegally.

    However, the proposal will work fine for components, patents and such. But would be disasterous for coplete products, and would require a fair-use or even free-use model to follow it.

    As someone else already pointed out, there are a ton of piriates out there who pirate to make money, and another ton who just "make a copy for the car", or even those who "make a copy for their friends". In either case the complete replication of a work is so simple that the recipient has no intrest in purchasing the original work, because the copy is "perfect", in that it's digital.
    Some countries are already starting to deal with this issue by giving out licenses for "unlimited use" of example music, while you pay a monthly fee, this fee makes you able to download pretty much any piece of music and use for any non-commercial use you want. Same thing goes for videos and books. For years you have been able to get them at the local library as often as you wanted, basically for free.

    With these great distribution models, then where's the incentive to pirate ? In the exact business model that the distribution companies are employing. Libraries and ISPs have limits in their spending policies because of wear and tear on their products, aswell as the strain on their profits due to aquisitions. But once the product becomes digital, it's just a matter of time before a purchase will last lifetimes, given that they again are subject to a decent pricing.

    You dont have to be a genious to know that the laws of supply and demand show that the higher the price, the lower the demand and vice versa. So in our day and age, you can actually distribute your products at a price close to free, if the user himself will create the physical object (CD, book, whatever) on his home printer. So with the significantly lower price on distribution, a lower prices can be charge for the product, and more people will "buy".
    The business model suggested simply states that IF the user decides to make a little dough by turning the download into for instance a karaoke thing and selling it to his friends, then he should fork over a part of his profits. I can't think of ANY artist who would normally provide his work free of charge who would object to this business model.

    Ofcourse that doesn't stop people from pirating against THIS model, or even the business from claiming they wont make money this way, but how's that different from today ?
    It's different in one major aspect: People who contribute, and people who are not profiting from other peoples work are no longer criminalized. A 6-year old who just wants to hear the latest justin timberlake song, or the co-worker who hands his collegaue a DVD and says: "hey I recorded this from the late night show, you REALLY have to see it" will no longer get treated like the taiwaneese pirate who bootlegs 60 million DVDs a month and sells them on ebay. So IF the taiwaneese pirate is willing to fork over $5 pr DVD he sells, then presumably the licensee dont give a crap if it's buena vista home entertainment or hai-fats local DVD store that made the physical copy as long as they get their end of the business.

    Even though the idea is not new, it is IMO a great way to legalize (and in a smaller way also to profit from) the "casual pirate", while offering the organized crime a way to become respectable, and at the same time holding the door open for the possibility of legal action.

    --
    --- To err is human... Am I more human than most ?
  10. Different uses require different payscales by Andy_R · · Score: 4, Insightful

    Here's a big problem with this idea... Let's imagine you're a photographer who uses this new system, and asks for 8% of gross. I'm a printer, and I want to use your work. I have to give you 8% of gross for a birthday card made from your work, 96% of gross for a 12 month calendar using your work and 11 of your friends work, and illustrating an encyclopedia would cost me many times more than gross!

    --
    A pizza of radius z and thickness a has a volume of pi z z a
  11. Re:BRILLIANT IDEA by Anonymous Coward · · Score: 4, Insightful

    CC is all about free sharing. Personally, I have no objection to people using my music in free projects. I do, however, have an objection to people using it to make money without cutting me in.

    It's not that simple. People might profit a lot without technically making money. If you make something (let's say an image good enough to be a work of art) and CC it and someone else uploads it in their ad-supported website... They don't technically earn anything from your image (at least nothing from which it would be easy to calculate royalties. And saying "pay 27% from whole site's ad revenue" would be stupid and just as unfair if someone just uploads the image once) but it helps them make money.

    Or perhaps if he uses it as art (background, load screen, etc.) in a game he lets people download for free (isn't necessarily open source or anything like that). He doesn't directly earn money from the image but it might be part of something that helps him get higher wage jobs, investor funds, etc. and earn more with those. And what if the website from which people download the game has ads?

    Those aren't all the possible cases and I am not saying that people even should be able to earn money in all those. I ask you not to nit pick about some single examples. Rather... What I am trying to say is that it is VERY difficult to divide stuff to "He profits so he should pay me 27%" and "He doesn't profit so he should pay me nothing".

  12. Re:BRILLIANT IDEA by marco.antonio.costa · · Score: 4, Insightful

    I have to agree. Current copyright laws dont work, because they do not allow "fair use". In fact licensing and patenting is getting to a point where the social benefits are not weighed in and thus otherwise profitable and usefull tools are distributed illegally.

    Current copyright laws don't work, because due to technology, ideas can now be reproduced to infinity.

    The scarcity 'factor' that enabled publishers and recording companies to profit has now been removed. Those who cannot adapt to this new reality must go under so that the innovators may thrive.

    If a bread multiplying machine was invented would you outlaw it with the best interest of bakers in mind? No. You ( we ) would want free bread.

    --
    Send your spendthrift head of state this