Microsoft Rebrands Live Search As "Bing"

JacobSteelsmith writes "Microsoft is attempting to re-brand its Live Search, also known as Kumo. Bing, as it's known, is another attempt by Microsoft to lure consumers away from Internet search leaders such as Google. Microsoft has posted a quarterly loss in its online advertising business, compared to Google's sales, $4.7 billion in the first quarter. According to the Live Search blog, Bing goes 'beyond the traditional search engines to help you make faster, more informed decisions' by combining a 'great search engine' with organized results. It also adds unique tools to help the user make important decisions. It is being touted as a 'decision engine.'"

Comments

Re:Give up

[Jah-Wren Ryel]

Since I'm out of mod points, I'm plagiarizing the above AC post.
Mod him up if you agree:

This same attitude showed up in the Zune HD story. I find it an idiotic viewpoint. Because one company has done something really well, nobody else should try? Do you seriously want people to stop trying to compete and trying to one-up other companies, just because the existing product or service seems to be all you could ever want?

You want things to stagnate?

Granted, we know MS will fail. But suggesting that they shouldn't try seems positively idiotic.