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SLI On Life Support For the AMD Platform

JoshMST writes "For years AMD and Nvidia were like peas and carrots, and their SNAP partnership proved to be quite successful for both companies. Things changed dramatically when AMD bought up ATI, and now it seems like Nvidia is pulling the plug on SLI support for the AMD platform. While the chipset division at AMD may be a bitter rival to Nvidia, the CPU guys there have had a long and prosperous relationship with the Green Machine. While declining chipset margins on the AMD side was attributed to AMD's lackluster processor offerings for the past several years, the Phenom II chips have reawakened interest in the platform and they have found a place in enthusiasts' hearts again. Unfortunately for Nvidia, they are seemingly missing out on a significant revenue stream by not offering new chipsets to go with these processors. They have also curtailed SLI adoption on the AMD platform as well, which couldn't be happening at a worse time."

16 of 186 comments (clear)

  1. I don't know but... by carp3_noct3m · · Score: 5, Insightful

    This is pure conjecture, but to me it seemed as if when AMD and ATI became one team and Nvidia and Intel became the other, that it would make sense for each one to offer incentives (read: threats) so that their partner would not bend over for the competition. So its not like its completely up to Nvidia to start improving their standing with AMD because of pressure from Intel. If that made any sense, then I'll drink a couple more beers before posting next time. Out

    --
    "It's ok, I'm completely secure as long as my iron is off"
  2. Talk about stupid by Hansele · · Score: 4, Interesting

    Why on earth if you're NVIDIA do you make it harder to find mainboards to leverage your tech? I'd have expected this move by AMD first, you'd think NVIDIA would be wanting to have their tech available everyplace possible.

  3. Well... by Evelas · · Score: 5, Insightful

    Looks like no more NVIDIA for me, time to research what ATI has available. I like my AMD chips.

    1. Re:Well... by SplashMyBandit · · Score: 5, Informative

      ATI is right up there in performance when compared to it's rival Nvidia GPU's. The problem is, Intel's Core i7 blows anything AMD has out of the water. Even the aging Intel quad-cores rival with AMD's brand new Phenom 2's.

      True, but only if system cost is not factored into the equation.

      • At the same price-point the AMDs are actually better performers (which is why many are interested in them again). That is, the AMDs have better performance-per-dollar (or whatever your local currency is, clams anyone?).
      • The high end i7s give impressive benchmarks but they are in the same price range as Xeon or Opteron.
      • Same with the Nvidia cards, great benchmarks but for twice the price they might give as little as a 10% performance increase on the ATI 'equivalent'. If you are counting your pennies (or whatever your local currency sub-unit is, shiny beads anyone?) then the AMD and ATI actually give you better performance, which I found surprising when I started looking at the benchmarks and costs of getting a new system.

      Mandatory car analogy: Yes, the $500k ferrari might win against my $100K porsche, but how many people are gonna pay the extra megabucks for them (or whatever your local currency is, electrum pieces?).

    2. Re:Well... by hedwards · · Score: 4, Insightful

      That's more or less why I always buy AMD. The performance, except perhaps early on with FPU, has always been good and at a price I could afford. Well, that and my annoyance at the monopolistic behaviors of Intel.

      Additionally, I really like what I've seen from AMD recently, sure it probably isn't as good at the top end of the offerings, but my current set up cost me somewhat less than $500 and is able to handle things like virtual box quite well.

    3. Re:Well... by bitrex · · Score: 4, Insightful

      I have a 2 year old AMD machine with an AM2 motherboard, which supports AM2+ processors in the latest BIOS. I was considering replacing the aging box with an Intel machine, or building a new AMD machine, I wasn't quite sure what to do.

      Then I found I could buy an AM2+ Phenom 2 triple-core and a Radeon HD4850 for just shy of $200. That pretty much ended the internal debate.

  4. Always... by maz2331 · · Score: 4, Funny

    It is very important to always drink more beers before posting here. Otherwise, there is no chance of a +5 Insightful mod.

  5. What's the news? by FutureDomain · · Score: 4, Insightful

    NVIDIA tries to jinx AMD, but ends up jinxing themselves. This has been tried throughout the ages and often ends up at the same result. />
    Move on, nothing to see here.

    --
    Hydraulic pizza oven!! Guided missile! Herring sandwich! Styrofoam! Jayne Mansfield! Aluminum siding! Borax!
  6. Who cares? by Winckle · · Score: 5, Insightful

    Dual GPU solutions are so pointless, a waste of money for little performance gain, that doesn't even work in some games.

  7. Who CARES about SLI? by PrescriptionWarning · · Score: 5, Interesting

    The fact is that a very marginally small portion of people actually use more than one video card. And why should anyone really, when modern day consoles cost about the same amount as one would spend on a moderately high end processor + video card, why the hell would most people want to spend an extra 300 bucks or so to have an extra video card at only 25% or less extra benefit in framerate? Only the hardcore ones with the extra wallet is who. As for me, I'm more than happy with my $1000 system with ONE video card, and I know its going to last me at least and extra year or two anyway.

    Anyway all I'm saying is AMD has the ability to tie in their own processor + GPU combo, plus let the consumer buy a separate GPU, thus getting their own "SLI". If they play their card right, they can just give the finger to NVIDIA and provide some real competition that this market really needs to prevent us all from paying $200-300 for a decent GPU these days.

  8. Re:amd by laughingcoyote · · Score: 4, Insightful

    Good lord. The end of AMD started about 3 years ago. Where have you been? This has got to be at least the middle of the end.

    I heard that about three years ago, and I've been right here, using an AMD Athlon XP that worked well for many years after it was built, and still serves nicely as a server, while using my aging Athlon T-Bird as a fileserver, again with no issues other than one power supply replacement a couple years ago. I'm posting this on the AMD Phenom-based system I built about a month ago, and I couldn't be happier with it. Especially since the price I paid vs. the performance I got is absolutely amazing. I've built many AMD systems for others, and not had a single complaint about it yet. I will of course build you an Intel-based system if that's what you want, but it's going to cost you more, because the parts cost me more.

    I've always personally used AMD systems, and have never found them lacking. Your mileage may vary, of course, but if nothing else it's a good thing there are two competitive forces in this market. It forces them both to innovate at a much faster rate than either one would if they were the only game in town.

    Of course, I've always been happy with Nvidia as well, but if they decide not to support what I use, I'll just have to head across the street and check out their competitor who does. That tends to happen when you choose to engage in turf wars rather than providing your customers what they want.

    --
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  9. Re:Oh silly hardware companies..NVIDIA HAS PROBS by Nom+du+Keyboard · · Score: 4, Insightful

    Crab all you want about NVIDIA but they got the goods and the business strategy that put them on top.

    Until, that is, millions of their mobile GPU chips keel over from heat death due to improper package bump and underfill construction.

    And their single GPU chips are so big that they're impossible to manufacture cost effectively.

    And that they need expensive PCB's because 512-bit wide memory is necessary when DDR3 has go up against ATI's more advanced DDR5 boards with half the required memory bus width for near equivalent memory performance.

    And when two small, cheap, easy to manufacture chips beat out the biggest chip every time.

    And when you're trying to get DirectX 11 running for the first time while making a radical architecture shift all while going to a new chip making process against a rival who is already shipping 40nm chips and has essentially had DX11 running in their past three generations of chips.

    Yeah, I'm not sure Nvidia has nearly all the goods right at this moment.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  10. People are saying that Nvidia is not honest. by Futurepower(R) · · Score: 4, Insightful

    Here's a Forbes Magazine interview with the CEO of Nvidia: Nvidia's Plan For Beating Moore's Law: Chief Jen-Hsun Huang on how GPUs could get ahead of CPUs. But read the comments. Readers are not impressed.

    There is a general impression now, apparently correct, that Nvidia is not honest and cannot be trusted. HP bought Nvidia graphics chips, and when they were found defective, neither company was completely honest about fixing the defects, articles say.

    An Inquirer article, Nvidia cuts out reviewers for the GTS250, says "IT IS ALWAYS funny when an unethical company turns on its own supporters as Nvidia did with the latest 'all new' GT250 cards. This time however, their PR stunts cross the line from unethical to purposely false, and hilarity ensues."

    Another quote from the Inquirer story: "This time however, they crossed the line from plausible deniability to flat out deception. In the middle of last week we heard what Nvidia was up to this time around, but just couldn't believe they would be THAT sleazy."

    Now that Intel is integrating faster GPUs into its chipsets, there is a perception that eventually there will be little room for Nvidia.

  11. Unimportant. by Jartan · · Score: 5, Informative

    Really the article makes it sound like Nvidia is abandoning AMD chipsets but it's just SLI support. When they started making this decision it looked like AMD was totally dead in the enthusiast market. Even die-hards were switching to Intel chips. It seemed for a while there that the market for dual graphics cards on AMD was nearly dead. Now that AMD has a good chip again Nvidia will probably be scrambling to get a new chipset out for enthusiasts.

  12. isn't sli just bs tech designed to sell more cards by jollyreaper · · Score: 4, Insightful

    As I understand it, you don't really double your performance by putting two cards in. How many people seriously drop the coin to do this? Everything I've read says you'll get better bang for the buck by buying one good card, saving the money you would have spent on the second and then buying an equivalent card in three year's time that will kick the arse of the first card.

    --
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    Sell the spice to CHOAM
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  13. Re:Oh silly hardware companies..NVIDIA HAS PROBS by Falcon4 · · Score: 4, Insightful

    Impressively, ATI's drivers still suck. You'd think they'd've learned by now. I don't game. I just want a damn graphics controller - a slow and steady, efficient and cool graphics controller - that has drivers that work properly. Easy to get with nVidia. Not so easy to get with ATI. And if you happen to get stuck with a laptop with an ATI graphics chip? Well, all I can say is GOOD LUCK. Bad enough that if you don't have .NET Framework installed when you install the driver, you end up with 5 more hours of diagnosing and repairing a broken installation of ATI CCC that it was ignorant enough to install anyway. Add in the fact that ATI doesn't even support anything older than ~1 year old (they don't support my laptop with a Radeon X1200 even though it's still under MFG warranty). Now that's a company I want to buy products from. I hope ATI goes bankrupt from their ignorance.