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Facebook Lets Advertisers Use Pictures Without Permission

Krokz sends in an LA Times piece that begins "A warning is bouncing through cyberspace today, landing on the Facebook statuses of many of the social networking site's users. The message: 'Facebook has agreed to let third party advertisers use your posted pictures without your permission.' It continues with a prescription of how you can protect your photos." The attention-grabbing incident in this furor involved a married woman, whose photo appeared in an ad for a dating service that was presented to her husband to view. Fortunately, both husband and wife had a sense of humor about it.

30 of 260 comments (clear)

  1. Big deal by sakdoctor · · Score: 4, Funny

    Apart from goatse, I don't have any pictures on facebook.

    1. Re:Big deal by Kifoth · · Score: 5, Funny

      Change your profile pic to a text image reading 'DON'T BUY THIS PRODUCT!' Then set your privacy settings to be as accommodating to advertisers as possible :)

    2. Re:Big deal by NeuroKoan · · Score: 5, Insightful

      Before you start googling around, remember that once you see it, you can't unsee it.

      --

      "However," replied the universe, "The fact has not created in me A sense of obligation."
    3. Re:Big deal by dgbrownnt · · Score: 4, Funny

      I had a image on my site hotlinked without permission by a political website. I 302'd the image to a t-shirt of the opposite political views (but only if they viewed from that site). Fun ensued :)

  2. Unfounded rumor - Read the official facebook blog. by jdigital · · Score: 5, Informative
    (From http://blog.facebook.com/blog.php?post=110636457130)

    In the past couple of days, a rumor has begun spreading that claims we have changed our policies for third-party advertisers and the use of your photos. These rumors are false, and we have made no such change in our advertising policies. If you see a Wall post or receive a message with the following language or something similar, it is this false rumor:

    FACEBOOK has agreed to let third party advertisers use your posted pictures WITHOUT your permission.

    The advertisements that started these rumors were not from Facebook but placed within applications by third parties. Those ads violated our policies by misusing profile photos, and we already required the removal of those deceptive ads from third-party applications before this rumor began spreading. We are as concerned as many of you are about any potential threat to your experience on Facebook and the protection of your privacy. That's why we prohibit ads on Facebook Platform that cause a bad user experience, are misleading, or otherwise violate our policies. Along with removing ads, we've recently prohibited two entire advertising networks from providing services to applications on Facebook Platform because they were not compliant with our policies and failed to correct their practices.

    --
    :wq ~ ~ ~ ~ ~
  3. facebook generation by timmarhy · · Score: 4, Insightful
    mark my words, the current generation who post anything and everything on myspace and facebook will end up regretting it. I have to wonder what will happen when facebook goes into decline and cash dries up, and they start selling pictures to porn sites. what if you go for a job and they recognise you from a site you have nothing to do with called bustedpartysluts.com?

    unless facebook has you sign a proper model release form, i can't see how this kind of use is going to hold up.

    --
    If you mod me down, I will become more powerful than you can imagine....
    1. Re:facebook generation by girlintraining · · Score: 4, Interesting

      I'm getting real tired of this attitude. My generation isn't stupid. They know what they're doing -- they're creating a transparent society where we can all be a bit more polite to one another because everyone has dirt on everyone else, and because we want to put ourselves out there and make friends, rather than dying alone in some castle with all our toys like the boomers are right now, because they wanted their precious privacy. We actually want a gender and color-blind society, built on freedom and transparency -- and we're doing just that. Oh, the humanity! The only thing this generation regrets is that management is generally 40+ and thinks that because someone doesn't have their personal information out there, they're somehow better qualified. Which is about the only thing I hear people worrying about with their online profiles -- not whether their friends, or even their own mother, or pastor, or old high school teacher, finds out about those drunken photos. But the boomers, and their outdated notions of privacy and freedom, will die before us. This is why I'm glad people don't live forever... new ideas would never have a chance if we did.

      --
      #fuckbeta #iamslashdot #dicemustdie
  4. They had permission; headline wrong. by a+whoabot · · Score: 5, Informative

    Read the terms of service.

    When you sign up you agree to the terms of service, which clearly says you grant Facebook an unlimited, worldwide licence to use anything you post on Facebook. Unfortunately, no reads it!

    1. Re:They had permission; headline wrong. by Vetala · · Score: 4, Informative

      Well, actually, they do say a "[...] transferable, sub-licensable [...] license", so yes, they are asking to extend it to other people (otherwise applications couldn't use it if they were (for example) posting your profile photo in a competitive ladder, or perhaps Facebook uses a 3rd party caching server).

      HOWEVER, they do also say that it is "subject to your privacy and application settings" which puts a fair limit on what they are allowed to do with it - basically it says who they or anyone to whom they sub-license can only use it in ways that your privacy settings allow (which along with all their other terms basically says that you don't need to worry about advertisers using - or even having - your information unless the advertiser isn't following the rules).

  5. Re:Unfounded rumor - Read the official facebook bl by ghostis · · Score: 5, Informative

    Mod up please. /. really should check snopes/company blogs before posting summaries like this... :-/

    --


    Computer Science is all about trying to find the right wrench to bang in the right screw. -T.Cumbo?
  6. Re:Holy Cow! by religious+freak · · Score: 4, Funny

    Ok, you heard it here first - Anonymous Coward for thinks Stayfree Maxi Pads are the best [insert pic]

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    If you can read this... 01110101 01110010 00100000 01100001 00100000 01100111 01100101 01100101 01101011
  7. Re:Unfounded rumor - more background by 1sockchuck · · Score: 5, Informative

    The ad network misbehavior that fueled this rumor was covered by VentureBeat in early June, when these networks were banned by Facebook.

  8. Re:Holy Cow! by Anonymous Coward · · Score: 5, Funny

    Hey, that's Anonymous Cowardon to you pal!!

  9. Re:Unfounded rumor - Read the official facebook bl by Seumas · · Score: 4, Insightful

    What Mark Zuckerberg really means is:

    We have banned the third party applications responsible for exploiting the privacy of our userbase, because we reserve the right to exploit their privacy OURSELVES".

    After all, there IS an option for this in the user settings, so its eems pretty clear that they either already do something similar or intend to in the future. The response from facebook is nothing more than Apple kicking an application out of their iphone app store, because they want to introduce their own version of it and make the money for themselves.

  10. Even the linked article claims they were mistaken by Vetala · · Score: 5, Informative

    Okay, first off, the article has a follow-up posted at the top of it saying they made a mistake and were corrected. But for the interest of people who would rather read comments than articles, here's what I've been telling everyone on Facebook who keeps passing around this foolishness:

    First off, the claim that Facebook is allowing 3rd party advertisers to use people's photos isn't quite the case. In fact, Facebook Terms of Service (http://www.facebook.com/terms.php) state (section 10.2) "We do not give your content to advertisers."

    Yes, Facebook may pair up your name and profile photo with an ad that gets sent to your friends, and yes, that can be blocked with the option mentioned in the message going around (Settings->Privacy->"News Feed and Wall"->"Facebook Ads" and select "No One" - or this link might work to get you there faster, since I'm feeling useful http://www.facebook.com/privacy/?view=feeds&tab=ads )

    This is not, however, 3rd party advertisers using your photo. Section 15 of the advertising guidelines for Facebook (http://www.facebook.com/ad_guidelines.php) state that an ad won't even be accepted if the advertiser is using photos for which they don't own copyright.

    Now for the useful: A Facebook application that has not been authorized by you or a friend cannot access any information about you other than what's in your public search listing. This means, though, that if you have a public search listing displaying your photo, an unscrupulous advertiser could get your profile photo.

    Any application you have authorized will be able to access information it requires to work. Definition of "requires to work" may vary. If you play a lot of 3rd party Facebook games, or do a lot of those quizzes going around, remember to check the Privacy Policies and Terms of Use for the application if your worried (or if you're really worried, don't do them).

    Any application your friends have authorized may be able to access any information about you (on behalf of your friend) that your friend can access. To limit what the applications can see, go to Settings->Privacy->Applications and go to the Settings tab (or have another link http://www.facebook.com/privacy/?view=platform&tab=other ).

    http://www.allfacebook.com/2009/07/downloadsquad-and-facebook-users-get-confused-about-facebooks-advertising-policy/ pointed out what more likely happened and downloadsquad corrected their position.

    And apparently, as jdigital noted already, even the official facebook blog says that's what happened. So yeah, if you've posted stuff online, somebody may take it and abuse it.. but no, it wasn't Facebook's doing in this case. RTF....Retraction?

  11. Re:In other news by Seumas · · Score: 4, Interesting

    I'm sorry, but that's stupid. That's like saying that you deserve to have your information exploited and released in any way whatsoever for ANY website you use. Or, for that matter, for any ISP you use (since ISP terms of service often include the right for the ISP to use any content you transmit over their connections).

    Facebook is no worse than many other services and much better than some. Like other sites, they COULD full out abuse their users, but even if they don't have a "do no evil" mission statement, they do want to keep good-will of their user base or else everyone will move on to the next thing just like everyone moved on from MySpace.

    That said, Facebook has massive sketchy potential, but not anything particularly more than other sites like LinkedIn or Picassa, or Flickr or Slashdot (which for all we know could just decide one day to un-anonymize your every message you ever posted while logged in).

    Now, using facebook applications? THAT I would definitely agree with you on. The first thing you should do on Facebook is shut off all applications and hooks to applications.

  12. Re:Unfounded rumor - Read the official facebook bl by jdigital · · Score: 4, Informative

    If you read the entire blog post you'll see that they describe that option fully. When enabled, it lets your friends see whether you have joined a Fan or Group page. Completely tame and clearly explained.

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    :wq ~ ~ ~ ~ ~
  13. then what do they actually use? by Trepidity · · Score: 5, Interesting

    They do actually have a Privacy option, opted in by default, entitled "Appearance in Facebook Ads". I could forgive users for believing that this option, if set on, allowed them to, well, appear in Facebook Ads. The explanatory text isn't particularly clear, either:

    Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below.

    It sounds like they're using something from your profile in Facebook ads shown to your friends, and it certainly doesn't explicitly rule out using your photos when they have you "appear[] in your friends' Facebook Ads".

  14. Re:Unfounded rumor - Read the official facebook bl by Trepidity · · Score: 4, Interesting

    Why don't they say that, then? By wording it as blanket permission for "Appearance in Facebook Ads", it certainly carries an implication that you're giving them permission (opted in by default) to use your likeness in Facebook ads.

  15. Re:Unfounded rumor - Read the official facebook bl by JustinOpinion · · Score: 5, Insightful

    Okay. This is "better" in the sense that it is not Facebook itself exploiting user pictures. But it's still bothersome on some level. In particular it's bothersome that Facebook's default privacy rules make this possible. It seems that enabling an application gives that application near-limitless access to a person's account. It's all well and good that Facebook's policies forbid this, and that they've retroactively done something about it. But why was the access there in the first place?

    I do think users need to take some responsibility. They should be more careful about the text and photos they upload to some company's servers, and the applications they enable. But still it seems that Facebook is way too permissive with privacy and security settings, and that they are continually pushing the boundaries of what's acceptable with respect to advertising. For instance, why is it that when you go: SETTINGS > PRIVACY SETTINGS > NEWS FEEDS AND WALL, the "Appearance in Facebook Ads" is by default enabled. You need to manually turn it off. Yes it's up to users to manage their privacy settings, but having users continually being opted-in to these kinds of things (without any particular announcement, that I'm aware of) smacks of "let's see what we can get away with--and apologize only if we have to...".

  16. Re:Holy Cow! by Anonymous+CowHardon · · Score: 5, Funny

    Careful there, you're almost treading on my new handle!

  17. Re:Sense of humor? by flowsnake · · Score: 4, Insightful

    What if someone else posts a picture in which you are present? Odds are that you have been to a family or social gathering at which someone has a camera, and has later uploaded the photographs. Avoid Facebook all you like, but if friends and family use it you are likely to end up on there whether you like it or not.

  18. Re:Sense of humor? by couchslug · · Score: 4, Funny

    "Frankly, after all the very public warnings about facebook I have no sympathy for anyone foolish enough to use their service."

    That's why I post my personal pics to 4chan where they will be respected!

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  19. Re:Jimmy Buffett (actually, Rupert Holmes) by palindrome · · Score: 5, Funny

    If you're now bored of Slashdot
    Because your posts are always wrong
    Why not spend your time on there
    posting lyrics of old songs.
    So while you should be sleeping,
    or reading papers in bed
    you confuse people normal people
    who aren't completely brain dead.

    "If you like Pina Coladas
    And getting caught in the rain
    then you're pretty simple
    and you've got half a brain
    If you like making love at midnight,
    In the dunes of the cape.
    Then you're just too specific
    And I'd question if you're sane."

    I think the depth of those tossed off lyrics touch all of our hearts. Remember when you have no opinions of your own then lyrics are just as good.

  20. Re:Sense of humor? by Lumpy · · Score: 4, Informative

    Actually no. If you find one of your photos used in an ad, contact that company asking for $30,000.00 for use of the photo.

    If they dont, Pull a DMCA takedown on their ass via their ISP.

    Honesty, people need to use the same scumbag tactics these companies use.

    --
    Do not look at laser with remaining good eye.
  21. Re:Sense of humor? by rtb61 · · Score: 5, Insightful

    The biggest reason that facebook et al need to be pursued on this, is not just the theft of image but, far more importantly the theft of your honesty and integrity. By using your image, they are implying that you approve of and recommend the product that your image is attached to. It is very much a theft of who you are. So not a copyright infringement but a fraudulent misrepresentation, it really is one of the worst 'marketing' abuses I have ever come across.

    That facebook would stoop this low is a real warning to users or more accurately as it turns out, the used of facebook, time to shift locations, things are bound to get worse as try push to monetise - 'you'.

    --
    Chaos - everything, everywhere, everywhen
  22. Honey? by PPH · · Score: 4, Insightful

    "What is your photo doing on an on-line dating site?"

    "Honey. What ate you doing looking through on-line dating sites?"

    --
    Have gnu, will travel.
  23. Re:Unfounded rumor - Read the official facebook bl by zuperduperman · · Score: 4, Informative

    This is the real problem with Facebook. They've cleverly engineered a system which *allows* you to control your privacy but then seduces or fools you into giving it up by making settings so obtuse, difficult to find and anticipate that almost nobody successfully does.

    Example: I thought I had my facebook settings locked down pretty good. I turned off access of just about everything to anybody except direct friends. A few months later, my birthday comes around and all my friends start sending me happy birthday messages via Facebook! Turns out, there is / was a completely different location for the control of your birth date privacy. Not only did my friends see my birthday, but half of them had installed some kind of 'notify about your friends birthday' application so my birth date (something used commonly as security verification data) was now spread into some unknown number of 3rd party applications around the globe. There is basically no way to know now who on the planet might have gathered my birth date, be correlating it with other data and on selling it for the purposes of identity theft. It's just one small example, but this is everywhere in Facebook.

  24. Re:Sense of humor? by Seumas · · Score: 4, Interesting

    What's worse are some of the reactions in discussions on facebook this week. There are a lot of idiots who comment that "who cares if they use my image for commercials or whatever?!".

    It's amazing how little the current generation of young people care about their brand, their imaging, their right to own their data and information, and being compensated for utilization of their likeness. After all, if it's worth it to the advertiser to use your information or likeness, then IT HAS VALUE and you should be compensated for it.

    I almost find the lack of concern for what was initially purported to be the actions happening more vile than the purported actions themselves.

  25. Snopes by sconeu · · Score: 4, Funny

    As always, XKCD has the answer.

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.