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Ads Retroactively Added To Wipeout HD, Soon Others

Posted by Soulskill on from the brought-to-you-by-frungy,-the-sport-of-kings dept.

An anonymous reader writes "American users of Wipeout HD might have noticed that there's an advertisement showing up all of a sudden during loading, both during online and offline play. This, according to a poster on the well-known gaming forum NeoGAF, is being done covertly. The writer suspects that the display software was installed during update 2.01, and the ad-content is now being snuck in. Gamasutra has a story on the company responsible for the software to deliver these ads, Double Fusion, which said it plans to launch in-game advertising in 'another handful' of PS3 games by the end of the year. So, what's next? Can we look forward to fighting the Kool-Aid Man and zombified Mars bars in Uncharted, or is there anything that can be done to hinder companies from adding advertisements retroactively, without the customer's prior knowledge?"

6 of 299 comments (clear)

  1. Re:All of A sudden by Anonymous Coward · · Score: 2, Funny

    Maybe they did it on accident? That'd be really ironic.

  2. Re:ESRB by ethan0 · · Score: 4, Funny

    may I recommend reading the very first sentence of the summary?

    wait, sorry, forgot what site I was on for a moment.

  3. Re:All of A sudden by Anonymous+CowHardon · · Score: 4, Funny

    "Suddenly" means "in the manner of a sudden," or more succinctly, "of a sudden," and to indicate that something isn't only partially of a sudden, we say it's "all of a sudden." We don't use the definite article "the" because there isn't only one particular sudden. (If there were, we might spell at as a proper noun and possibly even worship it. All hail the Almighty Sudden!)

  4. Re:Boycott by spun · · Score: 5, Funny

    But no matter what, always remember to stay positive, cynicism never got anyone anywhere!

    That's a pretty cynical view of cynicism.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  5. Re:Ad blocking by Runaway1956 · · Score: 4, Funny

    Realizing that 50% of consumers lack the genes necessary to "grow a set", I stand by, ready to offer the use of my set. For a small recompense, of course. The wife wouldn't like me to be giving it away for free. (She is so mercenary!)

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
  6. Re:Ad blocking by Faw · · Score: 2, Funny

    Okay, you win.

    You must be new to the internets, you never say "You win", you try to:

    • 1. destroy his credibility
    • 2. criticize his sources
    • 3. call him a noob/troll/nazi
    • 4. if you are losing the argument just say you have better things to do that to explain simple things to ignorant people.

    If you can mix all of them in one it's an instant argument win:

    1. Look you gene nazi (3), you cant trust anything written in wikipedia (2) you probably added that entry yourself! (1). Anyway I'm not going to waste my time trying to educate (4) a noob (3) like you. Just go back to your parents basement (1), you troll (3).

    Hope I was of some help to you....