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Is Intel Killing 12-Inch Displays On Netbooks?

HangingChad writes "Dell has retired their 12-inch Intel Atom-powered netbooks, they said today. The official reason — 'It really boils down to this: for a lot of customers, 10-inch displays are the sweet spot for netbooksLarger notebooks require a little more horsepower to be really useful.' Or is the real reason that 12-inch displays on netbooks cut into Intel's more profitable dual-core market and Dell's profit margins on higher-end machines?"

17 of 297 comments (clear)

  1. 12" = normal machine by tsa · · Score: 4, Insightful

    I remember when I had a 12" iBook. Back then it was considered a normal laptop. OK, it wasn't wide-screen, but isn't 12" just too big for a netbook?

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    1. Re:12" = normal machine by harlows_monkeys · · Score: 4, Insightful

      [...] but isn't 12" just too big for a netbook?

      I find that the most important dimension when it comes to whether or not a computer is comfortable or is awkward and annoying when I'm carrying it loose is thickness, not length or width.

      Same when it is in a backpack, as I use a backpack that has a padded divider to separate the computer from the other items in the backpack. The thickness of the computer is the only dimension that determines how much space the computer takes up in the backpack.

  2. Alternate Sources by im_thatoneguy · · Score: 3, Insightful

    Now I might believe this "it's cutting into cash cow" theory if Dell was a monopoly like Apple. But if HP, Asus et all are offering 12" Netbooks then wouldn't they just be losing customers to their competitors--gaining 0 profit instead of less profit?

    1. Re:Alternate Sources by 10Ghz · · Score: 5, Insightful

      "if Dell was a monopoly like Apple"

      How exactly is Apple a "monopoly"? Because the have 100% market-share in Macs? I guess Nintendo is a monopoly as well, since they have 100% market-share in the Wii-market....

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  3. No need for a conspiracy by temojen · · Score: 4, Insightful

    The whole reason for having a netbook is that it's tiny and portable. If you don't need super portability, you might as well get a more powerful machine. Market forces at work.

  4. 12" too large? by mr_flea · · Score: 3, Insightful

    Isn't the point of netbooks to be small and light? 12" screens start to defeat that; I wouldn't doubt that most netbook purchasers prefer 10" screens (of course, any smaller than that and the keyboard gets pretty cramped). If you're going to get a 12" machine, you might as well make the jump to a full notebook...

    I'm actually on a 12" laptop right now, and love it very much.

  5. At some point... by bschorr · · Score: 4, Insightful

    Putting larger screens and larger keyboards in a netbook...the device ceases to BE a netbook. When you start getting into 12-13 inch screens you're starting to get into a form factor that is...well...a laptop.

    The whole point of a netbook is that it's small, compact, light, low-battery...but that's harder and harder to do when your netbook gets to be the size of your laptop. You can call a dog's tail a leg, but that doesn't make it a leg. Just because you call a device that's 5 lbs and has a 12" screen a netbook doesn't make it a netbook.

    So where do you draw the line? I have a netbook and a laptop and a desktop. They serve three distinct purposes (though I rarely use my laptop anymore because my netbook, with the 10" screen, does just fine for most of those tasks).

    Perhaps the reason more people are moving to netbooks instead of laptops is that most people have realized that an Atom processor is just fine for their tasks. That spending more to have a dual-core processor that spends 99% of its time idle and sucking up battery life was wasteful.

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    1. Re:At some point... by Carrot007 · · Score: 4, Insightful

      > The whole point of a netbook is that it's small, compact, light

      That used to be true of a laptop.

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  6. Re:No 12" LCD can fit cargo pocket by 0123456 · · Score: 3, Insightful

    why have a 12" screen when you can pack all those pixels into 10" or 8"?

    That might be fine when you're 18, but when you're 40 and your eyesight is starting to go you'll be glad of the larger pixels; I'm not sure about today with larger LCD screens but most of the old farts I know used to run at 800x600 on their 17" CRT monitor so that they could actually read the text.

    If you're using a cut-down 'social networking' interface that's designed to show one web site at a time then a 10" display at 1024x600 is probably OK, but the 1280x800 display on my 15" laptop is already too small for programming in an IDE. For web-browsing, email and document processing (i.e. things which don't need much processing power) I'd really want 1280x800 or similar on a 12" display for a netbook. I've been looking at buying one so I could carry it around in my gear bag but finding a good compromise between resolution, display size and price is not easy.

    At the other end of the scale I've noticed a few small netbooks appearing at work plugged into racks or manufacturing gear for intelligent equipment monitoring, and an 8" display should work well for those applications.

  7. Market Research Failure by dokebi · · Score: 3, Insightful

    I chalk this up to bad market research. Dell probably asked a focus group how they could improve on the 10" netbook. The focus group probably said a bigger screen and faster cpu. How much more will they pay for it? $150 bucks.

    Now Dell goes and makes one at that price point and screen size. Except the 12" is heavier and eats into the already mediocure battery life, it's waaay more expensive than the the 7" models that are practically being given away. No wonder it doesn't sell well.

    I think Dell market research here forgot that the real desirable factor in netbook is the low, low price, portability, and long battery life. Ignore the core features customers love, and they will ignore you. How shocking!

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  8. Re:No 12" LCD can fit cargo pocket by Mprx · · Score: 3, Insightful

    Unless you're using some obsolete OS like Windows XP, screen DPI has nothing to do with text size. Higher DPI will actually be more readable on any modern system because the letter shapes will be more clearly defined.

  9. Re:Yes by Anonymous Coward · · Score: 5, Insightful

    Hmmm.... Let's see where your logic leads. Apple has a 100% share of the market for Apple computers. Wow. That's so incisive. Read below to see where your logic takes you.

    Dell has a 100% share of the Dell computer market. Ergo, Dell is now a monopoly. AMD has a 100% share of the AMD cpu market. Ergo, AMD is now a monopoly.

    Your logic is so flawed, so "strawmanish", that it's not funny. Every company now qualifies as a monopoly because they hold a 100% share of their own sales, and no one else can manufacture and sell their brand.

  10. Re:Yes by 91degrees · · Score: 4, Insightful

    Sigh. Apple doesn't have a monopoly. It's the wrong word but the right general concept. So while people are arguing semantics, they're totally missing the point.

    A Dell PC is trivially replaceable with a PC from a number of other manufacturers. Everything else will be more or less the same.

    An Apple PC is not trivially replaceable. Changing to any competitor will require changing go a completely different OS, which behaves in a noticeably different way and requires different software. If you want an Apple computer with a configuration not available from Apple, you don't have a lot of options. You have to pick the closest Apple product. If you want a Windows PC with a configuration not available from Dell, you find a manufacturer that does make a PC with that configuration.

  11. Re:No 12" LCD can fit cargo pocket by trjonescp · · Score: 5, Insightful

    Despite what MS would like you to think, Windows XP is not obsolete.

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  12. Re:It doesn't matter to the average consumer. by bemymonkey · · Score: 4, Insightful

    "YouTube is no problem at all, even HD clips."

    Bullshit. Unless, of course, a slideshow is what you call "no problem at all"... ;)

    Maybe you mean the HQ mode - that's NOT HD.

  13. Re:It doesn't matter to the average consumer. by Anonymous Coward · · Score: 5, Insightful

    In what other realm of life is it normal to tell people to buy a crappy product because it's "good enough" for their simple needs?

    Lots of them, so long as you're willing to replace "crappy" with "low performance". You tell someone to buy a cheap commuter car instead of a Ford GT if they're just going to commute back and forth from work.
    You tell people to buy a cheaper cell phone and phone plan instead of the huge awesome everything setup when they only talk on the phone a small amount.
    You tell people to get a modest apartment instead of a huge luxury suite when they don't have a lot of stuff and the suite isn't free.

    People compromise on quality ALL THE TIME because we don't need to and can't all afford to have all the best stuff all the time.

  14. Re:It doesn't matter to the average consumer. by Anonymous Coward · · Score: 3, Insightful

    Yes, you do tell people these things. No, they don't have to take your advice and no, you shouldn't rub it in. Their life, their choices.

    I personally told a young newlywed couple I am friends with that they shouldn't buy a house just before the collapse, because it was inevitably coming soon, and that they should rent for a year or two. They ignored me and are down 20% so far. They wanted to "own" a house.

    I don't ever mention it because it's pointless and petty, but NOT giving friends and family good advice is silly because, when you give good advice, you help them. If you're telling someone what they should and shouldn't do with their money and they're trusting your judgment, you need to take into account the utility of whatever it is they're buying and then take into account the marginal utility of spending more money on something nicer. If you buy more than you ever need, you overpay.

    If you think netbooks are insufficient for their tasks, then absolutely you can and should recommend a more powerful machine. But what if someone wants a cheap machine to run a *nix-based Half-Life server for a club, perhaps with different common locations for lan tournaments, and nothing more? That's possible on hardware far inferior to a netbook, why buy even a mid-range machine for that?

    Also, you should work on improving your ability to dispense in polite discourse. You don't need to curse so much.