A Video Ad, In a Paper Magazine
lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September.
The video will be displayed on slim-line screens
around the size of a mobile phone display and will have rechargeable
batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing
the movie when the page is turned. The first clips will preview CBS
shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York.
Imagine the fun hacking possibilities."
How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?
Not long, that's my guess.
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Congratulations!! you are the 1.000.000 reader... push here to collect
Wait, so they expect user to recharge the screen so that they can watch ads? Doesn't seem too effective and easy to pass over...
So this is the best usage for this technology they can find? How about changing 300lb university textbooks into paper thin alternatives? Updating libraries to use this new technology, increasing the life of the books... etc etc
Ad's? How.... capitilist..
Hi, I Boris. Hear fix bear, yes?
when Playboy starts using them.
I searched in vain for anything in the article that says something about sound. Even if the ad will have audio, I don't think it will last long in that form. From what I understand, the technology to put relatively cheap audio ads in print periodicals has been around for sometime - nobody uses them for a reason. It would make the periodical a menace for any environment where quiet is valued (e.g. doctor's office or library). Pure video, on the other hand, does not suffer from this problem.
Moreover, I'm sure that if they can make a small flexible screen, then can probably also make a small "unmute" button that allows the user to choose to listen to the ad.
Isn't this insanely expensive? I thought the return on ads was already very low. How is this going to be any better.
How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?
No need for Flashblock, just read with a hammer next to you.
What toxic materials are in this screen? Most of the magazines will end up in a landfill instead of being recycled by a proper electronics recycler.
Seems great, but TFA seems light on details that would seem to come to most peoples' minds:
FYI, here's what it does list:
Hi, this is Vince with Slap Chop... watch this, you're gonna love my nuts...
Best line I've read all day.
"It's believed the new technology will cost much more than normal print ads."
That's the kind of biting, insightful comment I love from big media.
How long before I can play Doom on my copy of Entertainment Weekly?
1. Average Joe gets/reads/disposes of newspaper
2. Batteries get dumped along with newspaper
3. ???
4. Profit!
Looks like I WILL get my D.Ev after all!
For your intellectual edification:
http://www.youtube.com/watch?v=w7GErbdNRrE
Dedicated Cthulhu Cultist since 4523 BC.
If newspapers devoted this much energy to the actual content and quality of journalism, maybe they wouldn't be hurting so much for revenue.
Now we just need a way to rip the video to DivX and put it in a torrent on The Pirate Bay!
"Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) "
Really? How many rounds? And what caliber? And will they take my Prius in trade?
"As God is my witness, I thought turkeys could fly." A. Carlson
The only problem is that, at least in my experience, when I'm sitting down reading and spontaneously start pounding my lap with a hammer everyone looks at me like I've lost my mind. Anyone else have this problem?
He's getting rather old, but he's a good mouse.
http://www.youtube.com/watch?v=w7GErbdNRrE
...and will have rechargeable batteries.
In case you want to watch the commercials over and over again.
Sheesh, evil *and* a jerk. -- Jade
Yes, really. a box, of 50, 9mm, and hell no, they won't take your Commie-Liberal Hippy wagon. Are you nuts?
Sent from your iPad.
Wait for Goatse to appear on those ads!
I'm stunned it didn't already happened on one of those screens at Times Square in New York. But I'll get right to it. Just a sec... ;)
Any sufficiently advanced intelligence is indistinguishable from stupidity.
Esquire had an E-ink cover last year. Was there any interesting re-purposing?
Google tells me it was possible but I didn't find any interesting projects.
Let me know when full-motion color video comes to thin, flexible displays. eInk/ePaper isn't there yet and this doesn't even look like it's an advance in that direction, but rather off-the-shelf, conventional rigid LCD repackaged with a small battery and storage as a gimmick. Hardly more innovative than singing birthday cards.
Yes, there will be sound, no you can't set the volume, yes it plays with sound when you first open it, this is an advertisement after all -- they want you to attract the attention of those around you.
You should check out the Wired article. It has a YouTube clip.
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Yes, the device is supposedly rechargeable and new content can be uploaded, but why would you make the effort to upload ads? How is this better than reading the same info on the internet, on a bigger screen and better interactivity? Whit will surely end in a landfill. How fucking wasteful.
I searched in vain for anything in the article that says something about sound.
It does have sound. It this video posted by another commenter below, you can see the speaker at the 1:02 minute mark:
http://www.youtube.com/watch?v=w7GErbdNRrE
It is dangerous to be right when the government is wrong.
That depends. Which kind of hammer?
You make it a joke but...
[queue article about malware distributing video magazine ad in 3...2...1...]
If you can't be good, be good at it!
The crisis in the newspaper industry:
a) They're all giving away their content for free on the internet, print subscriptions are falling through the floor.
b) No single paper can charge internet subscriptions, because people will just turn to other papers.
c) Web ad revenue brings in less money than print ad revenue used to.
d) Craig's List has completely destroyed the lucrative classified ads revenue source.
So basically, they haven't found a way to make enough money to do the journalism that we expect from them. The whole industry is sinking, from the best of them to the worst.
# (/.);;
- : float -> float -> float =
I hate these asshole spammers. I started getting their crap about a year ago. Every damn week, one of these things. I rent a mailbox and only check it about once a month. Now it physically fills up with their unsolicited junk mail. Fuck you, Entertainment Weekly.
I tracked down how it happened. Turns out Ticketmaster sold me out -- they're who Entertainment Weekly got my snailmail address from (and email address, that's how I caught 'em -- Entertainment Weekly sent spam to tm@example.com). So: fuck you too, Ticketmaster. You'll never hear from me again.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
I sense that, if this catches on, you'll get a similar problem to cards and other novelty items which make sounds - malfunctions which cause them to NEVER - SHUT - UP! I had this very experience at a birthday party I was at recently. The novelty candle thingie was cool at first, but no-one could get it to stop playing its cheesy tinny music. It got shut in another room, but we could still hear it... not sure what terrible fate finally silenced it...
Why not upload page images to it and just sell the screen without the paper?
Just fold the magazine sharply and firmly in half. No more annoying ad! /.) would buy the mag just to dink around with the player.
Seriously though, if it's possible to erase the ad content and use the mini-player for other video, I think I (and at least half of
Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
Imagine this: A person is quietly reading a magazine in a quiet and peaceful room. Suddenly, as he flips the page, a video advertisement is played, displaying the Pepsi logo, filling the room with a low-quality, low-bitrate sound of the Pepsi jingle so loud everyone in the room turns and looks at him. And, guess what? NO WAY TO STOP THE DAMN AD!
Come September, this will be a reality.
First TV ads got louder and louder and annoyed the shit out of me to the point where I can't even watch TV anymore. Then Internet ads did the same. Now fucking paper ads will annoy me.
I, for one, will not purchase a product whose developers chose to advertise in this manner, nor will I purchase magazines that have these ads. Fuck you, spammers!
.. is that I can turn the page. Can't do that with video ads on 'live' TV.
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...and I remember indoor movie tickets costing *35 cents* and there were two movies, plus cartoons, plus a newsreel. And it was about the only place that had air conditioning. [lawn,off, and etc]. And cokes were a nickle and calls from a payphone were a nickle. No shyte.
But it's better now even if you only get one movie and it costs ten bucks. (mostly because you really don't have to go there and you can get the movie for less than ten bucks and watch it at home)
I wouldn't swap the internet and electronic miniaturization and so on for all that old tech. It was good enough, but it's better now in a lot of ways. Now I like older cars and trucks because they had some personality to them, but that tech is better now too. More complicated, but better.
*Some* old tech is still good and useful, but progress is progress. The tech then in the 35 cent movie days was a lot better than the 1800s. Stuff gets better because people want it better and we have a ton more smart guys working on stuff now. I have no flying car or hawt babe amazon warrior robot army...but all in all it's a lot better now. My major beef is a lot of stuff is really unfixable for most practical definitions of fixable. It works or chunk it, that part I don't like and I still hang onto way too much broken stuff now from inertia, because everything used to be somewhat fixable by joe average with a box of tools, or there was some dude on the corner with a shop and he could do it, cheap. That's pretty much gone now.
Man I am sure a Perl or even more advanced Haskell etc. genious can code today's mainstream newspaper generator easily. Just add couple of leftist/rightist/shadowy columnists who writes no better than your IRC bot, all you need is a A3 printer to go.
I really think it should be done, just to show how worthless they have become internationally, yes, ALL newspapers except always lower selling intellectual types can be generated dynamically. You can even add some sort of "evil layout AI" to promote/demote stories based on your agenda. All you need is to show it to a boss like Murdoch. "Here Mr. Murdoch, my little program can do what 10000 people you employ does."
All they do is copy/paste Reuters etc. stories, add a bit of own insert/edit and post it to Indesign or Quark. Nothing else. Look to NY Times archives of 1950s, 1960s... They sent real people to go after real stories and investigate ground breaking stories just by telephone and knowing the right people.
IT media is going in same direction too... You can easily predict which stories with what kind of taste would appear on IT media. In 5 years they will start whining too.
You're kidding, right?
The answer is: no, not to any appreciable degree.
You do know what happens to all those 9V, AA, and AAA batteries you see in grocery stores after people use them up, right? How about the batteries in laptops? Yeah, that's right: the average person throws them away. As in, in the landfill.
If they don't throw them away when they die, they throw them in the trash when they're doing some housecleaning or getting ready to move. Even in the locations where recycling batteries is possible and suggested, batteries are accepted at the dump/landfill. Especially for something like a car battery: people will throw that sucker away if they can (and can't get it exchanged for a discount on the new one).
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
* Flips open magazine *
Hello, you have been selected to win a free ipod!
Sewage Treatment Facilities - "Our duty is clear."
The more ads I see, the more I get pissed at advertisement in general.
I have a truly novel idea. Maybe I should patent it. How about we charge for the actual content, save a lot of money on all the staff and equipment that doesn't have to negotiate, draft, implement, print, etc. all the advertisement anymore, and end up with a smaller, more content-dense product? I'll call it "business purpose re-engineering".
You see, when your business has slowly eroded from informing your customers to selling your customers, and your customers have started to notice and are leaving you in droves, it might be time to change back, instead of speeding up.
Assorted stuff I do sometimes: Lemuria.org
I'm sure one of the next versions of Flashblock, NoScript or Adblock Plus will take care of this.