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How an Online-Only TV Series Stays Successful

ChronoDragon writes "The Wall Street Journal points out that it is possible to make a successful web series without the backing of a studio. With the release of a music video, Do you Wanna Date My Avatar, and the start of Season of 3, the web series The Guild is ready for even more success. The Guild, created by Felicia Day (Doctor Horrible), is a low-budget comedy series about a group of MMORPG gamers and their interactions both online and off. While there are a lot of references that will be instantly recognized by gamers, the show is still very accessible to non-gamers."

16 of 163 comments (clear)

  1. You mean... by Darkness404 · · Score: 5, Insightful

    You mean that its easy to stay successful when you make your media convenient to your users? Perhaps the RIAA/MPAA can learn something from this....

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    1. Re:You mean... by Mr.+Freeman · · Score: 4, Funny

      NO! These users seeing this show for free are STEALING!!! It's all STOLEN! They didn't pay for it, SO IT'S ALL STOLEN!!

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      -1 disagree is not a modifier for a reason. -1 troll, flaimbait, redundant, overrated are NOT acceptable substitutes.
  2. Eek. by girlintraining · · Score: 4, Funny

    World of Warcraft: Destroying relationships with girls since... well, the day it came out.

    -- No. I mean this. I've got about six female friends that either bought it as a anniversary or birthday present, or their boyfriend bought it... and the relationship has always ended within eight months after that fateful purchase. My last friend got so fed up that she took the laptop (with the CD still in it) and smashed it in the driveway, drove over it a few times, then hit it with a hammer. Then she called all her friends and went to have ice cream. That game is pure evil -- it makes boys think dating a high level elf huntress is better than having a real girlfriend.

    Legions of geeks coming to the defense of the game in 5...4...

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    #fuckbeta #iamslashdot #dicemustdie
    1. Re:Eek. by bwindle2 · · Score: 4, Interesting

      My wife and I have both played since before the first expansion pack came out, and we're still happily married (and have two kids). All things in moderation (we limit ourselves to 4 WoW nights a week)

    2. Re:Eek. by Kokuyo · · Score: 4, Funny

      Undeniably a very daunting limit. How do you even survive?

    3. Re:Eek. by Red+Flayer · · Score: 4, Insightful

      All things in moderation (we limit ourselves to 4 WoW nights a week)

      FWIW... I'm not sure that fits the definition of in moderation.

      I mean, sure, some people watch TV seven nights a week, and compared to that, 4 nights only is limited... but for me, as a married guy with a kid, a hobby done in moderation means once a week, tops.

      YMMV, of course -- I have no idea what your life is like, etc. But for me, just the thought of spending more than one night a week playing games makes my skin crawl with the thought of all the chores that wouldn't be getting done.

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      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    4. Re:Eek. by brucifer · · Score: 5, Insightful

      I'm just curious about what people are supposed to be doing at night after the kids are all in bed. Well, activities that don't involve making more kids aside.

      Why is there this sense that we have to be busy doing things all the time? My parents used to watch TV at night, I prefer to play video games to unwind. I think it provides more mental stimulation than popping open a beer and sitting on the couch.

    5. Re:Eek. by Mr.+Freeman · · Score: 4, Funny

      My real life girlfriend is a high level elf huntress you insensitive clod!

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    6. Re:Eek. by myawn · · Score: 4, Funny

      All things in moderation

      Especially moderation.

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    7. Re:Eek. by Night+Goat · · Score: 4, Funny

      But you would prefer watching a character dance onscreen than actually interacting with your girlfriend's physical body?

      You haven't seen his girlfriend.

  3. Felicia Day in Blizzcon feed by SydShamino · · Score: 4, Informative

    If you have access to the Blizzcon feed via DirectTV or the internet, there is an extensive interview with Felicia Day and accompanying video regarding the background, making, and future of the Guild.

    It's around 5:45 PM in the Saturday feed. It's in a filler time that many people who bought the package might not have watched.

    Alas for the majority of us, she talks about how so much of the needed resources are loaned to her from friends and other kind people who want her to succeed. While that's all well and good, that can't be counted on as a viable business model. (Almost any business can be profitable if it can acquire most or all of its resources for free and convert them into a product to sell.)

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    1. Re:Felicia Day in Blizzcon feed by Iwanowitch · · Score: 5, Funny

      And let us not forget this lovely bit from the interview.

      Cue "this is why we don't have women around" debate in 3.. 2.. 1...

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  4. "successful" is a relative term by dancemonkey · · Score: 5, Interesting

    As another comment noted, they were not really that successful until actually receiving distribution. As a cast member in a web series (Break A Leg) we have been struggling not to gain an audience, respect, or critical acclaim since we have all of that. We just need money. Even the brushes we've had with sponsorship and major network distribution tend to fall apart through no fault of our own. It's just the way the business works.

    We poke fun at The Guild from time to time, but it's a great show. I don't think though that's it's really a model of how to "stay successful" as an online-only series. You can't replicate what they did or follow their path like a recipe.

    It just doesn't seem possible to actually BE successful as a web-only series, if success is defined at all in terms of money, without real money backing you. We even had a marketing firm whoring us around for awhile, and while it led to a few sponsorship deals here and there it never really led to independence for anybody from their day-to-day careers. There's just no real monetizing of the online-only series going on unless you have a patron or distributor who's willing to take a loss on you in order to get some other intangibles out of it.

    That said, Break A Leg has a major distribution deal in the works, but it only proves the point. We're never going to be "successful" sticking to the web. The internet was just a way to get our show out there, and the show initially was just a way to showcase our talents (as writers, actors, editors, sound designers, directors, cinematographers). We need someone to get us OUT of the internet in some form in order to really get us see and heard of on a scale massive enough for everyone to quit their jobs.

    Oh well, that's just me ranting. I love internet episodics, I hope they never go away. I just also hope some way materializes for people to earn real money doing them without needing a Microsoft distro deal or a major network buy-out.

  5. Re:Tiny budgets help a lot by bertoelcon · · Score: 4, Informative

    As am american I think Dr. Who props were inventive as hell and the show is awesome, and I thought it had like 0 funding too.

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    Anything can be found funny, from a certain point of view.
  6. Re:Tiny budgets help a lot by PylonHead · · Score: 4, Informative

    According to this site:

    http://memory-alpha.org/en/wiki/TOS_Season_1

    Production for the initial season of Star Trek cost almost US$200,000 per episode.

    That would be the equivalent of $1,322,201 per episode in today's dollars.

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  7. Re:Tiny budgets help a lot by Rogerborg · · Score: 4, Funny

    haha. star trek had almost no budget. In fact one episode had a props budget of less then a dollar.

    [citation needed]. "My big brother told me" is not a credible source.

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