Facebook Will Shut Down Beacon To Settle Lawsuit
alphadogg writes "Facebook has agreed to shut down its much-maligned Beacon advertising system in order to settle a class-action lawsuit. The lawsuit, filed in August of last year, alleged that Facebook and its Beacon affiliates like Blockbuster and Overstock.com violated a series of laws, including the Electronic Communications Privacy Act, the Video Privacy Protection Act, the California Consumer Legal Remedies Act and the California Computer Crime Law. The proposed settlement, announced late on Friday, calls not only for Facebook to discontinue Beacon, but also back the creation of an independent foundation devoted to promoting online privacy, safety and security. The money for the foundation will come from a US$9.5 million settlement fund."
The idea that "privacy" continues to exist in any shape, way, or form in a world where an NSA text-mining system reads every email, text message, blog post, and Slashdot comment you ever write is laughable. Why don't these jokers go after the people who flagrantly violate your privacy every minute of every day?
That's great, if only something like that existed already, they could avoid the cost of starting a whole new organization.
http://www.eff.org/
I have mixed feelings about this. On the one hand, I am pleased that there are those who are fighting to preserve internet privacy in the face of a very aggressive marketing world. That being said, it is very hard for me to support a lawsuit against a social networking site, that 1.users have to sign up to use 2.no one pays to be a member of. 3.is not a financial/medical/etc company or something that contains what one may deem as sensitive data. While I dont know enough about the ad system they put in place, i am willing to bet one could defeat their "beacon system" by using some fairly basic practices and principals of online use. i.e. disabling cookies, monitoring what 'active-x' apps are being run and not using facebook as a means for any important communiation (or hey, just dont use facebook at all). But hey, i'm just another web user. what do i know?
Availability of data is way more important than data not being 100% private. Your private data in a super secret NSA database somewhere vs your private data going to people you know. I know what I'd pick thank you.
Dyslexics are teople poo