German Book Publishers Cool To E-Book Market
Now that the Kindle is being actively marketed in many countries outside the US, reader
rsmiller510 sends in his piece up on DaniWeb about the skepticism in Germany about the whole e-book phenomenon. A major difference from the US book market is that in Germany, book prices are regulated in an effort to protect authors, publishers, and small booksellers. As a result, publishers don't issue electronic versions of their books until the paperback edition comes out, up to 2 years after the hardcover — and then they sell the e-book for the same price as the lowest-cost paperback. An article on e-books in Spiegel.de notes a survey taken recently for the Frankfurt Book Fair, which found that "only one in 12 Germans has a clear idea about what an e-book is, and seven out of 10 of them would prefer a printed version over a digital one." 65,000 e-books were sold in Germany in the first 6 months of 2009, vs. almost ten times that number bought per week in the US, in what is still a small niche of the overall book business.
Ten times 65,000 e-books sold per week in the U.S. equates to about 34 million per year. Sales are really that high? Is this including magazines and newspaper, or just actual books?
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
In the U.S., books used to be expensive because they were expensive to print, bind, and ship (or so I was told by a published author that I used to know). You would think e-books would be a lot cheaper, but from what I've seen, they aren't.
I'm not sure why, but publishers seem to price e-books at only a few dollars below the same printed book's cost (from the little I've seen). This seems a very careful thing to do--there's no way e-book sales can cause any harm if they don't actually sell.
A cat can't teach a dog to bark.
If you artificially prop up prices for the benefit of a few, then competition and innovation that would benefit the broader consumer market can suffer.
"It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
The Kindle is selling the best in regions such as US, Japan, UK, Norway(I can't explain why), and Australia. France and Germany don't even make the top 10 on Kindle sales.
If customers aren't buying ebooks, it's the fault of the publishers, authors and the system in Germany. There is no cultural difference that makes people only want physical printed books, unless you have some religious grounds to not use technology. You can poll people all you want, and they will tell you that they enjoy physical books. They like holding them. They like the smell. They like turing the pages. Whatever. But when you give them a device that can hold all their favorite books. Keep track of their progress without losing a bookmark. Being able to increase the font size to reduce eyestrain or help those with poor vision. And the books are usually 10%-20% cheaper. Add in all this and many people change their attitude. They quickly realize their emotional attachment to physical books was mostly imaginary. And that what they like best about books is reading them.
Anything you can do to make reading easier, and more accessible makes ebooks look good in a customer's eye.
...that hits all the same notes. E-books will take over the world, why are the German publishing houses sticking their heads in the sand, etc. I've thought about it quite a bit, since I have a strong personal preference for printed books, and have debated the topic with passionate advocates of e-books. I've come to a few conclusions:
1) The advantages that printed books have over e-books in terms of convenience will go away over the next 15 years. Limited resolution (200 ppi e-ink vs. 600+ ppi for print), limited battery life, bulk, storage capacity, etc., not to mention cost (not just direct, but transportation, storage, disposal, etc.), will all favor e-books in 15 years. Resolution (my particular nit) will probably take the longest, but it will happen.
2) I doubt a personal e-book 'reader' will last long in the marketplace. It's too big and bulky to be 'just' an e-book reader. Why not make it a web-browser? 95% percent of what you need to do that is there. E-mail? Terminal access? A cell phone with a bluetooth earbud? A movie watcher? It will become a general purpose computing device just like cell phones are becoming.
3) It won't succeed until an Apple-like company makes it so stunningly easy to use and manage that its advantages are clear. A cellphone and a smart cellphone are quite similar, so the idea of an iPhone/Treo (a general purpose computer that happens to be a cell phone) was not so hard to get accepted. A tablet-like device has no commonly existing parellel right now, and the existing examples are weak, to put it mildly. It will have to be wildly simple and pleasant to use...
4) Once most books are no longer printed, it remains an open question whether it will make censorship of ideas easier or harder. I haven't been able to come up with a convincing argument either way. DRM is also still an open question, although you can make a good argument that a DRMed device will fail in the marketplace. Maybe.
There will be a great e-book reader one day, but it won't be called that. It will be part of a package that can do far more.
This is something I do not understand. I am sure that the readers are easier to read than something smaller like, say, a smartphone or palm pilot. But, on the other hand, when I am at home I have my computer, and when I am mobile I don't want to carry something as large as an e-book reader around.
I have done just fine reading e-books on things like Palm and smartphone. And an additional benefit is that they tend to support many more formats, not just a single, proprietary, DRMed format.
All in all, I think for most people an e-book reader is simply not worth the money. Sure, some people use them heavily but until it is merged with my super-small laptop, or super-large smartphone, or (more likely) all 3 in one unit, I will just stay away from proprietary e-book readers. There is nothing there for me.
Here's the deal: Yes, Germany and Austria have a regulated market for books in German (only!), meaning no price-based competition as the publishers set a binding minimum retail price with only a few exceptions like going-out-of-business sales, damaged books and stuff, but the principle remains. Amazon may throw in free shipping, but apart from that must not undercut brick-and-mortar stores. Go figure...
That said: the prices are set by the publisher. There is nothing to prevent them from having different prices for different editions. Just as a hardcover costs more than a paperback, an ebook could be even cheaper. Their call.
Today I had a nice, long bath with John Grisham.
Well, not the author in person, but his book, The Street Lawyer. Paperback version.
I would have been rather more reluctant to do the same with a Kindle (or equivalent) edition, as I am pretty sure a dip in the water would render it beyond repair.
I cannot be the only one who occasionally loses a paperback to whatever unfortunate events that pass me by. (Temporary insanity and such.) I have provided Dublin Airport with one (I got my camera back, which had been impounded by security guards), an assortment of hotels, planes and trains have got their share and for some odd reason I have never found my lost PDA. (The interesting stuff was encrypted, thank you very much.)
The thing for me (and quite a few other people, I am sure) is that the loss of a paperback may be unfortunate but not a major setback, whereas the loss of an eBook reader is more than just annoying.
... only one in 12 Germans has a clear idea about what an e-book is, and seven out of 10 of them would prefer a printed version over a digital one.
Maybe a higher percentage of Americans than Germans know what an ebook is - maybe not. But my gut tells me that we probably match up similarly in terms of preferring a printed book over a digital book, since I hear that all the time (even from a fair number of techies).
I have no doubt the tech will continue to evolve until someone gets it right, and finally makes digital more convenient than paper. It's not there yet, except for the small number of people that use multiple books at the same time (e.g. students) - and even in those cases, DRM, non-availability of many titles, and other issues deleteriously affect their ebook experience.
#DeleteChrome
..I have for years struggled with bringing ebooks to market. I have even written a book about my experience. I am simply calling it "Mein K%*^*(^$(&^(*&*($>>>NO CARRIER
Prisencolinensinainciusol. Ol Rait!
Whilst not suitable for reference material, audiobooks seems much more suitable for portable usage. No big screen device to carry arround, and you get to keep your eyes for other purposes - driving, cycling, looking where you are walking etc.
At least in Sweden, the audiobook scene have exploded the last couple of years, many books are released as audios at the same time as the first print hardcovers hit the bookstores.
We even have a few online streaming services for listening to audiobooks directly from the phone/computer without the hazzle of first downloading or copying CD discs to the desired listening device.
Not everybody likes to listen to books, and more odd titles propably wont be recorded, but for the titles available it's quite convenient.
Somehow, Hitler missed the entire ebook trend. What a bastard.
Oh, and discussion over.
Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
I pray that you are wrong. I triy to imagine future anthropologists and historians trying to figure out what life was like during our time, and if your idea comes true, they will have nothing to base their studies on. Paper is valuable because, unlike a computer(which your hypothetical all-in-one e-book reader appears to be), it doesn't require electricity to read, file formats are a nonissue(as long as you can understand the language, you can read it), and as long as it is kept in good environmental conditions, it will last much longer in a usable form. If books ever completely go away, historical studies of our time are doomed before they begin.
I don't like Linux. This doesn't make me a troll.
I just don't see e-books catching on. Even if the technology matures to make them just as legible as a printed book, that isn't the thing that will make them popular. It's a convenience thing. For example, my wife just bought a few books the other day. Yesterday, she loaned one to her mom, who read it and returned it. And today, she loaned it to her sister, who took it back home with her, which is several hundred miles away. Now, while this process COULD be easier with an e-book, since you could easily transfer the file over the Internet, the publishers will never allow this. Not only that, but good luck selling e-books you've already read to someone else.
Finally, there's the issue of longevity. Books can last for hundreds of years if they're printed on acid-free paper and properly cared for. With an e-book, while the file could be preserved, you run into the issue of making sure a reader manufactured, say, 200 years from now can still open it. I'm sure you could write data conversion software to keep the files current, but I think the publishers would resist, since they'd want you to buy new versions of the same work. And, unless you have multiple backups, one catastrophic media failure could wipe out your entire library.
Hi,
since i am german and an ebook user for several years (iRexx Iliad), i would like to comment on that:
Like the music industry the publishers are currently comitting sucide due to the fear of death. By trying to preserve the status quo, they are scaring away a big part of their future customers. Ebooks are only a symptom here.
I have purchased and read about 1.000+ books during the last 25 years. Due to a still progressing carreer, my budget is rising. But i am less and less inclined to spend it on the local market.
Sincerely yours, Martin
I can't find any figures on it. How much do Germans read on average compared to Americans? To other nations? How much do they pay on average? Do price controls on books in Germany actually do anything other than make books more expensive and reduce the number of books Germans actually read?
This is, of course, assuming that the publishers and lobbyists get it right, and don't destroy the entire product category out of greed.
Advantages of ebooks that you will never get in a printed book:
Of course, printed books have advantages too: higher resolution, low tech, can read in bathtub, doesn't matter as much if you lose one. So there is room for both formats in this world. What would make sense is for publishers to automatically supply the electronic rights to anyone who purchases a physical volume. That would greatly increase the value proposition in a book purchase, and (dare I say) expand their market and profits. It's frustrating that everyone except the publishers themselves seems to realize this.
Well, that last bit has an important and noteworthy exception. In academic publishing (journals and such), it is the norm rather than the exception for publishers to provide electronic rights to libraries and institutions that purchase the corresponding physical copy. So there is hope that the rest of the industry can come to their senses in time.
It's worth mentioning that technological progress (if not stymied by the copyright lobby) will eventually bring to ebooks all the advantages of printed books, whereas no amount of progress (short of replacing books with ebooks) will allow printed books to compete with the advantages of ebooks. The resolution of ebooks will improve, and it is at least conceivable that they can be engineered to last months on a single battery charge, or be waterproof, or become cheap enough that you wouldn't mind losing the hardware (the content will, of course, be easy to back up, once the DRM fetish subsides). So, for now, we have a choice of printed books vs. ebooks, but in the future I see ebooks taking over.
The first link is to a lame, short, not very interesting blog post. The second link is to the full article (in English) in Der Spiegel.
The Der Spiegel article criticizes the traditional publishing industry for price fixing (with some help from government), but it uncritically parrots the traditional music industry's party line about copyright violation, and then uncritically makes the analogy with books. It assumes that copyright-violating sharing of music is wholly to blame for the fact that the music industry isn't as profitable as it would like to be be, without mentioning the possibility that people were unhappy with the choices the music industry was putting out, and unhappy with being expected to pay $16 for a CD that only had 2 or 3 good tracks on it. It also never mentions DRM.
In general, I don't think it's a good idea to lump together all kinds of books as if they were the same. Selling a Dan Brown book in hardcover is different from selling it as a mass market paperback, which in turn is different from selling a used copy, which is also different from borrowing a copy from a friend or from the public library. Copyrighted e-books are different from public-domain e-books, and then there are copyrighted books whose authors have intentionally made them free online (see my sig). There is a huge difference between a college textbook and other types of books; prices of college textbooks have gone up much faster than inflation in recent decades, and that's happened because the people who made the textbook selection decisions were the professors, while the people who had to pay were the students.
Most published authors don't make much money from most kinds of books. Never have and never will. What the traditional publishers would like to see is a world in which that continues to be the case, but DRM on e-books makes it impossible for people to buy used books, share books with friends, or borrow books from the public library.
Find free books.
There's no question about DRM -- DRM requires proprietary software which does subjugates a user's freedom to read by giving that freedom away to publishers and their agents. The fix is free software: a free software eBook reader would give users control over their electronic copies of works. This outweighs all the alleged advantages of eBook readers because it means the ability to control what we're allowed to read with that device.
Digital Citizen
If companies are keeping eBook prices around the same price as their printed counter part, it is probably because they don't want to risk undercutting the printed media. Also, while people accept to buy eBooks at the price offered, they have have no incentive to lower prices. Generally you you only want to lower prices if the target market is not buying.
From a consumer point of view, the printed version can work out to be cheaper, since you still have the possibility to sell it second hand or exchange it for another book. If you never lend or sell the book, then it probably works out to be the same price as the electronic version.
Jumpstart the tartan drive.
Same kind of stupidity here, esp. the part about the intellectual elite. Fucking douchebags hate the internet, and the internet hates them in turn.
I would point out that the US situation is not significantly different wrt ebooks. When you factor out the difference in book prices, US ebooks (and audiobooks) are still way overpriced, close to the hardcover price.
Well in fact it's the electronic delivery that's fucked up. I love audiobooks, so that I can "read" while on bicycle, and I wanted to buy Bob Woodward's "the War Within." It's $24 in hardcover, and $20 through Audible.com. But I can't buy through audible, because the sons of bitches insist on fucktarded DRM, and don't support Linux anyway. So instead I bought it in CD format from a third party, for $10 shipping included. It's a complete waste, since I'm just going to waste time ripping it.
Ebooks should be much cheaper than physical ones. Until they stop treating their customers like shit, they deserve all the piracy they get. Fucking fucktards.
The Germans do fix all prices, across the board, from apples to undies. Getting around that will be a big obstacle to releasing a 'critical mass' of material into the marketplace, which will in turn impede adoption of reader devices. The overall conservatism and lack of imagination of the average German is likely to be another. But authors who don't want to be jerked around by publishers are finding other outlets, like the admittedly itty-bitty Textunes.de, and libreka.de.
But I think the biggest problem may be that Amazon is not offering titles *in German* concurrent with its launch of the international version of the device. There are certainly sound business reasons behind that decision -- among them the likelihood that Amazon has not managed to complete negotiations with publishers in time for the launch. But it gives an appearance of corporate tone-deafness that could hurt the entire industry. But it might also give the Sony Touch a boost. Who knows.
Those few quoted figures in the article are astounding to me. I question them. We live out in north cow flop redneck georgia and the local library is always packed, they have multiple librarians checking out the books and you have to wait in line. This is at various times of the week, we only go into town occasionally, and the days vary. The library has gone in a few years from three computers to about two dozen and again, most of the time you have to wait to get access, and there's always half a dozen to a dozen folks using their free wifi connections with laptops sitting around on the couches and chairs, all reading or researching or whatever. And a lot of local stores sell a lot of books, etc.
I mean, this is *out in the sticks*, this is blue collars-ville, farming (that would be me) and a little manufacturing and construction and logging, in the larger cities the book scene is way more robust and extensive than that.
I really doubt people check out books and buy books just to not read them. I also question this because the listed reference URL in the article you linked where they received this information is merely a spam link that has nothing more there that is on topic.
I mean it is great and all that ya'all read a lot in Germany, but I don't think you should assume people don't read a lot of books here either,(and magazines and newspapers and online), or that is it just people with advanced degrees or whatever, it is still a rather large industry and business across the demographic here. I mean, look back up in the article at the amount of ebooks being sold, and that is just a teeny tiny part of the overall market here so far.
Now to be fair, the age of the internet has probably changed a lot of reading habits, but text is text, on a screen or holding it in your hand and turning the pages. Today, I read a lot more on the internet than I did when I was a kid...and that's easy to do..the net didn't exist then ;)
as a neighbour from France, which is culturally kinda close I guess, I don't grok the idea of buying content, but not really owning it, being at risk of losing it at any time, either short-term (Amazon pulling it, my reader getting stolen...) or medium/long term (Amazon going out of that business, their readers starting to suck...)
I'd like a Digital Ownership Law, clearly asserting
- resale rights
- loan rights
- transfer rights (to another reader)
- backup rights
- standardized DRM with a backup infrastructure in case the initial provider can no longer authenticate content/users.
Right now, Amazon's plan looks like MS's and Apple's: get user lock-in DRM / format / training / force of habit / DRM.
I think the next generation of readers, wich will probably be more geared towards replacing magazines, and hopefully integrating the magazines with an on-line community, will have more appeal over here.
PS: I am reading books an a Palm right now, so I'm not allergic to the concept. Buyers' rights just seem inexistant right now.
The Cloud - because you don't care if your apps and data are up in the air.
I can tell you they just don't understand the market. Selling 100,000 books at 2$ a book profit is great money to a smaller book seller. They don't realize it's possible to make money without shipping a physical copy and that's infinitely easier. Shipping books hurts and in the biz everyone has carried box after box of books. Selling books is hard work. If you can make a small profit on such a slick platform as the itunes store then e-books will take off; Until then it's up to people like me to convince the publisher I work with that all her book catalog won't be pirated to worthlessness the nanosecond she goes e-book. Repeat after me " A Pirated download is not a lost sale!" (kinda like 5% of one)
My copy of 1984 at home, cannot be destroyed remotely by amazon. Once they sold it to me, the only way they can get it back is to pry it from my hand, or burn my house. Now since we are all /. reader we all know it is not the same with DRM'd book (even if they ask to be forgiven afterward or whatever, the fact that it is do-able and has been done remains). Call me back when e-book are not DRM'd.
Another advantage : when joe six pack ask me to loan my latest Grisham, I can give him my 6 copy. Too bad if he dunk it in cofee I lsot 6. With eBook I can't legally do it, unless i loan my 300 eBook with all risk that include.
Resale is bothersome or even fully impossible. Strike another one for paperback. About the only reason I would want an ebook, is when I travel, maybe, or when I want technical manuals eBook. But for everyday usage, you CANNOT , as of now, beat dead tree.
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
For pity sake, support the euro sign... In the previous post insert the word "euro" after all numbers , since I made the mistake of using the euro sign.
C. Sagan : A demon haunted world:
http://www.amazon.com/gp/product/0345409469/
visit randi.org
When I bought my iPhone and found eReader I gave up printed books for reading.
My iPhone is much more convenient, easier to read (backlit is very nice in most situations ie: anything other than sunlight behind me) and the iPhone lasts for ~5-6 hours of reading and music listening with occasional browsing/phone calls.
It never loses my place, I could write notes and bookmark pages if I wanted to. It's my phone so it's always with me and isn't conspicuous - so I can open up a book for any extra 5 min anywhere and catch up on some plot line that's been calling me...
I can get new material in minutes without a car ride, wait in line or dealing with a store that decided to re-arrange the shelves again. There's no shipping charge like there would be with a real book from Amazon.
Another big bonus is that there's nothing to get rid of when I'm done reading the book. I don't have to waste time with eBay or Craigslist trying to give the thing away and they don't pile up in boxes in the garage waiting for the next garage sale or book-drive... sorry, for me that part of it is just a big waste of time - no I don't care about the old book ethos or whatever.
SO eBooks are the next best thing to sliced bread IMHO. I don't really care if they cost the same or less than traditional books... I've already saved so much time not dealing with the physical book format that I'm already ahead.
A fool throws a stone into a well and a thousand sages can not remove it.
The summary is a little unfair, I think.
The "regulation" about book prices is not what you'd usually associate with the term. Specifically, it is a fixed-price model, which says that books can not be sold at discount except under certain circumstances. That is the main reason Germany still has thousands of small bookstores with employees that actually know something about books, instead of large discount chains that work on the WalMart principle. Second, the tax on books is lower than on other consumer articles (same discounted tax rate as for food, for example).
Assorted stuff I do sometimes: Lemuria.org
One possible reason could be that German paperbacks physically are of much higher quality - way nicer paper, better and more robust bindings, better cover print etc. than US paperbacks. I was really shocked discovering this after I bought a few US paperbacks. Obviously US paperbacks are more like disposable items - read it once and it falls apart. So replacing US paperbacks with ebooks makes more sense because they have no aesthetic value other than their content anyway.
"Now that the Kindle is being actively marketed in many countries outside the US..."
Yeah, right. After paying a hefty extra on shipping, customs duty, VAT etc. (summing up to ~250 EUR / 370USD) you can choose from many, many english books.
Even some might think different, the official language in Germany is still German... and surprisingly enough most Germans prefer to read in their mother-tongue.
So that's pretty much like "Even the brand new, left-hand-drive [enter favorite car manufacturer here] is available in the UK now, sales are very poor".
I don't know if Germans would buy more e-books if more were available; there aren't that many to choose from at this time in the first place. I live in Germany and I've been buying a fair number of e-books in the last few years, but all of these purchases probably count toward the US numbers as I bought all of them from US-based online shops (such as Baen). Also, my employer has a Safari subscription and I've downloaded several books from there... which should again count toward the US numbers.
And yeah, I won't consider a Kindle; if I pay money for a book then I want the book physically present in my shelf, or I want the file on a disk that I control and can make backup copies of.
Remember how big a deal Bloggers were going to be? A few are great, the rest are just boring people being *precisely* as boring as the rest of us. And don't Twitter me your bowel movements, either: just not that useful.
Hey, I resemble most of those remarks!
(Link to blog listing tweets of my difficulties boweling--as well as other age-related complaints--to follow)
My copy of 1984 at home, cannot be destroyed remotely by amazon.
Nor is your copy pirated, unlike the dozens of people who had their illegal copy erased. Some random person put up 1984 and people bought it. The publisher received no money for the copies of 1984 that made it onto the Kindle. Feel free to contact the publisher (Secker and Warburg) and voice your complaints about a lack of an ebook licensing model for the popular novel.
As for Amazon deleting stuff, when they remove it from accounts, it automatically de-authorizes it and sends a delete command to all the devices on the accounts. Amazon didn't delete the book in the right way, and that policy has been adjusted.
What good is a higher number of bookstores if people don't actually read?
http://www.dw-world.de/popups/popup_printcontent/0,,4792024,00.html
http://money.cnn.com/2004/07/09/news/bookreading/index.htm
From having traveled to Germany, my impression is that German society is not particularly literary or intellectual.
Germans are notoriously cool to everything.
Except for Hasselhoff.
www.tntshoes.com
Professional LEATHER OEM exporter manufacture
Over 800 bag workers
Over 10 years' export experiences
Over 20 years'experience in the bag filed
Handbags are our speciality
Our market is the export market
Customer service is our top priority
Warmly welcome foreign business
The exhibition we attend every year
1:Asian Pacific Leather Fair
2:China Import and Export Commodities Fair
Top quality ! Competitive Price ! Prompt delivery !
( Wholesale lady/fashion/women/brand/leather/designer/handbags/ handbag/bag/bags/wallet/wallets/purses/purse/luggage/shopping bag(OEM) )
OUR WEBSITE:
YAHOO:shoppertrade@yahoo.com.cn
MSN:shoppertrade@hotmail.com
HTTP://www.tntshoes.com