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Hulu Blocks International Access Via Witopia

An anonymous reader notes, and excerpts from, an article at PC Authority: "It's human nature that people always want what they can't have — which is why there's so much interest around the world in accessing the US-only Hulu site. Hulu offers a range of television shows for streaming, including Family Guy, The Daily Show and House along with a few full length movies. ... If you're outside the US, the easiest method for accessing Hulu that many people are discussing online, is using a US-based VPN, which tricks Hulu into thinking their computer is within the US. Initially Hulu started cracking down on free VPN services such as Hotspot Shield, but now it's turned its attention to Witopia — which costs $40 or $US60 per year but offers a faster, more secure and more reliable service than its free competitors. Initially Witopia's LA gateway remained unaffected, but now Hulu has blocked this as well."

37 of 256 comments (clear)

  1. Dear content producers... by Darkness404 · · Score: 5, Insightful

    Dear content producers, on behalf of most of the world could you please do us a favor and release things globally? In case you haven't looked online, there are many sites where you can get things for free online (http://thepiratebay.org/) most of us though would really just like the support the creators. If you won't sell the product where your fans are, how are we supposed to support you? I can understand physical DVD sales or broadcasting it via television because that costs money, however the internet allows you to distribute content for -free- without the overhead of needing to translate, ship or alter any media. Even better have the fans do the work -for you- if bandwidth is a problem make it be P2P, if translating it into people's language is a problem allow fansubs. As for the "cultural barrier" many of your fans are educated enough to know that there is a difference in culture and will look up, or accept the cultural difference without being offended. This isn't advice just for American TV being released outside of America but also to anime companies and other companies releasing things globally.

    Bottom line. We, the people who don't live in the country where you are currently producing, want to -buy- your content or at least look at the ads. If you won't let us, fine. We will simply pirate it. But chances are you want to make money right? So don't treat us like second-class citizens, we have money just like "your part" of the world does and no, we don't like getting episodes 1-2 months later than the rest of the world and no we don't like being shut off of a service that would allow us to watch TV while supporting the producers. If you must, just block non-American IPs but don't be idiots and start blocking VPNs and other ways to block your fans from trying to legitimately support you. We have other options, but you have an opportunity with the internet to allow us to pay for content. But if you don't want our money, fine. We will go back to pirating your shows.

    --
    Taxation is legalized theft, no more, no less.
    1. Re:Dear content producers... by Anonymous Coward · · Score: 4, Interesting

      I don't understand how "region coding" and "region blocking" has survived this long. It is *inherently* anti-globalization and is probably the poster child example of how "globalization" is really a crock of shit designed only to benefit multi-national corporations and NOT the consumer.

    2. Re:Dear content producers... by vxvxvxvx · · Score: 4, Insightful

      One reason for it is the different regulations of each country. If a major company with deep pockets sells a region-free DVD globally some country will sue because it didn't censor the left eyebrow of all blonde women, or whatever ludicrous regulation that country has.

    3. Re:Dear content producers... by TheModelEskimo · · Score: 2, Insightful

      Tell ya what. You're so interested in global content, but we've got all these political hoops we have to go through to make that work. Every last little country has its own media industry and they want things their own way.

      But now, here's my proposal: We, the media, will give you global media - your way, anywhere. Now you - you just have to sign on the dotted line here, that says "I the undersigned, agree to a global governing body"...that's right, good. Now, see? We were going this way all along. And you and me, we both benefit this way!

    4. Re:Dear content producers... by jipn4 · · Score: 2, Insightful

      Bottom line. We, the people who don't live in the country where you are currently producing, want to -buy- your content or at least look at the ads.

      Your countries are often at fault themselves. For example, many European nations insist on translating US programs into the local language. There are also many regulations, agreements, taxes, tariffs, guilds, copyright limitations, licensing fees, performance fees, etc. that effectively end up necessitate negotiating separate agreements with every country.

    5. Re:Dear content producers... by amRadioHed · · Score: 2, Insightful

      How can they be sued if they don't sell in the country where it would be illegal. They can't be sued for someone crossing a border with their product.

      --
      We hope your rules and wisdom choke you / Now we are one in everlasting peace
    6. Re:Dear content producers... by TheRaven64 · · Score: 2, Insightful

      I would happily pay $60/year directly to Hulu to be able to access their content in the UK without adverts, and I'd even be willing to pay annually in advance. It's only $5/month for them, but it's $5/month that they wouldn't otherwise be getting. I don't own a TV, so the content producers aren't getting anything from me via syndicated networks over here either. They get a little bit when I rent DVDs, which is how I watch most TV shows these days, but that's almost certainly less than $5/month because they have to share my subscription with films and so on.

      It really amazes me that these companies complain about piracy hurting their profits, but when I'm standing here with a credit card asking to buy their products they won't let me. If I owned shares in any of them, I would be suing the board for their chronic mismanagement.

      --
      I am TheRaven on Soylent News
    7. Re:Dear content producers... by Grimbleton · · Score: 3, Insightful

      I pay over $100 a month for internet and TV and still haven't gotten rid of those damned video ads over there on the television. Don't press your luck. =\

      (Though the TV is on maybe five times a month in one hour blocks, so that may be going away soon. Hulu is too convenient for me to bother with the TV.)

    8. Re:Dear content producers... by commodore64_love · · Score: 3, Insightful

      Why ascribe to male that which can be explained by common sense?

      - Can advertisements about Double Whoppers have any value to Europeans or Japanese?
      - How about advertising about Bank of America?
      - Or the new Chevy Volt?

      Hulu's advertisements are aimed towards a specific audience - Americans. They have zero interest in advertising to other areas of the world, because Hulu has nothing to gain from it. Therefore Hulu cuts-off those regions where they have nothing to gain, and you would probably do the same if you owned that business.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    9. Re:Dear content producers... by nattt · · Score: 3, Informative

      Most adverts are utterly irrelevant to most people anyway....

      --
      -- oldthinkers unbellyfeel ingsoc
    10. Re:Dear content producers... by commodore64_love · · Score: 3, Insightful

      True but Bank of America would still rather advertise in the U.S., where the ads are relevant to SOME of the people, than advertise to the EU or Japan where the ads are relevant to NONE of the people. That's why BoA and other US-centric businesses pressure Hulu to block non-US viewers.

      --
      "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
    11. Re:Dear content producers... by Anonymous Coward · · Score: 2, Interesting

      - Can advertisements about Double Whoppers have any value to Europeans or Japanese?
      - How about advertising about Bank of America?
      - Or the new Chevy Volt?

      Hulu's advertisements are aimed towards a specific audience - Americans. They have zero interest in advertising to other areas of the world, because Hulu has nothing to gain from it. Therefore Hulu cuts-off those regions where they have nothing to gain, and you would probably do the same if you owned that business.

      You think Europeans don't have Burger King? I'm not a Whopper fan myself, but we can certainly buy them on every bloody street corner. Chevy's might not interest us, but other manufacturers that do sell in both countries (Toyota, Honda, BMW etc.) will find customers on both sides of all the ponds. Bank of America, maybe not. But I'm sure there are international financial institutions that would jump at the chance of a wider audience for little or no extra overhead.

      Hulu would have to be massively short-sighted to ignore the potential of foreign markets, especially considering their service is one that can cross territorial boundaries with a minimum of hassle (obviously not none due to licensing, but at least Customs doesn't give a shit).

    12. Re:Dear content producers... by phoomp · · Score: 4, Insightful

      Yup. And yet, almost every major website with advertising has figured out a way to deliver ads that are not only localized, but also, and even better, targeted based on my browsing habits. If content distributors would take a moment to step into this century, they would realize that they don't have to license the content locally. All they need to do is to get local advertisers to *come to them* and then distribute the ads appropriately based on IP. They've already figured out how to *block* us geographically based on IP ... but, content distributors always seem good with technology when it comes to *pissing off* their customers.

  2. "But if you don't want our money, fine" by Animaether · · Score: 4, Insightful

    err... what money?
    I thought Hulu was ad-supported?

    And what American advertiser is going to want to place ads for videos that are seen in countries where they may not even have an establishment?
    Even those that do - say, McDonald's - can't exactly advertise a burger that they're offering nation-wide in the U.S. for a particular price in another country where that product is not available, or is available but for a different price.

    So, Hulu and the content rights holders would have to come to advertising agreements in all of the other nations being catered to while at the same time, trying not to piss off the the broadcasters in those areas too much (after all, the syndicated content -does- appear on TV much later, once these smaller broadcasters can actually afford it - but what advertisers are -they- going to attract if everybody's already seen it for free via Hulu?)... so good luck with that.

    And if they -did- start charging cold hard cash... well, I guess one could claim iTunes as being highly successful, so if they did it well, it might even work. In due time, I suppose.

    1. Re:"But if you don't want our money, fine" by TheWizardTim · · Score: 4, Interesting

      What about just advertising the brand? If IP = US ad for McDonald's new heart attack burger. If IP != US, then just a general ad for McDonalds.

      Or you can advertise products that people would never buy. For example, on CNN I see ads for Boeing all the time. I am not in the market for a new 787, and I bet that 99.9999996% of the viewers are not as well.

    2. Re:"But if you don't want our money, fine" by YrWrstNtmr · · Score: 5, Insightful

      If IP = US ad for McDonald's new heart attack burger. If IP != US, then just a general ad for McDonalds.

      You, the presenter (in this case Hulu) have to convince McDonalds of that.
      Ads are VERY time and location specific. You don't advertise snow tires in Miami, and you don't advertise sandals in Minnesota. Ok...maybe. But not in February.

      Boise, Baltimore, and Barcelona all get different McDonalds ads. And at different times.

      As for the Boeing ads...thats just brand awareness. Obviously not a product you will buy, but a brand you, the business owner/voter, may defend in the next round of bailouts.

    3. Re:"But if you don't want our money, fine" by tomhudson · · Score: 5, Insightful

      Even those that do - say, McDonald's - can't exactly advertise a burger that they're offering nation-wide in the U.S. for a particular price in another country where that product is not available, or is available but for a different price.

      Geolocation via IP - serve up different ads based on the viewers' geographical location. It's done all the time, along with time-of-day, so that you can target your ads to the viewers you want. Spamvertisers with their affiliate advertising do it all the time, why can't Hulu?

    4. Re:"But if you don't want our money, fine" by BitZtream · · Score: 2, Interesting

      Or ... they could just use the same geolocation they use to block IPs outside the US to serve location aware advertising. Don't serve the US add to China. Amazon would probably be more than happy to have its ads served in China though.

      They are already using the tech, wouldn't take much effort to support it really.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    5. Re:"But if you don't want our money, fine" by magarity · · Score: 2, Funny

      I am not in the market for a new 787
       
      Heck, I am.
       
      OK, so lining up financing has me stumped, but I'm totally in the market otherwise.

    6. Re:"But if you don't want our money, fine" by AlXtreme · · Score: 2, Insightful

      Geolocation via IP - serve up different ads based on the viewers' geographical location. It's done all the time, along with time-of-day, so that you can target your ads to the viewers you want. Spamvertisers with their affiliate advertising do it all the time, why can't Hulu?

      They already do. How do you think they block non-US viewers?

      The problem is that US-centric advertisers don't want to target someone in Kazakhstan and that Hulu doesn't want to jump through hoops licensing their content to each and every country.

      Hadn't expected them to actively block VPN services though.

      --
      This sig is intentionally left blank
    7. Re:"But if you don't want our money, fine" by Anonymous Coward · · Score: 2, Informative

      has NOTHING to do with advertising..

      Has evertything to do with deals such as...

      "we sold the rights to broadcast the show to NBC in the US thus allowing Hulu to rebroadcast it on the interwebs, however we also sold the show in the UK to ITV, in the rest of the EU to SKY, and to about 15 other broadcasters worldwide... many at varying rates, and at variable seasons"

      IE CSI is on season 47 in the US, but they sold the rights to seasons 1-5 for syndicated broadcast mon-friday in the EU to sky for X dollars (way cheaper than multinational "current season" rates, though in the UK ITV can show the current season ...

      These crazy deals (a remnant of ancient past where we would be shipping cases of film over to the country in question) are the real stopping block for hulu and the like..

      The ONLY reason HULU is so prominently in the middle of this mess is that its owed by NBC-universal and Fox who are seemingly the cotnent producers and owners but in MANY cases they too are simply consumers of the content (just because a show airs on fox/nbc/etc doesnt mean it was created there.. and they too may simply be broadcast in the united states rights holders)

      This is very similar to the situation with BBConline and its iplayer.. they are legally (in the country which funds the production of the bulk of their content) not allowed as a quasi-government entity to fund broadband access to this content worldwide since they are funded by the license fee paid by UK residents.

      Is hulu the badguy here? in many ways yes, in others only by association with its owners and their wider practices.. But the guy in "sales" at NBC-Universal who is selling the rights to broadcast the Law & Order franchise 50+ times worldwide.. and generating many many many millions in cash.. has ALOT more pull with his bosses, than the head of Hulu does.. since Hulu while generating tons of positive mindshare where it works, etc.. is not exactly generating hundreds of millions in cashflow from the ads it shows..

  3. How it probably works... by Antony-Kyre · · Score: 5, Insightful

    You got Hulu which is supported by ads. For every single person who views a show, they view ads.

    Businesses pay for these ads to be shown. Maybe it's like 10 cents for a 30 second commercial, times the number of times its viewed, or something like that.

    Since the advertisements are geared towards American audiences, when someone from a non-American audience views it, it devalues what the ads are worth. A business can argue since their target is Americans, and if let's say 50% of viewers are non-Americans, then they should only have to pay like 5 cents per 30 second commercial per viewer, and not the full price.

    As the number of people viewing Hulu increases, and assume that the percentage of Americans viewing in total viewership decreases, then the profit Hulu makes falls.

    Assuming that the number of American viewers is static, Hulu has to pay for more people to view their site, while having a fixed influx of revenue.

    Of course, this can be solved simply if content providers allowed other countries to view the site, and also had advertisers geared towards that audience.

    1. Re:How it probably works... by calmofthestorm · · Score: 4, Interesting

      Ads can be targetted based on IP. If your IP isn't hidden behind a VPN, that is.

      I'm starting to wonder when the content industry will realize that their competition in the form of piracy is higher quality, free, and easier to use.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    2. Re:How it probably works... by Btarlinian · · Score: 2, Insightful

      Hulu says that their reason for restricting content is "clearing the rights for each show or film in each specific geography." Well, why not make the site available to at least all of the places where these rights are already cleared. Eh? Name a show that is in the U.S. that are explicitly banned in, lets say, Canada. But to be honest, I only care about the fact that I can't access Pandora

      Actualy, they probably don't have the rights for a show in Canada. For exmample, CBC might own the rights to broadcast Heroes in Canada, while NBC owns the rights to broadcast it in the US. Therefore, Hulu needs to pay money to CBC to show Heroes in Canada. (It's a terrible outdated model, I know, but its very difficult to undo the hundreds of already existing licensing deals.)

    3. Re:How it probably works... by prockcore · · Score: 5, Informative

      It has absolutely nothing to do with ads, and everything to do with media contracts with overseas content providers.

      If you're in the UK, and you want to watch Hulu, don't yell at Hulu, yell at Sky. They're the ones who have the exclusive broadcasting rights for certain shows in your country... they're the ones whose contracts prevent Hulu from streaming to your country.

    4. Re:How it probably works... by Grey+Ninja · · Score: 2, Insightful

      I'm Canadian. I can't access Hulu, yet I have American TV stations on cable, and they advertise things like how to deal with the IRS, and how to get "greenbacks" for gold. How exactly are these ads targeted toward me?

  4. What about Overseas Military and Expats? by Pikoro · · Score: 5, Insightful

    I know of many people who live overseas since they are in the US military and they have a witopia account so they can access US content while they're overseas. They also still purchase American products on their local base, and they actually like to watch US commercials since all the local stuff is in Japanese. I guess we'll have to find a way around this too...

    --
    "Freedom in the USA is not the ability to do what you want. It is the ability to stop others from doing what THEY want"
  5. Re:This is illogical by YrWrstNtmr · · Score: 2, Insightful

    Each time a show is viewed so are the ads, each time the ads are viewed they make money.

    The people putting up the ads are only putting them there because they will make money from them. Displaying, and paying for, an ad that the viewer cannot buy, or cannot understand, is a waste of money.
    They try not to do that.

  6. More complex than that by ProfMobius · · Score: 3, Interesting
    The overall problem is more complex than just a ad problem. In many European countries, the shows have to legally be dubbed (France, Germany, Spain) or at least subbed (Danmark, Sweden). So, if they diffuse them oversea, they are making themself fool of the law. I don't know for internet if the applied law if the law of the served country or the serving country, but in all cases, it is a more complex problem than just "do it".

    On a side note, I find totally rubbish the laws about forcing dubbing and subbing, and if Hulu was available in France/Germany, I would use it instead of tpb. But right now I don't have a choice, and it just piss me off.

    --
    EULA : By reading the above message, you agree that I now own your soul.
  7. Re:VPS hosting + VPN by sheriff_p · · Score: 5, Funny

    And where would I, a Canadian, get a US IP?

    Anyone remember when Slashdot used to be News for Nerds?

    --
    Score:-1, Funny
  8. Legal obligation to dub? by D4C5CE · · Score: 3, Informative

    Could you point out which provisions are supposed to impose this requirement? I know for a fact that many cinemas and even late-night TV are showing original language versions (subtitled at worst) which are popular with both expats and local movie enthusiasts in Germany and increasingly even France. As a matter of EU law, the Common Market actually demands Television without Frontiers with the rights having to be acquired by the broadcaster for the entire satellite footprint, i.e. regularly across national and language borders.

  9. There are other VPNs that work... by LynnwoodRooster · · Score: 2, Informative

    I'm watching eposide 6 of The Amazing Race right now, via Hulu, sitting in my apartment in Shanghai, China. No problem at all. And I watched a movie last night via Netflix as well. There are lots of VPNs - commercial and free - that work really, really well...

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  10. Someone's gotta be new to these intertubes... by D4C5CE · · Score: 4, Informative

    It's human nature that people always want what they can't have -- which is why there's so much interest around the world in accessing the US-only Hulu site.

    ...and has yet to realize that there is no such thing on the Net as "can't haves" and "US-only sites". Technically, inaccessibility is damage and deservedly gets routed around. Laws trying to protect flawed business models that ask for the crippling of technological infrastructures to prevent larger audiences are a waste of taxpayers' money, much like a crackdown on automobiles would have been about a century ago to save forever the then status quo of the "flourishing" horse cart and pony express "industries".

  11. SOCKS proxy to USA VPS doesn't work for me by thatkid_2002 · · Score: 3, Interesting

    A few weeks back I purchased a VPS server for the purpose of watching Hulu. I tunneled all my traffic by using SOCKS and many services clearly thought I was in the USA except Hulu.

    Hulu seems to be doing client side checks, checking your Locale/time settings I suspect.

    I am in Brisbane, QLD, Australia and I belive my VPS was in a Houston datacenter in Texas USA.

    1. Re:SOCKS proxy to USA VPS doesn't work for me by Jason+Pollock · · Score: 2, Informative

      The Hulu flash client attempts a direct connection to the RTMP port (port 1935). You need to block that port, and then it should fall back to the HTTP proxy. http://blog.jason.pollock.ca/2009/09/using-amazon-ec2-to-access-hulu.html

  12. Hulu DOES want to broadcast to ... by gordguide · · Score: 4, Insightful

    ... Whatever country you live in. Trust me, it's part of the plan.

    Rights are complex. They can be, essentially, broken up into infinite pieces. I can sell you the right to be the first to broadcast something, and sell the rights to subsequent broadcasts to someone else. That's what "all rights reserved" means ... if I don't specifically say they're included, they 're not included.

    Sometimes companies screw up when they sell rights, failing to anticipate some technology, and finding out they are prevented from taking advantage of that technology because the rights they sold were too broad in scope.

    They can be anything; I could create a contract selling the rights to broadcast in any year the Yankees did not win the World Series, or the rights to broadcast only on tuesdays in Upper Volta and only if the date is an odd number on the Gregorian Calendar. Whatever.

    Hulu has to prove to the content creators that they are capable of enforcing the rights they buy from the creators, who (we assume, because it's US made content streamed to US viewers) are the rights holders. Hulu very much wants to stream to every country in the world, but before it can do that, it has to show it's capable of enforcing the rights it buys and limiting the scope of it's stream to those it has the right to stream to, and no-one else.

    If Hulu fails, the content creators will just shit-can them and get someone else. Hulu has a lot at stake here, and they can't afford to screw up. So, they're going to limit streams to US residents, because that's the only viewers they have a right to stream to.

    Later, if they pull this off, they'll set up elsewhere by negotiating with rights holders elsewhere.

    Chances are when they get around to 'elsewhere' they are not the same people they buy the rights from for the US streams; the content creators are in the business of selling rights to others, and those rights probably cover what Hulu is doing. So, Hulu needs to negotiate with those people, not the original content creators.

    Ads are irrelevant ... that's purely Hulu's business and revenue model, and has nothing to do with whether you can view the stream wherever you are. Content creators and rights holders don't care how Hulu makes it's money as long as they get paid themselves.

  13. Stop deep-linking to this blocked content as well. by CohibaVancouver · · Score: 2

    While the fact that Hulu, NBC.com et al blocks content to people like me outside of the USA is annoying, what almost drives me battier is other sites that embed/deep-link this content as well.

    Ain't it Cool News is famous for this - They're always embedding or deep-linking the latest SNL video or The Office preview that doesn't work outside of the USA, and they're not alone.

    Hey 'webmasters'- If people outside of the USA can't view the content hosted on video sites, stop deep linking to it on *your* sites - You wind up looking stupid.

    Yours truly,
    An Annoyed Canadian