Will Google and Android Kill Standalone GPS?
xchg passes along a WiseAndroid piece on the drop in value of Garmin and TomTom shares following Google's announcement yesterday of Google Maps Navigation. "Shares of GPS device makers Garmin and TomTom plummeted... through a combination of their quarterly results and the launch of Google Maps Navigation. Following both low guidance for Garmin's next quarter as well as poor results from TomTom, shares for the two fell 16.4 percent and 20.8 percent respectively and remained low through the entire trading day after news of Google's free, turn-by-turn mapping service became public." Today Lauren Weinstein posted a number of reasons why standalone GPS won't go away any time soon.
Some of us don't want or need cellphones.
They still make standalone mp3 players and pdas and cameras.
They still even make standalone cell phones.
For Android to kill GPS, they would have to offer it cheaper than a standalone and provide a working GPS function that did not require a cell phone service contract for it to work.
1) It doesn't work EVERYWHERE. I'm not talking about everywhere with a wireless signal. I'm talking about EVERYWHERE.
2) I'm not going to pay a monthly fee to use something. I paid Microsoft $X for Streets & Trips. It's one of the rare programs that I will spend the time to virtualize. It's gotten me east coast to west coast with only 1 problem, and that was user error (Grand Canyon Park is NOT the same as "Grand Canyon", the geographic center. Though it was an interesting drive into nothing).
3) AT&T is choking hard with a ton of people browsing the web. Imagine if everyone on the road suddenly was streaming a few K/s. It would bring the network to its knees. I somehow doubt that AT&T is going to pull through and upgrade.
Here's my problem with the android GPS, and for that matter with cell phone google maps - it all works perfectly when you live in a huge country, and where the possibility that you might need to use the navigation features offered by GPS without ever leaving the country is fairly large - hence you are not really worried about the data charges, since you are using the same operator.
BUT. If like me, you live in a small European country, where within the country there is practically no need for the GPS because you know most of the country by heart. Thus the only reason for using a car GPS navigation is when you leave the country. But that's exactly the moment the huge roaming data charges begin to apply. Therefore the only practically viable option unless you don't care how much you spend on your phone costs is by using an offline solution like a Tom-tom or Garmin device.
./R My blog