What Do You Look For In a Conference?
Michael Lato writes "I've been a speaker at several Information Technology conferences and I know that I use conferences as both an opportunity to gain new skills and to network with my peers. In hopes of assisting others, I've started my own conference in order to boost the soft skills of computer professionals. However, we may need to cancel due to a lack of attendees. What are people looking for in a conference in the midst of this recession? Have we missed the mark in thinking topics like project management and remote team leadership will be well-received?"
For a non-academic conference, it needs to be
a: A good enough topic to convince the boss to pay...
b: Cheap enough to convince the boss to pay...
c: In a nice enough location that you want to go...
So a $100/person conference in Hawaii sounds about right to me.
Test your net with Netalyzr
Free stuff, free food and free beer. Only reasons I ever go.
Lots of good peering, accessibility to presenters, decent happy hours. Good stock content is a strong 2nd place, but definitely a 2nd place.
You're special forces then? That's great! I just love your olympics!
My employer deals almost entirely with higher ed clients. Unfortunately, due to budget cuts, our customers basically *aren't* looking to go to conferences. Instead of our yearly training, which goes for 3 solid days, and costs over $1000, we're doing webcasts once a week for free. The end cost to us is about the same (we don't aim to profit off the conferences monetarily, so they break even, and WebEx is relatively cheap), they're getting the training they need, and our customers are happier.
So, to answer your question, I'd say they're either not looking for a conference, or for something really cheap. Try again when the economy picks up.
Pick any random 25 conference attendees. If at least one of them doesn't end up waking up in a ditch on the side of a highway 50 miles from your conference with no memory of the preceding three days except vague flashes involving tequila, three midgets, and a donkey, the conference is too lame for anyone to go to.
That would be a deal-breaker for a lot of people. More than a few of us *need* to be reachable in emergencies (and not just work, either)[1]. If the conference I just attended last month had not had wireless in the hall, I wouldn't have gone. It was especially good that they did, since I found that wireless coverage (at least on my carrier) was very poor inside the hall. More than half of the time, my cell phone couldn't get a signal. It only worked reliably in the lobby.
In our conference, we ask people if not providing internet access in the main room is "a problem, or a blessing". 85% respond that it is a blessing. Internet access is provided elsewhere on-site.
If you *must* be accessible, then you won't ever be fully engaged in a conference. Better to arrange for someone else to cover your responsibilities back home so you can turn your full attention to being at the conference. You can read email and surf the web when you go to your hotel, otherwise what's the point of going in the first place?
Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.