Comcast Shoots For New Image, Rebranding As Xfinity

artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"

Comments

Re:its still comcrap to me

[TinBromide]

I'm glad you mentioned comcrap, even my grandparents call it comcrap, that has filtered down from the nerds down to EVERYBODY and they realized that the brand was... soiled.

Thank you, I'll be here all week.

So how can we integrate some sort of fecal synonym into xfinity... I wonder if part of the market testing was bringing a bunch of teenage nerds into a room and they were like "come up with a catchy insult name for this" after three weeks, they couldn't get any results.

What's in a name?

[jollyreaper]

Would a turd by any other name still taste like shit?