Comcast Shoots For New Image, Rebranding As Xfinity

artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"

Comments

Xfinity equals...

[aardwolf64]

Xfinity = the amount of time you'll be on hold if you call Customer Service.

Re:Xfinity equals...

[pitchpipe]

I think that their marketing guys have been reading too much Slashdot!

1. Change name to Xfinity.
2. ???
3. Profit!

What a great business plan!

Re:Xfinity equals...

[Conchobair]

Xnfinitely stupid move.

Re:Xfinity equals...

[Anonymous Coward]

I don't live in the US, but I've watched an ad on the intertubes that made use of the catchphrase "comcastic".

Any move that gets them away from that is a noble move.

Re:Yeah, and Blackwater is now called Xe.

[BlueBoxSW.com]

Still, it's nice of these broken companies to move themselves to the end of the phone book.

Well..

[Anonymous Coward]

It's Xfinityastic!

The 90s called,

[Ryanrule]

they want their "x" back.

Re:The 90s called,

[MrEricSir]

Unfortunately, the 90's were using Comcast Voice and the call didn't go through.

Re:its still comcrap to me

[Jimmy King]

Well, I do use Comcast to access the majority of my adult films.

Re:Yeah, and Blackwater is now called Xe.

[dunezone]

Whats a phone book?

Oh lemme try one!

[hellfire]

Xfinity = how many times smarter you are than the average customer service rep

Let's keep this rolling!

Re:Oh lemme try one!

[frosty_tsm]

Xfinity = how many times smarter you are than the average customer service rep

Let's keep this rolling!

Xfinity = how long you'll wait for youtube to load.

Re:Yeah, and Blackwater is now called Xe.

[rockNme2349]

Due to an unsuccessful rebrading, Xfinity will be rebrading themselves to !Xfinity, a name which they believe will boost their popularity tremendously in customer popularity and poor string sorting algorithms.

What's in a name

[Anonymous Coward]

Spending millions on a name that resembles a pornographic version of Buzz Lightyear's favourite saying can't be good for that bottom line.

Re:its still comcrap to me

[TubeSteak]

The bad news for you is that I also use Comcast to access the majority of your adult films.
Your technique isn't bad, but the lighting needs to be better.
/You've just been Xfinitied.

Re:Name change = shame

[Yvan256]

Dying of hunger and boredom isn't suicide.

Xfinity? Sign me up!

[honestmonkey]

Wow, Xfinity! That sounds great. Where do I sign up? I want better service, faster internet and cheaper prices, and Xfinity sounds like it fits the bill. It's got an "X" in it, so it must be ten times better than what I have now.

Can't wait until it's available in my area.

I just dropped their service

[tigheig]

... so does that make me an XCustomer?

you joke but this SERIOUSLY happened to me:

[Anonymous Coward]

back around 99(ish) we switched one of our landlines from the local RBOC to comcast (or whatever they were called in our market back then). they initially screwed it up (wow, who saw that coming?) in such a way that we could make outbound calls but anyone calling us got a "this line has been disconnected" msg. when I called them (from that line - let me be clear: FROM THAT LINE) the in-DUH-vidual w/whom I spoke told me what I was describing wasn't possible because the line hadn't been installed yet. I pointed out that we were speaking on that line but she was completely undaunted - the line hadn't been installed & she needed to schedule an install. I was a bit taken back, this was a level of stupidity I'd never encountered, even from comcast. I finally hung up in frustration & called back, hoping to get someone a little less stupid. luckily the guy I got the 2nd time quickly figured out the problem was w/moving the # from the RBOC (hence we could call out but inbound call went to them/got disconnect mgs). the next day the problem was fixed. the day after that a technician showed up to install the line we'd had for almost a week & fully working for 24 hrs...

So exactly how is this pronounced?

[bearwayne]

Xfinity.

ECKS-finity
ZIN-inity
CROSS-finity
OOOOPS-finity
Hugs-n-kisses-finity
?

And In Other News

[MightyMartian]

Hell - Hell has announced plans to rebrand itself as XBoilingHot as part of its bid to transform itself from the realm of Eternal Damnation into a kinder, gentler den of infinite punishment.

"This is part of an overall strategy to change our image in the eyes of our customers." Hell spokesman Adolf Hitler said. "I think we've got a bid of a bad rap, in part deserved, but in part because a lot of people just haven't given us an adequate chance."

"There's a lot to be proud of!" Nebraska regional director Pol Pot said. "We've changed the whole operation around, streamlining it with an eye on increasing overall satisfaction. Complaints have dropped a solid 50%, and we haven't even introduced the new Infinite Voice Mail Queue and the pitchforks with the built in silencers so the agonies of the Damned don't overwhelm those listening to an eternity of Liberace playing the anthem of the USSR at triple tempo in 7/4 time."

"It's a bit old-fashioned," says senior director of the market research division of Hell, Idi Amin. "I don't think our customers are going to be fooled by slick slogans. But we know they'll notice the difference."