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Comcast Shoots For New Image, Rebranding As Xfinity

Posted by ScuttleMonkey on from the what's-in-a-name dept.

artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"

2 of 356 comments (clear)

  1. Crap, by any other name... by iperkins · · Score: 0, Troll

    is still crap. And smells like it.

  2. Christian symbolism? by Florian+Weimer · · Score: 0, Troll

    This will only piss off the atheists, who won't like the cross in any form, and Christians, who don't like such blatant misuse of the cross in a commercial context, even with an allusion to infiniteness of G-d.

    "Operation Infinite Justice" was a great slogan, too, wasn't it?