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Comcast Shoots For New Image, Rebranding As Xfinity

artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"

17 of 356 comments (clear)

  1. Xfinity equals... by aardwolf64 · · Score: 5, Funny

    Xfinity = the amount of time you'll be on hold if you call Customer Service.

    1. Re:Xfinity equals... by pitchpipe · · Score: 4, Funny
      I think that their marketing guys have been reading too much Slashdot!

      1. Change name to Xfinity.
      2. ???
      3. Profit!

      What a great business plan!

      --
      Look where all this talking got us, baby.
    2. Re:Xfinity equals... by Conchobair · · Score: 3, Funny

      Xnfinitely stupid move.

  2. Re:Yeah, and Blackwater is now called Xe. by BlueBoxSW.com · · Score: 5, Funny

    Still, it's nice of these broken companies to move themselves to the end of the phone book.

  3. The 90s called, by Ryanrule · · Score: 5, Funny

    they want their "x" back.

    1. Re:The 90s called, by MrEricSir · · Score: 5, Funny

      Unfortunately, the 90's were using Comcast Voice and the call didn't go through.

      --
      There's no -1 for "I don't get it."
  4. Re:its still comcrap to me by Jimmy+King · · Score: 5, Funny

    Well, I do use Comcast to access the majority of my adult films.

  5. Re:Yeah, and Blackwater is now called Xe. by dunezone · · Score: 4, Funny

    Whats a phone book?

  6. Oh lemme try one! by hellfire · · Score: 3, Funny

    Xfinity = how many times smarter you are than the average customer service rep

    Let's keep this rolling!

    --

    "All great wisdom is contained in .signature files"

    1. Re:Oh lemme try one! by frosty_tsm · · Score: 2, Funny

      Xfinity = how many times smarter you are than the average customer service rep

      Let's keep this rolling!

      Xfinity = how long you'll wait for youtube to load.

  7. Re:Yeah, and Blackwater is now called Xe. by rockNme2349 · · Score: 3, Funny

    Due to an unsuccessful rebrading, Xfinity will be rebrading themselves to !Xfinity, a name which they believe will boost their popularity tremendously in customer popularity and poor string sorting algorithms.

    --
    Sewage Treatment Facilities - "Our duty is clear."
  8. Re:its still comcrap to me by TubeSteak · · Score: 4, Funny

    The bad news for you is that I also use Comcast to access the majority of your adult films.
    Your technique isn't bad, but the lighting needs to be better.
    /You've just been Xfinitied.

    --
    [Fuck Beta]
    o0t!
  9. Re:Name change = shame by Yvan256 · · Score: 4, Funny

    Dying of hunger and boredom isn't suicide.

  10. Xfinity? Sign me up! by honestmonkey · · Score: 5, Funny

    Wow, Xfinity! That sounds great. Where do I sign up? I want better service, faster internet and cheaper prices, and Xfinity sounds like it fits the bill. It's got an "X" in it, so it must be ten times better than what I have now.

    Can't wait until it's available in my area.

    --
    Everything you know is wrong, Just forget the words and sing along.
  11. I just dropped their service by tigheig · · Score: 5, Funny

    ... so does that make me an XCustomer?

  12. So exactly how is this pronounced? by bearwayne · · Score: 2, Funny

    Xfinity.

    ECKS-finity
    ZIN-inity
    CROSS-finity
    OOOOPS-finity
    Hugs-n-kisses-finity
    ?

  13. And In Other News by MightyMartian · · Score: 2, Funny

    Hell - Hell has announced plans to rebrand itself as XBoilingHot as part of its bid to transform itself from the realm of Eternal Damnation into a kinder, gentler den of infinite punishment.

    "This is part of an overall strategy to change our image in the eyes of our customers." Hell spokesman Adolf Hitler said. "I think we've got a bid of a bad rap, in part deserved, but in part because a lot of people just haven't given us an adequate chance."

    "There's a lot to be proud of!" Nebraska regional director Pol Pot said. "We've changed the whole operation around, streamlining it with an eye on increasing overall satisfaction. Complaints have dropped a solid 50%, and we haven't even introduced the new Infinite Voice Mail Queue and the pitchforks with the built in silencers so the agonies of the Damned don't overwhelm those listening to an eternity of Liberace playing the anthem of the USSR at triple tempo in 7/4 time."

    "It's a bit old-fashioned," says senior director of the market research division of Hell, Idi Amin. "I don't think our customers are going to be fooled by slick slogans. But we know they'll notice the difference."

    --
    The world's burning. Moped Jesus spotted on I50. Details at 11.