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Comcast Shoots For New Image, Rebranding As Xfinity
artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"
Xfinity = the amount of time you'll be on hold if you call Customer Service.
It ain't gonna help, guys. You're still in seriously deep trouble.
I piss off bigots.
I still can't wait for Verizon FIOS to be available in my neighborhood. I loathe Comcast. Its not just that their internet service is shoddy, but even my TV service has shown visual lag and dropping way too often.
"Have you ever thought about just turning off the TV, sitting down with your politician, and hitting them?"
I really don't see how a harder-to-pronounce name will make the company any more appealing to customers.
http://alternatives.rzero.com/
Nobody changes their name because they "want to take credit" for things they're "proud of".
Comcast, do you really want to have your name mentioned alongside Phillip Morris ... errr, "Altria"? At least you're not *killing* your customers.
Xfinity sounds like it should be the name of a sports car company... or perhaps an adult film company.
I say it's a fairly transparent attempt to shuffle previous bad behaviour under the carpet, not the hard work to seek redemption that they should be doing instead. Bad management is bad management no matter the name, it'll show every time.
they want their "x" back.
I'm going to go out on a limb and say that your name is NOT your problem. I'm going to say that your problem is that you suck ass at providing service. You can change the name all you like, so long as your service blows, people are going to hate on you. Conversely, fix the service and it won't be a problem.
Seriously, I'm amazed how bad Comcast is. Where I live, both Cox and Comcast provide cable service of the TV, Internet and phone variety. Which you get depends on which part of the city you live in. I live in the Cox area. In general, I'm happy with them. They aren't prefect, but they are pretty good. They fix their problems, their speeds are good, etc, etc. My friends on Cox seem to feel the same way.
Not long ago my parents came to visit, and stayed in a condo owned by friends of theirs. This condo was in a Comcast area. I couldn't believe how bad it was. Not even dealing with tech support, just general usage. The net was amazingly slow, their DVR was a massive POS, etc, etc. I made very little use of it and I found it to be poor quality. I can't imagine how dissatisfied someone who uses it all the time is.
Rebranding won't fix shit. You have to fix your quality if you want people to respect your brand.
“I think the public is smarter than that now,’’
Everyone knows this isn't true. Why do you think Comcast still has customers?
WTF is it with this trend of conjuring up completely meaningless words to use as company names?
On NPR in the mornings I hear about a company that used to be called Horn Murdoch and Cole (a sensible name that tells you they've been around for a while and actually means something) who for some unfathomable reason decided to call themselves "Acretive Solutions," or something. I mean, aside from the impossibility of being able to tell if it's "Acretive" or "Acrative" just by listening to it, what the hell is that supposed to mean? It sounds almost like "Excretive" which calls to mind images of someone taking a dump!
Accenture, Cingular, Elementis, Altria, I mean, what the fuck is that? At least the idiots at "Consignia" had the sense to revert back to the name that everyone understood and recognized for decades, i.e. 'Royal Mail.'
Sheesh!
There's a transcript here of a BBC radio show talking about this very subject.
Drill baby drill - on Mars
Xfinity = how many times smarter you are than the average customer service rep
Let's keep this rolling!
"All great wisdom is contained in .signature files"
Why does Comcast screw up everything it touches? I still have fond memories of Tech TV.
The spelling and grammar police can kiss my ass
More accurate, anyway. At any rate, I'll believe something has changed when I can talk to somebody who's not in India, knows something, can make a decision and can understand words like "I measured the Comcast line signal strengh for the last 24 hours and it dipped to just above zero 7 times in that period for a total of 95.4 minutes of non-functioning internet time so GET AN ENGINEER TO YOUR SWITCH AND DON'T SENT OUT THE LOCAL DUMBASS AGAIN."
Cheers!
Please do not read this sig. Thank you.
Wow, Xfinity! That sounds great. Where do I sign up? I want better service, faster internet and cheaper prices, and Xfinity sounds like it fits the bill. It's got an "X" in it, so it must be ten times better than what I have now.
Can't wait until it's available in my area.
Everything you know is wrong, Just forget the words and sing along.
.
That step is going to be a huge one for comcast who, in the past, has proven they are unable to traverse to chasm.
... so does that make me an XCustomer?
Verizon, formerly known as Bell Atlantic (and GTE)...
Nerd rage is the funniest rage.
I can corroborate all of the claims made about Time Warner.
The universally horrible service of subscription television is why we don't buy any service. It's a nice chunk of change at the end of the year. The shows are out on DVD the next year anyway.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html
... and a pr0n site probably owns "Assfinity."
seXfinity? its where the bandwidth goes.
We used to joke with their employees who shared the building (who joined in:)
Concast
Commiecast (we were calling each other comrade too.)
Comquest (I think their line should be "All your internet belong to us.")
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Xe didn't help that corps image. People still call it Black Water.
Well, Arther Anderson pulled it off-- how many forgot they are now known as Accenture? (The people who brought you Enron.)
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Who set us up the takeover?
Democracy Now! - uncensored, anti-establishment news
Alas, the exclusivity agreements were a requirement to get the infrastructure built, noone wanted to invest the millions to string cable unless they were confident of recouping their investment, and as a one way network, installing it as a "shared resource" where competitors could access the lines after the installation investment was recovered isn't practical.
I suspect part of the real reason Verizon and other Telcos are stringing fiber to compete with the cable companies is because:
1) Their cable infrastructure needed major updating anyway, and simplifies management significantly
2) Their landline business is drying up as consumers move to cell services. This allows them to capture more $$$ per household using the infrastructure they want to install anyway.
Just spent a week at a friends place with Comcast, their cable internet went out about every hour with use, the techs say a modern spec cable needs to be run to teh house, but Comcast won't do it. I wonder how long it will take once the "Verizon FIOS in here" flyer shows up on their door?
You are in a maze of twisted little posts, all alike.
Xfinity.
ECKS-finity
ZIN-inity
CROSS-finity
OOOOPS-finity
Hugs-n-kisses-finity
?
Hell - Hell has announced plans to rebrand itself as XBoilingHot as part of its bid to transform itself from the realm of Eternal Damnation into a kinder, gentler den of infinite punishment.
"This is part of an overall strategy to change our image in the eyes of our customers." Hell spokesman Adolf Hitler said. "I think we've got a bid of a bad rap, in part deserved, but in part because a lot of people just haven't given us an adequate chance."
"There's a lot to be proud of!" Nebraska regional director Pol Pot said. "We've changed the whole operation around, streamlining it with an eye on increasing overall satisfaction. Complaints have dropped a solid 50%, and we haven't even introduced the new Infinite Voice Mail Queue and the pitchforks with the built in silencers so the agonies of the Damned don't overwhelm those listening to an eternity of Liberace playing the anthem of the USSR at triple tempo in 7/4 time."
"It's a bit old-fashioned," says senior director of the market research division of Hell, Idi Amin. "I don't think our customers are going to be fooled by slick slogans. But we know they'll notice the difference."
The world's burning. Moped Jesus spotted on I50. Details at 11.