Slashdot Mirror


Clues That Apple's Bought Another Processor Design House

According to Ars Technica: "Apple's gigantic bankroll may be burning a hole in its pocket. Almost two years after purchasing PowerPC designer P.A. Semi, Apple appears to have snapped up ARM design house Intrinsity. According to a report that first appeared on electronista, a number of engineers at the company have indicated that they are now or soon will be employed by Apple. Some of them have even gone as far as to change their LinkedIn profiles, with one reverting it, possibly out of fear of drawing the wrath of his new, secretive employer." Updated 20100404 1:15 GMT Brian Dipert points out the earlier coverage at EDN, from which both of the above reports draw.

22 of 183 comments (clear)

  1. Re:I wonder... by bbqsrc · · Score: 3, Insightful

    Not the same. MS was openly destructive. At least, sometimes, Apple offers something new and competitive.

    --
    Disagree != mod troll.
  2. Re:I wonder... by BasilBrush · · Score: 5, Interesting

    I wonder how long it'll take the otherwise intelligent geeks at /. to finally figure out that Apple is just as dangerous as Microsoft.

    When will most people agree with your silly argument? Never.

    Apple isn't Microsoft. Because Microsoft has a monopoly in a few areas of computing and caused great damage doesn't mean that any other company achieving a lot of success in different areas of computing will cause damage. Apple's influence over the industry over the years has been generally a good one.

  3. Could this "story" by ffreeloader · · Score: 3, Insightful

    possibly be any more slanted? I'm no Apple fanboy. I've never owned any Apple products and don't like the way Apple does business, nor their history of employee relations, but come on. Claiming someone "possibly" changed their LinkedIn profile due to fear of Apple is out of line.

    It's nothing more than rank speculation. If fear of Apple--use of intimidation against the engineers by Apple is implied--was the motivation for changing a LinkedIn profile why didn't the rest of the engineers change their profiles back? Was Apple capable of intimidating only one out of several engineers? Are the majority of the engineers too stupid to know what Apple is like?

    The slant taken by this story assumes way too many facts not in evidence.

    --
    "while democracy seeks equality in liberty, socialism seeks equality in restraint and servitude." de Tocqueville
  4. I dispute that EVER part by way2trivial · · Score: 3, Insightful

    I loved my //e

    --
    every day http://en.wikipedia.org/wiki/Special:Random
  5. Its a question of interests by CdBee · · Score: 4, Insightful

    MS was dangerous to the competitive Operating System market - and later on, office software.. geeks acknowledged the danger as systems like OS/2 disappeared despite their popularity.

    if Apple is a competitive threat, its to the makers of media players and to the producers of content, due to their homogenising influence on the market and their major-media-outlet status. Its less likely to directly affect us....

    --
    I have been a user for about 10 years. This ends Feb 2014. The site's been ruined. I'm off. Dice, FU
  6. Re:I wonder... by MrMista_B · · Score: 4, Insightful

    Hmm? And what crimes has Apple been convicted of? What SCO equivalent has Apple created to try to destroy Linux? I could go on; I suspect you're astroturfing. I hope it's not successful - there are valid complaints about Apple, but you haven't brought any of them up, merely flamed the fans of paranoia with hyperbole.

  7. OSX on ARM (and I don't mean a tattoo) by Dystopian+Rebel · · Score: 3, Interesting

    OSX will build on ARM without a problem and the ARM CPU would be better than the Intel Atom in a netbook.

    However, as the world inside the Reality Distortion Field now knows, netbooks will never sell because no one really wants them and anyway, as a failed product, they have been replaced by the magical iPad.

    Ideally, you are reading this post a) on your iPhone or b) while waiting in line to buy your Really Big iPhone.

    --
    Rich And Stupid is not so bad as Working For Rich And Stupid.
    1. Re:OSX on ARM (and I don't mean a tattoo) by bregmata · · Score: 4, Interesting

      Blame Asus for using an obscure Linux distro, doing a half-baked job of optimising the key applications for a small screen and then Osbourning it by announcing a new model every five minutes, or blame MS for reviving XP and dumping it on the netbook market at silly prices...

      For the consumer, all Linux distros are obscure. The problem was really that Microsoft rereleased XP for these devices, and suddenly everyone expected to be able to install pirated versions of software on them just like they do on all their other Microsoft-based computers (no, Photoshop will not be useable on a 7" screen even of you didn't pay for it or the copy on your home desktop). The trick with the iPad is it doesn't look like Microsoft Windows. It doesn't act like Microsoft Windows. If it doesn't walk like a duck or quack like a duck, people will not expect to be able to steal Photoshop and run it like, uh, a duck.

  8. Re:I wonder... by gilesjuk · · Score: 5, Insightful

    Except Apple is increasing market share by producing new products, innovating and taking risks.

    Microsoft is only where it is today due to being rather lucky with getting IBM to take their vapour ware OS product DOS. Most of Microsoft's revenue still comes from Windows and Office, in fact they make more from Office than Windows!

    There are many big technology companies and nobody was complaining when Sony entered the games console market and dominated it? So why should Apple be prevented from doing well in the consumer electronics market?

    Just because they are good at it and other brands release products that are largely inferior doesn't mean Apple should be stopped.

  9. Re:I wonder... by itsdapead · · Score: 5, Interesting

    They (Apple) just haven't gotten to the market share level they need yet to take over the world as it were.

    ...and its hard to see how they would get to that market share without the massive leg-up that Microsoft and the Wintel platform got from IBM (the big evil monopolist of the day) back in the early days of personal computing. MS managed to inherit IBM's customer base and ride the "nobody ever got fired for buying IBM" meme (and eventually left IBM in the dust).

    Remember, MS still has a virtual stranglehold on the corporate sector, which Apple hasn't even tried to penetrate - and if anybody shakes MS loose from that, my bet would be Google rather than Apple.

    Also, unlike the early 80s, we now have the concept of standards-based computing (and the internet, which is a force for standardization which wasn't relevant to PCs in the 80s), something which only MS are big enough to ignore. Plus, even if the will had been there, 1980s PCs didn't have the horsepower that goes with the extra layers of abstraction required for most standards.

    Yes, native apps for Apple are non-standard (although OS X is also POSIX compliant) and the case of the iPod/Phone/Pad (but not their "real" desktop/laptop computers) is locked to Apples "App Store". However, it seems quite probable that as internet connectivity improves, native apps are going to become increasingly irrelevant compared to browser-based applications (for which Apple offer one of the better, more standards-based, platforms, and which can be run without restriction on the iProducts). Aside from the proprietary binary API, Apple's OS is built on open-source projects like Webkit, Apache, PHP/Python, Samba, CUPS the GNU compilers and the BSD toolkits, and can build and run most of the popular FOSS applications.

    So, maybe we'll see a competetive market split between (say) MS, Google and Apple. That would be vastly more healthy than the almost complete Wintel monoculture that had developed by the end of the 20th century.

    Remember - Apple helps Linux just by existing and having a significant market share: if a Website supports only IE, then only Windows can access it; if it supports Safari then its very likely to work on Linux browsers. If a USB peripheral supports Mac, then it probably uses one of the standard USB protocols (rather than requiring a custom windows-only driver) and will probably work on Linux. As long as there is more than one platform with market share, standards are more likely to be observed. Heck, even MS is now being dragged kicking and screaming into supporting HTML5...

    Of course, it pays to be vigilant against a new monopoly and keep half an eye on what MS, Apple, Google are up to (especially if there's any danger of a merger) but if you think what Apple's doing bears any resemblance to the birth of the Wintel monoculture, you presumably weren't paying attention back in the 80s.

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  10. Re:I wonder... by gilesjuk · · Score: 5, Insightful

    Well they are a lot more innovative than Microsoft are that's for sure.

    When Microsoft released a tablet PC it was just a tablet with Windows and some trivial extensions. The head of the Office team wouldn't rework Office to work with the tablet controls as he "doesn't like touch screens".

    Hardly the sort of thing you want to buy is it, a tablet running an OS designed for a mouse and keyboard with some hacks on the top to make it try to work with a stylus.

    Why is it "drinking koolaid" to want to simply buy a computer and use it? have the hardware and software working in unison to give a good user experience?

    I'm well versed with Linux, Windows etc.. I've built up MythTV media centres using Linux (compiling my own kernel and all that). I choose to own a Mac because computers are just a tool to get things done. They shouldn't be like a car requiring lots of maintenance.

  11. Re:I wonder... by mrcalire · · Score: 4, Insightful

    That's funny, i only buy apple products because they meet my needs (wants) that other companies seem unwilling to.

    Small example. Bought a first gen Zune as it was a little nicer then the iPod 5g that had come out a year before. Problem Is I wanted a video store.

    After all what the hell is the point of a nice screen, for um music?. I wanted my tv shows.movies to go and I wanted them now. Microsoft said they were getting a video store so I waited... and waited... and waited. Finally got a iPod instead. It took microsoft till 2008 3 freaking years after apple to get a video store. Apple, funny thing opened their store in 2005.

    Let them dominate. Let them make a zillion dollars as long as I get what I want. When they start making what I don't want I will stop buying.

  12. what evil? by knappe+duivel · · Score: 4, Insightful

    Can somebody please explain what is evil about Apple buying Intrinsity?

    1. Re:what evil? by makomk · · Score: 4, Interesting

      You may recall that, at one point, NVidia had a neat technology for hardware-accelerated onboard sound called SoundStorm based on technology designed and licensed by an obscure company called Sensaura. Then Sensaura were bought up by the big competitor Creative Audio and NVidia were forced to drop SoundStorm from their next generation of chipsets.

      It looks like the purchase of Intrinsity by Apple will have the same effect in the mobile phone system-on-chip market. Currently, anyone can buy the low-power Samsung ARM chips designed by Intrinsity for mobile use, but now they've been swallowed by Apple there won't be an improved version. Any future Intrinsity SOCs will be Apple-only. Do this for a few more companies, and...

  13. Re:I wonder... by cbreak · · Score: 3, Informative

    Have you forgotten about the SCO incident? Who do you think sponsored it?

  14. s/never/generally somewhat/g by aussersterne · · Score: 4, Insightful

    I see. Anyone at Slashdot that doesn't believe that Apple is the new Microsoft (despite marketshare, history, and product differences) and that doesn't find Apple's products to be mediocre is a Koolaid drinker and fanboi.

    Just about the most irrational and blinkered topic on Slashdot in years, this Apple emergence. A broad swath of Slashdotters (presumably the last/youngest wave of those that felt special just for being well-versed in technoesoterics) clearly feels their identities and statuses deeply threatened by the (relative) success of Apple, who is having influence out of all proportion to their marketshare as a result of the fact that much of the public finds them to be a tremendous innovative and specifically NON-Microsoft-alike company.

    --
    STOP . AMERICA . NOW
    1. Re:s/never/generally somewhat/g by smallfries · · Score: 4, Insightful

      I must be a fan of the Koolaid then. Tastes groovy.

      Apple are clearly a larger and more relevant player than they were five years ago. Being the next Microsoft does not immediately follow from that. There are some extra requirements (like breaking intercompatability, sabotaging the competition, throwing chairs etc).

      My main machine is a macbook. It the only decent unix laptop I could find. Yes, I am familiar with linux on laptops, no it doesn't cut it. I want a POSIX environment with a full tool-chain and all of the other command-line goodness that I'm used to. But I want the user interface to work and a decent level of integration between the two (provided by open -a and pyappscript). Windows doesn't cut it for that kind of work, and linux only solves half the problem. To me the concept of 'freedom' is far less important than day-to-day productivity here and now.

      My phone is a n900 (and it is still in the new toy honeymoon phase so can do no wrong). So why not an iPhone? The nicely packaged concept of a Walled Garden may have taken smartphones into the mainstream, but it is not for me. Again I want a decent POSIX environment on my smartphone with all of the tools that I am used to. Maemo certainly seems to be good fun there and now that I've found the python interpreter and the Qt bindings it is going to be exactly what I'm looking for in a phone - but then again I'm not the mass-market.

      Everything that is wrong about the iPhone for me is what ha made it a mainstream success story. Sitting on a bus back from the airport the other night almost every person (across a wide age range) had a smartphone. 90% of them were iPhones. Packaging up a chunk of functionality (even if it is as simple as a web-page with some live data) into a a funky icon and selling it was a stroke of marketing genius. I, like many geeks, am left scratching my head and saying "What? You'd pay for that shit?".

      So they have in a real sense made the smartphone market. Just as they made the mp3 player market. They didn't invent either product, but they found the right form to convince people that they needed it. Is that Microsoft? Nah, that's bloody good marketing that it. Hats off to them.

      --
      Slashdot: where don knuth is an idiot because he cant grasp the awesome power of php
  15. From what I gather, it goes like this: by aussersterne · · Score: 4, Insightful

    1. Regular people like Apple products.
    2. But Apple products have nice user interfaces and can be used by most anyone.
    3. Therefore they are like a totalitarian dictator marching the unwashed masses to their graves.
    4. Plus they're just sexy, not real.
    5. Therefore, anything Apple does is evil.
    6. And anyone that doesn't think so is a blinded member of the politburo or a metrosexual fashionista.
    7. Plus, OSX sucks and is just like Windows, iPod sucks and is just like Zune, iPhone sucks and is just like Blackberry, and iPad sucks and is just like Microsoft tablet PC.
    8. 1337 H4x0rs Ru13!

    I think I covered everything.

    Seriously, the walled garden property sucks and I'd love to be able to use a bluetooth keyboard with my iPhone without unlocking it. But the Apple hate around the online tech world is truly a sphere of irrationality to behold right now, out of any proportion to anything anyone has done; Microsoft and Microsoft users were never even talked about this way.

    --
    STOP . AMERICA . NOW
  16. Re:I wonder... by MrNaz · · Score: 4, Insightful

    I'm sorry. I can't swallow this shit. The PC industry owes its existence to Microsoft. While just about every other player in the industry was working on either big iron type systems (IBM, DEC) or absurdly unprofitable business models (Apple, BBC), Microsoft was paving the way with a simplified operating system that was cheap enough to develop that there were no huge R&D costs to recoup and that worked on commodity hardware cheap enough to become the modern day one-in-every-home PC.

    Nobody else at the time would have done it, and it possibly would have happened eventually without MS, but give credit where credit is due. That they have become too big for their boots, turning into a bully does not take away from their past achievements. It's like criticizing Mohamed Ali's sporting record on account of his present poor level of physical fitness.

    It's easy for us to look at them now and claim to have been all visionary like "oo I never liked them I knew they were bad guys". Bullshit. You had a PC, and you loved it. You played games on it. You did *not* know that in the late 90s MS would become an industrial and political bully.

    Kinda like now, really. In 5-10 years all you groupies will be saying the same thing "oo I was never an Apple/Google fan, I always knew they were up to no good!".

    --
    I hate printers.
  17. Godwin's Game by epine · · Score: 3, Insightful

    People, take a quick bunny hop through List of cognitive biases and ask yourself how many of these constitute cognitive feeder arteries for Godwin's law.

    Every so often a topic comes up where everyone simultaneously decides to let their amygdalas off the leash in the same dog park, who all quickly pair up for a circular open-jaw square dance. After the dust settles, what do you have? A giant patch of lawn to circumvent until the next heavy rainfall.

    I suppose the game is a bit more earnest for the born complainer, who does have to somehow realign the pole of supreme evil with every successive regime change. Those of us with the attention span to get through the first page of Anna Karenina understand that evil has a multitude of poles, any one of which can erupt into the supreme pimple in the rapidly shifting context of real life.

    if anybody shakes MS loose from that, my bet would be Google rather than Apple

    Apparently, slashdotters don't read Swift, either.

    There are at least half a dozen major players tugging on different fingers of the Beast of Redmond. Sony is doing their ineffective best tugging on the pinky finger with their once-powerful PS3 franchise. The unholy alliance Snoracle has a firm but limp-wristed grasp on the middle finger on office suite revenue streams. Linux/Apache/Firefox inflicted a hairline fracture on a wristbone. Google extracted a fingernail from the ring finger when it became the ultimate talent drain. That had to hurt. And now they're proceeding to bend back the index finger by sucking up the air supply in online search. Learn from the best. A horsefly named Gnome Evolution landed on the thumb and carted off the largest divot of flesh it could manage, which considering all the other wounds, is of no real consequence whatsoever, unless horseflies are a vector for Ebola, and so far it appears that they aren't. All things considered, I think that Microsoft can hang there by their relatively undamaged, enterprising thumbs for another thirty years or so.

    The biggest risk with Apple is that they manage to leverage their carefully cultivated charisma (if it survives their having become a big enough company to matter in these discussions) to make DRM palatable to the masses.

    Sony is far more evil in the DRM department (witness the recent "other OS" rescindment fiasco) but they suffer from a bad case of cartoon evil: whatever their grasping ambition, it's soon equally matched by their incompetence. They managed--on the back of a half billion dollar war chest--to leverage their dominant Play Station franchise into a slow and lukewarm victory in a dying physical media platform.

    This rivals anything accomplished by the Hudson Bay Company (oldest corporation in North America) which once laid claim to half the natural resources in Canada, but decided the crown jewel was retailing dress shirts. If Warren Buffett had gained control of HBC in the late 1700s, America might now be the 11'th Canadian province, or an economic protectorate, like Puerto Rico. (If BG gained control of the HBC in the late 1700s, Russia would now be the world's great democracy and white knight of freedom.)

    Wish the Sony/HBC disease were true of Apple, but it isn't.

    I could continue grave digging in this vein for another day or two, but hey, it's Easter, and whatever your opinion on the back story, there was an important lesson in there about the rush to judgement.

  18. Re:I wonder... by am+2k · · Score: 3, Informative

    Um...and when Apple released a tablet it was just an iPod touch with a bigger screen and some incremental os extensions (that also apply to the ipod).

    Uh, did you happen to miss that Apple recreated the whole iWork suite with a completely different user interface targeted towards touch screens?

  19. Re:I wonder... by WCguru42 · · Score: 3, Interesting

    1 - How small are your arms, the thing is 9" wide, that's not overly large as far as a tablet is concerned. It seems that you have more issue with the tablet form as opposed to simply the iPad.

    2 - The edges are rounded, that doesn't mean the whole back is rounded. Unless you're pushing on the edges of the device it probably won't swing back and forth.

    --
    "Educate the mind but never at the expense of the soul."~Blessed Basil Moreau