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iPhone OS 4.0 Brings Multitasking, Ad Framework For Apps

Low Ranked Craig writes "Apple had an event today to show off the next major update to the iPhone OS. iPhone OS 4.0 should arrive this summer (presumably with a new iPhone) for iPhone and iPod Touch, and in the fall for the iPad. According to Apple the update has more than 1,500 new APIs and 100 new features including the sorely missed multitasking. Other highlights include unified inbox, improved security, support for multiple Exchange accounts, application folders, iBooks, and iAd, an advertising framework for developers to put ads in their applications. The official word from Steve on Flash and Java remains a simple 'No.'" Updated 20100408 22:09 GMT by timothy: Read on for more information, including some bad news if you want to program for the iPhone in C# or Flash CS5. alphadogg points out some what he calls surprise capabilities targeted at enterprise users and IT departments, including e-mail encryption and "mobile device management."

And CWmike adds more infomation at MacWorld about iAd, which he considers the biggest news in today’s announcement, writing that one way to look at the new advertising hooks "is that Apple can now leverage the App Store/iTunes ‘ecosystem’ lock-in in effect, and deliver to advertisers a huge captive audience."

Finally, binarylarry writes with a look from Daring Fireball at the new user agreement that goes along with 4.0: "Looks like Adobe's release of CS5 with the Flash-to-native compiler has been nixed by Apple's new user agreement: '3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs.'"

12 of 983 comments (clear)

  1. Fantastic news by amliebsch · · Score: 5, Funny

    Every time I use an iPhone, I can't help thinking, "if only this had more *ads*." I mean, really, what good is a smart phone without pop-over advertisements?

    --
    If you don't know where you are going, you will wind up somewhere else.
  2. Re:No ads please by Kenja · · Score: 5, Funny

    On the plus side, with multi-tasking you'll be able to get several ads at once! Just image the fun times you'll have searching through your running apps trying to find the one that has the "congratulations! you're a winner!" sound file on constant loop.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  3. Re:So no flash or java, but we get ads! by lolwhat · · Score: 5, Funny

    But they will use HTML5 for the ads! Progress! /s

  4. :'( poor open source babies by Anonymous Coward · · Score: 5, Funny

    Cry a little louder and harder, bitches! We can't hear you from way up here on awesome mountain! What's that? You're mad and are going to form an open committee to discuss ways to retort in a GPL-based, socially pluralistic manner? In three years time, you'll have a shoddily constructed riposte AND a donated-by-Cory handkerchief with which to wipe away your salty tears? Keep debating, pansies! I'll be figuring out a way to put some TRUCK NUTS on my iPad.

  5. Re:Why would I want to multitask? by swanzilla · · Score: 4, Funny

    Can someone tell me why I would want a multitasking phone yet this study says it adversely affects brain learning?

    I don't follow your line of reasoning, but find it fascinating.

  6. LOL! Apple Hipster Douchebag Fanboys by Anonymous Coward · · Score: 5, Funny

    The Apple Hipster Douchebag Multitasking Roadmap

    > Multitasking sucks and is unneeded. I don't want stupid multitasking I just want to focus on one app at a time.

    > OMG!!! We are finally getting multitasking!!!

    > Apple's half-assed multitasking is 'pretty slick' Apple 'invented' multitasking

  7. Re:Multitasking by JonJ · · Score: 4, Funny

    People that like Apple are flexible, you have to be since you have to bend over all the time.

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    -- Linux user #369862
  8. Re:Why would I want to multitask? by gmuslera · · Score: 4, Funny

    [scratches head while reading your comment] I don't see any advantage on multitasking neither, we humans must be designed against doing more than a thing at once.

  9. Re:Multitasking NOT coming to iPhone by amicusNYCL · · Score: 4, Funny

    "We weren't the first to this party," Jobs said of the new multitasking feature, "but we're going to be the best. Just like cut and paste."

    Also, apparently Apple is the market leader in cutting and pasting.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  10. Re:No ads please by The+End+Of+Days · · Score: 5, Funny

    But I deserve free apps with no ads! I'm not sure why I deserve it, or how I can force people to provide what I desire, but I'm gonna whine while I'm not getting my way.

  11. Re:No ads please by Fluffeh · · Score: 5, Funny

    Hmmm, I wonder who left this lying around here.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
  12. Re:No ads please by AresTheImpaler · · Score: 4, Funny

    god damn it man, why did you take away my , totally uncool....