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EU Piracy Estimates — Just How Inaccurate?

Last week we discussed news that a US government report questioned the reliability of piracy statistics from the media industry. Reader superapecommando sends in a follow-up written by Glyn Moody that examines a similar problem in Europe. Quoting: "As far as I know, no similar analysis has been carried out for European reports. So I thought it might be interesting to look at one particular European report on the subject — not least because I've heard that its findings influenced some of the MPs voting on the Digital Economy Act. ... the net result of this 68-page report, with all of its tables and detailed methodology, is that four out of the top five markets used for calculating the overall piracy loss in Europe draw on figures supplied by the recording industry itself. Those apparently terrifying new figures detailing the supposed loss of money and jobs due to piracy in Europe turn out to be little more than a re-statement of the industry's previous claims in a slightly different form. As a result, as little credence can be placed in the report as in those criticised by the US GAO."

36 of 124 comments (clear)

  1. I still blame Metallica by Jeng · · Score: 5, Interesting

    I still blame Metallica. When Load didn't sell jack because it was the worst album they ever put out they started screaming that the reason that Load of crap did not sell was due to piracy.

    They are Janet Jackson's nipple of the piracy world.

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    1. Re:I still blame Metallica by Anonymous Coward · · Score: 5, Funny

      Fuck you, that was our best album ever. Those pirate fucks ruined it.

    2. Re:I still blame Metallica by Pojut · · Score: 4, Funny

      Yeah, but...Jackson's nipple is still awesome, unlike Metallica.

    3. Re:I still blame Metallica by jornak · · Score: 5, Insightful

      I don't know about you, but I pirate games as a demo. If I download one or two songs from a new album, and I like them, I'll go out and buy the CD.

      I played half an hour of Just Cause 2 and decided to go out and buy the game within an hour of playing with the pirated version.

      It's reasonable nowadays seeing as these companies are developing too many shitty games to release a goddamn demo, so more people will buy their shit because of the media hype, and not the actual gameplay.

    4. Re:I still blame Metallica by Moryath · · Score: 4, Insightful

      I still blame the RIAA/MPAA/MafiAA... and add in Clear Channel to the mix.

      The death of radio DJ's who actually spun an album now and again was the death of my music-buying habit; it let to me getting burned by a couple groups who had a decent radio single, and the other 12 songs on the album turned out to be pure crap.

      I bought Aerosmith's "Get a Grip" album on the strength of a radio DJ playing it; I left "Just Push Play" on the shelf after listening to a friend's copy and realizing it wasn't worth it.

      Ever since Bill Clinton signed on to radio consolidation, radio's basically been fucked. Small wonder "talk radio" got so big, their only competition has been precanned shit-music format stations. We used to have a 2 great alt-rock stations in town, then Clear Channel bought them out and turned one into yet another mexicrap station, the other into a "shit-rap that morons without two brain cells to rub together blast from their ghetto cruisers" station ... as if we didn't already have 12 of those damn things crapping up the airwaves locally as it stood.

    5. Re:I still blame Metallica by del_diablo · · Score: 2, Insightful

      iTunes lacks a proper platform, and does not give a physical hugable media nor does it deliver full quality flaq.

    6. Re:I still blame Metallica by gman003 · · Score: 3, Interesting

      I actually recommend giving them a listen. Death Magnetic is sort-of like the Black Album, with the more melodic elements, but it has a lot of the thrash back from the classic days. It's not their best, but it's their best in over a decade. It does have some problems: the songs go on a bit too long, and some of the tracks are a bit weak, but overall worth trying at least one song.

      S&M is actually one of my favorite albums of all time. Give "No Leaf Clover" a listen. Or the S&M version of "Battery", if you like the old thrash stuff better. Then go on BitTorrent and grab the whole thing.

      What? Just because I'm a fan of the music doesn't mean I have to support the corrupt, mildly-evil system that produced it.

    7. Re:I still blame Metallica by mwvdlee · · Score: 4, Funny

      Wow!
      I've heard stories about your existence, but I thought them myths.
      I must say it is truely an honor to speak to the one person in the world that actually does what millions of downloaders merely claim to do.
      Are you also the guy that downloads only Linux CD's using bittorrent?

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    8. Re:I still blame Metallica by ryantmer · · Score: 2, Funny

      iTunes lacks a proper platform, and does not give a physical hugable media nor does it deliver full quality flaq.

      FLAQ - Free Lossless Audio Quoi?

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    9. Re:I still blame Metallica by Hurricane78 · · Score: 2, Informative

      They are Janet Jackson's nipple of the piracy America.

      There, fixed that for you. “Nipplegate” is a purely American phenomenon.

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
  2. Very Inaccurate by WrongSizeGlass · · Score: 4, Interesting

    No estimates are going to be accurate. There are many more sources for files than these people will ever find ... and the **AA take every source they can make up and then pass it through a magic multiplication filter (the same one they use to calculate the value of their 'losses').

  3. Invalidate by headkase · · Score: 4, Interesting

    So when the supporting numbers are well and truly shown to be bogus can we invalidate all the legislation that they inspired as well? Hahah, yeah joking.

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    Shh.
    1. Re:Invalidate by Jeng · · Score: 2, Insightful

      That should be law.

      If a law is built on incorrect information it should be automatically repealed. After it is repealed it can have another go at becoming law with the correct information.

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    2. Re:Invalidate by KahabutDieDrake · · Score: 3, Insightful

      Or because building infrastructure at a huge mark up through a no bid contract to your buddies at your previous job takes time.

  4. Completely inaccurate by mcgrew · · Score: 5, Insightful

    There's no way to make any kind of meaningful estimate as to how much piracy there is, let alone how much or if any of that results in lost sales or gained sales. No data == no meaningful guesses.

    1. Re:Completely inaccurate by Dunbal · · Score: 2, Interesting

      fraud: deceit, trickery, sharp practice, or breach of confidence, perpetrated for profit or to gain some unfair or dishonest advantage.

      perjury: the willful giving of false testimony under oath or affirmation, before a competent tribunal, upon a point material to a legal inquiry.

      When are these people going to face the music? Why is there one law for the individual, and a different application of the law when a multi-million dollar company does it?

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    2. Re:Completely inaccurate by WrongSizeGlass · · Score: 3, Funny

      When are these people going to face the music?

      They claim they can't because someone pirated it.

  5. No corroborating evidence. by fahrbot-bot · · Score: 4, Funny

    Those apparently terrifying new figures detailing the supposed loss of money and jobs due to piracy in Europe turn out to be little more than a re-statement of the industry's previous claims in a slightly different form.

    Apparently, the report writers noted that the sale of eye-patches and peg-legs didn't correlate with industry claims of piracy...

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  6. What the? by Monkeedude1212 · · Score: 5, Insightful

    calculating the overall piracy loss in Europe draw on figures supplied by the recording industry itself

    Seriously? You know, there was a time when we believed the cigarette companies that smoking was fine based on the stats they gave us - and look how well that turned out.

    This kind of self policing industry crap has got to stop.

  7. I find one flaw in all these arguments by gman003 · · Score: 5, Insightful

    The "substitution rate" is probably the worst figure in all these papers, mainly because it is far from constant. Perhaps, with enough study, you could find the substitution rate for one specific product in one region, but trying to get a national average by product category is ludicrous.

    Since people like blaming Metallica, I'll use them as an example. Note that all these numbers were pulled out of my ass, same as all numbers.

    You may get a substitution rate of 50% for Master of Puppets in Southwestern US. You may get a 2% substitution rate for St. Anger in Finland. You may get a 20% substitution rate for "S&M", and you'd be lucky to get a 1% rate for "Acoustic Metal". That's a massive change just for one band. How would you compare the rates between The Black Mages and Justin Bieber? Trying to lump target audiences like that will give you numbers about as meaningful as the ones I just made up.

    Listen up, MAFIAA. We care about three things: quality, price, and usability. We will pay for the good stuff, and tell you where to shove your crap. We don't want to pay 30$ for a music album, $20 for movie tickets, or $70 for a game. Finally, we want to get stuff easily, that works with everything, and doesn't come with legal crap that shouldn't have a chance of standing up in court.

    And if you can't give us those three things, you need a new economic model. How many bands are giving out the music for free and making money from concerts and merchandise? It's nearly impossible to pirate a t-shirt or an experience. How much money are "free-to-play" games making?

    Stop trying to legislate a profit, and start spending as much on those three things as you do on legal fees. Maybe you'll actually make money by, *gasp*, making a desirable product.

    1. Re:I find one flaw in all these arguments by mwvdlee · · Score: 2, Funny

      Note that all these numbers were pulled out of my ass, same as all numbers.

      Just for saying something like that, I'm going to have to punish you
      1273, 18, 9762381, 44.2
      Ha! Take that.
      8, -273, 4, 91827364E23
      And now for one that'll really hurt:
      Pi

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  8. Re:I blame entitlement systems by countertrolling · · Score: 5, Insightful

    Copyright is an entitlement system...

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  9. That's no excuse by Entropius · · Score: 4, Insightful

    In the sciences you put a huge effort into quantifying error. A result might be quoted as:

    60
    +- 2 due to limited sampling in a Monte Carlo experiment (statistical error)
    +- 0.5 due to uncertainties in a previous result that this one relies on
    +- 0.2 due to using an approximation in our math
    +- 0.8 due to uncertainties in how we corrected for a bias (systematic error)

    The presidential pollsters do this: they'd quote some number as "58% for Obama, with a 2 percent statistical margin of error, and an additional 1 percent error coming from the fact that we're not quite sure if we're over- or under-sampling cellphone-only voters."

    If your estimates aren't *precise*, that's okay. You can still give an honest estimate with a large error bar. Do it, and honestly quantify your uncertainty.

    1. Re:That's no excuse by causality · · Score: 3, Insightful

      In the sciences you put a huge effort into quantifying error. A result might be quoted as:

      60 +- 2 due to limited sampling in a Monte Carlo experiment (statistical error) +- 0.5 due to uncertainties in a previous result that this one relies on +- 0.2 due to using an approximation in our math +- 0.8 due to uncertainties in how we corrected for a bias (systematic error)

      The presidential pollsters do this: they'd quote some number as "58% for Obama, with a 2 percent statistical margin of error, and an additional 1 percent error coming from the fact that we're not quite sure if we're over- or under-sampling cellphone-only voters."

      If your estimates aren't *precise*, that's okay. You can still give an honest estimate with a large error bar. Do it, and honestly quantify your uncertainty.

      Indeed, but since when was the average person educated enough about science and statistics to understand the importance of what you are saying, or to competently criticize the methods used and claims made by the copyright interests?

      --
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    2. Re:That's no excuse by Thing+1 · · Score: 2, Insightful

      Indeed, but since when was the average person educated enough about science and statistics to understand the importance of what you are saying, or to competently criticize the methods used and claims made by the copyright interests?

      Since before "No Child Left Behind"?

      --
      I feel fantastic, and I'm still alive.
  10. As inaccurate as desired by gweihir · · Score: 3, Interesting

    It seems nobody requires those making piracy loss claims to prove anything they say. Consequantially, estimates keep going up, and have reached a ridiculously high level. Typical dishonest tricks used include billing the price of a full retail version for each suspected download (1. the full retail price is unrealistic 2. people would not have gotten the thing if they would have to pay 3. a lot of downloads never get installed/used/listened to 4. filenames lie and not everything is what is claims to be).

    There is a really urgent need to either have serious negative consequences for those making claims that are inflated or to stof listening to those with high self-interest and get hard numbers. Just remember that somebody downloading a song, litening to it once and then deleting it is the equivalent to have listened to it on the radio and then deciding to not buy it. Content providers have a far to high opinion of the quality of the things they offer. Many people would just go without if pirating was harder.

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    1. Re:As inaccurate as desired by misexistentialist · · Score: 2, Insightful

      How is it even relevant? Do retailers complain that they lose billions from shoplifting, and demand that soldiers be stationed in stores? Do employers complain that they lose billions from employees reading slashdot, and ask that they be allowed to revoke employee's driver's licenses and put a lien on their houses?

  11. dilemma by StripedCow · · Score: 4, Interesting

    The media industry has a nice dilemma here:

    If the piracy figures are too small, then nobody will care about them.
    On the other hand, if the piracy figures are too large, then the whole European population is criminalized, and nobody will care either...

    --
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  12. I'm sure it's everywhere by ShadyG · · Score: 4, Insightful

    Yes, piracy is rampant. I don't need some government study quantifying just how much it's happening. The reality is that content creators have to enter the market with their eyes open and accept reality. I happen to be a musician myself, and I can really relate, but we got by before recordings of any kind existed, and we will continue to survive and practice our art now that recordings are essentially free: Live performances. Works for hire. Voluntary donations. Value added (physical copy, cover art, printed lyrics, etc.). Ad revenue. All this (except the works for hire) can be done with Creative Commons music. Most of all, I don't delude myself into thinking I can give up my day job and be a rock star. I make a good, reliable living doing something that other people need. At night, I create things that I personally need to create. And I don't bitch about it when I don't get paid. I feel happy that anyone other than myself cares to hear any of it.

  13. They sold it, tough shit. by Anonymous Coward · · Score: 2, Insightful

    They sold it, tough shit. If you want to control your ideas, don't sell them. Or contract out an NDA. But after all this time of stealing every single item out there, DO NOT come crying to us about theft of copyrighted works. YOU STOLE FROM THE PUBLIC.

    So fuck off with your "I feel I am entitled" shit.

    You don't feel I should do what I want with what I know of your stuff? Then don't sell it.

  14. hmmm... by charliemopps11 · · Score: 2, Funny

    I wonder if they considered repeat downloads? As is, I download all my favorite movies and songs, then get a virus from all the downloads, have to format my harddrive... AGAIN... and then redownload them all over again. I think all of piracy might just be a couple of hundred people like me stuck in a nightmarish Download-Virus-Format loop.

  15. Re:Science by the Pound by gman003 · · Score: 2, Funny

    Hell, I ignore any study of the Internet that involves humans. Half of the researchers don't understand it, half already wrote their conclusion, and half are so out-of-date that they're still bracing for Y2K.

  16. Re:I blame entitlement systems by Anonymous Coward · · Score: 5, Insightful

    "Since I have made something (or have been explicitly granted the specific rights to something), I feel I am entitled to use lobbyists and excessive laws to force you to pay more than you are willing to pay. I will also product lower quality, unoriginal remakes and make minimal changes just to artificially extend the time I can charge these crazy amounts."

    That is what the MPAA/RIAA is actually saying.

    Just because other people don't get it isn't any excuse to walk over their wishes

    How about the fact that they have many times in the past used their combined power to raise prices, rip off customers and force out the little independent competition.
    People wish to have culture at a fair price. In a free market we wouldn't have to pay as much but they have repeatedly changed laws and destroyed any hope of it changing back.

    No, "they started it!" isn't an excuse, either.

    It is an excuse, its just one you dont agree with.

    They extend copyright and make attempts to slowly erode rights like fair use and then claim idiotic rubbish like "you license the music not own it" to stop you listening to something you've bought in the way you want.

    I consider culture a basic human right. Granted it might not be as important as some others but my morals allow me to fight an unjust system in any way I decide no matter how many politicians they bribe into passing laws.

  17. Irish "piracy" by DrXym · · Score: 3, Interesting
    I was listening to TodayFM in Ireland and some music spokes drone claimed there were 650,000 active pirates in Ireland. Out of a population of 6 million. This figure in itself is laughably high but on top of that the industry claimed they were losing 69 million annually due to piracy. This implies that these 650,000 pirates were responsible for over 100 lost revenue each just in music sales.

    These figures are so implausible that it is a wonder that any government takes them seriously at all. It's clear that piracy does result in lost sales, but the music / movie industry is doing itself no favours by lying. Pirates almost by definition place less value on an item than a music industry. The industry might think a CD is worth 15 but the pirate clearly begs to differ. It therefore makes no sense to say a pirated copy = one lost sale since the pirate would be unlikely to have paid full price in any event.

  18. Guitar Hero III multi-tracks by mister_playboy · · Score: 2, Informative

    Take a look for a version of the album that was created from the multi-tracks used in Guitar Hero III... sounds way better than the retail CD. These tracks were apparently handed over to the GH team before the moron who compressed the shit out of the album did his dirty work.

    Various version available on Demonoid, The Pirate Bay, etc.

    --
    Do what thou wilt shall be the whole of the Law ::: Love is the law, love under will
  19. Re:I blame entitlement systems by bit01 · · Score: 2, Insightful

    ... I feel I am entitled to do whatever I want with my copy of what you have made ...

    FTFY

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    Ownership, by definition, is the right to control something. Any ethical (not legal) argument based on "because they own it" is bogus.