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ThinkGeek's Best Ever Cease-and-Desist Letter

ThinkGeek, sister company to Slashdot, received a meticulously researched (except on one point) 12-page cease-and-desist letter from the National Pork Board. What had the meat lobbyists up in arms was an April Fools product from the TG catalog: Radiant Farms Canned Unicorn Meat, whose copy included the line "the new white meat." The NPB figured this was confusingly similar to their trademarked "the other white meat" (an advertising slogan the pork industry is considering retiring anyway). Geeknet, parent company of Thinkgeek and Slashdot, issued a press release apologizing for any confusion; you can read it on ThinkGeek's site (PDF), because the newswires refused to distribute it for some reason. Oh, and ThinkGeek has no intention of taking down the protected parody.

264 comments

  1. Good but... by WillyWanker · · Score: 1

    Well good. But does this mean I have to give up bacon?

    1. Re:Good but... by ascari · · Score: 1

      There are many good reasons why you might want to give up bacon. But this is not one of them.

    2. Re:Good but... by WillyWanker · · Score: 1

      Phew... that's good. Cause a bacon double cheeseburger without bacon is just sad.

    3. Re:Good but... by spazdor · · Score: 3, Funny

      Actually, there's a shorter name for those.

      --
      DRM: Terminator crops for your mind!
    4. Re:Good but... by rootofevil · · Score: 5, Funny

      i dunno, baconless bacon double cheeseburger doesnt look shorter to me.

      --
      turn up the jukebox and tell me a lie
    5. Re:Good but... by TheGeniusIsOut · · Score: 1

      There are no good reasons for giving up bacon! After all bacon is a vegetable.

      --
      Ignorance is Bliss -- And the Opposite is True -- Genius is Madness
    6. Re:Good but... by Anonymous Coward · · Score: 0

      Not unless you're Jewish.

    7. Re:Good but... by blair1q · · Score: 4, Funny

      It's not got much spam in it...

    8. Re:Good but... by Anonymous Coward · · Score: 0

      one baconless double cheeseburger with no cheese or meat please

    9. Re:Good but... by arth1 · · Score: 1

      "Double baconator, hold the bacon"?

      Burgers I'm waiting for:
      1: Spamburger. A thick slice of spam between two beef patties.
      2: Gravy-fried buns.
      3: Grooved burgers, which can hold a lot more cheese and mayo.
      4: Inside-out burger, with patties on the outside and bread on the inside.

      Incidentally, I know just the place where you can buy affordable paper napkins wholesale!

    10. Re:Good but... by Chris+Mattern · · Score: 1

      Tref?

    11. Re:Good but... by spazdor · · Score: 1

      Also, hold the bread. Can't do gluten.

      --
      DRM: Terminator crops for your mind!
    12. Re:Good but... by sconeu · · Score: 1

      You could probably get a Spamburger somewhere in Hawaii. I understand that they just love SPAM(tm) there.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    13. Re:Good but... by dziban303 · · Score: 1

      Thinkgeek products are crap. Last three electronic items I've ordered didn't work right out of the box, and the last shirt I ordered was two sizes too small. Never ordering anything from them again.

    14. Re:Good but... by ZosX · · Score: 1

      How can a dead piece of meat be sad?

    15. Re:Good but... by ajlitt · · Score: 1

      Sacrilicious.

    16. Re:Good but... by Sir_Lewk · · Score: 1

      It is my understanding (stories from family members that have been there) that at least Burger King does indeed sell Spam sandwhiches in Hawaii. I don't know the details of it though, might not also have a burger patty.

      For what it's worth, I make spam burgers all the time for lunch. Easy and delicious (no really, grill the spam and it's no worse than any other meat!).

      --
      "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
    17. Re:Good but... by jackchance · · Score: 1

      i'm too lazy to google it but i'd bet that all of those "burgers" are available somewhere in the US of A.

      god bless america.

      --
      1 1 2 3 5 8 13 21 34 55 89 144 233 377 610 987 1597 2584 4181 6765
    18. Re:Good but... by L4t3r4lu5 · · Score: 1

      I think it was a reference to 1984.

      Unbacon plusmeat cheese bread is a little shorter.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    19. Re:Good but... by Anonymous Coward · · Score: 0

      Good heavens, no.

    20. Re:Good but... by drinkypoo · · Score: 1

      Grooved Burger = George Foreman Special. You can put the patties in frozen. When I used to have one of these (it left me with the old girlfriend) I'd spice the griddle, apply meat, and spice the meat, then cook until done. They come out corrugated.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    21. Re:Good but... by gfreeman · · Score: 1

      Unfortunately I have to agree with you on the non-shirt items. While the shirts have been decent, everything else I have ordered from thinkgeek has broken within a month, without anything other than normal use.

      --
      Ceci n'est pas un sig.
    22. Re:Good but... by jonwil · · Score: 1

      I bought 3 items from ThinkGeek in my only order to them so far.
      One was some "Cyber Clean Electronics Cleaning Putty" which did nothing much in the way of removing gunk, crumbs etc from my keyboard but had a wierd smell which ended up on the keyboard keys.

      One was a PC repair toolkit which so far has done well for all sorts of things (working on computers included)

      And the last was a Gorillapod flexible tripod for my digital camera which would work just fine (if I could find it in all this mess :)

      The electronics items are for the most part of no use to me, being that they usually work with a US power socket.

      The food items sound great but all the good ones (especially anything with lots of caffeine in it) say "we cant ship this to Australia" :(

    23. Re:Good but... by spazdor · · Score: 1

      My friend Christopher (the worst Jew I've ever known) once got McDonalds to make him a Soft Serve cone and "Make it Bacon(TM)."

      --
      DRM: Terminator crops for your mind!
    24. Re:Good but... by onepoint · · Score: 1

      >>2: Gravy-fried buns.

      YES I want that

      >>3: Grooved burgers, which can hold a lot more cheese and mayo.

      doing this already, the trick to use your waffle maker, press gently, it's pockmarked and can hold ton's of cheese

      --
      if you see me, smile and say hello.
    25. Re:Good but... by RockDoctor · · Score: 1

      How can a dead piece of meat be sad?

      I don't know. Perhaps one of the interrogators could ask Naomi Campbell when she's on the stand for possession of a blood diamond?

      --
      Birds are not dinosaur descendants;birds are dinosaurs, for all useful meanings of "birds", "are" and "dinosaurs"
  2. Acronym? by Locke2005 · · Score: 5, Funny

    SPAM is a contraction of SPiced hAM; what is the acronym for Canned Unicorn Meat? Have they considered changing the slogan to "Enjoy some tasty CUM today!"?

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:Acronym? by retchdog · · Score: 0, Redundant

      Oh, come on! At least one eligible modder should admit they chuckled at this.

      --
      "They were pure niggers." – Noam Chomsky
    2. Re:Acronym? by Dr+Herbert+West · · Score: 1

      How is this possibly flamebait? Unless, if by "flamebait", you mean f**kin hilarious.

    3. Re:Acronym? by Anonymous Coward · · Score: 0

      Cum on! I just spooged my coffee all over my monitor

    4. Re:Acronym? by arashi+sohaku · · Score: 5, Funny

      I thought SPAM stood for Squirrels, Possum, and Muskrat... could be regional...

      --
      No .sig for me, I'm trying to quit.
    5. Re:Acronym? by JWSmythe · · Score: 0, Offtopic

          Not all commentators are moderators, but all moderators are commentators. (visualize a Venn Diagram, I don't feel like drawing one right now).

          I love watching the bouncing moderation on my posts. It'll drift from -1 to +5 very quickly.

          And as far as I'm concerned, it was insightful and funny. I wonder if they chose the phrasing just so people would draw the same conclusion.

      --
      Serious? Seriousness is well above my pay grade.
    6. Re:Acronym? by steelfood · · Score: 1

      Funny enough, GP should've been modded informative. I wonder how many people missed that joke?

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
    7. Re:Acronym? by PinkyGigglebrain · · Score: 1

      God D&%* it!!

      You owe me for a new keyboard, monitor, desk and a Rug Doctor rental!

      I should know better after all these years to never eat while reading /. but the ONE time I forget, you go and shoot one off.

    8. Re:Acronym? by Sir_Lewk · · Score: 1

      Well, actually SPAM has aparently meant numerous things over the years. My favorite meaning is "Shoulder of Pork and Ham". Seems the most honest and descriptive.

      --
      "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
    9. Re:Acronym? by Hamsterdan · · Score: 1

      You now owe me a new keyboard :)

      --
      I've got better things to do tonight than die.
    10. Re:Acronym? by L4t3r4lu5 · · Score: 1

      Seek Porcelain After Mastication.

      --
      Finally had enough. Come see us over at https://soylentnews.org/
    11. Re:Acronym? by slick7 · · Score: 1

      S ome
      P eople
      A re
      M issing

      --
      The mind conceives, the body achieves, the spirit manifests.
    12. Re:Acronym? by kevingolding2001 · · Score: 1

      you go and shoot one off.

      Badum-tsch!

    13. Re:Acronym? by Zancarius · · Score: 1

      It's definitely Something Posing as Meat.

      (There's also a bunch more on the Wikipedia page for Spam.)

      --
      He who has no .plan has small finger. ~ Confucius on UNIX
    14. Re:Acronym? by Locke2005 · · Score: 0, Offtopic

      They need to add a new /. achievement, for posts that come back from a "-1 flamebait" to a "+5 funny" For Teh Win!

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    15. Re:Acronym? by Quirkz · · Score: 1

      Uh, I think you failed to follow the provided pattern. Based on the precedent set by SPiced hAM, clearly CAnned unicorn meAT would be called CAAT. That's a sure seller!

    16. Re:Acronym? by Anonymous Coward · · Score: 0

      No...SPAM stands for "Stuff Posing As Meat"

    17. Re:Acronym? by hyk · · Score: 1

      In the same style, I'd have though it'd be Canned UNicorn meaT.

    18. Re:Acronym? by DahGhostfacedFiddlah · · Score: 1

      I'd always heard Specially Prepared Assorted Meats

  3. The Letter, Please... by Saeed+al-Sahaf · · Score: 2, Insightful

    OK, but where is this "12 page C&D letter"?

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    1. Re:The Letter, Please... by genfail · · Score: 2, Informative
    2. Re:The Letter, Please... by bdenton42 · · Score: 1

      Yeah I'd like to see the other 11 pages. Ought to be quite entertaining.

    3. Re:The Letter, Please... by ccandreva · · Score: 3, Funny

      I'ld like to read a transcript of the phone call where they told them unicords don't exist.

    4. Re:The Letter, Please... by Sulphur · · Score: 1

      Could Congress wade through all the Cease and Desistage aboooot pork.

    5. Re:The Letter, Please... by bronney · · Score: 3, Funny

      Son,

      Just because you can't see it doesn't mean it doesn't exist.

      Yours truly,
      Flying Sky Daddy

    6. Re:The Letter, Please... by pinkushun · · Score: 1

      Unicorns do exist, how do you explain the trolls?

    7. Re:The Letter, Please... by slick7 · · Score: 1

      Could Congress wade through all the Cease and Desistage aboooot pork./quote>
      There is soooo much pork in Congress and generated by Congress they should receive life sentences in prison.
      Besides, Unicorn meat is not white, it's sparklely.

      --
      The mind conceives, the body achieves, the spirit manifests.
    8. Re:The Letter, Please... by gravis777 · · Score: 1

      Funny, Black Holes and Wind say the same thing

    9. Re:The Letter, Please... by bronney · · Score: 1

      I can see bl.. oh wait a minute.

    10. Re:The Letter, Please... by Cruciform · · Score: 1

      I like to use "Skygod Crankypants".
      That's always well received.

    11. Re:The Letter, Please... by Anonymous Coward · · Score: 0

      What do you call a harpsichord with only one note?

    12. Re:The Letter, Please... by scarboni888 · · Score: 1

      Yeah well I can measure the force of the wind and observe the gravitational effects of black holes with instruments made within the same physical reality I inhabit.

  4. This trademark has been mocked from day one by Locke2005 · · Score: 2, Interesting

    Soylent Green: the other other white meat!

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:This trademark has been mocked from day one by interval1066 · · Score: 2, Insightful

      The soylent green is made out of unicorns?

      --
      Python: 'And then suddenly you have a language which says "we're all stuck with whatever the whiniest coder wants".'
    2. Re:This trademark has been mocked from day one by TimeOut42 · · Score: 1

      Hmm, yeah, that's what it is made of.... --glancing over my sholder at the angry mob--

    3. Re:This trademark has been mocked from day one by Charliemopps · · Score: 1

      pretty sure people are red meat.

    4. Re:This trademark has been mocked from day one by TheGeniusIsOut · · Score: 1

      Never heard of long pig?

      --
      Ignorance is Bliss -- And the Opposite is True -- Genius is Madness
    5. Re:This trademark has been mocked from day one by Locke2005 · · Score: 1

      Hannibal Lecter is no wine connoisseur -- just because he chooses to serve it with a nice chianti doesn't necessarily make it "red meat". Try googling "Human white meat" -- there appears to be considerable debate on the subject, but human has long been compared to pork and referred to as "long pig".

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    6. Re:This trademark has been mocked from day one by ScrewMaster · · Score: 1, Funny

      pretty sure people are red meat

      Only if you're native American. I'm not so sure about the rest of us.

      --
      The higher the technology, the sharper that two-edged sword.
    7. Re:This trademark has been mocked from day one by corbettw · · Score: 1

      Best use of this slogan was when I randomly spotted it in a bumper sticker on the back of a cop car. Good times.

      --
      God invented whiskey so the Irish would not rule the world.
    8. Re:This trademark has been mocked from day one by Rhaban · · Score: 1

      The green white meat!

    9. Re:This trademark has been mocked from day one by Protoslo · · Score: 1

      Hannibal Lecter only pours Chianti in the movie for the benefit of the ignorant viewing public; in the original book, he sips an Amarone.

    10. Re:This trademark has been mocked from day one by Anonymous Coward · · Score: 0

      I have tried human meat, it goes white like pork.

    11. Re:This trademark has been mocked from day one by wisdom_brewing · · Score: 1

      Mmmm... Amarone... Looking forward to a bottle of '98 tonight...

    12. Re:This trademark has been mocked from day one by Anonymous Coward · · Score: 0

      See, I always thought Soylent Green was, like, green.

    13. Re:This trademark has been mocked from day one by Anonymous Coward · · Score: 0

      No

      Soylent Green is people

    14. Re:This trademark has been mocked from day one by Anonymous Coward · · Score: 0

      Wouldn't that be Soylent White?

    15. Re:This trademark has been mocked from day one by Zancarius · · Score: 1

      Only if you're native American. I'm not so sure about the rest of us.

      Well, there'd be dark meat, white meat, and yellow meat. I think the Irish would be considered "green" meat.

      --
      He who has no .plan has small finger. ~ Confucius on UNIX
  5. Lawyers are idjits... by Anonymous Coward · · Score: 1, Funny
    "New".... "Other"... Damn, yeah, I always get those two words mixed up.

    *facepalm*

  6. Before having a knee-jerk anti-lawyer moment... by Angst+Badger · · Score: 4, Informative

    ...consider that organizations can lose their trademarks if they don't actively defend them against even vague and doubtful potential infringements. If they let this case slip without issuing a token C&D, it could be cited later by an actual competitor as grounds for permitting their own infringement.

    That's not to say that the law isn't stupid, but the proper target for complaints about the stupidity of the law is your local congresscritter, not the lawyers who are just dealing with the laws as they are. These lawyers are just writing letters, not trolling for DUI cases on the sides of city buses.

    --
    Proud member of the Weirdo-American community.
    1. Re:Before having a knee-jerk anti-lawyer moment... by gad_zuki! · · Score: 5, Insightful

      /////.not the lawyers who are just dealing with the laws as they are.

      Pardon me, but this is clearly parody. The lawyers ALREADY HAVE LAWS TO TELL THEM TO RESPECT PARODY. They chose to ignore them.

      Not only is this a parody, its not even a real product, and the phrase is not the same phrase as "the other white meat."

      Playing up the "We're just following the law, ma'am and are powerless to think for ourselves" card is a unconvincing excuse. that empowers organizations like SCO.

      Lastly, pork is far from the 'other white meat'. Compared to chicken or turkey its incredibly unhealthy.

    2. Re:Before having a knee-jerk anti-lawyer moment... by Anonymous Coward · · Score: 0

      organizations can lose their trademarks if they don't actively defend them against even vague and doubtful potential infringements.

      Why is it whenever this sort of crap C&D gets pulled, someone like you feels the need to demonstrate that you know absolutely nothing about trademark law by posting this absurd excuse?

      As an example of how utterly and completely wrong you are, consider this letter, which demonstrates how a company could respond, if they were so willing.

    3. Re:Before having a knee-jerk anti-lawyer moment... by RuralJuror · · Score: 5, Informative
      That would be true if this were a real product.

      I am an IP lawyer (IAAIPL). From the letter of demand, it appears that the NPB hasn't actually twigged that this is an imaginary product. Therefore even if ThinkGeek has used their trademark, they haven't used it as a trademark - i.e. to indicate the origin of a product - because there is no actual product. (I tried ordering it, it doesn't let you.)

      Funnily enough, it might be different if they were shipping something, even if it was just a novelty can of dog food.

    4. Re:Before having a knee-jerk anti-lawyer moment... by rm999 · · Score: 1

      That's the funniest part: they are getting rid of that slogan very soon:
      http://www.cbsnews.com/stories/2010/06/10/ap/business/main6569347.shtml

    5. Re:Before having a knee-jerk anti-lawyer moment... by Charliemopps · · Score: 1

      I know someone that works for a company that sends these letters. She's a moron. In fact, everyone that "researches" these cases at that company is a moron (at least all the ones I've met) They get a trademark, in this case "The other white meat" as a case file. It comes with the trademark itself, some pictures of how its used on cans and what-not and other basic info. Then they put the terms into a scripting program they have... which is basically just a web crawler. The crawler finds sites that use the terms and other sites that link to them. They then build a case file based on this info that is punched into a form letter and sent off to be signed. Here's the kicker: The more "offenses" they find, the more they get paid. It's like commission. They can make stupid amounts of money doing nothing at all for the whole day. It's so profitable they actually hire teams of people to print out their "Case files" (screenshots of websites) in full color, binder them and ship them to various places. I know another person that works in the "Binder department." The person I know working the case files makes in excess of $50k a year, the binder person about $25k, but of course they don't have the skills needed to work a search engine I guess.

    6. Re:Before having a knee-jerk anti-lawyer moment... by dewatf · · Score: 2, Insightful

      And it's not like the lawyers didn't know it is stupid.

      This was probably the most fun they had all year.

    7. Re:Before having a knee-jerk anti-lawyer moment... by slashdotisgay2 · · Score: 0

      Lol @ IAAIPL

    8. Re:Before having a knee-jerk anti-lawyer moment... by budgenator · · Score: 2, Insightful

      Except that " the other white meat(tm)" is a trademarked phrase not a copyrighted phrase so I don't think that parody is a defense, additionally Trademarks are protect it or lose it, so the lawyers really had no choice no matter how ridiculous the infringement was.

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    9. Re:Before having a knee-jerk anti-lawyer moment... by MichaelSmith · · Score: 1

      I know someone that works for a company that sends these letters. She's a moron.

      If we didn't have jobs for morons to do the rest of us would have to support them with welfare.

    10. Re:Before having a knee-jerk anti-lawyer moment... by initialE · · Score: 4, Informative

      If the intention is to protect their trademark, issuing an exemption (a proceed and permitted letter) is also an acceptable option, and it's a hell of a lot less offensive. These guys are just being jerks.

      --
      Starbucks, Harbuckle of Breath.
    11. Re:Before having a knee-jerk anti-lawyer moment... by gad_zuki! · · Score: 1

      What exactly is confusing the potential consumer in this case? How can he be tricked into buying a fictional product? Its ridiculous to keep defending this action.

    12. Re:Before having a knee-jerk anti-lawyer moment... by initialE · · Score: 1
      --
      Starbucks, Harbuckle of Breath.
    13. Re:Before having a knee-jerk anti-lawyer moment... by archmcd · · Score: 1

      Except for the fact that there was NO INFRINGEMENT. Once again, the trademarked phrase was never actually used by ThinkGeek, and the only thing (at least) the first page of the C&D stated as far as actual infringement was on the part of other parties using it while referencing Unicorn Meat, which isn't ThinkGeek's liability.

      I am not a lawyer, however, just an entertained American with common sense, which I understand has no place in the court room.

      --
      I'm not an expert, but I play one on slashdot.
    14. Re:Before having a knee-jerk anti-lawyer moment... by Capsaicin · · Score: 2, Insightful

      [C]onsider that organizations can lose their trademarks if they don't actively defend them against even vague and doubtful potential infringements.

      I agree with you that we shouldn't have a knee-jerk reaction against lawyers and I would add that there was not even a potential infringement here, the statment "the other white meat," was not being used in trade. Pork's lawyers should have waited till next April to send their complaint.

      That's not to say that the law isn't stupid

      It isn't stupid enough to permit this action. Moreover, the law which requires trade mark owners to defend their marks exists to ensure that abandoned marks don't memory leak.

      --
      Better to be despised for too anxious apprehensions, than ruined by too confident a security. --Edmund Burke
    15. Re:Before having a knee-jerk anti-lawyer moment... by sconeu · · Score: 1

      We could always send them off on the "B" Ark, and tell them that a giant space goat was about to eat the Earth...

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    16. Re:Before having a knee-jerk anti-lawyer moment... by Anonymous Coward · · Score: 0

      Oh come on now. The legislators claim that they don't have time to write stupid laws, all their stupid laws are written for them by lawyers and *AA firms, all congress does is write laws that are "what the people want". So, what is it?

    17. Re:Before having a knee-jerk anti-lawyer moment... by DRJlaw · · Score: 2, Informative

      Likelihood of consumer confusion as to sponsorship is as good as likelihood of consumer confusion as to source. Then there's the trademark dilution and tarnishment issues. It'd be hard to argue that "the other white meat" is not a famous mark.

      One of the better discussions of trademark parody is found in Mutual of Omaha Insurance Co. v. Novak, 836 F. 2d 397 (8th Cir. 1987). Although the fact that the parodist is not in the market is significant, ThinkGeek really does sell a broad range of merchandise. The twist that it is offering the Canned Unicorn Meat for sale (even if never completing a sale) is one that courts who are sympathetic to the 8th Circuit might not find amusing.

    18. Re:Before having a knee-jerk anti-lawyer moment... by ducomputergeek · · Score: 1

      You can't take parody into account with trademarks. It's a touchy subject and you have to send out the C&D even if it is parody for no other than if you don't, then someone else can say, "In this example, they let it slide, therefore they failed to defend their trademark."

      By sending the C&D the council covers their ass for the next attempt to infringe on the trademark.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
    19. Re:Before having a knee-jerk anti-lawyer moment... by millertimebjm · · Score: 3, Informative

      Lastly, pork is far from the 'other white meat'. Compared to chicken or turkey its incredibly unhealthy.

      From the couple of searches I did, pork is (recently at least) very close to chicken and also has other nutrients in addition:

      FOR YEARS CHICKEN has been the white meat preferred by Americans--and for good reason: It's naturally low in fat, fairly tasty (what doesn't it taste like?) and a good source of vitamins and minerals. But a study by Duke University showed that lean pork could be just as effective as chicken in helping to lower LDL ("bad") cholesterol--that's the bad stuff, y'all.

      http://findarticles.com/p/articles/mi_m1608/is_8_19/ai_105853400/

      How exactly does pork hold its own on the pollo grounds? Mainly because one-third of its saturated fat comes from stearic acid, which does not contribute to increased bad cholesterol levels. But pork is also low in sodium and a good source of potassium, iron, magnesium, zinc, riboflavin, and vitamins B12 and B6.

      Pork also packs a significant amount of nutrients in every lean portion. A 3-ounce serving of pork tenderloin is an "excellent" source of protein, thiamin, vitamin B6, phosphorus and niacin, and a "good" source of riboflavin, potassium and zinc, yet contributes only 6 percent of the calories to a 2,000-calorie diet.

      http://www.medicalnewstoday.com/articles/46034.php

    20. Re:Before having a knee-jerk anti-lawyer moment... by rhizome · · Score: 1

      ...consider that companies can also lose their trademarks if they abuse them. That's not to say it happens very often, but it's an available remedy.

      --
      When I was a kid, we only had one Darth.
    21. Re:Before having a knee-jerk anti-lawyer moment... by MichaelSmith · · Score: 1

      We could always send them off on the "B" Ark, and tell them that a giant space goat was about to eat the Earth...

      No.... thats how we got into this situation in the first place.

    22. Re:Before having a knee-jerk anti-lawyer moment... by Anonymous Coward · · Score: 0

      Thank goodness none of this involves the will of the people of the United States. Now go back to your TV, leave the big complex laws to the judges and lawyers and daddies.

    23. Re:Before having a knee-jerk anti-lawyer moment... by Speare · · Score: 1

      It's a touchy subject and you have to send out the C&D even if it is parody for no other than if you don't, then someone else can say, "In this example, they let it slide, therefore they failed to defend their trademark."

      NO. There is no requirement to be an asshole about a trademark. The phrase is 'defend the trademark' not 'be an asshole sending out hollow legal threats without thinking about it.' If they feel they must do something, they can simply say "we happen to have a similar trademark, we chuckled at your wit, and to cover our own legal butts regarding our own trademark, please accept this email as a license in perpetuity to continue publishing your little joke as it exists currently."

      --
      [ .sig file not found ]
    24. Re:Before having a knee-jerk anti-lawyer moment... by corbettw · · Score: 1

      Funnily enough, it might be different if they were shipping something, even if it was just a novelty can of dog food.

      What if it was a can of pork?

      --
      God invented whiskey so the Irish would not rule the world.
    25. Re:Before having a knee-jerk anti-lawyer moment... by alanshot · · Score: 1

      my guy says with a 12 page C&D, somebody gets paid by the hour, and was in on the fact its a parody.

      I know they must defend thier TMs, but 12 pages? geez.

      I can see it now:

      exec: "we need to defend our TM. send them a C&D THIS INSTANT!"

      lawyer: "but sir, I am not so sure..."

      exec: "Nevermind YOU! DO IT!"

      lawyer: "ok, but this could take a while sir, it could be VERY complex." (picks up phone and dials) hello, travel agent? extend my vacation to the french Riviera by a week, and upgrade my room to a suite, mmmkay?"

    26. Re:Before having a knee-jerk anti-lawyer moment... by oji-sama · · Score: 1

      And it's not like the lawyers didn't know it is stupid. This was probably the most fun they had all year.

      Oh yes, they probably smiled all the way [...]

      --
      It is what it is.
    27. Re:Before having a knee-jerk anti-lawyer moment... by WetCat · · Score: 1

      It will be a ground for a lot of real lawsuits - for example from people that avoid pork.

    28. Re:Before having a knee-jerk anti-lawyer moment... by Anonymous Coward · · Score: 0

      Which peoples won't eat pork but would eat unicorn meat (and, inherently, believe that unicorns exist)?

    29. Re:Before having a knee-jerk anti-lawyer moment... by WetCat · · Score: 1

      Can unicorn's meat be kosher?

    30. Re:Before having a knee-jerk anti-lawyer moment... by Big+Smirk · · Score: 1

      Well, the other thing they could do is send a letter giving Think Geek the rights to parody their slogan. That still acknowledges that they are protecting and licensing their products. Oh well

      --
      TODO: create/find/steal funny sig.
    31. Re:Before having a knee-jerk anti-lawyer moment... by Angst+Badger · · Score: 1

      Mod parent up. Not only did he clarify the point I was missing, he did it politely.

      --
      Proud member of the Weirdo-American community.
    32. Re:Before having a knee-jerk anti-lawyer moment... by Jah-Wren+Ryel · · Score: 1

      Unlikely. Horse meat can not be kosher. Presumably unicorns don't chew their cud or have cloven feet.

      --
      When information is power, privacy is freedom.
    33. Re:Before having a knee-jerk anti-lawyer moment... by SharpFang · · Score: 2, Funny

      Contrary to some popular opinions, The Pork Board is not nearly as humorous entity as some are made to believe it is.

      --
      45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
    34. Re:Before having a knee-jerk anti-lawyer moment... by Capsaicin · · Score: 3, Informative

      One of the better discussions of trademark parody is found in Mutual of Omaha Insurance Co. v. Novak, 836 F. 2d 397 (8th Cir. 1987).

      But in that case Novak was actually marketing products containing parody slogans. In this case, if I understand the facts correctly, unicorn meat is not actually being offered for sale. So the use of the mark is not a trade mark use and the question of parody would never arise, surely?

      --
      Better to be despised for too anxious apprehensions, than ruined by too confident a security. --Edmund Burke
    35. Re:Before having a knee-jerk anti-lawyer moment... by BillX · · Score: 1

      This may be, but I would hardly call 12 pages a "token" C&D. Them lolyers must've been hungry.

      --
      Caveat Emptor is not a business model.
    36. Re:Before having a knee-jerk anti-lawyer moment... by wisdom_brewing · · Score: 1

      Just claim you're parodying Austin Powers:

      "Bay-beh, it's the other, other white meat!"

    37. Re:Before having a knee-jerk anti-lawyer moment... by snaggen · · Score: 2, Informative

      Linden labs sent a "permit and proceed" letter to getafirstlife.com. So there are alternatives you can use regarding trademarks and parody sites.

    38. Re:Before having a knee-jerk anti-lawyer moment... by LoztInSpace · · Score: 1

      Best comment ever.
      Thanks.

    39. Re:Before having a knee-jerk anti-lawyer moment... by Theaetetus · · Score: 1

      That would be true if this were a real product. I am an IP lawyer (IAAIPL). From the letter of demand, it appears that the NPB hasn't actually twigged that this is an imaginary product. Therefore even if ThinkGeek has used their trademark, they haven't used it as a trademark - i.e. to indicate the origin of a product - because there is no actual product. (I tried ordering it, it doesn't let you.)

      Without impugning your qualifications as an IP lawyer, I politely suggest you may have forgotten about dilution and tarnishment. Consider Anheuser-Busch v. Balducci Publications: Balducci never sold "Michelob Oily", nor was it a real product. However, it was still a use of a mark in commerce (in a magazine) that was likely to confuse.
      Similarly, ThinkGeek is in commerce, and a parody ad on their site still serves to draw attention and potential buyers to their other products. Accordingly, section 32 of the Lanham Act would certainly apply.

      Not that ThinkGeek would necessarily lose, mind you. Just that your analysis - not a real product, therefore no possibility of trademark infringement - is wrong.

    40. Re:Before having a knee-jerk anti-lawyer moment... by Anonymous Coward · · Score: 0

      From one AC to another, it would do you well to read non-anonymous user bios. The parent poster *is* a lawyer.

  7. Re:Why did this make the front page? by sheetsda · · Score: 5, Informative

    Would you have known about the $10 off any $40 order if it wasn't on the front page? ;)

    Article reading FTW!

  8. Interesting by Locke2005 · · Score: 3, Interesting

    How many people has the California Milk Processor Board sued for the literally hundreds of infringements of their "Got ____?" Trademark?

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:Interesting by grcumb · · Score: 5, Funny

      How many people has the California Milk Processor Board sued for the literally hundreds of infringements of their "Got ____?" Trademark?

      Dunno. Got Citation?

      --
      Crumb's Corollary: Never bring a knife to a bun fight.
    2. Re:Interesting by Anonymous Coward · · Score: 0

      Got Stats??

    3. Re:Interesting by SoupGuru · · Score: 1

      If I ever find the asshole that came up with that campaign....

      Of all the most useless, trite, idiotic, ungrammatical things ever.... ARGH! Especially since everyone and their sister thinks it's extremely clever and has asked us billions of times if we got whatever the hell they love that week.

      --
      What doesn't kill you only delays the inevitable
  9. Protected by Parody law.... by theNetImp · · Score: 1

    I love it. Since this was an april fools joke they are totally protected by parody law. Stupid stupid lawyers... LOL too funny

    1. Re:Protected by Parody law.... by EricWright · · Score: 1

      I don't think it's the lawyers who are stupid. They got paid. Now the NPB ... there's the overwhelming case of *whooooosh!*

  10. the only apology it deserves: by ChipMonk · · Score: 2, Insightful

    "We're sorry your lawyers can't tell the difference between real copyright/trademark violations, and protected parody."

    Anything else is a waste of bits.

    1. Re:the only apology it deserves: by zippthorne · · Score: 1

      Well, they can't tell the difference between red meat (mammalian) and white meat (fowl), so at least they're consistent.

      --
      Can you be Even More Awesome?!
    2. Re:the only apology it deserves: by ErikTheRed · · Score: 1

      They could have just not responded, and then later claimed it got stuck in their "spam" folder.

      Stupid lawyers probably wouldn't get it anyway.

      --

      Help save the critically endangered Blue Iguana
    3. Re:the only apology it deserves: by Anonymous Coward · · Score: 0

      Yeah, if only that were the difference between red and white meat.

      Duck is red meat and fowl, and rabbit is white meat and mammalian. Nice try, though.

    4. Re:the only apology it deserves: by ducomputergeek · · Score: 1

      Thing is with trademarks you have to defend them or loose them. Parody rules don't matter with trademarks as you still have to show that you are actively trying to protect the mark or slogan. You are much better off to send the C&D because then if it is brought up in a later court case, you can show that you were actively trying to protect the mark.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
    5. Re:the only apology it deserves: by Anonymous Coward · · Score: 0

      Not to mention fish

    6. Re:the only apology it deserves: by codegen · · Score: 1

      Some of us enjoy a well told joke.

      --
      Atlas stands on the earth and carries the celestial sphere on his shoulders.
  11. You are all missing the real issue here! by zill · · Score: 4, Funny

    Unicorn meat is murder!

    Stop the needless killing of endangered species!

    1. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      Yeah. When I saw the National Pork Board was involved, I was instantly afraid that ThinkGeek would be pulling quite possibly their best product ever.

    2. Re:You are all missing the real issue here! by waitwonder · · Score: 1

      That's why we at PETA asked congress to stop all the Pork spending.

    3. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      Unicorn meat is murder!

      Tasty, tasty murder!

      Stop the needless killing of endangered species!

      No they are not endangered they are merely the very rarely seen larval stage of the rhinoceros.

    4. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 1, Funny

      But it's magically delicious!

    5. Re:You are all missing the real issue here! by selven · · Score: 3, Funny

      Unicorns are already extinct. I think the idea is that if we kill and eat enough of them we'll get an integer underflow glitch and we'll be back up to 2.1 billion unicorns in the world.

    6. Re:You are all missing the real issue here! by Posting=!Working · · Score: 1

      Great news! Unicorns aren't endangered anymore!

      --
      This sentence no verb.
    7. Re:You are all missing the real issue here! by grahamwest · · Score: 3, Funny

      Yes but if it's a 64bit int we might wind up with 8 quintillion of them - we'd be neck deep or something!

      --
      Graham
    8. Re:You are all missing the real issue here! by Chris+Mattern · · Score: 1

      You realize that you're trying to sell this to the greatest concentration of natural unicorn hunters the world has ever seen.

    9. Re:You are all missing the real issue here! by Fumbili · · Score: 1

      I only buy organically farmed Unicorn meat.

    10. Re:You are all missing the real issue here! by JohnBailey · · Score: 1

      And Jabberwocky tastes much better..

      --
      It is difficult to get a man to understand something when his job depends on not understanding it.
    11. Re:You are all missing the real issue here! by sconeu · · Score: 1

      That's "Lucky Charms", you insensitive clod!!!

      Now Slashdot will get a C&D from General Mills!

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    12. Re:You are all missing the real issue here! by steelfood · · Score: 1

      Actually, as they're completely extinct, if you do manage to catch and eat one, you'd suddenly be knee-deep in 4 billion of them.

      That's about enough for a birthday and a Christmas gift for a year for every little girl in the world.

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
    13. Re:You are all missing the real issue here! by corbettw · · Score: 1

      It's their own fault. If animals didn't want to go extinct they'd stop being so tasty!

      --
      God invented whiskey so the Irish would not rule the world.
    14. Re:You are all missing the real issue here! by IICV · · Score: 1

      This already happened, but fortunately they are distributed uniformly throughout the universe.

    15. Re:You are all missing the real issue here! by greg_barton · · Score: 1

      Stop the needless killing of endangered species!

      Are you sure it's not an engendered species?

    16. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      Oh, no problem, let's just have the most epic of BBQs EVER.

      Someone phone Australia, they know how to pull off a good barbe'.

    17. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      So does anyone know what OS God is running?

    18. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      Unicorn meat is murder!

      Stop the needless killing of endangered mythical species!

    19. Re:You are all missing the real issue here! by HermDog · · Score: 1

      Unicorn meat is murder!
      Stop the needless killing of endangered species!

      We seem to have lots of chickens and cows and pigs. Maybe we should eat endangered species. Then we'd have lots of those animals, too!

      --
      JADBP
    20. Re:You are all missing the real issue here! by Anonymous Coward · · Score: 0

      my bwain hurts. it will have to come out.

      (anonymous sloth, actually - too lazy to fill out yet another login form)

  12. Big man, pig man by uncoveror · · Score: 1

    Ha ha! Charade you are.

    --
    The Uncoveror: It's the real news.
    1. Re:Big man, pig man by Bodhammer · · Score: 1

      Nice! Wish I had a mod point!

      --
      "I say we take off, nuke the site from orbit. It's the only way to be sure."
    2. Re:Big man, pig man by unknownroad · · Score: 1

      This story is nearly a laugh but it's really a cry.

  13. They need to show they are doing some work. by Anonymous Coward · · Score: 0

    I think the lawyers at National Pork Board are Googling "actual" work and not searching for porn like at the SEC.

    1. Re:They need to show they are doing some work. by Bodhammer · · Score: 1

      There is googling pork and then there is googling "pork" if you know what mean - nudge, nudge, wink, wink...

      --
      "I say we take off, nuke the site from orbit. It's the only way to be sure."
  14. Re:Pat yourselves on the back much? by Locke2005 · · Score: 2, Interesting

    I can't see anything at all gay about naming a parody of SPAM "Canned Unicorn Meat"!

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  15. Isn't Satire Protected? by Trip6 · · Score: 3, Insightful

    I thought articles and comedy bits that were clearly satirical were protected under the first amendment. They aren't trying to make money with the white meat phrase except to add to the humor of the article, so what would the damages be?

    --
    I hate being bipolar; it's awesome!
    1. Re:Isn't Satire Protected? by RuralJuror · · Score: 4, Informative
      You're thinking of copyright. They're not arguing copyright infringement, they're arguing trademark infringement.

      I'm an IP lawyer (IAAIPL) and putting aside the fact that this is completely ridiculous, the most obvious legal problem the NPB is going to face is that I don't think ThinkGeek was using the slogan as a trademark (which is a prerequisite for trademark infringement), given that they weren't selling an actual product. Although to be fair, I'm not sure the sale of an imaginary product under trademark law has been considered by a court before...

    2. Re:Isn't Satire Protected? by SharpFang · · Score: 1

      I think statutory $250,000 per each can of unicorn meat ever sold.

      --
      45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
    3. Re:Isn't Satire Protected? by damsa · · Score: 1

      trademarks are protected by the first amendment. see Barbie Girl case Aqua vs. Mattel. if you were a IP lawyer you would know that.

  16. Dang Fools! by oldhack · · Score: 1

    That's no meat!

    --
    Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
    1. Re:Dang Fools! by PinkyGigglebrain · · Score: 1

      I've got a bad feeling about this ...

  17. New slogan? by Locke2005 · · Score: 2, Funny

    So what are they planning on replacing "Pork: The other white meat" with?

    Pork: Hardly anybody gets Trichinosis these days!

    Pork: Now with Bacon!

    Pork: You know you love to do it!

    Pork: If you were a Christian, you could be eating it now!

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:New slogan? by compro01 · · Score: 2, Insightful

      Pork : Not just for Congress anymore!

      --
      upon the advice of my lawyer, i have no sig at this time
    2. Re:New slogan? by El_Oscuro · · Score: 1

      The weird shit is that my mom always use to tell me to thoroughly cook pork so we don't get Trichinosis. Meanwhile in those days I had no problems eating raw ground beef. And chicken - don't get me started there... I never seem to hear anything about contaminated pork these days....

      --
      "Be grateful for what you have. You may never know when you may lose it."
    3. Re:New slogan? by sxedog · · Score: 4, Funny

      Actually, in Saskatchewan the Pork Producers came up with This slogan:

      "Pork. The one you love!"

      Unfortunately, they forgot the period on the signs they marketed all over the province...

      --
      If it ain't broke, DON'T fix it.
    4. Re:New slogan? by Anonymous Coward · · Score: 0

      Pork: If you were a Christian, you could be eating it now!

      ...and then the Rabbi said to the Catholic Priest "It's better than bacon, isn't it?".

    5. Re:New slogan? by Anonymous Coward · · Score: 1, Interesting

      "Pork: Now with Bacon!" is probably the best slogan in the world!

  18. Oh, c'mon! by StefanJ · · Score: 4, Funny

    Are you deliberately ignoring the fact that Slashdot's audience are rapid unicorn enthusiasts?

    1. Re:Oh, c'mon! by Anonymous Coward · · Score: 1, Insightful

      did you mean "rabid" or "vapid" ... I can't pick your intentions out of context, this is /. so either can apply.. or did you intend to say we were very quick unicorn enthusiasts? :-P

    2. Re:Oh, c'mon! by Anonymous Coward · · Score: 1, Funny

      i have to admit, the unicorn enthusiasts here are inclined to be very quick, more so then your everyday rabid unicorn enthusiasts.

    3. Re:Oh, c'mon! by mehemiah · · Score: 1

      i think he meant rabid, referring to the degree of which we are enthusiastic

    4. Re:Oh, c'mon! by A+nonymous+Coward · · Score: 4, Funny

      Are you saying there are slow unicorn enthusiasts?

    5. Re:Oh, c'mon! by quickOnTheUptake · · Score: 4, Informative

      He was apparently distinguishing those who admire unicorns from a distance from those who play games with them: Being swift-footed goes hand in hand with being able to jump high, which is absolutely necessary when playing unicorns' favorite game: leapfrog.

      --
      Mod points: Guaranteed to remove your sense of humor.
      Side effects may include gullibility and temporary retardation
    6. Re:Oh, c'mon! by Robin47 · · Score: 5, Funny

      Are you saying there are slow unicorn enthusiasts?

      Only impaled ones.

    7. Re:Oh, c'mon! by sconeu · · Score: 2, Funny

      As long as the unicorns are neither invisible nor pink that's fine.

      All hail His Noodly Appendage!

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    8. Re:Oh, c'mon! by XnavxeMiyyep · · Score: 1
      I think he meant

      (Rapid unicorn) enthusiasts

      in that we only like fast unicorns.

      I, however, only like Robot Unicorns!

      --
      I put the 't' in electrical engineering.
    9. Re:Oh, c'mon! by A+nonymous+Coward · · Score: 1

      Touche :-)

    10. Re:Oh, c'mon! by Conchobair · · Score: 1

      It appears to be a portmanteau of both rapid and vapid meaning raging uncontrollable lack of interest.

    11. Re:Oh, c'mon! by mdm-adph · · Score: 1

      Oh, "leapfrog" -- is that what they're calling it these days?

      --
      It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed
    12. Re:Oh, c'mon! by Coren22 · · Score: 1

      I thought we were rabid pwnie enthusiasts too:

      http://www.thinkgeek.com/tshirts-apparel/womens/a078/

      --
      APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
    13. Re:Oh, c'mon! by goofyspouse · · Score: 1

      Ironically enough, it is the slow ones that end up getting caught and placed in cans.

    14. Re:Oh, c'mon! by SnarfQuest · · Score: 1

      Are you sure it's not a Malamanteau?

      --
      Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
    15. Re:Oh, c'mon! by Doggabone · · Score: 1

      He meant "rapid unicorn" - slow unicorn is gamey and chewy.

    16. Re:Oh, c'mon! by mehemiah · · Score: 1

      Touche

  19. Finally,,, by The+Other+White+Meat · · Score: 5, Funny

    my Nick is relevant to a Slashdot story.

    ThinkGeek FTW!

    --

    --- Generation X: The first generation to have SIG lines inferior to their parents... ---
    1. Re:Finally,,, by Skapare · · Score: 1

      And I always thought my GF was the other white meat.

      --
      now we need to go OSS in diesel cars
    2. Re:Finally,,, by Anonymous Coward · · Score: 0

      Out of curiosity, do you remember when you joined Slashdot? (With a userid of 59114, I'm wondering how long you've been waiting...)

    3. Re:Finally,,, by Skapare · · Score: 1

      I remember you being around then, too.

      --
      now we need to go OSS in diesel cars
  20. its a win-win! by Anonymous Coward · · Score: 0

    I think indirectly at least amongst geeks this has raised the national pork board's status in the media. Yes they had to protect it but really when was the last time YOU thought about the national pork board? I don't think I ever did. Free funny publicity for both parties and a good honest chuckle, everyone is happy. This is better than hearing about ecological calamities, luckily we don't have one of those happening right now...

  21. Re:Why did this make the front page? by Fluffeh · · Score: 4, Insightful

    Companies get their panties in a bunch. We laugh at them. Film at 11.

    It's actually an interesting insight into the bureaucratic mindset of the average idiot.

    Pork Boss: Smith! Get over here now! There is some company using a slogan on some food that's really similar to ours!
    Smith: Uhhh, boss, I don't think that Unicorn meat really exis...
    Pork Boss: What? Smith! NOW! Get our lawyers on the horn! This can't go ahead!
    Smith: Uhhhh, right on it boss.
    *ringing phone*
    Pork Lawyer: WHAT? Oh my, I will draft a letter IMMEDIATELY, this can't go on, who owns Unicorn Meat anyhow? Do they have a strong lobby group?
    Smith: Uhhhh, again, I don't think that it's really real, I mean it's unicorn mea...
    Pork Lawyer: Nonsense! This is outrageous. I will have them by the balls on this one. The letter will be out in the afternoon mail run! *click* Suzie, send a bill to the Pork Board for a cease and desist. Slap on a few extra hours work too will ya darling? Cheers!

    All that can now be heard is the soft sad crying of Common Sense in the corner.

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
  22. Re:Why did this make the front page? by Sir_Lewk · · Score: 0, Troll

    Note to the moderators: This might look to be offtopic, but then you should remember that slashdot is also owned by Geeknet.

    Parent's point is that this is obviously a front page article because it's a slashvertisement for a website owned by the same company that owns slashdot.

    --
    "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
  23. $1 says by Anonymous Coward · · Score: 0

    that their IT guys phished them into doing it. . .

  24. Parodies of trademarks are not protected by michaelmalak · · Score: 3, Informative
    Dot-com dead pool brakes for Ford

    Under the Federal Trademark Dilution Act of 1995, a person can be held to have infringed upon a trademark for "tarnishing" it by using it in a negative context. The famous example is a case in which the slogan "Enjoy Cocaine" was used in Coca Cola's distinctive script and was judged an infringement without the more typical trademark litmus test of creating confusion in the marketplace.

    "Parody under the law doesn't magically fend off trademark infringements," said Gregory Phillips, attorney with Howard Phillips and Andersen. "In our view, this is the same thing as 'Enjoy Cocaine.'"

    1. Re:Parodies of trademarks are not protected by hguorbray · · Score: 1

      yeah -except the trademarked phrase is 'The Other White Meat' and TGs is The 'New White Meat'

      can't believe no one has pointed this out yet

      -I'm just sayin'

    2. Re:Parodies of trademarks are not protected by Sabriel · · Score: 1

      they have, and you may also note that the post you reply to refers to a parody case in which the parody was done in the style of the parodied trademark, just as (in my not-a-lawyer opinion) "the new white meat" is being in the style of "the other white meat". That said, in my same non-lawyer opinion, parody should be a defence against trademark infringement just as it is copyright infringement.

    3. Re:Parodies of trademarks are not protected by Skapare · · Score: 1

      However, after seeing this ad, I was going to go out and buy some pork. But then I saw the stupid C&D and have now decided to boycott all pork. And I'm sure my Jewish and Muslim friends will join in.

      --
      now we need to go OSS in diesel cars
    4. Re:Parodies of trademarks are not protected by ducomputergeek · · Score: 1

      The way trademark law is, you HAVE to defend it or loose it. And The New White Meat is close enough to warrant a C&D just to show that you are trying to protect the trademark.

      It is not copyright. If you don't defend your copyright you don't loose it until the alotted time expires. Same with a patent. But Trademarks are different. There are no set time limits on Trademarks meaning if you do not actively defend them, you loose 'em at any time.

      If you are a trademark holder, you can't afford to write anything off as a "parody". You need to send the C&D so you can prove you made the attempt to protect it. Whether or not you do anything after the C&D letter is another matter.

      --
      "The problem with socialism is eventually you run out of other people's money" - Thatcher.
    5. Re:Parodies of trademarks are not protected by ZosX · · Score: 1

      I say we loose all trademark laws. Why defend such retardedness?

    6. Re:Parodies of trademarks are not protected by chronosan · · Score: 2, Funny

      I agree, trademark laws should be loosened, or lost altogether. I'm at a loss to explain how I came to that decision though... I may just lose my mind. If that should happen, I pray they don't turn me loose on the unsuspecting public.

    7. Re:Parodies of trademarks are not protected by Theaetetus · · Score: 1

      yeah -except the trademarked phrase is 'The Other White Meat' and TGs is The 'New White Meat'

      You may have noted in the post you were replying to that the trademarked phrase there was "Enjoy Coca-cola" and the infringer's phrase was "Enjoy Cocaine". That they're marginally different is irrelevant, just like "The Other White Meat" and "The New White Meat".

      But wait, you say, there's no likelihood of confusion! People know the difference between "other" and "new"!

      Doesn't matter - 15 USC 1125(c) says that actual or likely confusion is not required, in cases of trademark dilution.

      Not that TG loses, mind you... But it's not for the reason you said.

  25. Ful disclousure. by markchd · · Score: 1, Offtopic

    We want to take this seriously. Don't downmod ethical posts.

  26. Ironic by Anonymous Coward · · Score: 0

    Ironic since:

    1) The porkers are abandoning "The Other White Meat" saying;

    2) Good pork is pink just like beef. Buy pastured pork. Much better than the CAFO trash.

    3) CAFO white pork was an accident, a bug, that they featured. Couldn't fix it.

  27. hmm.. by Anonymous Coward · · Score: 0

    Are you guys sure this isnt an ad for thinkgeek?

  28. Oh please, this is the same "brave" Slashdot that. by Anonymous Coward · · Score: 0

    ...bent over like a $10 whore the instant the minions of Ron Hubbard made a threat.

    http://yro.slashdot.org/yro/01/03/16/1256226.shtml

    Before people start praising Taco for standing up to the pork industry, this is like standing up to a child. Stand up to someone who really has muscle, like Scientology or Muslims, then we'll be impressed.

  29. Oink! by cyberzephyr · · Score: 1

    LOLROFL

    --
    I'm here for the experience, not the Hyperbole.
  30. Are you kidding me? by Anonymous Coward · · Score: 0

    Seriously, dude. There are WAY too many lawyers in this country!

  31. Re:Why did this make the front page? by jack2000 · · Score: 1

    I know why Agent Smith snapped in the matrix movie. This is why. His world was filled with the AI version of these two paper pushers.

  32. Re:Oh please, this is the same "brave" Slashdot th by Psaakyrn · · Score: 1

    Bend over? More like a judo toss. Did you even read the subsequent reply Slashdot posted after following them through?

  33. Can't fix stupid! by BCW2 · · Score: 1

    Some people are born stupid, others work at. Lawyers prove you can do both!

    --
    Professional Politicians are not the solution, they ARE the problem.
  34. Re:Why did this make the front page? by hedwards · · Score: 0, Troll

    That's worthy to note, however frequently we end up with news from companies making ridiculous abuse of the IP laws. This is just as absurd as a lot of them. They just should've disclosed the tie in.

  35. Porkboarding... by SCSI-Wan · · Score: 1

    ...its like waterboarding but tastier.

  36. Re:Why did this make the front page? by Low+Ranked+Craig · · Score: 0, Offtopic

    WTF are you bitching about? This is front page material. Heck it should be posted in "Your Rights Online" not in Idle...

    --
    I still cannot find the droids I am looking for...
  37. Did they change the submission? by PopeRatzo · · Score: 1

    Right now, the very first line of the article reads:

    ThinkGeek, sister company to Slashdot...

    Did the original article neglect to mention this?

    It's an important distinction, Sir Lewk, because if it did read this way from the start, then your criticism isn't worthy of you.

    --
    You are welcome on my lawn.
    1. Re:Did they change the submission? by Sir_Lewk · · Score: 1, Offtopic

      Although it is not currently, sheetsda's post to which I was responding was modded offtopic. I understand that it is common practice for slashdot to point out that thinkgeek is a sister company to itself, but lets be honest, not all mods RTFS. I wasn't trying to criticise the article as much as the moderators that downmoded sheetsda's post.

      What I did find interesting however was the line from the fucking summary:

      the newswires refused to distribute it for some reason.

      which refers to the pdf copy of Geeknet's appology. If you read that pdf, it becomes immediately obvious why newswires refused to distribute it, and that line practically sounds like it's actually dripping in sarcasm. It blatantly reads like the piece of marketing, to the absurd.

      In fact, it reeks so heavily of marketing, that if I was more of a tinfoil hat type I might even suggest that the entire situation was a joint National Pork Board and Geeknet marketing collarboration. Seriously, read that PDF...

      --
      "linux is just DOS with a UNIX like syntax" -- Galactic Dominator (944134)
    2. Re:Did they change the submission? by clarkkent09 · · Score: 2, Insightful

      I was about to make a joke that this "news release" sounds more like a coupon for thinkgeek, then I realized that that's actually what it is!

      For a limited time, visitors to ThinkGeek.com can take $10 off any order of $40 or more by using the code PORKBOARD at checkout. The discount applies to merchandise totals and excludes shipping charges, The coupon is good until 6/30/2010 at 11:59PM ET.

      LOL at newswires refused to distribute it for some reason

      --
      Negative moral value of force outweighs the positive value of good intentions.
  38. Fat Bastard by Samah · · Score: 1

    Next they'll be suing Mike Myers for Fat Bastard's "Baby: The other, other white meat!"

    --
    Homonyms are fun!
    You're driving your car, but they're riding their bikes there.
  39. Re:Why did this make the front page? by Jurily · · Score: 4, Insightful

    That sequence *is* actually common sense, but for everyone independently: the lawyer wants billable work, the manager wants to get ahead by impressing their higher-ups, and Smith isn't really getting paid enough to object strongly.

    Extrapolate to millions of people and you get Corporate America.

  40. ThinkGeek should have known better ... by Skapare · · Score: 2, Funny

    ... and that lawyers always get easily confused (like confusing the word "new" with the word "other"). Numerous surveys have been conducted and found that less than 2% of the public gets these two words confused, while 44% of those on drugs, and 73% of lawyers, will get these two words confused.

    The moral of the story is that lawyers always get confused, so you have to always write all text in legalese.

    --
    now we need to go OSS in diesel cars
    1. Re:ThinkGeek should have known better ... by BluBrick · · Score: 3, Funny

      The moral of the story is that lawyers always get confused, so you have to always write all text in legalese.

      Close, but the true moral of the story is that you are herewith obligated, under statutes pertinent to your jurisdiction, to retain the services of a qualified legal professional, registered in your jurisdiction to prepare, submit, review, approve, publish and otherwise process all documents using terminology carefully worded to minimize any risk of exposure to further recrimination or liability. (at $85 per word or $1500 per hr charged in 6 minutes blocks, whichever is greater)

      sign, here, here, and here and initial here


      ...and here

      --
      Ahh - My eye!
      The doctor said I'm not supposed to get Slashdot in it!
  41. Like Domino Sugar vs Domino's Pizza by macdaddy357 · · Score: 1

    Domino Sugar sued Domino's Pizza for trademark infringement. For a while, they changed their name to Pizza Dispatch. The courts eventually ruled that the products were so dissimilar that no confusion in the marketplace was likely to occur, therefore no infringement. A vaguely similar phrase describing a fictional product would probably be considered non-infringing as well, but think geek does not have the kind of money to defend itself like Domino's did. It is a shame that frivolous cease and desist letters and lawsuits aren't a criminal offense.

    --
    How ya like dat?
  42. It's pretty obvious ... by Skapare · · Score: 1

    ... that there are now THREE kinds of white meat. So the NPB's use of "The Other White Meat" now constitutes fraud and falsification of the facts. Maybe they should retire that term.

    --
    now we need to go OSS in diesel cars
  43. Re:Why did this make the front page? by uniquegeek · · Score: 1

    Companies get their panties in a bunch to gain free publicity. special on Marketing in the 21st Century at 11:30pm.

  44. In case anyone didn't read Thinkgeek's response... by raving+griff · · Score: 2, Informative

    ...it includes a coupon code for $10 off a $40+ order good until the 30th.

  45. Re:Why did this make the front page? by Ginzel · · Score: 1

    This (conversation above) is EXACTLY the kind of crap that goes on EVERYDAY at just about EVERY company.

    Sad... but true.

  46. other by Profane+MuthaFucka · · Score: 1, Funny

    My cock is the other white meat. And if you rub it it even makes its own gravy.

    --
    Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
  47. Re:Why did this make the front page? by oji-sama · · Score: 1

    That sequence *is* actually common sense, but for everyone independently: the lawyer wants billable work, the manager wants to get ahead by impressing their higher-ups, and Smith isn't really getting paid enough to object strongly.

    Extrapolate to millions of people and you get Corporate America.

    Or perhaps Mr. Smith is afraid he will stop getting paid for his job... But yeah, (very very) common sense for the win.

    --
    It is what it is.
  48. Any prior C&D's? by UnCivil+Liberty · · Score: 1

    Anyone familiar with any prior actions from the NPB that were of a similar nature?

    Austin Powers: "Baby, the other other white meat"

    --
    Distributed proteome folding @ WorldCommunityGrid.org
    Team Slashdot - Members:#1 Run Time:#1 Points:#1 Results:#1
  49. WOOSH! by Anonymous Coward · · Score: 0

    ....... NEWS FLASH .......

    Massive WOOSH sound heard in vicinity of the national Pork Board.

  50. The NPB isn't stupid! by Dahamma · · Score: 1

    They are just trying to protect their newest genetic engineering masterpiece, the pigacorn ("the other flying one horned white meat"!)

    http://www.zazzle.com/pigacorn_tshirt-235137265974671836

  51. My Favorite Bar-B-Q Unicorn Ribs Receipe by LifesABeach · · Score: 1

    Ribs taste best when cooked fresh. You want to get the ribs that mornng. Now I prefer to smoke unicorn ribs with a mixture of Red Oak, and Peeper Corns. Buy a quart of Charlie's Unicorn BBQ Sauce, on the second shelf at the Safeway. Cook the ribs at 250 degress for about an hour, else they get to stringy. Apply sause to personal tastes. Bew-Ya, that's a fine father's day fiest!

  52. unicorns as seen by TP by gringer · · Score: 1

    I think Terry Pratchett's view of unicorns is appropriate for this. If you stick a long, straight, sharp pointy horn on a horse, it's going to be a vicious monster, not a prancing friend.

    --
    Ask me about repetitive DNA
  53. Re:Why did this make the front page? by pinkushun · · Score: 1

    Standing Ovation! It highlights the contradiction that the industry are the real pigs, nicely! The acting is a bit weak, though.

    CAPTCHA: NPB - The really real other white meat

  54. 'The Other White Meat'? by BandoMcHando · · Score: 1

    Wierd, I always thought this was a cock reference...

    Never occured to me that someone used it as a slogan.

  55. Re:Why did this make the front page? by guyminuslife · · Score: 1

    Why did this make the front page?

    You may notice that this is Slashdot. You may also notice that Thinkgeek and Slashdot are owned by the same parent company. (It does say so in the blurb, after all.) You may wonder if that has anything to do with Slashdot's editorializing. You may need to slap yourself on the forehead a few times and exclaim "D'oh!" if the connection does not then become obvious.

    --
    I don't believe in time. It's a grand conspiracy designed to sell watches.
  56. How do you write a 12-page letter by Arancaytar · · Score: 1

    Without realizing that unicorn meat does not fucking exist?

    Well-researched, yes.

  57. Re:Why did this make the front page? by Hurricane78 · · Score: 1

    I just invented a new saying:

    “It always takes two, for bullshit to get trough.”

    What is a crazy person, without the spineless cattle buying into it?
    It’s just as much the fault of the second, as it is of the first.

    --
    Any sufficiently advanced intelligence is indistinguishable from stupidity.
  58. Re:Why did this make the front page? by Hurricane78 · · Score: 1

    Uuum, you got that logic wrong: Smith isn’t really getting paid enough BECAUSE he does never object strongly.
    Also, if you want to go impress others, you’re not much of a leader, are you? Let alone secure in your sense of reality.

    --
    Any sufficiently advanced intelligence is indistinguishable from stupidity.
  59. Re:Why did this make the front page? by eshbums · · Score: 1

    Funniest part of this post: Get our lawyers on the horn!

  60. Re:Why did this make the front page? by bartwol · · Score: 4, Insightful

    Smith isn't really getting paid enough to object strongly

    It doesn't matter how much you pay an employee...if it's a public company or institution, the employee won't speak up. The only tangible benefit to speaking up is it saves the company legal fees. But those savings do not pass to the individual employee. What does pass to the individual employee who tries to avoid legal action (i.e. risk mitigation) is that if the risk comes to fruition, that person is humiliated for having decided to take the risk. So the employee has to weigh a potential benefit to the company against the risk of his own personal humiliation.

    Unless he's an owner and the legal fees are coming out of his own pocket, he'll [almost always] avoid any possibility of personal humiliation, and instead, allow (or even favor) the company taking legal action, no matter how much he gets paid. (CEOs and other high-paid execs of public companies are often the worst offenders, being most concerned about their personal images.)

    You just can't beat the economics of spending other people's money.

  61. just deserts by helios17 · · Score: 1

    Anyone who kills and processes the meat of Unicorn deserves what they get...I mean they shit rainbows for God Sakes...

    --
    Windows assumes you are an idiot...Linux demands proof.
  62. Re:Why did this make the front page? by Fluffeh · · Score: 1

    Funniest part of this post: Get our lawyers on the horn!

    Sorry heh, that's the time I lived in London coming out :)

    --
    Moved to http://soylentnews.org/. You are invited to join us too!
  63. Re:Why did this make the front page? by The+Yuckinator · · Score: 1

    You may ask yourself, "Why such a large suit?"

  64. Re:Why did this make the front page? by vwjeff · · Score: 1

    I understand organizations must protect their trademarks however there was not a violation here. The National Pork Board trademarked "The other white meat." They do not have a trademark on "The new white meat." If anything the National Pork Board should go after Thinkgeek for falsely representing their product. Any reasonable person knows that unicorn meat is not white but rather is the color of a beautiful spring rainbow. Free range unicorn meat sparkles in the early morning light. Sparkles are added to farm raised unicorn so remember to buy your unicorn meat in the afternoon. If it sparkles in the afternoon it suffered.

  65. Re:Why did this make the front page? by LoyalOpposition · · Score: 1

    I agree that it is common sense, but not for the reasons you list. A trademark can be lost by insufficient policing of it. That's how Aspirin(TM), Escalator(TM), Thermos(TM), and Zipper(TM) all entered the public domain. Now, if the NPB should ever be accused of insufficient policing of the trademark, they can point to the cease-and-desist letter to show that they have been diligent, one might even say "extremely diligent," in policing it.

    ~Loyal

    --
    I aim to misbehave.
  66. What I want to know is... by jonadab · · Score: 1

    How come nobody's ever sued the everliving bejeebers out of the Pork Board for false advertising? White meat is poultry and fish, meat that's low in cholesterol and triglycerides and stuff. Pork isn't. Pork is red meat, like beef. It's tasty, but if you eat too much of it people will start calling you lardbutt. This point is not in dispute. (In fact, "lard" actually comes from pork, by definition. If you get it from beef it's called "tallow".)

    --
    Cut that out, or I will ship you to Norilsk in a box.
    1. Re:What I want to know is... by jonadab · · Score: 1

      Come to think of it, I'd like to be in charge of coming up with slogans for National Pork Board advertisements. That would be such a cushy job. They virtually write themselves.

      "Bacon: it tastes like bacon."

      "Give me a ham sandwich."

      "Mmmm.... pork sausage!"

      I mean, come on, "the other white meat"? What were they thinking? Quite aside from being disingenuous, it also doesn't emphasize the product's strong points. That's bad advertising.

      --
      Cut that out, or I will ship you to Norilsk in a box.
  67. Re:Why did this make the front page? by Monchanger · · Score: 1

    Funniest part of this post: Get our lawyers on the horn!

    So that wasn't an intentional unicorn reference?

  68. How is pork white meat? by serialband · · Score: 1

    How did this industry ever get away with claiming pork to be white meat (.i.e healthy non-fat food.). I thought they got sued long ago since the ads had mostly disappeared. I hadn't realized they've continued promoting that drivel.

  69. Re:Why did this make the front page? by Alari · · Score: 1

    I think the plan is that if we get all 6 billion monkeys slapping their balls against a keyboard, hopefully we will get Shakespeare before we go extinct.

    And Unicorn Meat is real! You just have to embark over a "good" forest or shrubland biome. http://df.magmawiki.com/index.php/40d:Unicorn - Look for serene, mirthful, or joyous wilds. You too can enjoy Unicorn Tallow Biscuits, Unicorn Meat Stew, Unicorn Chopped Liver Roast...

    --
    I use Windows... like a two dollar wh.. why don't I just go ahead and not finish that sentence.
  70. Thank you NPB by danmart1 · · Score: 1

    I would just like to thank the NPB for giving all of us the opportunity to respond to this. The response letter and subsequent comments have been absolutely hilarious and have made my day if not my week and perhaps even my month. Thanks again NPB!!!

  71. Re:Why did this make the front page? by Coren22 · · Score: 1

    They did disclose the tie in.

    --
    APK likes to ask for responses to the same things over and over. Maybe he just likes the responses?
  72. Re:Why did this make the front page? by crafty.munchkin · · Score: 1

    I'm surprised that Thinkgeek didn't take a leaf out of /. and reply with "Wooooooooooooooosh!"

    --
    ... wait, what?
  73. Re:Why did this make the front page? by crafty.munchkin · · Score: 1

    All that can now be heard is the soft sad crying of Common Sense in the corner.

    How can that be possible, since Common Sense has been dead since last millenia?

    --
    ... wait, what?
  74. Thinkgeek not infringing trademark by bjoeg · · Score: 1

    What I do not get from Thinkgeek's outlay of the situation.

    NPB owns the trademark "The Other White Meat". However ThinkGeek refers to "The New White Meat".

    "The Other White meat sentence are used by Facebook and TheFrisky.

  75. Pork: The other Soylent Green? by darkonc · · Score: 1
    Those of you who don't have access to Canadian media might not be much aware of Willie Picton, the pig farmer who was formally accused of killing 26 women, convicted of killing 6 (the trial for the other 20 killings is still on hold) and once claimed to have killed 49.

    Although parts of his victims have been found, they mostly consisted of extremities (hands, feet and sliced-open heads). It's been revealed that he had ground up some of his victims and mixed them in with pork -- although the press have been very sure to say that none of his 'porked' victims ended up in the general food chain.

    Personally, I don't believe these last claims (that his victims never made it into the regular food chain), because -- if they hadn't, then why were hands and feet found, but no limbs or torsos? On the other hand, (if you'll excuse the pun), once extremities had been removed, and the victims cut into reasonably small pieces, their parts would be mostly indistinguishable from pig parts, and probably quite acceptable at most pig plants -- thus relieving Picton of the inconvenience of disposing of his victims bones.

    In other words, pork lovers across Canada may have ended up as accidental cannibals.

    It makes me feel like watching Soylent Green again.

    --
    Sometimes boldness is in fashion. Sometimes only the brave will be bold.