Facebook User Satisfaction Is 'Abysmal'

adeelarshad82 writes "American Customer Satisfaction Index recently conducted a survey in which they found that even though Facebook is gaining popularity, they are doing a miserable job of keeping their users satisfied. According to the survey Facebook scored 64 out of 100 for customer satisfaction, which puts the website in line with the satisfaction rates for airlines and cable companies. The survey also includes other websites like YouTube and Wikipedia (which scored considerably higher) and MySpace, which came in slightly lower. (The survey did not include Twitter since many of its members access the site through third-party sites rather than Twitter.com.) The ACSI was founded at the University of Michigan's Ross School of Business, and is based on annual interviews with about 70,000 customers. The group has measured portals and search engines in the past, as well as news and information websites, but this is the first year the ACSI included social networking sites." UM professor Claes Fornell blogged: "Controversies over privacy issues, frequent changes to user interfaces, and increasing commercialization have positioned the big social networking sites at satisfaction levels well below other Web sites..."

Comments

Re:Bottom 5% with Cable and Airlines

[PopeRatzo]

Do you get paid to be a pedant or do you just do it for fun?

I'm strictly amateur. I do it for the love.

I realize that with most Slashdotters being technically inclined, we prefer precision in language, but there are instances like this one where it is well-understood what is meant by a particular statement ("everyone uses Facebook") even if the statement itself is an exaggeration of the facts.

Brother, there are times when it's more important to be precise than to "just go along" with this notion that "everyone uses Facebook". I don't mind a little linguistic imprecision, but that particular statement is particularly offensive to me.