Rogers Shrinks Download Limits As Netflix Arrives
Meshach writes "Hot on the heels of Netflix coming to Canada, Rogers (one of the biggest ISPs in Canada) has shrunk download limits. 'As of Wednesday, new customers who sign up for the Lite service will be allowed 15 gigabytes, a drop from the 25 GB limit offered to those who signed up before July 21. Meanwhile, any new Lite user who goes over the monthly limit will have to pay $4 per GB up to a maximum of $50 — a spike from the previous $2.5 per GB surcharge.' Officially, there is no connection between the two events, but it seems an odd coincidence, especially when Rogers charges customers who exceed their bandwidth allowance."
I like how the overflow bandwidth costs over 500% wholesale costs. $4.5 is just insane. I almost wonder if 3G bandwidth isn't cheaper than that. Just goes to show that they aren't doing this in order to offer everyone a good service, but rather to punish and blackmail moderate users into buying a higher tier subscription service.
I can understand limits on consumer lines. You can have fast and cheap, but not all the time if you want fast all the time it costs more. Ok, but that still needs to be a reasonable amount. The 250GB cap Comcast does is quite reasonable. That's enough to do a whole lot and never get near it. Mainly the compulsive torrenters are the ones affected. But 15GB? That is just stupidly low. You can hit that without Netflix. Surf the web regularly, watch Youtube, download some game patches and you are there.
Talk about unreasonable :P.
Boycott Rogers.
And switch to what, exactly?
They have a geographical monopoly across virtually all of Canada. If you live in an area serviced by them, you have a choice between Rogers and Rogers. Are you seriously asking people to give up entirely on the internet?
Seven puppies were harmed during the making of this post.
DSL? Satellite Internet? HSDPA? The alternatives are always there. It's just that they're not cost-effective enough that's all.
In the most extreme case, you can start-up your own cable company to fight Rogers. That's exactly what Aurora Cable Internet did, and they're still the fastest and cheapest cable Internet provider in Canada.
And switch to what, exactly?
DSL. If you can't live without cable modem, then that's the choice you've made. Those with more flexible connectivity criteria have more options and are not tied to the cable company (Rogers or otherwise). You're pretty much in a "Doctor, it hurts when I do this" situation.
When I was a kid, we only had one Darth.
We buy a raw 100Mbit/100Mbit Internet connection with guarantied bandwidth for 1300 US$/month. We haven't renegotiated that price in a while, but I hear that bandwidth prices have been falling very fast since then. A big ISP would probably get bandwidth cheaper still.
Our current price works out to 25GB/$ if we use it 100% 24/7. So if you are paying more than 15/25=60cents for our Internet connection limited to 15GB/month, then you are being cheated.
I really don't get why Internet connection limits are so often so low. The fraction of the price you pay which actually goes to cover Internet bandwidth costs in a normal Internet connection is miniscule.
This is just the opening shot in the upcoming battle between cable providers that want you to use *their* on-demand movie systems vs Netflix and similar companies. It's not surprising it happened with Rogers first, but this will inevitably happen in the US too. Netflix's streaming of movies is the residential ISP's worst nightmare come true. They'll be in a position where they have to tell their customers that something they used to be able to do for no additional cost will suddenly become a new confusing expense showing up on their cable bill with no apparent additional benefit to the customer.
I switched to Teksavvy Cable a month ago and it's awesome. No throttling, 200GB cap, and 10/1 speeds for $42. You can't match that with any other provider in Toronto.
This is obviously abusing a semi-monopoly to conduct price gouging, and the government should intervene.
Typical prices ISPs will pay for is the mere one-time cost of network equipment plus ~$25/Megabit/Mo, for a commitment to transfer data, the price is typically the same no matter how much data's transferred as long as the 95th-percentile traffic rate's not over the commit (95th percentile billing on a burstable link), otherwise known as $25,000/month per gigabit.
Sometimes an ISP might buy more bandwidth at different times of the day than others, but, in any case, they would do that because the cost is less, not more than the typical market rates.
Over a 1000Mbps backhaul, approximately 800 customers can be downloading 1 Megabit continuously 24/7, at an approximate avg cost to the ISP of $3125 per customer for that data, but in that case, 324000MB is transferred per customer on avg per month, resulting that each Megabyte transferred costs the ISP approximately $0.009 per megabyte.
Web hosting providers will typically charge $0.15 to $0.80 per GB per month on average.
Roger's "overage pricing" is like 4X the rate charged by even the most greedy of hosting providers.
At the same time, they are pushing their Rogers on Demand service to all their customers too. http://www.rogersondemand.com/
Which means either charging people to watch TV content by 'downloading' it, or maybe, will they give a break to people who are on their network to use their service?
This is precisely why net neutrality is important and required.
The problem is, there is almost nowhere to jump to in most areas. I live in Toronto, where Bell is pretty much the only other major player, and their rates are just as brutal as Rogers'.
Currently I'm with Acanac, who lease their lines from Bell. The speed isn't as good as it was with Rogers or Bell, but it's one of the few options left (the only other one I know is Teksavvy) for getting away with no bandwidth cap.
uh uh uh.. you still used the internet for slashdot!
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Yeah, and Aurora is... owned by Rogers. Look at http://www.newswire.ca/en/releases/archive/February2008/13/c9876.html
Taxation is legalized theft, no more, no less.
And switch to what, exactly?
They have a geographical monopoly across virtually all of Canada. If you live in an area serviced by them, you have a choice between Rogers and Rogers. Are you seriously asking people to give up entirely on the internet?
Your center of the universe attitude clearly proves that you live in Eastern Canada. First of all, Rogers does not have any presence in Western Canada - we have Shaw and TELUS. Second, Bell provides DSL in your area in direct competition to Rogers. Complaining about a lack of options while citing only a single vendor as being the only viable option clearly demonstrates your ignorance on the topic.
I am a Rogers customer. I like the speed and latency (Express plan), but hate the bandwidth cap. Normally, I don't go over it, but occasionally do so.
Here is a matrix of their plans.
Two plans changed for new clients signing up after July 21: Lite and Extreme. Lite is what the summary describes. Extreme was 95GB for $60 a month, now it is 80GB.
They want to make money in two ways: via their own video service, and by charging extra for bandwidth that people will use for Netflix.
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Rogers is also a cable provider and also provides its own On-Demand service for movies. Maybe reducing bandwidth limits on its accounts is a way to maintain profit from those customers who will be utilizing Netflix rather than Rogers On-Demand.
You failed to mention that Rogers Video is one of the largest chains of movie rental shops in Canada. That's what makes this an especially weird coincidence.
At one point, I couldn't get a cell phone from Rogers the telco, apparently because I owed some late fees to Rogers the movie rental shop, which I could only pay at the movie shop. So I went with another telco. Weird, anyway; I hadn't realized they were all so tightly connected.
Consumer protection is virtually non-existent in Canada. The CRTC is a spineless puppet entity, solely to serve big business. Cable providers are mutually exclusive across Canada as far as I know, meaning only one exists per territory. Bandwidth caps, as you can see, are draconian, UBB (usage-based billing) is ridiculous. The list goes on and on...
You'd think that slash-dotters would know better...
The smaller companies in no way resell Bell services. They provide their own. They do lease the last mile and transit to their centers..
"The avalanche has already started. It's too late for the pebbles to vote." - Kosh
I'm not sure where this "If you're in an area with Rogers, there's only Rogers." Here in Alberta, we've got Shaw for cable, as well as Telus for... whatever they offer. As far as I know, any area with Rogers has at least one other competing cable company. So there's not just alternatives, there's equivalent alternatives.
Canada: The US's more awesome sibling.
Rogers not only has bandwidth concerns. They also operate a chain of movie rental stores. Netflix poses a dual threat to Rogers.
(sorry for length, hope this might be helpful, probably overstaing obvious, anyways.....)
I don't want to bash Rogers, they paid me a good salary and I had a great experience working there many years ago.
I'm far removed from the company now, but I *think* and it appears marketing/management strategy remains unchanged.
My experience though in sales has been that the marketing and upper management has some strange way of making promotions and changing products for better (and unfortunately) worse. Most of the promotions are pretty positive and get a lot of new customers and sales for cable, PPV, specialty channels and Internet. This new download cap probably won't be a problem since most customers don't use or understand the Internet much. I'll bet most are just check e-mail and news and won't even use close to 15 GB. I'd be more concerned if I were a parent. Kids with an XBox 360 or PS3, what with downloading patches, playing online, demos and Torrent, Netflix, Youtube, blah blah blah. The parents don't use the net much, but the kids you can't control and the kids and parents probably don't realize how much is being downloaded.
I makes no sense to me that it would cost the ISP (Rogers) more for bandwidth as time goes on. I would think bandwidth costs would decrease and extra services like mail servers (a lot use Gmail, hotmail), news servers are no more, and I would think less people have 'homepages'.
Rogers is not unlike Bell, Shaw and to the US neighbors AT&T and Sprint etc in that they like any company wanting to make a profit and draw people away from competitors. Bell also has TV/Satellite offerings. So given industry trends, I won't be surprised if this bandwidth change is directly related to a conflict of interest, one they know the CRTC won't touch or are too slow to move.
I live in Vancouver, so I've also the opportunity as with Ontario and Quebec residents, to be a TekSavvy customer. It costs me more with a dry line, but well worth escaping the Telus or Shaw. Bonus - they are more than generous with bandwidth. I'm happy with service - as long as Telus doesn't start pissing me off by trying to get the useless CRTC to cap non Telus DSL subscribers on their loop. As taxpayers, we've more than subsided the Ma Bells - to the point these should probably be considered public infrastructure.
DSL, point to point wireless, Shaw, etc.
Anyway, this is a classic Netwrok Neutrality casebook example.
Where a carrier of multiple services (such as Rogers), favours their own content with substantially better rates of carriage,
they are blatantly breaching Network Neutrality.
Being as this is a near monopoly situation for many of their customers,
a strong case can and must be made for legislation and intervention.
Too bad we live in Canada where on issues like this governments an be so easily bought.
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i wish i could get business class line from Rogers. :(
but the wont provide the service to any area not zoned commercial/retail/industrial by the local municipality.
Toll roads bill based on how far you go! At the least the ticket based ones do the other ones are gate based so the rate is not the same all over the same systems.
I am so sick of hearing this typical comment from lazy people who are more than happy to spread their asscheeks and let Rogers and Bell frack them up the butt into the depths of their bowels instead of even considering an alternative. Does Bell get all the money you would pay for an account from a reseller? NO! So I would think that everyone that hates Bell or Rogers would be more than happy to drop them and switch to an ISP where a good chunk of your monthly bill goes into non-big-business pockets. But alas, it's always easier to sit, do nothing, and complain instead of taking action.
I live in a city with a population of less than 1M and we have at least half a dozen choices for DSL. If you don't want to switch from crappy rogers, or from bell to a reseller where only a portion goes to Bell instead of everything then that's your choice, not Rogers', not Bell's, so shut up and deal with your decision, or lack of.
There are some areas where Bell or Rogers are the only choice for hi-speed; if you are in that situation then I feel your pain and your complaints are then justified.
I admit that I am a power user. My point was that I can hit the 250GB cap alone, without netflix and without illegal torrent downloads. If I can do it alone without netflix; a family can easily hit the cap and exceed it when you add in multiple people accessing the internet at the same time especially if you have multiple people streaming movies. That is why the cap is unreasonable.
My other point was that in the future we will demand bandwidth in ever increasing amounts yet the caps will hold us back. Looking back at the history of computers, my first computer had 5k of ram. Then 64k, 128k... My first PC had 512k which was less then the 640k max. Now I type this on a laptop with 4GB. (And yes as a power user it is not unusual to get to the point of hitting the swap partition.) Media was the same way, from 360k floppies to 1.4mb, 640mb cds, 4.3gb dvds, and now we are at the point of 50GB blu-rays. And sometimes (especially with games) we get to the point that we need multiple disks. No one dreamed of using all this memory and storage just a few years ago... Why do you think bandwidth that is barely adequate today will be sufficient tomorrow?
As for why I am complaining, it is simple... Once the infrastructure is built, it does not cost more to transmit 2MB over the network than it does to send 1MB. Companies advertise an "# Mbps" connection for a certain price and then overcharge us if we actually use it. Also, here in the US, we have literally given BILLIONS of dollars to the telecommunication companies to build out the network(through government subsidies and tax breaks); yet our access is more expensive and slower than many other industrialized nations. All this while the executives are complaining that they are losing money while getting multi-million dollar bonuses. (And when Time Warner announced it was testing smaller caps a year ago, people found out through their earnings reports that their internet division was raking in the dough without caps, and while barely putting any money into improving the infrastructure.)
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Not to take the side of the cable company, but the Lite service is the second from the bottom in terms of cost. It's not meant for the high-end bandwidth consumer. As the site says, that service is stated to be "Perfect for email, moderate web surfing, and sharing files." It's 3M/256k with a 15 gig monthly limit. However, if you plan to download several movies a day, this clearly isn't going to be enough for you. Thankfully, the company offers OTHER service options. The Ultimate plan, has 50/2 and a 175 gig limit, with only 50 cents per additional gig. Of course, you'll pay more for that plan, but I don't think anyone was seriously thinking that the second cheapest service plan should have completely unlimited bandwidth.
And if the ultimate plan isn't enough for you, there are business plans available which will offer even more, although it's likely going to cost more and the plans apparently aren't available to view on the site. But this is pretty typical for a cable company. I'm not sure what the complaint is supposed to be.
-Restil
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My understanding is that both Rogers and Bell are also trying to persuade the CRTC to government regulated download limits of 60 GB for all ISPs. This of course would allow them to protect themselves from customers going to another ISP.
Also, before shrinking download limits, they've also doubled overlimit fees.
They've began to offer on ad supported on-demand video online, except this "free" video is still subject to their usage limits.