Google Nabs Patent To Monitor Your Cursor Movement
bool2 writes "Google has been awarded a patent for displaying search results based on how you move your mouse cursor on the screen... Google's plans are to monitor the movements of the cursor, such as when a user hovers over a certain ad or link to read a tooltip, and then provide relevant search results, and ads, based on that behaviour. It means that it does not require users to actually click a link to know that they were interested in it, opening a world of opportunity for even more focused ads."
Hover on this comment and it will change to something relevant.
I wouldn't want to deal with no-click shopping.
Any insufficiently advanced magic is indistinguishable from technology.
Thanks Google, for the disclosure of this invention which society will be free to benefit from in 2030.
Some will say that the game is broken and Google is just obliged to play the game too, but in that case, they could make a promise not to use this patent aggressively. Since there's no such promise, all we can say is that they're stockpiling dangerous patents.
Expert in software patents or patent law? Contribute to the ESP wiki!
...is most people I know use their eyes instead of their mouse to see. Why would you need to move your mouse over to a certain part of the screen when you can just look there? Also, there's times where the mouse is just sitting in a portion of the screen idly, or sometimes people randomly move their mouse around to fulfill their OCD-ish needs (I'd know, I do that). A better alternative would simply be to see which links people end up clicking, which I'm pretty sure lots of search engines already do, and it works very well from what I've seen.
"Our country is not nearly so overrun with the bigoted as it is overrun with the broadminded." -Archbishop Fulton Sheen
This can be done right now in any browser unless you turn off or restrict JavaScript.
Good, I will keep a window open with the picture of a rabbit with a pancake on its head and have my cursor on it most of the time. Let them figure out what targeted ads to show me then.
I am all for more focused ads. I dream of the day i will get an advert for something i will actually buy.
They whose government reduces their essential liberties for temporary security, receive neither liberty nor security.
If we weren't supposed to stroke men and women in ads then the cursor wouldn't change into the shape of a hand.
What am I supposed to do now?
it's under construction