It's Official — AMD Will Retire the ATI Brand

J. Dzhugashvili writes "A little over four years have passed since AMD purchased ATI. In May of last year, AMD took the remains of the Canadian graphics company and melded them into a monolithic products group, which combined processors, graphics, and platforms. Now, AMD is about to take the next step: kill the ATI brand altogether. The company has officially announced the move, saying it plans to label its next generation of graphics cards 'AMD Radeon' and 'AMD FirePro,' with new logos to match. The move has a lot to do with the incoming arrival of products like Ontario and Llano, which will combine AMD processing and graphics in single slabs of silicon."

Comments

Re:Great news

[cbiltcliffe]

The electricity that runs through my processor is not made of photons, making this comment, although interesting, 100% irrelevant.

Re:Justice Department on vacation since 1980

[Zontar_Thing_From_Ve]

To a certain extent I think your concerns are valid ones, but your specific examples are poor.

There are 2 manufacturers of processors and graphics hardware because either no one else wants to enter the business or those who have attempted to do so have failed (ie. Transmeta). And I'm sure you know that AMD has been getting its butt kicked by Intel for a while now. They needed ATI out of desperation as a way to stay in the game. Without ATI, there's some possibility that Intel would be the only CPU game in town. No customers will benefit from that. I remain unconvinced that consumers have suffered as a result of the AMD-ATI deal, so you're going to need to give examples on that.

The US airline industry badly needs to consolidate. We need maybe 3 big national carriers to go along with cheaper, regional players like AirTran, Southwest, etc. The Justice Department did slap down a proposed United - US Airways merger just a few years ago. I thought they should have allowed that one as I don't see US Airways as a viable player in today's US airline market, but I suppose it's just a matter of time before they merge with American as the last 2 at the dance without a partner.

yeah. defeated by intel.

[unity100]

im no fan, however in the last 1.5 years i read a lot of verdict carrying court cases in regard to intel's bribery of computer manufacturers in asia and usa. they get fined here and there for their shit. if getting defeated means 'bribery', then well, give me enough money to bribe, and i will defeat all others with any shitty random brand.

get real.