It's Official — AMD Will Retire the ATI Brand

J. Dzhugashvili writes "A little over four years have passed since AMD purchased ATI. In May of last year, AMD took the remains of the Canadian graphics company and melded them into a monolithic products group, which combined processors, graphics, and platforms. Now, AMD is about to take the next step: kill the ATI brand altogether. The company has officially announced the move, saying it plans to label its next generation of graphics cards 'AMD Radeon' and 'AMD FirePro,' with new logos to match. The move has a lot to do with the incoming arrival of products like Ontario and Llano, which will combine AMD processing and graphics in single slabs of silicon."

Comments

Re:Classic example of not reading the article...

[whoop]

You could at least provide a link to this alleged quote of yours. How are we to know that you didn't just make all that up?!?

Justice Department on vacation since 1980

[PopeRatzo]

This is hardly their worst offense, but how did the Bush Justice Department ever let AMD buy ATI to begin with? Are we really OK when there are only two major manufacturers of processors and graphics hardware?

I guess the answer is "for the same reason they're about to let United Airlines and Continental Airlines merge".

Don't they realize that every time one of these mergers happens, the end result is that Goldman Sachs makes a ton of cash, a handful of execs make a ton of cash, and a whole lot of manufacturing workers are thrown off the back of the train? Then they act like they don't understand why there are market "inefficiencies" and manufacturing is fleeing the US (and Canada). And ultimately consumers suffer, too.

Oh, and yes, the Justice Department does have jurisdiction when a US company buys a Canadian company (or vice versa).

Re:Justice Department on vacation since 1980

[PopeRatzo]

You have three x86 CPU makers Intel, AMD, and VIA.

Are you OK with that? Are you OK if every restaurant in your town was owned by one of three chains?

When you've got an industry as huge as CPUs, having just three companies is a fucking travesty.

Re:Justice Department on vacation since 1980

[PopeRatzo]

Ah, a disgruntled employee/consumer. Maybe next time you could start by stating where your rant is coming from?

Just remember, most of us are employees/consumers.

If you're not ranting, you're not paying attention.

That's because the (corporate) US is still based on the market=good mantra. Market inefficiencies don't exist, only over-regulation.

You can still argue that after the last 30 years?

The problem is, the biggest companies are really, really, under-regulated and some of the smallest are over-regulated. It's sort of strange to say big companies are over-regulated, when they're the ones that are writing the regulations for the government.