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It's Official — AMD Will Retire the ATI Brand

J. Dzhugashvili writes "A little over four years have passed since AMD purchased ATI. In May of last year, AMD took the remains of the Canadian graphics company and melded them into a monolithic products group, which combined processors, graphics, and platforms. Now, AMD is about to take the next step: kill the ATI brand altogether. The company has officially announced the move, saying it plans to label its next generation of graphics cards 'AMD Radeon' and 'AMD FirePro,' with new logos to match. The move has a lot to do with the incoming arrival of products like Ontario and Llano, which will combine AMD processing and graphics in single slabs of silicon."

8 of 324 comments (clear)

  1. Re:Let The Confustion Begin by Anonymous Coward · · Score: 3, Funny

    What confusion?

    As you said, there are two physical CPUs, one from each manufacturer, in that computer. Where's the confusion?

  2. Little bit of hate? by Anonymous Coward · · Score: 5, Funny

    In May of last year, AMD took the remains of the Canadian graphics company and melded them into a monolithic products group, which combined processors, graphics, and platforms. Now, AMD is about to take the next step: kill the ATI brand altogether.

    Oh, please, J. Dzhugashvili, don't hold back. Tell us how you REALLY feel. What'd the rejected original form of this summary look like?

    In May of last year, the poor, innocent Canadian angels of technology, ATI, had their very remains tortured and raped by the evil, evil AMD, cruelly melded into a hideous abomination of a monolithic products group, creating an unholy, soulless combination of processors, graphics, and platforms. Now, the faceless anti-christ forces of AMD plan to take the next step in their plans to destroy all that is good in the world: Slaughter the angelic ATI brand altogether, laughing with sadistic glee as it begs for mercy in a futile appeal to the quickly-evaporating last shreds of AMD's humanity and compassion, ATI having never having harmed a fly in its too-short, sad, sad life.

  3. Radeon outlasts ATI by Hadlock · · Score: 3, Funny

    It's interesting that the Radeon brand, or series at least, has outlived it's creator. Who will be there to give away Radeon to it's new life partner?

    Something old (AMD), Something new (Radeon), Something borrowed (x86 architecture), Something blue (Intel?)

    --
    moox. for a new generation.
  4. Re:Justice Department on vacation since 1980 by Curunir_wolf · · Score: 2, Funny

    Well, since Goldman Sachs has now had a successful merger with the federal government, the Bush/Obama plan for Amerika is on schedule and working as expected.

    --
    "Somebody has to do something. It's just incredibly pathetic it has to be us."
    --- Jerry Garcia
  5. Re:Justice Department on vacation since 1980 by PopeRatzo · · Score: 3, Funny

    We went from there being two manufacturers of processors & two manufacturers of usable graphics hardware... to there being two manufacturers of processors & two manufacturers of usable graphics hardware.

    AMD bought ATI. Four companies became three.

    The lines between CPU and GPU will blur.

    Fewer companies does not mean more competition. Less competition means we get fucked.

    If you still need clarification, contact me offline and I'll explain it with charts.

    --
    You are welcome on my lawn.
  6. About time. by Stavr0 · · Score: 2, Funny

    With all the driver trouble, I was beginning to think ATI stood for Always Trapping IRQLs

  7. Re:Let The Confustion Begin by Anonymous Coward · · Score: 3, Funny

    The confusion is that most regular people bla bla bla I want my banana bla bla.

    Fixed that for you.

  8. Re:3dfx? by PhxBlue · · Score: 2, Funny

    Yes.

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    !#@%*)anks for hanging up the phone, dear.