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Copying Trumps Creating For FarmVille Creator Zynga

theodp writes "The good news for Zynga is that it scored the cover of SF Weekly. The bad news is that the FarmVillains cover story starts out by describing the secret to the toast-of-Silicon-Valley company's success thusly: 'Steal someone else's game. Change its name. Make millions. Repeat.' SF Weekly says interviews conducted with several former Zynga workers indicate that the practice of stealing other companies' game ideas — and then using Zynga's market clout to crowd out the games' originators — was business as usual. 'I don't ****ing want innovation,' one ex-employee recalled Pincus saying. 'You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.' Another quipped that 'Zynga's motto is "Do Evil."' Valleywag piles on with an item on the existence of Zynga's underground 'Platinum Purchase Program,' reportedly geared towards making players known as 'whales' part with a minimum of $500 at a time for imaginary credits."

15 of 319 comments (clear)

  1. Re:It's not stealing by Conception · · Score: 4, Informative

    Actually, it's not even copyright violation. You can't copyright a game, only it's art/text/etc. See Monopoly/Scrabble.

  2. Re:It's not stealing by Mike+Buddha · · Score: 4, Informative

    You can patent a game, or get a design patent for the distinctive board design. That's why free Scrabble games don't have a board layout identical to the original game.

    --
    by Mike Buddha -- Someday the mountain might get him, but the law never will.
  3. Re:It's not stealing by Penguinisto · · Score: 2, Informative

    ...and make sure the name is nowhere close to the original's name. See also The game formerly known as Scrabulous

    So far, Zynga has been smart enough to avoid that particular trap, but the odds of coming a bit too close may be enough to gut them financially (not from the small operators, mind, but from one of the big boys, e.g. Mattel and the like).

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?
  4. Re:Whales? by Anonymous Coward · · Score: 4, Informative

    Whales as slang is a term referring to high rollers at casinos. You know, those people who are willing to part with large quantities of money in one sitting. I imagine that's why they use it to describe their customers.

  5. Re:Whales? by Jeng · · Score: 4, Informative

    Casino's refer to high-rollers as whales, I believe that is where the term comes from.

    --
    Don't know something? Look it up. Still don't know? Then ask.
  6. Re:Whales? by corbettw · · Score: 2, Informative

    The screenwriter(s) of Boiler Room didn't invent that bit of slang. It's been used by bookies, casino operators, and stock brokers for years to describe someone with more money than sense.

    --
    God invented whiskey so the Irish would not rule the world.
  7. Re:MBA's vs the guys in the garage by Anonymous Coward · · Score: 1, Informative

    Apple's break-up with the design firm over the tablet design they were showing off isn't over idea-stealing, but because they felt that their "partner" was cheating on them with other OEMs.

  8. Second movers by sjbe · · Score: 2, Informative

    Doesn't it sound pretty close to following the Microsoft business techniques?

    It should. It's called being a second mover. Being first to market with something sometimes provides a market advantage but often being second is more valuable because you can learn from the mistakes of the other guy. Furthermore you don't have the risk and expense of discovering or establishing a marketplace for the product. It's basically a part of the free rider problem. Being a second mover carries risks (you might not be able to follow fast or well enough) but it is a time tested and successful business strategy.

  9. Re:Zygna is the worst by jandrese · · Score: 2, Informative

    I dare you to play Mafia Wars and then call it fun. About the most you can say about the gameplay is "it's addictive". In fact try that with any Zygna game, or really almost every game on Facebook. There are some standouts that at least try to be fun. Crazy Planets for instance is a worms clone that does alright, although it's directly in EA's crosshairs to be ruined next. Family Feud is a quick diversion and sometimes humorous (mostly with the "answer detection" anomalies). Most games are "click to spam your friends, then click a zillion times, then come back 4 hours later to repeat".

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    I read the internet for the articles.
  10. Re:Settlers get rich. by EkriirkE · · Score: 2, Informative

    You Have Died of Dysentery.

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    from 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
    to 45 2F 6E 40 3C DF 10 71 4E 41 DF AA 25 7D 31 3F
  11. Re:like the people that buy NY lotto tickets? by Anonymous Coward · · Score: 3, Informative

    I don't know if it works differently in California from my state, but I worked (briefly) at a gas station and for all lotto tickets we used a separate scanner connected to a modem or network connection or something to validate tickets. Re-scanning a previously scanned winning ticket would just tell you it had already been redeemed.

  12. Re:And this is a surprise to who? by cowscows · · Score: 4, Informative

    You can't patent/copyright/etc gameplay mechanics. There were news stories a year or so back about legal action against a popular scrabble rip-off that was popular on facebook. The issue was basically resolved by the devs changing the visuals to not exactly match scrabble, and change their game's name to something that didn't resemble scrabble.

    Basically, you can't steal their art or their name, but your game can play exactly the same way.

    --

    One time I threw a brick at a duck.

  13. Re:Whales? by sohp · · Score: 3, Informative
  14. Re:like the people that buy NY lotto tickets? by Xveers · · Score: 3, Informative

    I can't say how it is down in the States, but I know in Canada the way that scratch tickets work is that they have a bar code on the back, and a serial number hidden under the scratch portion. In order to validate the ticket, the retailer scans the bar code, and then looks for the serial number. The bar code is just a digital representation of the serial number, EXCEPT for the last three digits. The retailer plugs in the last three digits, and then the validator talks to the lotto central server and spits back a result of "Legit win", "Already redeemed" or "Not a Winner".

    If Canada does it this way, I'd be surprised if a lot of the US lotto organizations don't either.

  15. Re:Patents expire. by Grendel70 · · Score: 2, Informative

    How many FPS's are there? They all copied Castle Wolfenstein.

    Fixed that for ya.

    --
    Perhaps you mean a different thing than I do when you say "science."