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Copying Trumps Creating For FarmVille Creator Zynga

theodp writes "The good news for Zynga is that it scored the cover of SF Weekly. The bad news is that the FarmVillains cover story starts out by describing the secret to the toast-of-Silicon-Valley company's success thusly: 'Steal someone else's game. Change its name. Make millions. Repeat.' SF Weekly says interviews conducted with several former Zynga workers indicate that the practice of stealing other companies' game ideas — and then using Zynga's market clout to crowd out the games' originators — was business as usual. 'I don't ****ing want innovation,' one ex-employee recalled Pincus saying. 'You're not smarter than your competitor. Just copy what they do and do it until you get their numbers.' Another quipped that 'Zynga's motto is "Do Evil."' Valleywag piles on with an item on the existence of Zynga's underground 'Platinum Purchase Program,' reportedly geared towards making players known as 'whales' part with a minimum of $500 at a time for imaginary credits."

18 of 319 comments (clear)

  1. Farm Town by Anonymous Coward · · Score: 3, Interesting

    From what I remember, Farm Town had better features than FarmVille (you could actually chat with other players, you could go to other farms, see people there and help harvest their fields). But it was a flakier game, more prone to crashing.

  2. Re:good by IndustrialComplex · · Score: 5, Interesting

    It does lead to an interesting debate regarding what we (the net) consider to be right and acceptable.

    Here we have a story of someone seeing someone else doing something and basically saying, "I can do that." Do we get upset when a new pizza restaurant opens up? Or perhaps another excavation company? What makes this worse than some company saying "Hey, I can do that cheaper."

    I realize there are issues with respect to intellectual property, but this IS an important point of discussion. When is the line crossed?

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  3. Re:good by Anonymous Coward · · Score: 4, Interesting

    Let's not forget all the FOSS clones of proprietary software too.

  4. Re:okay by JoshuaZ · · Score: 2, Interesting

    Blizzard has certainly had some games that were derivative. Warcraft was in some ways derivative of Dune. And Diablo was essentially just a standard rogue-like game but with better graphics and slightly more options. And there wasn't much that was innovative to WoW. However, some things Blizzard has done have been very noteworthy. Starcraft for example was the first real time strategy game that had very different tech trees and units for each side but was still balanced. And they did that with not just two, but three sides. Warcraft III then did the same thing with even more variation and four sides. And Blizzard has done a fantastic job at pushing the boundaries when it comes to graphics. The comparison beween Blizzard and these people doesn't hold at all.

  5. I'm not surprised by hellfire · · Score: 4, Interesting

    And I know nothing about Zynga, I just saw this pattern on similar "farming" games on the iPhone.

    This is just the natural growth from Mafia wars and Farmville. These games are simplistic games based on a simple mathematical progression formula, and they are designed to make you want to get into the game as often as you can until you can't stand it any more and move on. Then you end up moving onto another game which is similar but then ends up being the exact same game.

    When the iPhone came out, two major companies basically had a formula where they created mafia wars clones, then they decided to clone their own games! They made games based on ninjas, racing, spacefaring, transformers ripoffs, westerns, superheroes, etc, but the game was EXACTLY the same, just different names for the weapons, properties and missions. The business model was simple, offer the games for free, get as many people onto the games, offer them free "points" if they spent money on the game, then have them use those points to make themselves ultra powerful faster than us mere mortals who simply wanted to progress with the game normally. Eventually, script kiddies and low level hackers basically tried to get those points for free, because there was a high incentive to do so and the code was relatively simplistic to hack, and you get major hackers running around in the game killing every honest person and making their life hell so all those people move onto a new game... which was just a version of the old game in a new wrapper. Eventually the rich kiddies would come to dominate that game because they had the money, and the script kiddies would come to "0wn" that game too and ruin it and make everyone move on again.

    Lather, rinse, repeat.

    These types of games are stupid, and are designed to get large payouts from a few stupid rich people who wipe their asses with $100. The games are not meant to be complex, and are meant to be easily copied by the creators, so it's easy for someone else to copy them as well. So it becomes a mad dash for the next shiny means of distracting people and saying "hey if you want to be L337 maybe you should give me $500 for some power pills!" And in order to keep ahead of script kiddies you have to basically perform a refresh of the business model by releasing a new game every now and then that's exactly like the old game but just looks different. So all of this is entirely unsurprising. No one is trying to inject any quality here or distinguish themselves. Doing so would cost more money and this isn't about investment, it's about quick very short term profits. The spammers have branched out and are happy that placed like Facebook and the iPhone have made it so easy to develop and distribute stupid simple games.

    Far be it from me to stop these evil people from stealing from the rich, but for the rest of us, to paraphrase WOPR, the only way to win these games is by not playing.

    --

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  6. Re:okay by powerlord · · Score: 2, Interesting

    Balanced is fun when you are playing for a challenge or with friends/people.
    On the other hand, I liked one of the Real-Time strat games (forget which one since I'm not at home in front of my library), where they made the stats file a simple .INI style file.

    Great idea, and very useful to give me a "leg up" over the computer. Who needs a cheat code or trainer if you can modify the game's rules to let you create an army of unstoppable tanks for relatively little money? :D

    Yeah, it wasn't "fair", but it WAS FUN!

    Then when I was done I could change the universe rules again and play as the bad guys and trounce the good guys with unstoppable air ships! ;)

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  7. Zynga Helped Me Quit Facebook by czehp · · Score: 2, Interesting

    Zynga was actually the tipping point for me closing my Facebook account. The privacy issues didn't harm me since I didn't put in any information you couldn't find in a phonebook, but the endless stream of "Alice reamed Bob's mafia in AssWars!" messages killed it for me.

  8. Patents expire. by tepples · · Score: 2, Interesting

    You can patent a game, or get a design patent for the distinctive board design.

    Unlike copyright, you have to apply for patent before the infringement. Unlike copyright registration, which costs about $40, patent registration costs a non-trivial sum of money. And unlike copyright, a patent will expire.

    1. Re:Patents expire. by binarylarry · · Score: 2, Interesting

      There's a difference between making a game influenced by another game and purposely ripping off a popular game in detail just to make money off it's success.

      In short: Fuck Zynga.

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    2. Re:Patents expire. by Darkness404 · · Score: 4, Interesting

      You should really read this article: http://www.1up.com/do/feature?cId=3147544

      The -entire- early gaming industry was based off of clones. And yes, clones a million times more similar than FarmVille is to FarmTown. Of course, we don't really remember them too much because we have biases towards the originals.

      --
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  9. Re:good by Anonymous Coward · · Score: 2, Interesting

    I don't see people complaining when the "I can do that cheaper" turns into lower prices for those pizzas, or cars, or processors, or RAM, etc... I thought people liked having AMD to keep Intel's prices in check.

    The problem comes when someone says "I can do that" and "I can do that cheaper", but not "I can do that better", and certainly not "I have any obligation to keep doing that cheaper after I've used the first two statements to drive my competitors out of business without so much as a tip of my hat to them". Add in "I can't do that better, but I can use my marketing clout to make everyone ignore my better and/or cheaper competitors", and you wind up with stifled innovation. Smaller pizza shops don't want to bother with the risk of innovation when the larger shop can just yoink whatever ideas they had, not even bother to give them credit*, and run them out of business.

    *: I know there are open source/CC licenses which would specifically force the larger company to give credit where credit is due at the very least, which is quite noble and good, but the smaller company would still be forced into a costly, protracted, and not-at-all-painful-to-the-larger-company legal battle to make that happen if the larger company truly is as dishonest as Zynga.

  10. Re:good by Lunix+Nutcase · · Score: 2, Interesting

    J#
    C#
    Oh, hell... let's just say most of .NET and be done with it. Continuing..

    Except that Java wasn't open source at the time and thus none of those are clones of FOSS software? Oh is this ignoring the fact that Java 6 and 7 have blatantly copied features out of C# and .NET?

    The rest of what you quote is pretty lame. If that's the best you can do for your claims that proprietary software is "often" a clone of a FOSS product your claims are even more laughable now then they originally looked.

  11. Re:Game Balance and Sportsmanship by Logical+Zebra · · Score: 2, Interesting

    But there is no competition in Farmville... Buying credits gives you no "leg up" on your friends.

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  12. Re:good by Lunix+Nutcase · · Score: 2, Interesting

    The first 3 are probably jabs at being clones of Java but ignoring the fact that Java wasn't open source at the time they were created. The IE7 thing is probably him trying to claim that IE7 ripped off Firefox despite the fact that the features he is going to claim that were ripped off from Firefox were actually first implemented in the proprietary Opera browser. With Sharepoint and ForeFront he is probably going to claim that some FOSS project that 3 people have ever heard of may have implemented similar features and thus this is "M$" cloning them.

  13. Re:Martial Arts belts? by Jainith · · Score: 4, Interesting

    You'll notice similar trends in other "Americanized" martial arts diciplins.

    Typically "Americanized" systems will have

    10 Belts...Black ... 5 Ranks of Black

    Whereas more traditional systems will have.

    5 Belts...Black ... 10 Ranks of Black

    This makes comparing belt colors kind of usless between systems (individual teachers are very different in some systems making them even harder to compare)

    Many Dojo's treat Martial Arts as a business, and they realize that

            -People like things where they are more frequently rewarded
            -Kids are your big profit center

    and adapt their training methods to suit.

  14. Re:Martial Arts belts? by Alef · · Score: 3, Interesting

    I'm not sure how you define a traditional system, but out of the five Japanese martial arts disciplines that I have practiced none that I can recall had 5 kyu (colored blets). I would say 6 kyu is the most common, but 10 kyu systems also exist. But you could be right about american dojos treating martial arts as a business rather than an art. In Europe, and as far as I know, Japan, trainers are almost always teaching without any compensation at all. And this includes even the most proficient masters. You teach because it means doing a service to the art -- some even travel to other countries for a few years to establish dojos and try to spread the art. Such efforts are often considered, apart from mental and physical skill, when handing out the higher ranked black belts.

  15. Re:MBA's vs the guys in the garage by isaac · · Score: 2, Interesting

    this goes back years. Microsoft used to do the same thing. they would visit a company, see a product, decline to buy it and then it would come up in the next version of WIndows. lately i see that Windows has a lot of third party licensed software.

    Two reasons why you see a lot of licensed code in Microsoft products:

    1. Other companies got wise and treated Microsoft with the appropriate degree of paranoia.
    2. Microsoft realized it was often cheaper to write a check than get burned See http://en.wikipedia.org/wiki/Stac_Electronics

    Of course, Microsoft was often just as sharp at negotiating those licensing deals. See http://en.wikipedia.org/wiki/Spyglass,_Inc.#Browser_wars which goes back to the importance of point 1.

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  16. Re:High-stakes casino games by seebs · · Score: 2, Interesting

    You're forgetting about opportunity cost. Had they put the same amount of money into something useful, it would have provided at least as much employment, plus something useful.

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