Slashdot Mirror
Intel Wants To Charge $50 To Unlock Your CPU's Full Capabilities
MBCook writes "Turnkey CPU upgrades aren't just for mainframes anymore. According to Engadget, OEMs (including Gateway) are selling computers with the Intel Pentium G6951, which can have extra cache and hyper-threading enabled through a $50 software unlock called Intel Upgrade Service."
I believe that HP/Agilent was the first company to do this. They would manufacture something with gobs of RAM and then charge you extra money to enable the 'option' that was already present. It costs less for a manufacturer to produce a single version of their product than for multiple versions with different capabilities. Intel realizes this but their marketing people are full of shit (just like HP's were). They didn't lose any money when they sold you the processor. The software unlock is 100% pure profit. It's really annoying to know that you have paid for and posses capability that you cannot use.
IBM's been doing that sort of thing for years. They ship you a mainframe with more processors than you ordered or a disk array with more disk than you ordered, and you can pay them to turn it on. Some companies only turn on their extra processors for a short time each year (Like end-of-year transaction processing) and if you decide you need some more space in your disk array, it's much more convenient than having to have more disks installed or buy a new disk array.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Happens all the time, actually, they usually just don't offer a way to unlock it. They make a run of all the chips of a given architecture, then put them through tests. The ones that pass clean are set to highest offered speed or full cache, while the not quite so good ones are brought down a notch. Also happens for GPUs, hard drive platters, and even resistor tolerances.
Sometimes people figure out tricks to unlock everything (with the caveat that the company sold it to you that way for a reason), but who knew Intel would sell their own tool hacker tool?
Not a typewriter
CPUs have built-in software, they are just commonly called 'Microcode' instead of software.
Hyperthreading is a software feature that involves using hardware to implement it.
So is "VT" / Virtualization Technlogy
There are even ATOM CPUs where the hardware is 64-bit capable, but Intel ships without the 64-bit capability enabled in the software.
So, yes, it's a technlogical protection that defends intel's exclusive right to license and distribute the Hyperthreading software.
Until you have been provided the code, Intel has not licensed the Hyperthreading software to you. It's just like an expired trial version of any sort of shareware you might have on your computer.
I wonder if Intel will offer a 30 day trial of Hyperthreading and Cache expansion <GT>
IBM's been doing that sort of thing for years. They ship you a mainframe with more processors than you ordered or a disk array with more disk than you ordered, and you can pay them to turn it on. Some companies only turn on their extra processors for a short time each year (Like end-of-year transaction processing) and if you decide you need some more space in your disk array, it's much more convenient than having to have more disks installed or buy a new disk array.
True. My father used to work on a Hewlett-Packard mainframe back in the seventies, and he ordered some extra hard disk space. The HP tech came out, opened the casing of each drive (big freestanding units), reached in the back and flipped a DIP switch. Voila!, extra space. He even showed Dad how to turn on the entire drive if he wanted ... apparently HP didn't care (it wasn't a contract violation or anything) but wouldn't provide any support if you did.
The higher the technology, the sharper that two-edged sword.
Yes. Modern CPUs can be given what's called a 'microcode update' during system boot by driver. Microcode updates are volatile, so they need to be reapplied on each boot. Generally this is done to fix minor bugs that slipped through testing. In this case, Intel is allowing the microcode to unlock additional capabilities.
Only available for Windows 7 right now, but generally microcode update drivers are available for all common platforms (e.g., Linux). If Intel is serious about this business model, it's likely that they'll roll out updated microcode drivers for other supported platforms soon.
You know that you probably bought a handicapped chip already, right? Chances are a good portion of the economy cpus out there had a core or two disabled just to meet a shipping quota and price point, not because the core failed an integrity check. So, Intel spends some money making the Q/A test disable cores when it needs more chips in the economy bin and less in the high-end one. This just shifts the market a little. Now, instead of disabling a core by frying it completely, they just lock it in firmware. You, the end user, still get your economy priced chip. If you decide to upgrade you just buy the software to unlock it.
This is not some software that works the other way around, you know. The chip you buy isn't going to say "4 Cores and 32Mb cache" and then show up as 2 and 1 meg. The box might tell you, instead "2 core (upgradeable to 4)". The computer upgrade goes from being something geeks know how to do, to something any mom and pop and uncle bob can do. If they can get past the perception of it, no big deal. However, most of those people have no idea what a computer upgrade requires, and telling them that you can do it with software is something they have suspected anyways.
The real problem is that it becomes buy computer -> download spyware, games, p2p crap -> oh no's it is slow -> buy upgrade card -> more crapware -> "why can't I buy another upgrade card?"
Cooking recipes can be patented. Copyright != patent.
My amazing wife - Artist, Author, Philosopher - Laurie M
Sorry to burst your bubble, but I've been in the semiconductor business for over 30 years and we've always been doing this. Manufacture one device with certain performance or features that can be disabled and sell 2 or more different versions. It happens with other kinds of technologies, as well.
You're confused about the cost part of the equation, though. Usually what happens is that the marketing gurus figure out how much market share you're going to get with each flavor and set the price accordingly. Often, if you only sold the low-end version you would not make enough profit. You count on some sales of the high-end version to offset the actual cost. It's a gamble and if your marketing team guesses wrong, and no one wants the high-end flavor, you lose money. If they guess wrong and everyone only wants the high-end flavor, then everyone gets a nice bonus...
I've seen it go both ways.
If the upgrade capability was zero cost, Intel would do exactly what you say. Just make that the standard; it's free marketshare. The fact that they had to get creative is a sure sign that it's not zero cost.