Intel Wants To Charge $50 To Unlock Your CPU's Full Capabilities
MBCook writes "Turnkey CPU upgrades aren't just for mainframes anymore. According to Engadget, OEMs (including Gateway) are selling computers with the Intel Pentium G6951, which can have extra cache and hyper-threading enabled through a $50 software unlock called Intel Upgrade Service."
Especially since it'll likely be pirated before the CPU ships.
Crack coming out in 3...2...1...
but if it does, it's a big opportunity for AMD. Of course, odds are it'll get cracked at some point and we'll be able to grab an "Intel Upgrade Service Crack" torrent.
Presumably Intel will be using the CPU serial number to keep track of legitimate users and so forth. But here it comes: have we bought a central processing unit which has now become our property because we paid for it, or are we simply buying a "license" to use Intel's "intellectual property"? If I go out and buy a penknife, I don't expect to have to pay more money if I want to be able to use the built-in compass. Will the BSA (or some similar organization) come down on companies that unlock their processors without paying Intel's upgrade fee? This has the potential to get ugly.
The higher the technology, the sharper that two-edged sword.
Can you hear that?
That's the sound of so many informed geeks switching to AMD.
I believe that HP/Agilent was the first company to do this. They would manufacture something with gobs of RAM and then charge you extra money to enable the 'option' that was already present. It costs less for a manufacturer to produce a single version of their product than for multiple versions with different capabilities. Intel realizes this but their marketing people are full of shit (just like HP's were). They didn't lose any money when they sold you the processor. The software unlock is 100% pure profit. It's really annoying to know that you have paid for and posses capability that you cannot use.
It would be relatively simple for the BIOS to turn off CPU features in such a way that they can't be turned back on without a reset. So the easy way to implement this would be for Intel to partner with a PC vendor and charge for the BIOS upgrade that doesn't disable the CPU features in question. With such a system, it would mean that you could pull the CPU and put it in a different motherboard, and get all the features, but that's not going to be a concern for the business model until they're talking about hundreds of dollars for the added features.
Putting this into the CPU would require that the CPUs be designed specifically to support this, which is not as likely to be the case, but would be much more difficult to defeat.
IBM's been doing that sort of thing for years. They ship you a mainframe with more processors than you ordered or a disk array with more disk than you ordered, and you can pay them to turn it on.
Yes, but I'm pretty sure that's all predicated on IBM service contracts and/or the license on the IBM OS/application software running on the system.
If you're running a completely-FOSS debian install on top of these new Intel processors, what leverage do they have on you?
coding is life
Look at it this way: you buy a CPU at $200 with one core. A year later, you need more performance. Instead of trashing the entire computer (ram, cpu, and motherboard at least), you simply pay a mere $50, unlock 3 more cores, booth the clock by 100% and throw-in hyperthreading. You'll extend the life of the unit for at least another year saving a few hundred dollars. Make it 6 months and another 6 months but the idea is the same.
I might work great if the price and options are right.
Views expressed do not necessarily reflect those of the author.
Don't let the marketing get to you, and do not encourage it.
If you are shopping for processors, simply disregard the "upgrades" and treat the product accordingly. Does it compare with fully unlocked competitors?
No? Then don't buy it. Yes? Then buy it but don't upgrade.
You already are... by buying the Pentium instead of the more expensive i3 that already has the extra MB of L3 and HT enabled.
_____
Intel and AMD have both been shipping chips with certain features disabled to meet market demands for years. Nvidia and ATI do the same with GPUs. Sometimes the disabled parts are actually defective, but sometimes not. Then you have two chips that cost the exact same to manufacture sell at two different price points, with the manufacturer intentionally choosing to sell some at a lower price (with the plan of making up the difference through higher sales).
Owners of certain AMD processors have been able to unlock entire cores along with extra cache for some time now. Intel is just trying to profit from it. I just don't know how well that idea will go over with the uninformed masses. I think many will be just a bit pissed-off that they were sold an intentionally-crippled computer. Unfortunately, any backlash will be aimed at the company who's logo is on the box, not Intel.
Fifteen enormous cocks raping every orifice in your body.
I couldn't describe hiring the geeksquad any better then that.
Attention... all grammer nazi"s! Is they're anything; wrong with: my post,
They wouldn't have sold the crippled CPU to you if $200 wasn't a fair price for at least the full quad-core CPU, since that's what they had to manufacture. Whether you keep it as single-core, or pay extra for the upgrade, you are with absolute certainty being ripped off.
"Currently, CPU upgrades are available on selected Windows 7 systems."
It installs the application. Does it run every time your computer boots? Does that mean the unlock isn't permanent? If I pay to unlock the chip, and then reboot into Linux, is the CPU still unlocked? If I have to reinstall Windows, do I have to reinstall (or re-purchase) the upgrade?
No thanks...
Help! Help! I'm being repressed!
But this is backwards. In the sane world, the reason why paying less gets you less is because the cheaper product was cheaper to make. Not only is their locked down product not cheaper to make, but it's actually making the whole line more expensive. Some of our dollars are actually going towards the developers for the purpose of making the product worse, by locking it down.
Free the Quark 3 from asymptotic confinement! Bring your charm! Don't get down! All colours and flavours welcome!
they are determined to hand AMD a PR club they can use to beat Intel about the head.
I can just see the ad bylines now, "Why pay extra to have the IQ of your microprocessor raised to average, when you can get one with a higher IQ with no additional hidden costs?"
This is purely a marketing ploy to see if they can sucker consumers into accepting, so that can generate an additional profit line.
EXACTLY! I'm new at this stuff too, and I think you are on to something. You just have to boolean the bit that controls the memory hash function pointer. Then you can probably just decrypt the parity bit endian stack!
This is not as bad as it looks. In fact, this could be real good for the Customers. This model will allow me to pay less for a machine when I don't need that much performance. If the performace is not meeting my needs, then I may use the upgrade card and increase the life of my machine. I don't see why folks here are making big deal out of it. How is software upgrade different from hardware upgrade? Even Microsoft and Apple do the same where they charge different price for different features and technically charge less for features by disabling some. So I think software and hardware upgrades are analgous. I actually like that Intel is thinking out of the box and trying to do something different. This only means better and more options for the Customer.
When you try to unlock an extra core or to overclock a processor there is no guarantee it will work. The manufacturer tells you what the specs of the unit are , which is what you paid for, and from then on you are on your own.
Here we are talking about a case where the cpu has features disabled on purpose but guaranteed to work as long as you provide a ransom fee. While I can find some logic in it, they are in fact telling the consumer that they make a good profit already with the price they charge for the "crippled" unit, since they are willing to sell it at that price. Then the extra $$ is the "idiot tax" they will get from some users.
I really hope AMD returns to its early Athlon days so that Intel can be in check. Judging from the previews of their netbook APU (http://www.anandtech.com/show/3933/amds-zacate-apu-performance-update) they might have something to show next year...
Violence is the last refuge of the incompetent. Polar Scope Align for iOS