Senate Votes To Turn Down Volume On TV Commercials
Hugh Pickens writes "Ever since television caught on in the 1950s, the FCC has been getting complaints about blaring commercials but concluded in 1984 there was no fair way to write regulations controlling the 'apparent loudness' of commercials. Now the AP reports that the Senate has unanimously passed a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt using industry guidelines on how to process, measure and transmit audio in a uniform way. Senator Charles Schumer (D-NY), a co-sponsor, says it's time to stop the use of loud commercials to startle viewers into paying attention. 'TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial.' The House has already passed similar legislation, so before the new measure becomes law, minor differences between the two versions have to be worked out when Congress returns to Washington after the November 2 election."
Congress was working for the people... Is this some kind of sick joke meant to lull us into thinking that every congressman isn't in the pockets of big business? Hrrrmm. It's getting near election time, that must be it...
If telephones are outlawed, then only outlaws will have telephones.
Does this sort of thing really need to have the law getting involved? It's only a small irritant.
Is it a bit of deflection from the real issues that are going on at the moment?
I put my books on Amazon, Smashwords, Demonoid, ISOHunt and Pirate Bay. Search for 'Michael Cargill'
I would like a rule that requires political ads to be played a significantly lower level than programming. A person can dream, can't they?
Set the value of Pi? http://en.wikipedia.org/wiki/Indiana_Pi_Bill
If only there was some way of taking a single piece of source material and adjusting its loudness at the time of transmission so that different volumes could be selected for different situations.
Alas, apparently the technology to dynamically alter sound data in such a way does not exist.
I have an old Magnavox TV with smart sound. Loud commercials are not a problem for me.
Why, without your clothes, you're naked, Miss Dudley!
Hi Billy Mays here for the Commercial Kill.
Sick of commercials blaring and waking up your hooker in the middle of the night?
Using the power of the internet we can eliminate loud obnoxious commercials for your viewing pleasure.
Note: Commercials only removed from pirated material. Non Pirated material will be subject to EVEN LOUDER commercials that conveniently have the volume control disabled during duration.
They can't pass a fucking budget, the ONE THING we need them to do, but they can legislate tv volume. Awesome.
Normally I'm pretty apathetic about political nonsense, but something about this story enrages me. This is just so unbelievably frivolous, but it sure will play well to the average voter who probably watches 40 hours of television a week and strongly agrees with the statement that "TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial."
It's not that I'm especially fond of advertisers, it's just that I have trouble acknowledging a world where ANYBODY GIVES A FUCK about this "issue".
IIRC, our Phillips Magnavox large screen CRT TV had a "Smart Sound" feature that basically just normalized the volume all the time. I have to say it worked pretty well. I'd always notice watching TV at someone elses house that some ads played REALLY loud compared to the program. We had that TV from about the mid 90's I think.
Why don't more TVs have it? (rather, I know "cost" is probably the main reason, but it should be a good enough feature to be fairly standard today, you'd think)
Ban the use of sirens in radio commercials to get attention. I don't know how many times I heard one in a commercial and the natural reaction is to start looking for the ambulance or fire truck or police car.
How is that a problem? If I'm watching violent action movie I will have adjusted the volume to the level that is comfortable to me. If I'm watching a drama with no loud noises whatsoever, I will have... adjusted the volume to the level that is comfortable to me. See, that's the point; I don't want to be pitched Oxyclean at levels that cause permanent hearing damage just because I have the volume turned up hear a quiet show. It isn't that hard to take the average level from the past five minutes, and make the average level of the commercial be the same, you could easily make some software to do it and I refuse to believe TV stations don't have software that manages their commercials already.
Umm... how about Root Mean Square calculation? I use it all the time. I have to master audio and the funny thing is unlike Creed & Nickelback, I care about not just peaks, but overall sound. It can be done.
Now I can rest easy, knowing that the folks in charge are focusing on the really important matters. It was just last night, I was jolted out of a nap in front of some program on global warming or something by an ad for American Idol...
"Before God we are all equally wise - and equally foolish"
Albert Einstein
The point is that now it will be the same volume measured by *average level*. So one big explosion in CSI doesn't give the advertisers card blanche to blast their ads at you.
Duh. The commercials must obviously be operating at near to peak levels with little dynamic range, whereas the TV shows are save a little range for swelling dramatic music, explosions etc.
I have the same problem with BBC Radio 1, the presenters are far too loud in comparison with the music. If I ever listen to the radio these days I tend to be fiddle with the volume a lot.
which is totally what she said
billy mays here. would you mind turning up the volume?
"Persistence is annoying success." - ghee22 11:28:1999 - 10:53:PM
I already dropped cable for dsl, netflix, hulu and hd over the air. I am 22, not only does my generation not need landlines, but we don't need cable either.
I don't know about Tivo specifically, but MythTV has a couple of methods that, AFAIK, don't have anything to do with volume.
From http://www.mythtv.org/wiki/Commercial_Detection
# Blank Frame Detection - Is used to determine when a programme fades to black (this invariably happens between show segments)
# Blank Frame & scene change detection - As above but tries to determine that a large amount of the picture has changed
# Scene change detection - Tries to determine that a large amount of the picture has changed
# Logo detection - Looks for a part of the picture that does not change during a recorded show - i.e. an onscreen logo. Logos are usually removed for the duration of commercial breaks, making them 'easier' to spot.
Magnavox TV's used to do this, if I recall correctly. I tried to find something similar for my Myth setup, but never did. Did that idea just fade away?
I had severe insomnia - I even almost died of it - Yes you can! Anyway I would have the TV on so I could have something to focus on and I remember commercials especially from Billy Mays that would startle me so badly it felt like I came near to breaking a bone. Subjecting me to a sudden auditory explosion is enough to get me pissed off enough that I will black list the product. There are so many brands of each product, I don't have to buy theirs. They have been claiming the commercials are not louder than legal for years, yet one time I could NOT hear this show, so I started to reach for the control to turn up the volume. Suddenly a commercial came on so loud that it blew the speakers - smoke poured out. I remember getting into it with trolls here who said the commercials were not any louder it was just a perception caused by the average loudness being higher. Now they are acknowledging that they are louder? Seems news sources have a bit of trouble "Making up their minds". I guess it's a matter of perception. Startle me and you piss me off.
www.Migrainesoft.com - Computer giving you a headache? We can fix that!
>>>different volumes could be selected for different situations.
Well since nobody's invented what I will call "consumer-variable sound adjustment", I devised a different solution: I just mute everything (except scifi which has cool AFX) and read the subtitles to follow the dialogue, while listening to the commercial-free radio in the background.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
From the general feel of the comments so far, it looks like my opinion will be pretty unpopular, which makes me a bit scared to post this, but I really don't like this law.
Things can sound like a good idea on paper, and often have positive intentions, but when you make a law out of every good idea it can create problems. Every law we make takes away just a little of our freedom (in many cases, a lot). Make murder against the law, I lose the freedom to murder you, and vice versa. That's well worth the cost. But all the little laws like this stack up.
I mean in this case, sure, having a commercial that's loud could inconvenience people, maybe annoy people. And I'm sure it'll make a lot of people happy to not have to deal with it. But as Americans, we don't have a right to not be inconvenienced, to not be annoyed. Of course quieter commercials isn't a really a big deal to us. Maybe it will be more "pleasant." But having a loud commercial be a crime? Really?
Usually when someone says, "You know, there oughta be a law," there shouldn't be.
Just run your TV sound out through a volume limiter. Turn the TV volume up to a higher level that you are comfortable with during regular programing, Then turn the volume limiter to a comfortable level. Commercials won't be able to go above that volume.
The presenters are too loud on Radio 1 because you can hear them.
You make it sound like it's impractical. Well, I guess because you said so. I've had receivers which do audio normalization (or dynamic range control), which work very well in home theaters. You don't have to screw around with the volume so you can hear someone whispering in one scene, and then turn it down for the next loud scene. I was really spoiled after watching TV and movies exclusively in my home theater for about a year. I pretty much had two settings for the audio. One was for normal TV and general movies. The other was for action movies (about 10% louder). When I added a TV in another room, it really threw me that the volume changed so significantly. I had to sit there with the remote in my hand, so I could turn up quiet scenes, and turn down loud scenes. It was very distracting.
Really, it's not state of the art technology. It's been around for a while. There isn't really a reason that the broadcast station can't set a normalization threshold, other than the fact that they may need to spend a bit of cash to make it happen. But, it's not in the best interest of the stations. They're being paid to allow the ads through that are over volume, regardless of the comfort (or annoyance) of the viewers.
Serious? Seriousness is well above my pay grade.
It can definitely be done. In fact, about 6 years ago I was tasked with designing and coding an automatic volume control based on ambient room noise. It was not easy, believe me, but using Root Mean Square, I was able to get it to work. This ensured that the device would either be louder than the ambient sound if you wanted to use it as a public announcement system, such as in a school, or provide background music that didn't drown out conversation. The hardest part was determining the sample buffer. Do you adjust the volume based on the last second of ambient sound? The last 10 seconds? The last minute? It took some tweaking, but an optimal sample buffer was found.
Now, for a TV show, that is a bit easier. Simply get an RMS of the show before airing it, as well as the peak volume, do the same for each commercial, and adjust the commercial volume accordingly. It's not a difficult problem at all. In fact, I could probably write an application to do it all automatically within a week or two, but no more than a month. It would take sound stream input, sample the entire stream from beginning to end, then determine a relative volume for each one.
The problem hasn't been a technical one for over a decade. It's been a political one.
Its pretty easy, everything I have in my home theaters run through a Creative x-fi sound card to get "cleaned" before it actually goes to any speakers/stereo head. I can muck with all of the settings to get exactly the sound levels I want and it prevents the commercials from suddenly deafening me.
It actually fixes the MS error sound too.
I know. But PBS and NPR are commercial free. At least, that's what they always say during their pledge drives.
What are commercials?
You mean like when watching teevee at an old person's house?
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
This also cuts out the laugh track, which might make some shows watchable.
Go green: turn off your refrigerator.
While I think there are more important things that Congress ought to be doing, the advertisers have only themselves to blame. They've known for decades that loud commercials piss people off, they've been told over and over that they should stop this practice, yet they've ignored all of this.
And some of the blame can also be laid at the feet of the local TV stations and cable systems, whose commercials can air at much higher volume than the network feed they're inserted into because someone is too lazy to adjust the fucking levels properly. Is it so damn hard to fix your equipment so that, when I have the volume set to enjoy "Mythbusters" at a moderate sound level, the ad for Billy Bob's Gently Used Washing Machine Emporium doesn't set off car alarms three blocks away?
And, while we're at it, can we do something about businesses that insist on using little kids in their ads, apparently in the belief that cute kids drive up sales? There's a local furniture store here that uses the owner's kids in every single ad. Those kids should sue the guy for child exploitation. And does anyone else find this practice as nausiating as I do? If you're going to show me an ad, just cut to the chase and tell me about how much I can buy a decent couch for and leave your kids at home where they belong.
The point is that now it will be the same volume measured by *average level*. So one big explosion in CSI doesn't give the advertisers card blanche to blast their ads at you.
That's right, it takes two!
It works fairly good with MythTV, but only for recorded content (it looks for blank frames at 30/60 second intervals).
Tivo has no automatic commercial detection system.
ReplayTV did and they got sued (and eventually went bankrupt over it despite winning the lawsuit). ReplayTV looks for the blank frames in 30 second intervals +/-2 seconds. Sometimes it would mistakenly jump past content though (Law & Order has noticeable fade to blacks which mess up ReplayTV).
Tivo has no automatic commercial detection/skip system however it does have the next best thing.
You can jump ahead exactly 30 seconds. So commercials come on. Jump jump jump jump jump. Back to content. Sometimes if the first commercial in the block is a good one I will watch that. Makes me wonder if the first commercial spot is worth more.
FTA: a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt
The programs interrupt the commercials, or hasn't Congress watched TBS lately?
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
This tends to correct itself. This was tried a couple years ago and it's use has died out. Research showed the moment someone heard the commercial siren, they automatically tuned out the commercial and gave attention to the road looking for the emergency vehicle and most often did not even register the commercial message. When the source was identified as the radio, the most often response was to turn it off and continue to see if there was a real siren in the area. I have not heard a siren in a commercial in several years now.
The truth shall set you free!