Game Prices — a Historical Perspective
The Opposable Thumbs blog scrutinizes the common wisdom that video games are too expensive, or that they're more expensive than they were in the past. They found that while in some cases the sticker price has increased, it generally hasn't outpaced inflation, making 2010 a cheaper time to be a gamer than the '80s and '90s. Quoting:
"... we tracked down a press release putting the suggested retail price of both Mario 64 and Pilotwings 64 at $69.99. [Hal Halpin, president of the Entertainment Consumer's Association] says that the N64 launch game pricing only tells you part of the story. 'Yes, some N64 games retailed for as high as $80, but it was also the high end of a 60 to 80 dollar range,' he told Ars. 'Retailers had more flexibility with pricing back then — though they've consistently maintained that the Suggested Retail Price was/is just a guide. Adjusted for inflation, we're generally paying less now than we have historically. But to be fair, DLC isn't factored in.' He also points out all the different ways that we can now access games: you can buy a game used, rent a game, or play certain online games for free. There are multiple ways to sell your old console games, and the competition in the market causes prices to fall quickly."
Links386, Master of Orion, Master of Magic, Battlecruiser 3000, Day of the Tentacle, etc.
These are the games that had the biggest impact on me.
Give me a break.
Genesis. Phantasy Star IV. $99. Pfft.
Love the modern baaaawing about game prices. You kids have *no* idea.
Cartridge (ROM) based games are more expensive to manufacture than CD/DVDs. Perhaps a comparison of like for like would be better.
The much higher production cost and lower market hasn't been factored in either. I can remember back somewhere in 198* that msx games were 80 guldens here (that about 30 euro now) and those games had prints of about 1000-5000 pieces. How do you mean it's getting cheaper? No it isn't.
Not a popular fact here on Slashdot, but true. I've mentioned this many times when people were complaining about game prices.
When I was younger the standard price for an SNES game was 129 guilders, which equals 59 euros. Nowadays new console games also cost 59 euros, except Wii games which are normally 49 euros. Accounting for inflation, games have gotten much cheaper. Also, I'm not sure about this, but I get the impression games hit the bargain bin much faster these days (except big sellers like Mario Kart and Modern Warfare).
My problem with game prices is the difference between US and EU prices. We usually pay in euros what you guys pay in dollars, so we pay much more (even if you take into account that the EU price does include sales tax).
1. Console game prices have always been higher than PC (and, earlier, home computer) game prices. When most of us complain about game prices, it's the PC games we're complaining about.
2. The real-terms cost of other forms of entertainment have dropped over the same period. At least where I am, a chart CD used to cost £15 and is now more like £10; according to the Bank of England inflation calculator [horrible flash thing] that's £25-£10 reduction, or a drop of more than half in real terms cost. Other forms of entertainment have reduced similarly. So, by comparison to the competition, games *are* more expensive.
PC games have definitely become cheaper. I remember in the 90s paying £40 for some games (I paid £44.99 for Warcraft II as it was the cheapest I could find it at on release!), usually though they were around the £29.99 mark with the odd £34.99 game. At the start of this century they seemed to all pretty much go up to £34.99 as standard, but in recent years the trend has reversed, and £24.99 seems to be common for new releases, sometimes even lower - £22.99 or so.
I've never historically been much of a console gamer, although did own a few consoles I never bought more than a handful of games for them until this generation. I've noticed XBox 360 games used to be £39.99 or thereabouts as standard on release, but nowadays they seem to be closer to £34.99 a lot of the time, sometimes only £29.99. Major releases are still usually higher, and Call of Duty tries to sell at £44.99 because Activision are a bunch of profiteering twats, but then, supermarkets in the UK Sold MW2 at £28 on release night so it shows it pays to shop around so you can avoid the Call of Duty tax if you buy it. Certainly the general trend seems to be that in the 5 years since release, 360 games are, on average, a bit cheaper now.
Of course there are stores that'll get you games a little cheaper than these prices, but I'm referring to the usual advertised price from the typical non-discount mainstream stores for the most part because it's hard to compare to the discounted prices when they vary so wildly from title to title!
Remember that even if the real price of new games rise, that doesn't mean a gamer is in a worse situation than he would have been in the past. Quite the opposite in fact.
Today you can play thousands of older titles for very low prices. There are probably 10 times as many freeware games available today as there were 30 years ago. You can get on youtube and watch "Let's Play's" of virtually every popular NES and SNES title for free. Many of these games are only surpassed by current titles in the graphics department.
In other words, it's a great time to be a gamer even if you don't buy a single "new" game.
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If you wanted War in Russia by SSI, it was GBP80 in 1981/2. To put this in perspective, I worked in a bank then and my take home pay was about GBP140 so we're talking 2-3 weeks pay.
The real killer though were the carts for that console which took the same game carts as its equivelent in the arcades and they were GBP250 each.
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I'm not sure what point this blog is trying to convey. Games are cheaper now than they were 10-15 years ago, so what? Games 10-15 years ago were also 4-5 times longer, and (arguably) better. The problem isn't that games are so expensive, it's that games are so low in quality these days that they are not worth the bloody money. A 6 hour, single-player, shitfest that's only around to serve as a DLC platform for $60, or Banjo Kazooie for $80. I know what I'd go for. "This is a fine time to be a gamer" my ass.
Yeah, the N64 have been expensive, but C64 games were cheap in their time. I remember saving up my pocket money for 2.99 (pounds that is) tapes. There were premium titles, but they still never realyl cost more than 10 quid. About 22 pounds in today's money.
So really, about double that isn't much of a problem, given how much more effort goes in and how much more enjoyment I get out.
It would be interesting to compare the prices broken down in percentages. How many %s for R&D, production costs, distribution, marketing, profit margin before tax, etc. I would suspect that over time, the costs have shifted towards marketing more than real innovation factors.
There are more consoles and PCs in the market making manuf./distribution cheaper per unit. Add download services to drive ala steam d2d etc and it is even cheaper. Having 4 recessions between now and then (we are currently in one) keeps prices low since you have to try and keep a house over your head... they are just being greedy I hate whiny pieces like this one. -troll be happy we aren't charging you more.
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I'm pretty certain that games for my Amiga were considerably cheaper than those on the Sega Mega Drive.
That should be "AN historic perspective" shouldn't it?
Sure, you can get your games second-hand right now... but with the increasing use of online purchase tied into accounts, of serial activation and other such things, how much longer will it be before more publishers realise they can render it impossible to sell a game second-hand in the name of antipiracy? Ever tried reselling a game from Steam, or that you purchased on your iPhone from the app store? You can't, and that's exactly how the online distribution operators and games publishers want it.
As a teenager I paid $75 for The Ancient Art of War at Service Merchandise. I think MS Flight Simulator 1.0 was around that price too.
I remember how much people complained about the price of the Playstation 3 when it first came out... (I still don't have one, or an Xbox 360, or a Wii, in case anyone wants to call me a fanboy.) I guess they forgot about the NEO-GEO. Hey, $599 is a pretty big chunk of change, no denying that. But the NEO-GEO home console debuted for $649...in 1990. (Which would make it over $990 in 2006 money.)
On the subject of game prices, NEO-GEO home cartridges were $200 and up at release, and the arcade operators were paying as much as $1000 a game for the arcade cartridges. (And that's in 1990 dollars!)
Ironically, right now, while NEO-GEO home console cartridges still go for between $100 and $500 for the more common games, those arcade cartridges can typically be had for under $100.
This would be why I bought a 4-slot NEO-GEO standup arcade cabinet for my birthday last year. ;) Good deals on some of the best arcade games of the 1990s and early 2000s!
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The significantly higher costs of game production and distribution, along with the drastically inflated dollar? Hell, incomes are not exactly higher, but prices sure are steady, despite decreasing costs. They make easily twice the profit per sale as they did back then.
Where is the mod rating for "scary"? Also,
>But to be fair, DLC isn't factored in
What does the Democratic Leadership Council have to do with video games?
How about a little clarity in the summary before you start throwing around acronyms? Sort of a best practices thing, you know?
DLC, or Downloadable Content, in case anyone is curious.
From the article:
"Yes, some N64 games retailed for as high as $80, but it was also the high end of a 60 to 80 dollar range,"
I never recall paying more than $59.99US for an N64 game (maybe one of the games that came with something else in the box, but other than that), and have a number of receipts still sitting around to verify that (prices below from ebworld.com from a couple of purchases in 2000. I would have posted the full emails, but slashdot's filter kept being upset with it).
People now always seem to talk about regularly paying $70 or $80 for N64 games, but, I have no clue at all where people were shopping where they were paying that.
179934 $49.99 BANJO TOOIE N64
182565 $59.99 AIDYN CHRONICLES: 1ST MAGE N64
182829 $59.99 Mario Tennis
182835 $59.99 Legend of ZELDA 2: Majora's Mask
182837 $59.99 HEY YOU PIKACHU N64
182841 $59.99 PAPER MARIO STORY N64
162701 Perfect Dark $59.99
176879 OGRE BTLE 64 PRSN LORDLY CALIB $59.99
164384 Pokemon Stadium $59.99
175495 MARIO PARTY 2 N64 $49.99
Games used to have good reason to be expensive back when the technology was new expensive to produce. I remember many PC games in the 1990s being in the $40+ dollar realm, at least as new releases. But after the PS2 came out, games settled down to a general maximum of $30 ($29.99) for most titles... led by consoles, and aped by the PC releases of the time. Starting with one of the GTA games (I think it was Vice City) prices crept steadily upwards. First there was the occasional new release at $39.99 when everything else was $29.99. And then another $10 hike. And then a new generation of consoles came out. And prices hiked again. The PS3 I get prices being higher for, BluRay is a relatively new technology. But the Xbox 360 just uses standard DVDs that cost pennies apiece to press in bulk. There seems to me to have been a clear downward trend in pricing for several years until this last batch of consoles came out, followed by a sharp hike that has yet to level out to the previous lows. I think that the game makers have finally realized that there are people that will pay $60 for a new game, and that's the market they're going to chase... not those of us more casual players, or on a tighter budget.
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I do, and there was a time where you could only find the carts at an actual Magnavox dealer (1978/9ish). I've always brought up the fact that games like Thunderball sold for $49.99 back then - around $170 today! Incredibly expensive - but that didn't stop us from managing to obtain about 30 games or so by 1982.
So yes, I would say even console games have become quite cheap in comparison - especially since you can now get many of them second hand.
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I paid $80 new at Toys R Us for Civilization for the SNES. It was worth every penny, but the reality is that it shows you after nearly 20 years prices have actually gone down and production costs gone up (remember that we didn't need all the artists and level designers like we do today). On top of that, you look
Atari 2600 titles went for $25 to $70 in their heyday and that was in early eighties dollars. Prices for Intellivision and Colecovision titles were comparable. During the crash of '84 you could snap them up for $5 or $10 apiece. As a kid I loved the crash for making a lot of games affordable but didn't understand at the time the industry was shutting down for a couple of years. When the NES came along, that sort of pricing continued adjusted upward a tick or two for inflation. If anything games are quite a bit cheaper to acquire nowadays since they still tend to be $15 to $70 depending if you're getting something used or a bit older although they try to get you with subscription services and downloadable content.
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I can remember paying over $75 for Zelda back in the day, and remember my parents refusing to get Phantasy Star for me because it was insanely expensive. Some games were cheap, I can remember several Data East titles on the C=64 that I picked up new at Babbages for under $15. The biggest thing to remember is that those games do not come anything close in comparison as far as production quality and content goes, many aren't nearly as fun IMHO but they are still far more expensive to create. In comparing the modern game prices and classics its probably more fair to compare the PSN, wiiware, mini's, pop cap and xbox arcade titles than the big ones, they have far more in common and in that comparison prices have undoubtedly come down.
As an aside - I have a very fond memory of spending hours and hours looking through my entire collection of Nintendo Power magazines compiling a list of 20 or so games I wanted to buy used. At the time, there were no used game stores where I lived, but my dad knew of one in Colorado where he flew out for business infrequently. So I gave him my list of games and waited an excruciating week for him to come back. He did fairly well, scoring at least half the games on the list (probably the cheaper ones). And I was blown away when he told me he got them for under $200 total. I excitedly jammed them into my NES one after the other - a big mistake at the time. Anyone familiar with the prime days of the NES knows that you play one game at a time until you've squeezed every last bittersweet drop of entertainment out the cartridge. You were supposed to beat the game several times, often requiring playing the first board 800 times due to difficulty and lack of game saves. And before my foray into used games, that's exactly how it worked because games were actually quite expensive. None could boast 100 hours of content, maybe 2 hours of content that took 100 hours to beat without losing a life (contra) or 10 hours of content that you played through 10 times (final fantasy).
Cartridges are more expensive than discs. In addition to the chips that contained the game, many cartridges also included batteries so they could store saved data. That's why if if you try to access saved games on old NES carts today they are more than likely not there.
bet it would show you use to get a lot more for your money in the past.
Steam sales.
When games were new and novel (like my C64, Atari 5200), I expected very high prices. Call it early adoption, if you will.
Inflation occurs, but the price of video games should DECREASE relative to inflation over time as they become more efficiently developed and distributed.
I pay for the games I know will rock me (GTA, Fallout, SC). Those companies have built a quality name for that GAME franchise not the DEVELOPER company. As for Example, I have pre-ordered Fallout: New Vegas even though the DEVELOPER has changed because I can so trust in that games franchise quality. Otherwise Gamefly is how I pick up new titles, its by far cheaper to rent and play a game for a number of reasons; I can bet any Prince of Persia/or simple in a couple of days of gameplay and they have very little replay value, so IMO $20 is too much so I just rent and beat; Other games from unknown or new publishers or developers who I'm to believe are getting worse not better (EA anything not sports), once again rent and test, This kept me from buying several bad rpgs.; Lastly some games are good but not worth their release price but I still have the want to own them, I rent the game play through the tutorial, save my game, return the game, wait 6-9 months, goto bestbuy ask for game, pay $20, done.
Thanks to torrents my game cost is much lower now than when I was a kid. Zero actually.
I'm the perfect example of the "one pirated copy != one lost sale" reality. I didn't buy a single videogame between the end of college and the rise of p2p. I had no way to pirate them. When I couldn't get games for free I spent my money and leisure time on other things. When p2p arrived and games became easily available for free I began to dabble again. Videogames are like sex with a fat chick. When it's available "for nothing" I might take it. Expect me to wine and dine her...not interested!
... wage stagnation. While it says "We're paying less" if your wage has remained constant as well, aren't you paying the same?
ya, like 3 decades. Damn, that makes me sort of old.
But I try to remember the price I paid for video games and honestly, I can't remember.
But I sure as fuck know I did NOT pay over $50 for a video game. I have a hard time spending that sort of money on video games. I'd rather get a few used games then pay that much for a video game.
Not to mention over the years I've learned that very few games made are worth the price you pay for them. In fact, most the publishers like to make crappy games for a quick buck, amoungst their few decent titles.
But as for the article, i'm not sure including inflation really counts. oh sure, you math geeks, & account clods probably think I just divided by 0, but the reality of the market is perception. Ya, perception. it's never about the numbers, it's about what the consumers think. If they think that paying $60 is too much for a console game, they probably won't buy it. Part of why PC games are cheaper, they know we aren't stupid and won't buy overpriced games. Of course, the threat that we can pirate it easy always help.
The problem is, the current big boys of the gaming industry, are being ran by accounts and shareholders, and they want all the money they can get from us. In fact, they are modeling themselves so well after their Hollywood counterparts, that I'm sort of surprised that people don't make a bigger deal about it.
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for $2-3 at KB Toys in the 80's.
Now, tell me where you can buy a game in a store for $2.00 nowadays.
How many more years will slashdot have an off-by-one error on your Score in your profile?
What about the cost per hour of gameplay?
Seems to me that 20-30 hours of gameplay used to be the norm... Now you're usually seeing 8-10, and then relying on multiplayer to keep it interesting after that.
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The real shocking news to me is that a 2010 Dollar is only worth about 65 1993 US Cents.
As for the comparison, game development is much more expensive today but the market compared to 1993 also is HUGE. I have a feeling that everything could be better if the prices were much cheaper (people would buy more and pirate less).
1: Nobody with a brain ever fucking paid more than $50 for a game. I don't give a shit if it was Chrono Trigger or some allegedly expensive N64 game. All you had to do was look in the Sunday newspaper, find an ad for the game from some shop listing it for $50, and then take the ad to your retailer of choice for a price match. Invariably there was a shop selling the game for $50, or at least erroneously advertising that they did.
2: Video games are software. The market has fucking exploded since the 80s and 90s. The sheer volume of sales should mean prices would be a fraction of what they were before. While games have gotten more expensive to make, the expensive cartridges are gone, the instruction manuals are black and white, short, and even disappearing, and many games are delivered digitally. The per unit cost of a game has fallen dramatically. If your $100,000,000 game bombs, then perhaps you should have focused on making a good game instead of advertising and hype.
3: "Adjusted for inflation..." is just a bad troll. Until my salary is adjusted for inflation, the phrase is just a fucking insult.
Price compared to inflation doesn't really matter. Most games do not have ongoing development costs. They just need sales to cover total costs and generate profit. Waverace was 80 bucks, but they had a much smaller market. More units means less price per unit in order to cover costs.
Anyone who actually spends that much money on games is an idiot. DLC and all the other extra addon bullshit is ridiculous. a game should be complete when it comes out and shouldn't charge for updates/DLC/maps or any of that other crap. When it comes to PC gaming steam destroys every other company when it comes to prices and their games are pretty much the only ones worth having. I haven't played a third party game worth buying in years either because of crazy DRM (I'm looking at you ubisoft) or its just not a good game. As for consoles, who cares? PS2, (the best console of all time) gamecube, and all the classic consoles work just fine on PC so whats the point in buying a new xbox 360 every month to play one or two decent exclusives? honestly its just not worth the money anymore.
The people who set these prices care far more about profits than customers. It's considered smart to take as much out as mathematically possible despite the fact that such one-sided transactions are unsustainable. From what I can see, gaming companies have been using one abusive marketing technique after another in order to exploit the market and the public. It's a shame there wasn't a real open market in terms of retail or platform. Of course, business people don't really believe in crap like competition, unless it can be tightly controlled. Think Apple, Microsoft, Sony, etc. really care about mutually beneficial relationships? Nah, they just rally wanna waste you, and move on to even more fresh meat.
I never pay the initial retail price for a game. I just buy used or when on sale. Being about two years behind the curve is very economical, and the games are just as much fun as they originally were.
So, I'm a cheap bastard. At least I buy my games, instead of just downloading them in violation of copyright laws.
Sonic the Hedgehog 2, the best selling Sega Genesis game of all time, sold 6 million copies. (Released in 1992 and calculating sales through 2006)
Halo: Reach has just sold 5 million copies in 2 weeks.
When VHS tapes of movies were $80-120, nobody bought them. Once the movie business realized that they could make a lot more money selling them at $10-30 they exploded in volume. I suspect a similar effect would happen with games were they priced comparable to movies. At $60, I rarely buy games. I check reviews, I wait for the price to drop (and usually forget about it) and maybe if it goes on sale on Steam in a couple years time I pick it up on the cheap. I've bought too many $60 games that rarely get played. But if they were at an MSRP of $30, with release day deals around $20 and $10 bargain bins (like DVD or Blu-Ray), I'd buy a lot more, and so would a lot of other people. Yes, games are expensive to develop. So are movies. The marginal cost of 1 unit is very low, and at half or a third the price, you'd probably see at least 4 times the sales. There's a reason Nintendo DS games always top the sales lists.
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Well I think it's alright to purchase a game for $30-50 but purchasing a crappy DLC for $7? with only less than an hour of gameplay? If you play RPG you must know this game and it's producer! I'm going to piratebay anyway. ahahhaa Garage Door Insulation