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Google Now Second-Largest ISP

bednarz writes "Google is now the second-largest carrier of Internet traffic, accounting for 6.4% of all web traffic, according to data released this week by Arbor Networks. But should IT execs care? Yes, says Craig Labovitz, Arbor's chief scientist, who argues that IT managers need to understand how macro Internet traffic trends will affect the design and management of their own network backbones. 'This will affect how enterprises plan their services... whether they host their own services or whether they use cloud vendors,' Labovitz says. 'The enterprise needs to shift its thinking in terms of [service level agreements] and the way it measures, monitors and secures its networks. That all used to be focused on connectivity, but now it needs to be focused on content.'"

71 comments

  1. blah blah blah by Elbereth · · Score: 5, Insightful

    blah blah blah GOOGLE blah blah blah IT MANAGERS blah blah blah NETWORK BACKBONE blah blah blah THE CLOUD blah blah blah THE ENTERPRISE blah blah blah.

    1. Re:blah blah blah by Anonymous Coward · · Score: 0

      You forgot MACRO. I had no idea so many macros were being sent around the internet.

    2. Re:blah blah blah by Zakias · · Score: 2, Funny

      Bonk bonk!
      Bonk on the head!
      Grup! Bonk bonk!

    3. Re:blah blah blah by slick7 · · Score: 1

      Bonk bonk! Bonk on the head! Grup! Bonk bonk!

      Sweet ST:TOS reference.

      --
      The mind conceives, the body achieves, the spirit manifests.
    4. Re:blah blah blah by timeOday · · Score: 1
      Did you miss this part?

      Increasingly, whether you're a consumer or an enterprise, you care not about reaching thousands of different Web sites. You care about the 20 social networking, cloud vendor and partner sites that you do business with."... The Arbor Networks' data points to a future where Internet traffic consolidates on the networks of a handful of carriers and content providers - what Arbor calls "hyper giants."

      If this is true, the Internet is headed for massive consolidation, until it is in the grip of just a few power-broker companies, and being an online entrepreneur will become next to impossible. I sure hope not. Somehow a few college kids have been able to overthrow seemingly entrenched leaders like yahoo and myspace. I would like to see a future where this is still possible. However, what I see instead is a lot of consolidation, with centralized websites displacing distributed services like usenet and roll-your-own homepages. Granted, there are good reasons those died, but it's sad to see the virtual world turn out pretty much like the real one.

    5. Re:blah blah blah by thePowerOfGrayskull · · Score: 2, Informative
      No, I think he got that part, it was right here:

      IT MANAGERS blah blah blah NETWORK BACKBONE blah blah blah THE CLOUD blah blah blah THE ENTERPRISE blah blah blah.

    6. Re:blah blah blah by Anonymous Coward · · Score: 0

      word!

  2. Well actually.. by sosaited · · Score: 1

    A large proportion of that traffic should be from GoogleBot. And I wouldn't consider Google an ISP, but just a Service(s) Provider.

    1. Re:Well actually.. by Phopojijo · · Score: 1

      Actually from where I heard this story originally, it SHOULD include Youtube, etc.

    2. Re:Well actually.. by Anonymous Coward · · Score: 1, Insightful

      A large proportion of that traffic should be from GoogleBot. And I wouldn't consider Google an ISP, but just a Service(s) Provider.

      hahaha, yeah, just an "Internet" Service Provider ;-)

    3. Re:Well actually.. by Anonymous Coward · · Score: 0

      The total MUST NOT include data routed only over wired nets and the loopback interface on machines which aren't google's. It MAY include all the traffic they sniffed from your mom's unencrypted network.

    4. Re:Well actually.. by Skal+Tura · · Score: 1

      service provider which providers services in the internet .... hmmph... Call this quite a leap, but doesn't that mane an internet service provider? ;)

      (Yes i know, most people think ISP means those which provides your broadband only ...)

    5. Re:Well actually.. by PatPending · · Score: 1
      From the shitty article:

      Most of Google's data is video from its popular YouTube site.

      --
      What one fool can do, another can. (Ancient Simian Proverb)
    6. Re:Well actually.. by Anonymous Coward · · Score: 0

      Google sells service to other ISP's. They are a ISP for ISPs. "everyone has a upstream" They are a ISP. Call them up and ask for a loop, you likely do not have enough eyeballs on your network for them however.

    7. Re:Well actually.. by Anonymous Coward · · Score: 0

      False. most consider dial-up providers to be ISPs as well.

      I just wrecked your WORLD. What now little man?

  3. a game changer.... by Anonymous Coward · · Score: 0

    ...for clown vendors.

  4. So much and yet. by Phopojijo · · Score: 2, Interesting

    And yet so many people think that Google *is* the internet these days.

    1. Re:So much and yet. by CarpetShark · · Score: 1

      And the rest think the web is the internet. I heard someone on TV last week refer to Tim Berners-Lee as the inventor of the Internet, and that it was invented in 1990 :/ I don't even think he should get full credit for inventing the web, considering that hypertext and Xanadu were invented long before.

    2. Re:So much and yet. by Macrat · · Score: 1

      And yet so many people think that Google *is* the internet these days.

      It's NOT the internet?

      How did people get to a web site with a browser before Google allowed you to search for it?

    3. Re:So much and yet. by Phopojijo · · Score: 1

      AOL Keywords, Navigating through a Yahoo directory tree, and Webcrawler :(

    4. Re:So much and yet. by Macrat · · Score: 1

      The answer I was looking for: "Typing in the site's URL"

    5. Re:So much and yet. by SigmundFloyd · · Score: 1

      How did people get to a web site with a browser before Google allowed you to search for it?

      Altavista.

      --
      Knowledge is power; knowledge shared is power lost.
    6. Re:So much and yet. by camperdave · · Score: 1

      How did people get to a web site with a browser before Google allowed you to search for it?

      They used a bangpath.

      --
      When our name is on the back of your car, we're behind you all the way!
    7. Re:So much and yet. by Phopojijo · · Score: 1

      Unfortunately it was before Google so you didn't find it.

  5. But who is number 1 by chrisj_0 · · Score: 1

    TFA won't say who's ahead of google :(

  6. Google is an ISP? by Looce · · Score: 4, Funny

    And I thought Google TiSP was just a joke...

  7. ISP != Google by Bucc5062 · · Score: 1

    If Google is an Internet Service Provider then where is the access because I would LOVE to drop AT&T DSL and use something that has better pricing with better bandwidth (AT&T DSL is the only fucking option where I live to all you competition is good assholes out there)

    Now I would agree with a statement that Google is one of the largest consumers of internet bandwidth, or they are one of the largest content providers on the internet, but ISP...come on. Next thing you know some /.'ers will be harping on how Google should have common carrier status or some other BS.

    Full disclosure, I did not read TFA and I am in a pissed off mood, common slashdot conditions.

    --
    Life is a great ride, the vehicle doesn't matter
    1. Re:ISP != Google by Anonymous Coward · · Score: 0

      This is the same rage I feel every time people imply that Macintoshes are not Personal Computers.

    2. Re:ISP != Google by Macrat · · Score: 1

      If Google is an Internet Service Provider then where is the access because I would LOVE to drop AT&T DSL and use something that has better pricing with better bandwidth (AT&T DSL is the only fucking option where I live to all you competition is good assholes out there)

      According to the hype, Verizon FIOS is "coming soon" everywhere. :-)

      Now I would agree with a statement that Google is one of the largest consumers of internet bandwidth, or they are one of the largest content providers on the internet, but ISP...come on.

      Keep in mind that they provide wifi acces for most of the area around the city of Mountain View, CA. But yeah, not that big of an ISP.

    3. Re:ISP != Google by Anonymous Coward · · Score: 0

      You're also a dumb fuckwit, but that's a common slashdot condition, too.

      Strange as it may seem to you, there are whole non-search-engine companies whose business is providing internet service, but don't offer internet service to consumers like you, both because last-mile service is expensive to provide, and because consumers are whiny little bitches. While I'm not going to be a "tech support"/handholding cost (even if my ISP is down -- I hate talking to people who are under orders to assume I'm an idiot, and if it's broken for me, it'll be broken for someone else who likes whining at tech support), and don't like the assrape built into a standard consumer contract, but I understand its necessity -- if assraping the whiny little bitches weren't allowed, then nobody would tolerate them.

      But business ISPs that don't deal with consumers offer reasonable (i.e. non-assrapacious) contracts that are fair to both sides, guaranteed SLAs, and the works. And they don't deal with consumers because whiny little bitches are just more trouble than they're worth. None of them will be replacing your AT&T home internet connection, at least not at any price you care to afford.

      So tell me how Google's internet service side, the infrastructure that moves all their traffic, and which they own, is not-an-ISP even though if they paid another company to do it, they would be an ISP? Or do you just say that those aren't ISPs either, because "If $ISP is an Internet Service Provider then where is the access" to consumers like you?

      Full disclosure, I did not read TFA and I just got fired and am in a mood that makes you look like a FUCKING CAREBEAR!, common slashdot conditions.

    4. Re:ISP != Google by Anonymous Coward · · Score: 0

      An Internet service provider (ISP), also sometimes referred to as an Internet access provider (IAP), is a company that offers its customers access to the Internet. w:ISP

      You know, you can change the established meaning of words but unless you're a mass medium, don't expect people to understand you. Not everything that provides services on the Internet is an Internet Service Provider.

      So tell me how Google's internet service side, the infrastructure that moves all their traffic, and which they own, is not-an-ISP even though if they paid another company to do it, they would be an ISP?

      If they paid another company to provide Google access to the Internet, that company would be Google's ISP. If we're going to call every company that connects itself to the Internet an ISP the term becomes useless.

  8. And, the largest one is.. by prakslash · · Score: 4, Informative
    From the linked article:

    Only one tier 1 provider – a wholesaler to other ISPs – carries more Internet traffic on its backbone network than Google does (Arbor declined to identify the provider)

    Arbor may decline to identify the largest provider but this is Slashdot, damn it. You know you will find the answer here.

    And, the answer is... Level 3 Communications

  9. What happend to Akamari? by TheSunborn · · Score: 1

    What happend to Akamari? Don't they serve much more data then google?

    1. Re:What happend to Akamari? by Anonymous Coward · · Score: 3, Funny

      Don't they serve much more data then google?

      No, but I'd guess they serve pretty good sushi.

    2. Re:What happend to Akamari? by Wesley+Felter · · Score: 1

      I suspect that a lot of Akamai's data transfer is either not counted or not attributed to Akamai because it comes from "inside" the eyeball ISPs.

    3. Re:What happend to Akamari? by Anonymous Coward · · Score: 1, Funny

      Don't they serve much more data then google?

      No, but I'd guess they serve pretty good sushi.

      That joke made me roefl.

    4. Re:What happend to Akamari? by pavon · · Score: 3, Informative

      This has nothing to do with how much data the company serves. It is a measure of how much content flows over the company's pipes. AFAIK, Akamai doesn't have it's own pipes - they buy transit just like everyone else. Google on the otherhand purchased large amounts of dark fiber after the dot-com bust, and use it to decrease their bandwidth costs.

    5. Re:What happend to Akamari? by Anonymous Coward · · Score: 0

      I suspect that a lot of Akamai's data transfer is either not counted or not attributed to Akamai because it comes from "inside" the eyeball ISPs.

      Wow, I can connect to the Internet from "inside" my eyeballs? Sign me up!

    6. Re:What happend to Akamari? by Wesley+Felter · · Score: 1

      Wow, I can connect to the Internet from "inside" my eyeballs? Sign me up!

      You don't want to go there; just think of the spam.

  10. I am getting concerned about Google by bogaboga · · Score: 1

    And here's why:

    Google is already in our internet search lives, our phones, and email. Google is already plotting to get into our living rooms and kitchens. Where will this stop? Guys, I am getting quite concerned about Google. Who wouldn't be?

    1. Re:I am getting concerned about Google by IrritableBeing · · Score: 5, Funny

      And here's why:

      Google is already in our internet search lives, our phones, and email. Google is already plotting to get into our living rooms and kitchens. Where will this stop? Guys, I am getting quite concerned about Google. Who wouldn't be?

      I am more concerned that they have ALL OF THIS MONEY and still have not made a cheap, realistic sex doll.

    2. Re:I am getting concerned about Google by onefriedrice · · Score: 2, Insightful

      And here's why:

      Google is already in our internet search lives, our phones, and email. Google is already plotting to get into our living rooms and kitchens. Where will this stop? Guys, I am getting quite concerned about Google. Who wouldn't be?

      I'm not really concerned about Google. I do use Google's search engine (with their analytics servers redirecting to 127.0.0.1). Otherwise, Google is not in my phone or email. They're also not going to get into my living room or kitchen without a drop-dead amazing product, and I'm fairly confident they won't be able to impress me enough with anything they could offer. Probably the fact that they're the second largest ISP is more concerning to me than any of that other stuff, but I also don't have any reason to trust Google any less than any other company. Somebody has to be the second largest ISP. Until Google demonstrates some serious breach of privacy, I guess I don't really mind that it's them.

      --
      This author takes full ownership and responsibility for the unpopular opinions outlined above.
    3. Re:I am getting concerned about Google by PietjeJantje · · Score: 0, Troll

      And Google is in your slashdot, modding your and mine comment to oblivion (you troll!), while minifying/laughing away/ridiculing any concerns and placing insightful comments about how all is well.

    4. Re:I am getting concerned about Google by Anonymous Coward · · Score: 1, Insightful

      Google is already in our internet search lives, our phones, and email.

      They are only there if you intentionally put them there.

      Google is already plotting to get into our living rooms and kitchens.

      "Plotting"? You could have said "building stuff people want", but it wouldn't sound as upsetting.

      Where will this stop?

      Google's data on you will stop wherever you tell them to stop. Be an adult, make your choice, and stop complaining.

      Guys, I am getting quite concerned about Google. Who wouldn't be?

      I am not concerned. If I consider something to be sensitive, I don't put it where google can see it. Being upset with Google because you can't prove they didn't do something you don't like with information you chose to give them is ridiculous. If I give you my credit card number, and I can't prove that you didn't use it to buy guns, is it reasonable to complain about your behavior?

  11. ISP? by nurb432 · · Score: 1

    So when will they be selling access points in my area?

    --
    ---- Booth was a patriot ----
    1. Re:ISP? by AmberBlackCat · · Score: 1

      With all of the passwords and other data they've taken without permission (regardless of whether you think it's okay), what do you think they'll do if you use an internet connection provided by them, and agree to their terms of service that they can change at any time?

    2. Re:ISP? by Anonymous Coward · · Score: 1, Insightful

      Every ISP has a terms of service which they can change at any time. They also have access to all the data that goes through their pipes. What's your point?

    3. Re:ISP? by AmberBlackCat · · Score: 1

      My point is having Google as the ISP isn't guaranteed to make things better than they are with the current ISP.

  12. Re:And, the largest one is.. by TubeSteak · · Score: 2, Informative

    TFA is a puff piece interview of the guy who put out the press release.
    Amazingly shoddy journalism.

    Here's what he said in the comments

    Comment Post by: Craig Labovitz -- October 26th, 2010 @ 7:47 am EST Reply
    Given commercial sensitivities, we are not disclosing any rankings of other providers. Though most backbone engineers would probably have the right guess.

    It's not a secret that Level 3 is #1 and will probably stay that way since they can easily increase their bandwidth.

    --
    [Fuck Beta]
    o0t!
  13. Re:blah Founded by Jewish former-CIA employees bla by mcneely.mike · · Score: 1

    Abodah Zarah 22a-22b . Gentiles prefer sex with cows.
    Bessy? Bessy! I told you to keep quiet! I told you to keep your udders just for me! How could you tell those dang Jews about our special love?
    Oh, Bessy... how could you forsake me?

    --
    soylentnews.org Go there to enjoy the people!
  14. dude by iteyoidar · · Score: 2, Insightful

    'This will affect how enterprises plan their services... whether they host their own services or whether they use cloud vendors,' Labovitz says. 'The enterprise needs to shift its thinking in terms of [service level agreements] and the way it measures, monitors and secures its networks. That all used to be focused on connectivity, but now it needs to be focused on content.'"

    I read this through 3 times and I'm still pretty sure it doesn't mean anything at all

    1. Re:dude by opposabledumbs · · Score: 1

      Studies have shown that comprehension levels this type of statement tend to correlate with levels of hair-pointiness.

  15. Largest ISP? by Oceanplexian · · Score: 1

    Really, is it fair to call them the largest ISP? Sure, they may technically be an ISP, and they may have a ton of search traffic, but those two are non-inclusive of each other. They don't actually provide connectivity to millions of customers like Comcast or Verizon do. As for selling wholesale Tier 1 access, I doubt it's more than Global Crossing or AT&T.

    My big issue with this article is that it reads like a plug for cloud-based (what's that supposed to mean again?), a.k.a content-based hosting when that's not how most businesses do telecom. Most people are concerned with SLAs and bandwidth because they want to run their own services for privacy and security reasons. Things like Google Apps are great, but rest assured, Google employees are reading your email whether it's condoned or not.

  16. And soon to be larger by alphatel · · Score: 1

    On top of that, this past week Google bid 2 billion to acquire 111 Eighth Ave, New York's ISP hub in Manhattan http://www.dailyfinance.com/story/google-near-purchase-of-nyc-landmark-building-at-111-eighth-ave/19692398/

    --
    When the foot seeks the place of the head, the line is crossed. Know your place. Keep your place. Be a shoe.
  17. Not an ISP by Nethead · · Score: 2, Interesting

    Google is not an ISP. They are a content provider with a whole bunch of really good peering contracts and private fiber. They are not (yet) an ISP.

    ISPs provide Internet service to end users. I don't even include transport providers (Level3, UUnet, Sprint, GBLX, etc.) as ISPs.

    There are not many pure ISPs left. Clearwire is about the only one I can think of on a national scale.

    --
    -- I have a private email server in my basement.
    1. Re:Not an ISP by TooMuchToDo · · Score: 1

      I'd argue they are now an ISP:

      Stanford Fiber Network, provided by Google.
      http://news.cnet.com/8301-30684_3-20020364-265.html

      This is only the pilot. Then begins the rollout in the city that wins their earlier fiber competition.

      Also, some pure ISPs still exist. Megapath (previously Covad, Speakeasy, etc.) for example. Clearwire is a wholesale "4G" provider for Sprint first, and an ISP second.

    2. Re:Not an ISP by ishobo · · Score: 1

      One can get a DS1 or higher from Level3, UUnet, Sprint, etc... They are all ISPs that cater to the business segment. In terms of largest, that would depend on the criteria used. Simply counting the sum of all traffic flowing through a company's network is not legitimate. A better metric would be to count only the traffic that originates and ends at a customer access point.

      Network World distorted what Arbor was saying and Slashdot continued its fine tradition of being a clusterfuck of Internet wisdom.

      --
      Slashdot - The great and glorious cluster fuck of Internet wisdom.
    3. Re:Not an ISP by Anonymous Coward · · Score: 0

      http://wifi.google.com/
      They are an ISP for some people.

    4. Re:Not an ISP by jroysdon · · Score: 1

      Huh? Since when did UUNET/Verizon and Sprint stop being ISPs? I turned up circuits to both recently. They'll gladly sell you service, just call up and order a T1 or bigger.

      Just because you don't want to buy what they're selling doesn't make them not an ISP.

    5. Re:Not an ISP by Anonymous Coward · · Score: 0

      Looks like the interviewer in this thedailywtf story http://thedailywtf.com/Articles/The-Best,-The-TDWTF-Interview,-and-The-Stormout.aspx was right all along:

      He paused for a moment and said, "sounds good to me. Do you have experience working at an ISP?"

      "I think you're using a different definition of ISP than me," I responded, "what I mean is... I wouldn't have considered Google to be an ISP, but a search engine. Can you clarify?"

      "No, no. They're actually both ISPs, as they allow people to access websites. Would you consider any of the companies you worked at to be an ISP?"

  18. Help! There's an omniscient elf in my pocket by symbolset · · Score: 1

    He's got every book, every fact, every song in the world. If I'm shopping for something, he can show me the prices nearby that it's offered at. He can bring me anything that is sold in all the world. He can tell me how to get to anywhere, and sell me tickets too. He'll even show my my place in the Universe. He knows so much about me that when I ask him the news, he only gives me the news I find interesting - and he found this out because I told him.

    It's threatening. Though he's not done anything mean or spiteful yet that much power can't be good. It seems every time I ask him for something he learns even more about what I want, and uses that information to serve me better and even faster. It's creepy. Somebody rescue me please!

    I could just leave him home but he's so darned useful. What if I needed to know the emergency treatment for jellyfish sting or something, and he wasn't there?

    --
    Help stamp out iliturcy.
  19. Re:blah Founded by Jewish former-CIA employees bla by Anonymous Coward · · Score: 0

    As though that cow was Jewish, because she found someone else who payed more for the milk. It's as though Jewish religion is the divorced bitter wife of Christianity. ;-)

    Abodah Zarah 22a-22b . Gentiles prefer sex with cows.
    Bessy? Bessy! I told you to keep quiet! I told you to keep your udders just for me! How could you tell those dang Jews about our special love?
    Oh, Bessy... how could you forsake me?

  20. Catch-22 by Doctor+O · · Score: 1

    You know, this is Slashdot, and I am among those who use AdBlock Pro, NoScript and /etc/hosts autoupdated via cron for a nice, clean surfing experience. So I hear what you're saying concerning Google Analytics going to the loop interface. Not allowing GA via NoScript also works well.

    But being a freelance consultant with multiple web sites using GA (and Piwik, mind you), it's not feasible, because if you block GA via *any* method, you can't query your own statistics any more. Allowing and disallowing GA every time isn't very practical, as is using a different browser just for accessing one web site.

    If someone has a nice idea concerning this dilemma, I'm open for suggestions. Until then, I'll keep using Safari for my commercial needs, but boy, this is unelegant.

    --
    Who is General Failure and why is he reading my hard disk?
    1. Re:Catch-22 by Muros · · Score: 1

      but boy, this is unelegant.

      Your spelling is pretty unelegant too.

    2. Re:Catch-22 by Doctor+O · · Score: 1

      Congratulations! You've just found out which prefix my native language uses for the adjective "elegant"! You win as many washing machines as you can carry at once. Collect at the exit to your left. ;P

      --
      Who is General Failure and why is he reading my hard disk?
  21. ISP? by AaronAdamic · · Score: 1

    I haven't heard about it.

  22. The Jeffrey by Anonymous Coward · · Score: 0

    Arbor Networks/Tektronix, Craig Labovitz... bwhhhaaaaaaaaaaaaaaaaaaa ... are they out of business yet? Tens of thousands of dollars for devices that require a sales engineer to accompany them because configuring them is such a cluster... Figuring out the macro trends that affect the design and management of it's own company might be more of a priority for Arbor!

  23. best post ever! by 1800maxim · · Score: 1

    'nuff said

  24. Re:Why Are all tech sites getting this wrong? by Anonymous Coward · · Score: 0

    Many sites are reporting this article as "Google now the 2nd largest ISP"--indicating how low the standards of tech journalism are. The original report states that IF Google were an ISP, it would be the world's second largest. And it is not even clear what metric is being used. Petabytes per day? Capacity? clearly nothing with any distance measure attached. I assume petabytes per day is used and the point is simply that Google is the largest content provider in the world.
    But the article is misleading because Google does own some of its own fiber--if I looked at just the headline, I would assume that google had actually become the second biggest ISP.
    For shame, tech sites!

  25. Re:blah blah blah - obligatory xk... no, Dilbert by Anonymous Coward · · Score: 0