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Nook Color Rooted — Will B&N Embrace the Tablet?

Posted by timothy on from the what-technology-wants dept.

itwbennett writes "It can browse the web, edit Office docs, run apps. Is it a low-cost, low-function e-reader? Nope, it's a Nook. And now that XDA has rooted it, how Barnes & Noble responds will determine whether the Nook has a tablet future, says blogger Ryan Faas. 'If the device can be turned into a capable Android tablet (which technically it already is) easily, the $250 price tag certainly beats out some of the competition.'"

12 of 181 comments (clear)

  1. Reaction by Barny · · Score: 5, Insightful

    How they react will likely depend on their price setting method.

    If the nook was priced under cost and expected to be subsidised by ebook sales, then they will come down on this like apple. If they are making money on the thing in its own right, they may react like a BSD developer.

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    /me sighs
    1. Re:Reaction by Opportunist · · Score: 2, Insightful

      This pretty much hits the nail on the head.

      It could well turn out that the interesting price tag is only possible because the tethering supposedly recovers the lower hardware price. You see the same done from printers to cellphones to coffee makers, and it's getting more and more commonplace these days.

      And while I do find this pricing policy despicable and there should be something done about this kind of racketeering (face it, that's what it is. You bought my hardware, now buy the consumables with me or your nifty hardware is a paperweight, how'd you call that?), but until our lawmakers get their fat butts lifted we have to take care that this kind of practice fails.

      Transparency is the friend of free enterprise. When the customer can compare prices AND qualities easily, he can make a better informed choice and thus can reward those that produce a product suitable to the needs of the customer. And once SOME companies return to the policy of producing what the CUSTOMER wants and not what THEY want, we might start to return to a free market economy.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re:Reaction by Registered+Coward+v2 · · Score: 3, Insightful

      Mind you, loss leaders (which subsidised hardware for expensive consumables are) are a distortion of a free market. Anything which undermines it is wholesome and good.

      How? The consumer can decide what they want to buy and where - and get slower prices as a result. If consumables are the real profit center, a store could not sell the loss leader and put some of the savings to lower consumable prices; so the store selling the loss leader either lowers consumable prices or loses money. In the end, the consumer benefits from free market prices.

      A free market allows individuals to set prices and determine desired profits; not some manufacturer or government. Nor does it ensure everyone will make a profit.

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      I'm a consultant - I convert gibberish into cash-flow.
    3. Re:Reaction by jellomizer · · Score: 3, Insightful

      Please explain how this is a distortion of a free market.
      You have supply, demand and a fixed cost.
      Now if the supply and demand equilibrium falls under your fixed cost. That usually means that it may not be the best product to sell. However if over the use of the product there is the ability to bring in more revenue. Then the loss would be considered as an investment. Much the same as an advertising campaign. As right now the cost of the ereader is more then the market wants they will loose a lot more in content.

      It is a classic give away the razor and sell the blades.

      Now yes if it being sold under price B&N will make a fuss as they are giving a way a product that costs them money for no return.

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      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    4. Re:Reaction by noidentity · · Score: 4, Insightful

      Well, I figured the fact that I was saying something similar to "We all know that 1+1=3..." but I guess when it comes to the free market, such an obviously contradictory statement is commonplace and meant seriously, sadly.

    5. Re:Reaction by delinear · · Score: 4, Insightful

      Agreed - loss leaders in themselves are not a distortion of the free market. What would be a distortion is the producer being able to use the law to prevent people buying the razor and then using their own cheap blades (or in B&N's case, someone buying the Nook and not using it to buy books if it is indeed an example of a loss leader). A free market should allow you to come up with whatever promotional ideas you want to make money, but similarly it should allow your customers to ignore your ideas and do their own thing. The second those ideas have some element that is enforced by law (i.e. you can ONLY use product X with service Y and tampering with X to allow Z is illegal) it is no longer free.

    6. Re:Reaction by VisiX · · Score: 3, Insightful

      In this way it resembles nearly every other law on the books.

    7. Re:Reaction by jenningsthecat · · Score: 3, Insightful

      Barnes and Noble is, first and foremost, a book retailer, dependant on and beholden to publishers. Since rooting is the first step towards defeating Digital Restrictions Management, I suspect that B&N will fight rooting as hard as they can for as long as they can, regardless of the Nook's pricing model.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
  2. This is the sorry state of affairs. by jack2000 · · Score: 2, Insightful

    A BOOK READER, needs to get jailbroken. Way to go guys, way to go. What's next would you make me give you money to look at your ugly advertisement billboards by the side of the road?

  3. Re:Does this mean...? by Anonymous Coward · · Score: 2, Insightful

    I'm kind of torn on the subject. On the one hand, it's nice to have options, but on the other hand, we shouldn't need to do this in the first place in order to do what we want with paid for content, and by buying into these DRM schemes we're reinforcing their validity. Not only that, it's driving legitimate customers to the tools of piracy in order to do what they should be able to do by default.

  4. Re:Does this mean...? by xaxa · · Score: 4, Insightful

    They will be DRMed, but the DRM is cracked and trivial: the key is the name on your credit card plus the credit card number itself. The idea is that you won't be willing to distribute the key. (Which is somewhat silly, since the key is actually an SHA1 hash of your credit card and name, and therefore you're really not giving anything out.)

    I might not be able to work out what name+number made 298AC...898EAB, but B&N certainly can -- they have a list of all the name+number combinations.

  5. The Business Case Against Root-Tolerance by DCheesi · · Score: 3, Insightful

    The whole point of B&N (or Amazon) releasing their own e-reader is to lock people into buying e-books exclusively from them. I'm wiling to bet that they subsidize the cost of their devices in exchange for the expected profits from this vendor lock-in. If so, then every Nook that isn't used to buy e-books, or that is used to buy e-books from a rival source, represents a net loss for B&N. Allowing the Nook Color to remain rooted would encourage just such alternative uses, which is why I don't expect it to be tolerated.