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Nook Color Rooted — Will B&N Embrace the Tablet?

itwbennett writes "It can browse the web, edit Office docs, run apps. Is it a low-cost, low-function e-reader? Nope, it's a Nook. And now that XDA has rooted it, how Barnes & Noble responds will determine whether the Nook has a tablet future, says blogger Ryan Faas. 'If the device can be turned into a capable Android tablet (which technically it already is) easily, the $250 price tag certainly beats out some of the competition.'"

34 of 181 comments (clear)

  1. Reaction by Barny · · Score: 5, Insightful

    How they react will likely depend on their price setting method.

    If the nook was priced under cost and expected to be subsidised by ebook sales, then they will come down on this like apple. If they are making money on the thing in its own right, they may react like a BSD developer.

    --
    ...
    /me sighs
    1. Re:Reaction by FatLittleMonkey · · Score: 3, Interesting

      Mind you, loss leaders (which subsidised hardware for expensive consumables are) are a distortion of a free market. Anything which undermines it is wholesome and good.

      (Used to buy for a small retailer. Often the shelf price at large retailers was less than the wholesale price from the manufacturer/distributor. But they had "Three per customer" type limits, which turns out to be illegal under my State's consumer laws (written specifically to punish loss-leaders, apparently.) Used to make for fun public arguments.)

      --
      Science is all about firing a drunk pig out of a cannon just to see what happens.
    2. Re:Reaction by Barny · · Score: 4, Interesting

      Yeah, work in retail myself, in the past have been asked by a boss to go to a competitor and buy all their stock of one item, because they were selling it cheaper than our wholesaler.

      And yes, we have similar laws in my state too :)

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      ...
      /me sighs
    3. Re:Reaction by Opportunist · · Score: 2, Insightful

      This pretty much hits the nail on the head.

      It could well turn out that the interesting price tag is only possible because the tethering supposedly recovers the lower hardware price. You see the same done from printers to cellphones to coffee makers, and it's getting more and more commonplace these days.

      And while I do find this pricing policy despicable and there should be something done about this kind of racketeering (face it, that's what it is. You bought my hardware, now buy the consumables with me or your nifty hardware is a paperweight, how'd you call that?), but until our lawmakers get their fat butts lifted we have to take care that this kind of practice fails.

      Transparency is the friend of free enterprise. When the customer can compare prices AND qualities easily, he can make a better informed choice and thus can reward those that produce a product suitable to the needs of the customer. And once SOME companies return to the policy of producing what the CUSTOMER wants and not what THEY want, we might start to return to a free market economy.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re:Reaction by noidentity · · Score: 5, Funny

      Mind you, loss leaders (which subsidised hardware for expensive consumables are) are a distortion of a free market.

      Indeed, they shouldn't be allowed to do such a thing in a free market.

    5. Re:Reaction by noidentity · · Score: 2
      Help me out then. Maybe I don't grasp what a free market is, though my thinking matches Wikipedia's introductory sentence:

      A free market is a market in which there is no economic intervention and regulation by the state, except to enforce private contracts and the ownership of property. It is the opposite of a controlled market, in which the state directly regulates how goods, services and labor may be used, priced, or distributed, rather than relying on the mechanism of private ownership.

      I hope it was clear that I was using sarcasm in my previous message.

    6. Re:Reaction by Registered+Coward+v2 · · Score: 3, Insightful

      Mind you, loss leaders (which subsidised hardware for expensive consumables are) are a distortion of a free market. Anything which undermines it is wholesome and good.

      How? The consumer can decide what they want to buy and where - and get slower prices as a result. If consumables are the real profit center, a store could not sell the loss leader and put some of the savings to lower consumable prices; so the store selling the loss leader either lowers consumable prices or loses money. In the end, the consumer benefits from free market prices.

      A free market allows individuals to set prices and determine desired profits; not some manufacturer or government. Nor does it ensure everyone will make a profit.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    7. Re:Reaction by jellomizer · · Score: 3, Insightful

      Please explain how this is a distortion of a free market.
      You have supply, demand and a fixed cost.
      Now if the supply and demand equilibrium falls under your fixed cost. That usually means that it may not be the best product to sell. However if over the use of the product there is the ability to bring in more revenue. Then the loss would be considered as an investment. Much the same as an advertising campaign. As right now the cost of the ereader is more then the market wants they will loose a lot more in content.

      It is a classic give away the razor and sell the blades.

      Now yes if it being sold under price B&N will make a fuss as they are giving a way a product that costs them money for no return.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    8. Re:Reaction by noidentity · · Score: 4, Insightful

      Well, I figured the fact that I was saying something similar to "We all know that 1+1=3..." but I guess when it comes to the free market, such an obviously contradictory statement is commonplace and meant seriously, sadly.

    9. Re:Reaction by delinear · · Score: 4, Insightful

      Agreed - loss leaders in themselves are not a distortion of the free market. What would be a distortion is the producer being able to use the law to prevent people buying the razor and then using their own cheap blades (or in B&N's case, someone buying the Nook and not using it to buy books if it is indeed an example of a loss leader). A free market should allow you to come up with whatever promotional ideas you want to make money, but similarly it should allow your customers to ignore your ideas and do their own thing. The second those ideas have some element that is enforced by law (i.e. you can ONLY use product X with service Y and tampering with X to allow Z is illegal) it is no longer free.

    10. Re:Reaction by VisiX · · Score: 3, Insightful

      In this way it resembles nearly every other law on the books.

    11. Re:Reaction by abigsmurf · · Score: 2

      Feel free to take three for free, it'll free up space.

    12. Re:Reaction by jenningsthecat · · Score: 3, Insightful

      Barnes and Noble is, first and foremost, a book retailer, dependant on and beholden to publishers. Since rooting is the first step towards defeating Digital Restrictions Management, I suspect that B&N will fight rooting as hard as they can for as long as they can, regardless of the Nook's pricing model.

      --
      'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    13. Re:Reaction by mr_mischief · · Score: 2

      The non-3G version gets free AT&T hotspot access. The 3G version gets free 3G access. They want you to use that for their books. If you root your tablet, you can download anything you want. I don't think they'll be subsidizing a bunch of us playing Doom for Nook across AT&T's network. They want to subsidize us buying their books.

    14. Re:Reaction by metrometro · · Score: 2

      I'm sorry, s/he meant to say "competitive" and "open" market. As we all know, "free" markets are totalitarian monopolies waiting to happen.

    15. Re:Reaction by aztracker1 · · Score: 2

      I always find it funny how many times I see posts on /. and think to myself, "did this person outright fail, not remember or just not pay attention to High School level economics classes?"

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      Michael J. Ryan - tracker1.info
    16. Re:Reaction by Beardo+the+Bearded · · Score: 2

      My favorite local gaming store won't stock HeroScape because Wal-Mart sells it for less than he can buy it for. People would buy it from him when Wal-Mart was out-of-stock, then play his copy, buy a copy from Wal-Mart and return the Wal-Mart copy to him on the 30th day after purchase.

      If you buy a billion units you get the item a lot cheaper than if you buy 10. That's true of everything.

      --

      ---
      ECHELON is a government program to find words like bomb, jihad, plutonium, assassinate, and anarchy.
    17. Re:Reaction by Unequivocal · · Score: 2

      Martin Luther King said something along the lines of, "The law can't make all white men love me, but it can keep them from lynching me, and I think that's pretty important."

    18. Re:Reaction by retchdog · · Score: 2

      the meaning of "free" in "free market" is more tortured than that of "free" in "free software".

      not that either one is wrong per se, but i just wish we could stop overloading that word. restricting it to individual human freedoms would be a start maybe.

      --
      "They were pure niggers." – Noam Chomsky
  2. This is the sorry state of affairs. by jack2000 · · Score: 2, Insightful

    A BOOK READER, needs to get jailbroken. Way to go guys, way to go. What's next would you make me give you money to look at your ugly advertisement billboards by the side of the road?

  3. Could be very, very good for BN by Anonymous Coward · · Score: 2, Interesting

    As soon as I saw this thing was rooted, I ran out and bought one - partially because it is a really nice little Android tablet, but mostly because it's a damn nice reader. The first app I put on it was the Kindle app. It's arguably the best Kindle reader out there.

    I also bought some Nook books, which I had not done before.

    I would not have either purchased a Nook (I expect there will be better/cheaper Android tabs very shortly - look at all the dual core tegra tablets on the way...) or purchased any Nook Books, except it now runs my Kindle library.

    The Nook absolutely rocks, BTW. Wonderful form factor, lots of space, pretty quick, decent price. Could maybe use a few more buttons (menu and back are missing) but that can be worked around. It also needs Froyo, but other than that, awesome device.

    Would love to see iSuppli pricing for this thing; since it's basically a repackaged Beagle Board, I bet they are doing OK on each unit. Got to be much cheaper to build than an iPad and iSuppli priced that at $229 back in February - and that had a lot more flash on board. $150?

  4. Re:Does this mean...? by _xeno_ · · Score: 5, Informative

    That I can then get _my_ books off of my nook onto my laptop in a readable format?

    I don't know about the Nook Color, but for the Nook itself, yes you can: easily. Without jailbreaking.

    First, connect the Nook via USB. It's just a USB storage device using FAT32. All your downloaded ebooks will be in "my B&N downloads" on the root of the device. Annoyingly they're named by random numbers, but whatever, you can still grab them and get them off the device.

    They will be DRMed, but the DRM is cracked and trivial: the key is the name on your credit card plus the credit card number itself. The idea is that you won't be willing to distribute the key. (Which is somewhat silly, since the key is actually an SHA1 hash of your credit card and name, and therefore you're really not giving anything out.)

    Just Google for "ignoblekey" and "ignobleepub" and you should find two Python scripts to handle decrypting the files.

    Finally, you'll need an application that supports reading EPUB files on your laptop. Calibre is apparently the best choice for Linux, so try "emerge calibre" and see if that works.

    Also, there's no limit to the number of devices that you can copy the epub files to. As long as you log in to the Nook software using your account, you should be able to download books to any device that supports the Nook software. Which doesn't include Linux. Or Mac OS X. But does include the iPad, making me wonder why anyone would want to get a Nook Color.

    --
    You are in a maze of twisty little relative jumps, all alike.
  5. Re:Does this mean...? by Anonymous Coward · · Score: 2, Insightful

    I'm kind of torn on the subject. On the one hand, it's nice to have options, but on the other hand, we shouldn't need to do this in the first place in order to do what we want with paid for content, and by buying into these DRM schemes we're reinforcing their validity. Not only that, it's driving legitimate customers to the tools of piracy in order to do what they should be able to do by default.

  6. Re:Does this mean...? by Anonymous Coward · · Score: 2, Informative

    He's talking out of his ass. There's nothing wrong with reading non-Amazon books on the Kindle. I do it exclusively - I have yet to buy anything from them. Just make sure you download the mobi files or use Calibre to convert the text.

  7. Re:Why remove functionality? by LWATCDR · · Score: 2

    Yes it would cost and they may not have the option too.
    Google has requirements for a device to get the App Market. It pretty much has to be a phone. Most tablets don't have the App Market. Also by creating their own app market they can make money off the apps. It is really that simple. So yes it will cost them money.
    Now I do feel B&N not putting the Kindle app on their reader is dumb as a box of rocks. I like a lot of people already have a Kindle. I would love to get this and use it as a reader and if the shopping system was really good and the prices good I would buy books from B&N as well as Amazon.
    Right now Amazon has me because they have more of the books I want and I already have a Kindle. B&N is missing the chance to take me from Amazon.

    And yes the NookColor with the App store would be a very very interesting product and I too would buy it.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  8. Re:Does this mean...? by xaxa · · Score: 4, Insightful

    They will be DRMed, but the DRM is cracked and trivial: the key is the name on your credit card plus the credit card number itself. The idea is that you won't be willing to distribute the key. (Which is somewhat silly, since the key is actually an SHA1 hash of your credit card and name, and therefore you're really not giving anything out.)

    I might not be able to work out what name+number made 298AC...898EAB, but B&N certainly can -- they have a list of all the name+number combinations.

  9. The Business Case Against Root-Tolerance by DCheesi · · Score: 3, Insightful

    The whole point of B&N (or Amazon) releasing their own e-reader is to lock people into buying e-books exclusively from them. I'm wiling to bet that they subsidize the cost of their devices in exchange for the expected profits from this vendor lock-in. If so, then every Nook that isn't used to buy e-books, or that is used to buy e-books from a rival source, represents a net loss for B&N. Allowing the Nook Color to remain rooted would encourage just such alternative uses, which is why I don't expect it to be tolerated.

  10. Re:Does this mean...? by jschottm · · Score: 2

    (HEY Barnes and Nobel! If I could extend a nook account to include my Gentoo laptop as one of my five allowed clone devices, I would have bought the thing. Just Sayin...)

    You do realize that the cost of supporting one of the more obscure and arcane Linux distributions probably outweighs the income it would bring in, right? If you want to advocate for desktop Linux, you'll be far more effective if you ask for Fedora or Ubuntu support. Even that isn't all that likely to happen in the near future, but it beats tilting at windmills.

  11. Re:Free 3G wireless internet? by iammani · · Score: 2

    Not on the color version. Free 3G is only available on $199 grey scale version.

  12. Re:Free 3G wireless internet? by tlhIngan · · Score: 2

    Doesn't this thing have 3G with no monthly charge?

    It's actually locked down something fierce. Unlike Amazon, where you get free 3G, the nook's 3G is limited to B&N only. You cannot go anywhere else unless you can bounce it through B&N's servers. Access to anything else (via the web browser) is WiFi-only.

    (Yes, you can do that - it's how carriers can differentiate between a featurephone dataplan, a blackberry dataplan, a smartphone dataplan, tethering plan, and full VPN dataplans. All overring various levels or proxies, image deresolution, NAT, firewalling, and the like. Full VPN is most expensive, but it gets you a real life IP address, while the tethers usually just get you some NAT'd thing. Featurephone plans are limited to certain sites only and images are rescaled for the tiny screen, etc.

    In the same vein, carriers can limit your access to certain sites, like the nook is restricted to B&N only.

  13. Re:Does this mean...? by h4rr4r · · Score: 2

    No, it would cost $0 to support. All they have to do is give out ePubs without drm. Then it can be read everywhere.

    Currently he can just crack their drm and do what he wants with the files anyway.

  14. Re:People READ books? by MozeeToby · · Score: 2

    Harry Potter (and books like it) saved the world of literature for the next generation as sad as that is. These books aren't high art, but they got a whole group of kids interested in reading that never would have otherwise.

  15. Re:Does this mean...? by wembley+fraggle · · Score: 4, Informative

    It's also trivially easy with a few python scripts to strip the DRM from any kindle book you've purchased legally (think about it- the kindle has to be able to decrypt the book, and it's running on a pretty small chip). All you need to do is extract your decrypt key from the kindle, which turns out to be a function of the kindle's serial number.

    I've done this for all the books I've bought for the kindle, to save a "just in case" version. It's also worth noting that the majority of piratebay books are pretty lousy OCR scans of books, with lots of markup and text errors. All the harry dresden books, for example, decided to be in a bold fond in the version I downloaded. Makes purchasing them a LOT more worthwhile (which I ended up doing for the first few, until I decided to give up on the series, but that's another story).

    Still, I recognize that purchasing from amazon/bn/whoever is just supporting the business model of DRM, even if I strip out the DRM later. Would be nice to get somebody who didn't use platform lockin techniques, but that's probably unlikely in the near term.

  16. Re:Does this mean...? by cdrguru · · Score: 2

    I would agree that the Kindle makes a really awful device for watching videos, surfing the web or just about any activity other than reading books. The display is only gray scale and it is very slow compared to a LCD monitor. I would not want to do much writing on a Kindle as the keyboard is not really suited for it.

    However, that being said, the Kindle is a really fine reading device and the free web connectivity means you can go out to web sites and download free books. It is not restricted in any way to Amazon. I have had a Kindle for almost two years and have spent maybe $100 total on Amazon books while downloading hundreds of free books. Yes, I travel a lot.

    PDFs are only usable after being converted with something like Caliber or being processed by the (free) Kindle service. The problem is PDF is a page description language and the Kindle displays PDF documents as they were originally formatted. You can zoom out to see a page but it is a rare PDF document that fits on the screen in a viewable size. The Kindle DX was supposed to fix this and does to some extent but the problem still exists there as well - and the DX is just too big for most ordinary uses.

    The answer with PDF is to have a reader that automatically reflows the pages and use only PDF files which are designed for this sort of reflow behavior. My understanding is that this only happens with true Adobe software with Adobe DRM - which neither the Kindle or Nook has. Without this PDF documents should be converted to a format for the device for viewing. And if it doesn't convert well, it wouldn't have been readable on a Kindle or Nook anyway so forget about it.