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YouTube Launches Ads You Can Skip

Posted by samzenpus on from the skip-button dept.

wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

4 of 249 comments (clear)

  1. Re:What? by Monkeedude1212 · · Score: 3, Funny

    Only when browsing porn. Thats the only time I've found pop ups convenient.

  2. Re:I'm not interested in any of them by icebike · · Score: 3, Funny

    If a the ads with then youtube video max out your bandwidth, maybe you should take a close look at your network.

    I'll get right on that, as soon as I untangle that sentence. Ouch!

    --
    Sig Battery depleted. Reverting to safe mode.
  3. Re:Not watching the ad almost as valuable as watch by martin-boundary · · Score: 4, Funny

    I'd rather have paywalls. The more paywalls the better. Let those who build websites solely to milk websurfers for cash die in obscurity. This whole part of the post '94 web experiment is an informational toxic sludge and needs to go already.

  4. Re:What? by L4t3r4lu5 · · Score: 3, Funny

    You do realise that:

    -She's not actually waiting for you
    - She's not in your area
    - You're going to need a credit card to find these things out.

    --
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