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YouTube Launches Ads You Can Skip

Posted by samzenpus on from the skip-button dept.

wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

3 of 249 comments (clear)

  1. Re:What? by DragonWriter · · Score: 3, Insightful

    There are ads users want to see?

    Yes, there are a some ads (which ones vary from user to user) which promote products or services that a user was not previously aware of and in which the user is interested and which are, in fact, ads the user wants to see.

    Heck, people voluntarily choose to watch infomercials, which are really long ads that aren't even attached to other content.

  2. So we're forced to watch them for 5 seconds? by lennier · · Score: 1, Insightful

    How is this "letting users" skip ads, compared to the existing Youtube popups we can close instantly?

    In other news, the chocolate ration has been increased. Go Oceania!

    --
    You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
  3. Re:I'm not interested in any of them by Jeeeb · · Score: 3, Insightful

    Actually, with providers only giving you a limited amount of bandwidth, they are wasting your bandwidth.

    The solution to that would be to not use their free online video service. Maybe try a different one in protest?