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YouTube Launches Ads You Can Skip

Posted by samzenpus on from the skip-button dept.

wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

3 of 249 comments (clear)

  1. I'm not interested in any of them by Rix · · Score: 4, Informative

    Please don't show them to me, you're just wasting my time and your bandwidth.

    1. Re:I'm not interested in any of them by jcoy42 · · Score: 3, Informative

      I'm sure adblock plus will continue to function as advertised.

      Seriously, is anyone using /. still seeing ads? It's a non-issue.

      --
      Never trust an atom. They make up everything.
  2. Billy Mays for even 5 seconds is still Billy Mays by lanner · · Score: 1, Informative

    "HI! BILLY MAYS HERE"

    Five seconds is way more than needed to annoy people. It should be more like two or three seconds.

    When I follow links to videos and it starts with an obnoxious advert, I almost never bother to actually follow through and watch the video that I was originally after -- it's just not worth it to be annoyed that much. I wonder if Youtube will figure that out.

    Alternatively, I just mute the volume and go to another tab and come back in two or three minutes after reading/doing something else, so that would also give false information that I had actually watched the whole advert when I really had not.