YouTube Launches Ads You Can Skip

Posted by samzenpus on Wednesday December 1, 2010 @11:59AM from the skip-button dept.

wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

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I'm not interested in any of them by Rix · 2010-12-01 12:00 · Score: 4, Informative

Please don't show them to me, you're just wasting my time and your bandwidth.
1. Re:I'm not interested in any of them by jcoy42 · 2010-12-01 13:09 · Score: 3, Informative
  
  I'm sure adblock plus will continue to function as advertised.
  Seriously, is anyone using /. still seeing ads? It's a non-issue.
  
  --
  Never trust an atom. They make up everything.