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Single-Player Game Model 'Finished,' Says EA Exec

Frank Gibeau, label president for EA Games, recently spoke with Develop about the publisher's long term development strategy. Gibeau thinks developing major games without multiplayer modes is a passing fad: "...it’s not only about multiplayer, it’s about being connected. I firmly believe that the way the products we have are going, they need to be connected online. ... I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished. Online is where the innovation and the action [are] at."

42 of 439 comments (clear)

  1. Piracy by Americium · · Score: 5, Insightful

    It's also the only way to combat piracy that works. You need the legit game to play with your friends that use legit copies.

    1. Re:Piracy by Xest · · Score: 5, Insightful

      Well, kind of works.

      Seeing as multiplayer is shit and not worth playing for around 95% of games that come out, I don't think it's particularly effective.

      Look at Assassins Creed, AC2 was fucking superb because they concentrated entirely on single player. This year they released Brotherhood with multiplayer and whilst it was still good, it wasn't a touch on AC2.

      If anything AC2 was proof that focussing on single player can lead to a far superior experience, even if it means sacrificing a multiplayer mode, which will be dead in the water within a few weeks, or couple of months after release anyway.

      It wouldn't be so bad if it weren't for the fact companies tie achievements to their shitty multiplayer modes no one plays either, because it basically means if you are a completionist and like collecting achievements and don't get them on release week then they'll be permanently unobtainable a few weeks later.

      I'd rather games which are primarily single player stay that way and focus on that, rather than cut single player features/quality in favour of a waste of space multiplayer mode.

    2. Re:Piracy by Anonymous Coward · · Score: 5, Insightful

      in another related news, gamers say that EA as publisher has finished.

      if player want 'quickies' they expect to pay 10$ for them, not 60$.

    3. Re:Piracy by jojoba_oil · · Score: 4, Interesting

      If a game is designed to be played single player, then it shouldn't have multiplayer tacked on; I agree with you there. (PopCap casual games are a perfect example of that. They make all their money selling simple, single-player games and are very profitable.) But if the game is ever going to have a multiplayer aspect to it, the developers need to first balance the multiplayer aspect and build the single player after multiplayer is finished. Not only does this ensure that multiplayer modes are enjoyable (because it's evenly balanced) but also provides a way to drop a beta test without giving away the single player aspect. (One of the more well-known developers that seems to work this way is Blizzard. Warcraft 3 and Starcraft 2 betas were multiplayer only, campaigns came out with full-game and were still an enjoyable single-player experience. Even after campaign is played through, multiplayer is still fun.)

      The problem is that so many games are designed and developed in single-player and then a multiplayer addition is hacked on at the end. This often results in strange bugs for multiplayer and countless exploits, not to mention character/weapon/whatever imbalance and overall just shitty experience in the game online as a whole.

    4. Re:Piracy by Anonymous+Brave+Guy · · Score: 5, Informative

      in another related news, gamers say that EA as publisher has finished.

      Indeed. I want to play games with a good single-player experience. I find MMORPGs and on-line FPS shoot-outs to be the things lacking in action and innovation. They become monotonous very quickly with each new game, and then you have all the issues with bots, connection problems, etc.

      Total games played with some regularity in our household in, say, the past 6 months:

      Single player only: 4

      Social (single player, but comparing scores with others via Facebook etc.): 2

      Full multiplayer: 0

      Every one of those was legal, but none was a recent, high-cost, AAA title.

      Good single player games used to have some replay value by virtue of non-linear storylines, different playing styles, taking different characters with you or making different alliances, etc. And they used to last more than 10 hours. And they used to ship at least reasonably bug-free.

      Given that a lot of people seem to show up with this sort of opinion every time the multiplayer/online gaming discussion comes up, I have to think that if a giant like EA can't manage to produce games like that any more even with the crazy prices they are asking, then their management have lost the plot. Then again, given all the horror stories about working conditions there, it's not surprising.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    5. Re:Piracy by pinkushun · · Score: 3

      I support DRM Free games! (And Indie developers!)

    6. Re:Piracy by alaffin · · Score: 5, Insightful

      Bingo and then some. If you listen closely EA is not saying "single player games are dead". What they're saying is "we have to work harder to produce a profitable single player product, therefore we are killing it."

    7. Re:Piracy by timeOday · · Score: 3, Insightful

      In my experience, FPS was almost dead from banality 10 years ago. There's only so many ways you can flog a dead horse, and improving the graphics isn't it.

      FPS won't go away, just like soccer and poker don't go away. The rules and equipment don't need perpetual novelty; it comes from the people playing.

    8. Re:Piracy by pnewhook · · Score: 5, Funny

      Single-Player-Game-Model-Finished-Says-EA-Exec

      Actually I'm glad it's finished. Finally. I've been waiting for a good single player game to be released for a while now. I just hope it's bug free.

      --
      Tesla was a genius. Edison however was a overrated hack who liked to torture puppies.
  2. It's about money by emj · · Score: 4, Insightful

    They just look at Zynga and hope they can make the same amount of money making crappy games.

    1. Re:It's about money by mwvdlee · · Score: 5, Insightful

      Well, they've got half of that equation down.

      --
      Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
  3. Bollocks by ledow · · Score: 5, Insightful

    Yeah, that's why everyone is still waiting and crying out for HL2:Ep3, Duke Nukem Forever, etc. It's got nothing to do with whether the game is single- or multi-player. It's just that single-player games you have to actually put more work in so the player *doesn't* feel alone (or feels *suitably* alone in the game's environment). Whereas any shit that has a multiplayer mode saves you from having to write tons of AI and instead just keep a couple of servers up.

    Multiplayer was/is a twist on a game to increase longevity. Now it's *replaced* bothering to make the game's have longevity themselves. I play tons of multiplayer games, but as they age, they die except for the ones that were *always* going to be played by people anyway (e.g. Counterstrike). Single-player games and LAN-playable games and games that you can just connect to random IP addresses TOO last forever.

    Stop tacking on "multiplayer" as a feature and instead make a decent game. Apart from a handful of exceptions, almost every Steam game I own is primarily single-player. I own very, very few multiplayer-only games for the same reasons.

    1. Re:Bollocks by Anonymous Coward · · Score: 3, Insightful

      Not to mention Fallout 3 or Fallout New Vegas that are single player only and both huge successes and amazing games.

    2. Re:Bollocks by NickFortune · · Score: 3, Insightful

      It's cool. I don't play multiplayer as a rule, so unless a game has a decent single player mode, I'm not going to buy it.

      Of course, it's a long time since EA produced anything I wanted to play in the first place, so it's not a big deal.

      EA can do as they please. It's not going to affect me :)

      --
      Don't let THEM immanentize the Eschaton!
    3. Re:Bollocks by melikamp · · Score: 4, Insightful

      Lately I think, what makes a game truly great is the art, period. The whole is greater than the sum. I agree with you: the multiplayer/singleplayer axis is completely orthogonal to both the goodness axis and the longevity axis. The goodness is in the explicable combination of graphics, sound, writing, controls, UI, and that viscerally felt response to the user input. And that other thing you know, but I am forgetting.

      Counterstrike I will give you, even though I personally was never a fan. It just feels so crisp. But also Quake, and Commander Keen, and the whole multitude of godly platformers. And all HalfLife. And Diablo I and II, as different as they are. And most (but not all) games starting with Sim. And ditto for games starting with Sid. And pretty much everything done by Interplay and Black Isle. And, like, every PC adventure that didn't suck, which is a good chunk of them. And I cannot even begin to name console titles, since I am a PC boy, but I am fully aware that I am barely scratching the surface here. There are dozens of excellent games from every genre, ancient or relatively recent, that I could put in this list right now, so I'll just stop.

      What the EA drone is trying to say is that they cannot design an effective copy protection for a singleplayer game, so they are not going to finance one. And nothing of value is lost.

    4. Re:Bollocks by RogueyWon · · Score: 3, Insightful

      No, I think he meant an actual hard-coded skill. As in, those with more experience of the game actually get a more powerful character. So to use a sporting analogy, it would be like saying that more experienced soccer teams would be given a smaller goal to defend when playing against novice opponents. I'm not saying I agree with GP's point (persistent-experience is a major hook these days), but it isn't as ridiculous as you make it sound.

    5. Re:Bollocks by TheDarkMaster · · Score: 4, Insightful

      +6 insightful to the parent.

      I am a player who avoids multiplayer games as the devil flees from the cross. I hate to interact with brats addicts that are unable to act civilized, much less playing a game without nasty and dirt tricks to win at any cost.
      And the story of "the singleplayer game is over" is completely bullshit. It's only a stupid excuse for not need to make a decent AI and to force the user to stay connected with the company's servers responsible for the game.

      --
      Religion: The greatest weapon of mass destruction of all time
    6. Re:Bollocks by NickFortune · · Score: 5, Insightful

      Thank God for that. Be sure to update us when you next buy a game.

      The point is, trollface, that a company already infamous for churning out tired, low-quality sequels is adopting a policy aimed at further alienating a sizable portion of the market.

      They're acting like they have enough of a grip on the marketplace to dictate trends, but I very much doubt that is the case. There are too many other game developers out there

      --
      Don't let THEM immanentize the Eschaton!
    7. Re:Bollocks by mr_gorkajuice · · Score: 4, Interesting

      Each to its own indeed. I'm generally more of a fantasy-person, but I found Fallout 3 very very impressive. For a few hours. Then I caught myself actually being being influenced by the ingame atmosphere to the point were I was almost downright depressed. I suspect this is kind of the intention, and I would never describe Fallout 3 as bad. On the contrary, I think it's *too* good.

    8. Re:Bollocks by thesandtiger · · Score: 4, Insightful

      A traveller came upon a village and asked a man by the gate what the people ithe nside were like. The man asked, "What were the people like where you came from?"
      The traveller replied, "They were mean spirited, petty and cruel." And the man said, "You will find them much the same here."

      Some time later another traveller came to that same man and same village and asked about the people inside. Asked about the people where he came from, the traveller replied, "They were kind, honest folk, and always friendly." The man replied, "You'll find them much the same here."

      The point being you will find what you expect. When I play these games I usually meet friendly, helpful and fun people. Oh, I'm sure there are jerks but I just don't pay them much attention since I'm having fun with the others. It works for me, and means I don't have to miss out on things that are fun because some people suck.

      --
      Since I can't tell them apart, I treat all ACs as the same person.
  4. Pub, social, dollars by evanism · · Score: 5, Insightful

    If I want to socialize I'll go to the pub or the park. I suspect Mr Exec is more interested in the endless monthly fees they can gouge from players. These guys arent gamers, they are business zombies who contantly moan like the undead itself.

    --
    Just bought a new quantum computer, but I'm uncertain how it works.
    1. Re:Pub, social, dollars by Berkyjay · · Score: 5, Insightful

      You only got the point half right. What is happening is that many people are not buying EA's single player games that only have 20 hours of game play because their games are generally crap. EA is not willing to put the money into making worth while 20 hour game much less a good 50-60 hour single player game (it hurts their profit margin). They have realized that it is cheaper just to add a multi-player and try to pass it off as extra playing time. But really, who the hell buys a game based on the amount of playing time. I would rather spend 60 bucks on a 20 hour master piece than a 60 hour turd.

    2. Re:Pub, social, dollars by IICV · · Score: 4, Informative

      Not just that: the only effective way to enforce CD key checks and other such anti-piracy measures is via a significant multiplayer component. In short, either our servers validate you or you don't get to play the game. It's the only form of DRM that works, because it turns them into the gatekeepers of content - in essence, due to the fact that the game is primarily multiplayer, the other people become the game's content and the publisher sticks their server between you and other people.

      I mean, just look at Star Craft 2! Oh, how the once-great have fallen; in Starcraft 1, you could use the second disk to create a multiplayer-only spawn install for an essentially unlimited number of LAN players; now, every single multiplayer game has to be authenticated via Battle.Net, even if it's just going to be played over the local network between two full copies of the game (which is, I suppose, something of a misnomer, because now there's nothing but full copies of the game).

    3. Re:Pub, social, dollars by Spad · · Score: 3, Informative

      And yet, still better than Starforce :)

  5. co-op instead please by bmcage · · Score: 4, Insightful

    I don't want connectivity, I want co-op, so I can play together with family members. WTF do care for some dude the other side of the ocean?

  6. retarded EA exec says PC games are finished. by Zurk · · Score: 5, Insightful

    wasnt EA one of the slave shops who claimed PC gaming was finished too ?
    hint to EA execs :
    DO NOT WANT stupid asshats and 12 year olds who whine incessantly in your spyware laden voip enabled gaming franchises.
    DO WANT games which are engaging, fun and can be picked up with no significant time investment.
    DO NOT WANT incessantly annoying DRM which requires online servers AND a CD in the drive to validate the game is "legal". Oh and typing in a 80 digit serial number.
    DO WANT games which have a compelling storyline, decent graphics with no advert ware built in and are engrossing enough to keep people occupied for the 60 bux you charge which is more than movies, theatres and any other reasonable form of alternative entertainment costs.
    DO NOT WANT monthly fees ON TOP of the 60 bux you charge for the game.
    DO WANT to resell games once I have finished plowing through your inevitably buggy DRM infested pile of franchised crapware.

  7. It isn't dead; you want to kill it! by Anonymous Coward · · Score: 5, Insightful

    If playing with your freinds is so great, then why are developers taking away support for lan and dedicated servers? It's a whole load of crap! I don't want to spend $120 on a game only to play it on a server on the other side of the world, with a ping of 500! It's not the players' demand for connectivity, it's studios want to charge subscription fees!

  8. Saying it wont make it true by dilvish_the_damned · · Score: 4, Insightful

    and it wont make us stop wanting to spend weekends sunk in some game where no one will bother us. Sometimes its about being disconnected.

    --
    I think you underestimate just how much I just dont care.
  9. Well, I think... by twocows · · Score: 4, Interesting

    Well, I think he's full of shit. Some of the best games I've ever played are single-player. Golden Sun for GBA, Bioshock 1, the Elder Scrolls series, Persona 3, Fallout 3 and New Vegas, the Penumbra series, Star Wars: Knights of the Old Republic 1 and 2 (despite 2's.. er... lack of polish), the Final Fantasy series... Come to think of it, Fallout: New Vegas' sales numbers prove this crap wrong. It's a perfect example of a modern single player game that garnered huge sales. Mass Effect 2 and Dragon Age also had great sales as single player games, though I can't say whether they were good or not since I haven't played them.

    My guess is that EA would rather pump out the same big name game over and over. Guaranteed profits, no risk, and virtually no money spent on developing the hard things like a good plot or character depth. Don't get me wrong, some of my favorite games are multiplayer (hell, the Battlefield series is one of my favorite series as well, been a fan since BF1942, and don't get me started on Valve games), but by no means is single player a dead genre.

  10. Hey EA Brainiac... by BulletMagnet · · Score: 5, Insightful

    You're right - please stop making single player games.

    Sincerely,

    Bethesda Softworks / Obsidian Entertainment
    (you know, the people who brought you Fallout 3 which sold 4.7m copies in the first two weeks of release in 2008 and Fallout: New Vegas - which just happened to sell 5m copies in the 1st three weeks since release in 2010)

  11. Disgusting to hear for a gamer by furbyhater · · Score: 5, Interesting
    EA's blabber is disgusting to hear for someone who appreciates gaming, be it solo, local or online.
    They clearly understand jack about a gamer's heart and what makes a game great, but they hope to get their business-goals accepted by trying to sound all visionary-like.
    Alas, nobody with experience in gaming will be able to take them seriously.

    EA's true goals:
    • Facilitate data-mining
    • Make more DLC sales
    • Updateable in-game advertising
    • Restrict gameplay to EA-approved content
    • Take control away from the gamers/modders and claim it for themselves

    These profit-driven bastard won't spend a second thinking about what makes a game great, because they don't know jack about games. I spit in their face.
    The future lies with indie-games and Nintendo

  12. The Title is misleading by Floritard · · Score: 4, Interesting

    It's not that single-player is dead. It's that offline is dead (or dying). Which is, and I say this as a predominantly single-player game enthusiast, basically okay. Right now I'm playing two games pretty regularly, Need for Speed: Hot Pursuit and Joe Danger, which both have well integrated leaderboards. But they don't just pit you against millions of random people across the globe. They actually pit you against people on your friends lists.

    So when I boot up NFS and get ready to tick off another event on that big map I instead skip over to the Autolog and see what my friends have been up to lately. I then spend the next hour and a half trying to beat their times and reclaim my top spot on the wall. So for a game where I would normally run straight through trying merely to complete every event and reach 100% completion, I'm now basically wasting time re-racing events competitively against my friends list. And you know what? I'm loving it. I think this is actually the best way to enhance replayability that I've seen in a long time. And it's not like leaderboards are anything new in games, far from it. But that connectedness is really addicting. I've yet to play one multi-player event. I will at some point but I'm still having fun with the single-player. Fun that indeed benefits from the connected, social features they've weaved into the game.

    And yea I'm not a Facebook guy but from what I understand this is a pretty common thread among Facebook games as well. It's an interesting way to game.

  13. What he meant to say by Xelios · · Score: 5, Insightful

    What he meant to say is "online is where the money is". DLC, DRM, lower development costs due to lack of story or AI, mini-transactions, monthly fees, it's a wet dream for EA.

    --
    Murphey's fighting Occam, and we're in the stands.
  14. The problem with multiplayer is... by Joce640k · · Score: 5, Insightful

    The problem with multiplayer is you can't play casually. The servers are full of people with absolutely no life who get their jollies fragging newbies (usually shouting obscenities as they do so...)

    It might be somebody's idea of a 'game' but it's not mine.

    --
    No sig today...
    1. Re:The problem with multiplayer is... by peragrin · · Score: 4, Insightful

      And that is why single player games will never really go away.

      Multiplayer is fun when you have time. but games that keep on going and going means that people who only play casually won't ever truely be a part of it.

      --
      i thought once I was found, but it was only a dream.
    2. Re:The problem with multiplayer is... by jellomizer · · Score: 4, Insightful

      I agree. I don't game much because I suck at the game and I don't have the time to be proficient at a game. My life has many more pressing goals to achieve then mastering a game. However when I play a game I done want to suck so much that it isn't fun.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:The problem with multiplayer is... by bluefoxlucid · · Score: 3, Interesting

      The problem with multiplayer is it's inherently a lifeless, impersonal experience.

      Try playing Final Fantasy 7, 8, 9, 10, 12... and Final Fantasy 11.

      In all of those games you have a deep storyline to weave your way through, you get to associate with the characters, you have a series of quests that fit into the bigger picture, you have an antagonist to chase down, goals that fall only to reveal bigger goals in an expanding scope...

      Except Final Fantasy 11.

      In Final Fantasy 11, you might get miniature stories, maybe, just to make the quests interesting. You get quests that fall into the bigger picture of leveling up and finding rare items. You have goals that fall down only to reveal other unrelated goals of similar size, but occasionally of bigger numbers (i.e. the monsters have more HP and ATK so you have to be level 20 instead of level 15).

      If they implement something with a massive storyline, coherent, attention-grabbing, emotional, fulfilling, then it's just another single-player game except your party members are 4 other players and the stats are unbalanced because you entered with a character at level 30. Oh, and also, you're paying monthly for the privilege of playing, without so much replay value, and without the privilege of playing privately when your friends aren't around, without the privilege of playing for free, without the privilege of spending 300 hours just exploring unless you want to pay for the 300 hours you're online (or the span of months that 300 hours is spent in).

      Online play today appeals to exactly the part of the brain that lets the TSA get away with what they're doing. It's not that online play is bad-- oh, this is a nice feature, and was a good genre in the day of Ultima Online, Battle.net, and EVO-- it's that people who work at GameStop or own XBoxes are now telling me that single player gaming is dead AND BELIEVE IT. They think online play is now the only way to make a game worth buying. They have been successfully sheepified, and the companies that moved from $50 complete games to 30% of the $50 game for $50 and the rest for $100 more (expensive shareware-- DLC == shareware) are now moving to "just pay us to keep playing" models.

  15. Confirmed! by happyfrogcow · · Score: 3, Funny

    Nethack confirms it, EA is dead

  16. Co-op FTW by Quiet_Desperation · · Score: 4, Interesting

    Red Dead Redemption had that problem- no ranking at all. You go in at level 1 riding a nag and armed with some dinky weapon loadout, and a level 50 guy with a golden gun riding a golden buffalo that runs at about Mach 3 keeps killing you. Whee. Always wondered what the fun was from the level 50 guy's POV. It seems it would be like playing a game with a God code activated. It would get boring after 5 minutes.

    And you have to be a fanatic to even get to level 50. I got to level 36 and was burned out on it completely. I think the golden buffalo is for reaching 50, passing into legend, and going from 1 to 50 *again*! Crap, I'm just not that OCD.

    Co-op is the real king in my book, especially games like Borderlands where you can play the same thing single or in co-op, and the game adjusts the difficulty based on how many people are in the group. I played that both ways, and it was great.

    Portal 2 looks like the next great co-op. In that case it looks like added levels designed specifically for two players.

  17. Not to Mention by sycodon · · Score: 5, Insightful

    No everyone wants to play in an environment populated by potty mouth teenagers jumping around like monkeys.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    1. Re:Not to Mention by hairyfeet · · Score: 4, Interesting

      Bingo! Give that man a ceeegar! I quit playing multiplayer years ago thanks to 'nigger nigger faggot faggot' crap and the final straw was having to spend more time dealing with my routers and my ISP thanks to some little snot griefer that decided to DDOS me because I actually stomped his ass in MechWarrior 4. Every few years I'll fire up one of my recent purchases that has multiplayer to see if they have ever fixed the bullshit, and what do I get? Foul mouthed teens, griefers, and aimbots, not to mention the total psychos that have made game X their entire existence. You kill one of those and he'll "suicide bomber" you every time you get on, and continue until you quit.

      I have nearly 3 dozen games installed on my system right now from Bioshock II going back to No One Lives Forever 1. How many do I play multiplayer? ZERO. I usually buy myself at least a game or two every month, how many of those are multiplayer only? ZERO. Last one I got was Enemy Territory: Quake Wars given to me by a clueless relative. I played it a whole 30 minutes and then stuffed it in a closet.

      Say what you want about MSFT but one of the nice things about Windows is thanks to backwards compatibility there are literally thousands of single player titles out there I have yet to own and play. If EA or any of these other publishers want to be morons and spend millions on arena for cussing kids? Well I can just shop Good Old Games until they come to their senses or die out to be replaced by publishers with a brain. Lets be honest folks: Most of these companies idea of "multiplayer" is the same old DM and CTF bullshit we've seen for over a decade, and which appeals only to foul mouthed kids from what I've seen. If that is the future of gaming? They can keep it.

      --
      ACs don't waste your time replying, your posts are never seen by me.
  18. Play dates defined by tepples · · Score: 4, Informative

    To expand on what garvon wrote:

    In the days before Internet multiplayer video games, before magnet schools and suburban sprawl, children used to visit their neighbors or classmates at their home after school or on weekends to play together. But now that children who go to school together tend to live far from one another, now that both parents work, and now that the mainstream media has been spreading phobia about kidnapping of children, parents have demanded that these visits be arranged in advance. This is a play date.