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Apple Forces Steve Jobs Action Figure Off eBay

Hugh Pickens writes "Kevin Parrish writes in Tom's Guide that last month, just in time for Christmas holiday gift-giving, M.I.C. Gadget began the manufacture and sale of a Steve Jobs action figure featuring an oversized head, Steve's trademark black shirt/blue jeans outfit, and a new iPhone 4 like a magical world-saving talisman in Jobs' left hand. The action figure, selling for $79.90, came with an Apple logo stand and cartoon balloons for writing custom messages. Soon a warning letter from Apple stated that the figurine violated a California statute prohibiting the use of a person's likeness in a product without prior authorization and sales ceased. But shortly after production stopped, the figurines began to appear on eBay selling for up to $2,500. Now Apple's lawyers have raided the online marketplace, zeroing in on one Canadian eBay seller who had already sold the figurine for $1,125 and eBay has removed other listings, telling sellers that the object for sale 'violates a celebrity's right of publicity.'"

39 of 233 comments (clear)

  1. Just damn! by reboot246 · · Score: 4, Funny

    And I was going to buy one to stick pins in!

    1. Re:Just damn! by SuricouRaven · · Score: 3, Insightful

      The profits would be negligable to Apple. I can think of three more likely possibilities.
      1. Jobs personally doesn't like this, and gave the order.
      2. The legal department warned Jobs that failing to protect his image right now may weaken future legal cases, particually in regard to the Apple logo.
      3. Apple are concerned that the product may be used to mock Jobs in public (eg, parody movies on youtube) and thus impact their reputation.

    2. Re:Just damn! by SimonTheSoundMan · · Score: 2

      Does it come with a chair?

  2. icon by StripedCow · · Score: 4, Funny

    Perhaps we can still use it here on Slashdot, as the icon for Apple stories.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  3. Normal and good by Amorymeltzer · · Score: 4, Insightful

    Some of the comments on TFA are completely off the deep end, and I (foolishly) hope we don't end up with the same.

    This a good thing. Personality rights like this evolve from the protection of privacy, and imply each individual's right to control their usage by the media. Usually those in elected positions forgo such rights, but for the rest of us it's nice to know that we can try to control some of the usage of ourselves as a commodity. In reality, this right translates almost only to celebrities, which unfairly causes a lot of the vilification of the laws; the fact of the matter is that only celebrities (by definition, perhaps) have their personality commoditized. A celebrity is a business, and just like a business they have the right to control the marketing of their brand.

    --
    I live in constant fear of the Coming of the Red Spiders.
    1. Re:Normal and good by Anonymous Coward · · Score: 5, Funny

      Completely on target. As a Sarah Palin supporter, I'm really looking forward to when strong protections against character use like this become the norm. Celebrities like Sarah need to be able to control when their image is used and what is said about them. Think about how much better our political process would be if presidential candidates could expunge anything negative said about them or any negative use of their image. We would have never had to find out that Sarah doesn't know what newspapers she reads. And the world would be a better place. There are going to be whiners who say that it limits speech but who cares.

    2. Re:Normal and good by noidentity · · Score: 2

      This a good thing. Personality rights like this evolve from the protection of privacy, and imply each individual's right to control their usage by the media.

      Not more imaginary property. What is a person's usage, can it be owned, and what are the costs of simulating ownership of this conceptual thing? Every form of imaginary property infringes on physical property rights.

    3. Re:Normal and good by jonbryce · · Score: 4, Insightful

      There is a difference between news articles about what she does which are covered by 1st amendment rights, and using Sarah Palin's image to sell products without her permission.

    4. Re:Normal and good by davev2.0 · · Score: 4, Insightful

      Sorry, but you fail by conflating two different situations; your comment is not even close to insightful and an example of a false dichotomy.

      There is a major difference between a news report containing factual information and a picture of a person and a someone making a doll of celebrity for the sole purpose of making money of the celebrity's image.

      The choice is not between total control of one's image and/or likeness and no control at all.

      Please explain why someone should be able to make money off the likeness of another person without said second person's knowledge and/or permission. Also, if someone were to make and sell a doll of you without your permission and without sharing any of the profits, would you try to stop them?

    5. Re:Normal and good by Amorymeltzer · · Score: 2

      Well, every form of property infringes on some "freedom" or "right." The alternative is anarchy. Jefferson can spit all he wants, but Government and laws by definition swap some liberties for security, so if you want to live in a civil society you have to sacrifice some so-called "rights." What rights a people are guaranteed is dictated by a lot of things, such as who has the guns and what their governing documents are. The Native Americans learned the former the hard way (along with the rest of Jared Diamond's trifecta) but it remains true that the Europeans' concept of "physical property rights" infringed on some of the Americans' less-than-physical concept of "I live here." There's nothing inherently special about tangible property.

      These days, the Constitution spells out pretty clearly what is and what isn't a right. The Constitution dictates copyrights, patents, and privacy, and some other things discussed less often on Slashdot. Those first two are what you call infringing, but things like the Fourth Amendment carry a bit more weight than the "good and useful arts" bit. As I said in my original post, personality rights are a manifestation of personal privacy. Why should your desire to profit off my visage impede my right to privacy? If the concept is confusing, we're lucky to have a common-law system so our system evolves with our society.

      --
      I live in constant fear of the Coming of the Red Spiders.
    6. Re:Normal and good by Amorymeltzer · · Score: 2

      As I said above these things tend to go out the window when it comes to political candidates. There's a reason it's called a "public office."

      --
      I live in constant fear of the Coming of the Red Spiders.
    7. Re:Normal and good by noidentity · · Score: 2

      If having to accept that meant none of these bullshit imaginary property rights, I'd gladly accept it. Even if I objected, that's not sufficient reason to make it illegal. For example, I object to the way my city is run, but that's not sufficient cause to force them to run it differently.

    8. Re:Normal and good by happymellon · · Score: 5, Insightful

      Since you seem to be still trolling, can you give us a reason why someone should be able to have absolute control over their likeness?
      Are you saying that satire should be illegal, or impersonation artists? Down with SNL! Elvis impersonators are evil!

      You do not have absolute control over your likeness, and never had.

    9. Re:Normal and good by hedwards · · Score: 2

      Why should your desire to profit off my visage impede my right to privacy? If the concept is confusing, we're lucky to have a common-law system so our system evolves with our society.

      He's not a private citizen he's the CEO of a well known company. If he sued over privacy rights for things he does in public he might get as much as $1 as an award assuming he won.

      I see no evidence that the dolls were made using information that wasn't publicly available to damn near everybody. And considering that he goes out to publicly announce new products dressed like that, I really don't think he has a reasonable expectation of privacy.

      But ultimately I would like them to win this just because I do think that a person should have reasonable control over items that use both the name and likeness of an individual. Although it does get a bit insane sometimes like that Zoe Renault suit in France.

    10. Re:Normal and good by countertrolling · · Score: 2

      Why? In both cases money changes hands. The reporter is "selling" his article. The paper is using her fame and taking photos to get readers... It's always about the money.

      --
      For justice, we must go to Don Corleone
    11. Re:Normal and good by Jah-Wren+Ryel · · Score: 2

      There is a difference between news articles about what she does which are covered by 1st amendment rights, and using Sarah Palin's image to sell products without her permission.

      Is there? News articles don't write and publish themselves, that all needs to be paid for. Here on the internet it's long been considered commercial usage by the likes of ICANN and the MAFIAA for a website to run advertisements even if it is just to support the cost of operating the website.

      --
      When information is power, privacy is freedom.
    12. Re:Normal and good by interval1066 · · Score: 2

      Nonsense. An arguably powerful man who doesn't know a clever parody of himself is a fool. If Jobs were truly a clever man he'd have recognized a clever marketing gimmick and made some kind of deal with this Chinese company for these figures and made a mint; both Apple and the Chinese firm could have made a fortune selling an iPad collector's edition complete with Jobs figure. The figures themselves are hardly embarrassing, they're just slightly out of proportion, other than that they are quite lifelike and not bad looking at all, I was wanting one as soon as I saw it, and I'm a Linux fanboy.

      Instead A[[le's opted for the dickheaded approach and "banned" something really clever, even if they have the right to do so. As we see time and time again; just because you have the legal right to do something doesn't mean its a smart move. All this does is make Apple look like the the land of Mordor even more than before.

      --
      Python: 'And then suddenly you have a language which says "we're all stuck with whatever the whiniest coder wants".'
    13. Re:Normal and good by CAIMLAS · · Score: 2

      Please explain why someone should be able to make money off the likeness of another person without said second person's knowledge and/or permission.

      That's not what's happening here, though.

      What I see is a bobblehead doll - a parody, even. I'm pretty sure that'd fall under 'artistic license'.

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  4. Link to the figure in question by Average_Joe_Sixpack · · Score: 5, Funny

    I think they did a good job capturing his essence. http://imgur.com/hMuXQ.jpg

  5. Trademark shift/jeans outfit? How about the Apple? by noidentity · · Score: 4, Insightful

    [...] featuring an oversized head, Steve's trademark black shirt/blue jeans outfit, and a new iPhone 4 like a magical world-saving talisman in Jobs' left hand. The action figure, selling for $79.90, came with an Apple logo stand [...]

    I'd have thought that it was the stand that was violating trademark law, not the outfit.

  6. Don't be ridiculous... by denzacar · · Score: 2, Informative

    This is Slashdot.
    Only company we are allowed to indiscriminately hate and make fun of is Microsoft. Sorry... Micro$oft.

    Other corporate entities are free game from time to time - but never Apple.
    Also, badmouthing Linux, penguins in general and in some cases Natalie Portman will almost certainly get you in serious trouble.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens
    1. Re:Don't be ridiculous... by CharlyFoxtrot · · Score: 4, Interesting

      This is Slashdot.
      Only company we are allowed to indiscriminately hate and make fun of is Microsoft. Sorry... Micro$oft.

      Other corporate entities are free game from time to time - but never Apple.
      Also, badmouthing Linux, penguins in general and in some cases Natalie Portman will almost certainly get you in serious trouble.

      Where have you been? Apple is in the dog house, all the cool kids are turning a blind eye to Google's bullshit now.

      --
      If all else fails, immortality can always be assured by spectacular error.
  7. Re:"Celebrity"? by davev2.0 · · Score: 4, Insightful

    If one's likeness can be used to sell an item, including one's likeness, then one is a celebrity, i.e. a famous person.

    Now, would you like someone else to make money off of a doll made in your image? Remember, you get none of the money and they did not ask your permission.

  8. Re:Where's that in the Constitution? by davev2.0 · · Score: 4, Informative

    It is not in the Constitution and the U.N. charter of human rights doesn't matter. The right in question is a legal right granted by the state of California.

  9. Re:Where's that in the Constitution? by jonbryce · · Score: 3, Informative

    It is not in the constitution, it is in California state law.

  10. First Apple commandment by eclectro · · Score: 3, Insightful

    "Thou shalt not make any graven images of me."

    --
    Take the cheese to sickbay, the doctor should see it as soon as possible - B'Elanna Torres, "Learning Curve"
  11. Re:Where's that in the Constitution? by MBC1977 · · Score: 2

    Which affects a Canadian citizen, how? Cause I believe "Not at all" is the correct answer.

    --
    Regards,

    MBC1977,
  12. Re:Where's that in the Constitution? by kindbud · · Score: 2

    eBay is a California corporation. HTH.

    --
    Edith Keeler Must Die
  13. Re:"Celebrity"? by PopeRatzo · · Score: 2

    and all she ever did was video tape herself having sex and doesn't wear underwear with short dresses.

    "All she ever did"? That sounds like plenty to me.

    --
    You are welcome on my lawn.
  14. Re:"Celebrity"? by gman003 · · Score: 4, Funny

    Obviously, his sig was being played by William Shatner.

  15. Re:"Celebrity"? by gman003 · · Score: 3, Insightful

    Let me make the argument another way. Say someone is going on Fox News, and is saying that "according to known internet celebrity mobby_6kl, Fox is the most reliable and fair news source.". Obviously, they are attempting to make money via the use of your image. However, you never said such things, and never endorsed them. You can't sue for libel or slander, as your image is not provably being damaged by their actions. Such a thing is obviously wrong and unethical. Thus, there is a law intended to prevent such things.

  16. Free Spech has become a "Top-shelf" Item by CuteSteveJobs · · Score: 2, Interesting
    We're entitled to free speech, but increasingly the world is under the control of companies we can't function without.

    Recently we saw Visa, Mastercard, Paypal and an opportunistic Swiss bank all take advantage of Wikileaks plight to either seize their funds and/or stop them receiving any more funds.

    Now here's eBay stopping people from engaging in perfectly legitimate trade. Satire is Free speech, you know. But who has the money to appeal this all the way to the Supreme Court. Only the very wealthy can afford justice.

    With the big end of town merging and competition shrinking I can see the day where you just have a few players (as happened with credit cards) where you can be turned into an unperson just because a handful of big companies decide they don't want to do business with you.

    Don't expect Congress to defend your rights. As we saw in with their Copyright Extension Act (the "Mikey Mouse Act") they always rush to codify the wishes of their biggest donors. Don't expect the courts either. The Supreme Court decided recently that companies can pour as much cash as they like into election campaigns. Roberts & co. aren't going to defend our rights.

    1. Re:Free Spech has become a "Top-shelf" Item by shadowbearer · · Score: 2, Interesting

      This has nothing to do with free speech.

        It has everything to do lazy, greedy stupidity. Some idiots at a company figuring they can get rich from selling a cheap plastic replication of Jobs (I don't know what drugs they were on when they dreamed it up, and I don't want to know) and then part of Apple's legal division - apparently with nothing better to do - figuring they might make some money in suing said idiots into the ground and, just possibly, buying the dead company in the future; in order to make money on it ala Lucas? WTF?

        Stupidity: Meet Stupidity. May the off of the bottom dwellers feed on each other until nothing is left but the rubber soles of their shoes and a few expensive, indigestible tie clips.

        Both sides of this fracas disgust me. I could express a wish that they'd go find something useful to do with their lives, but I know it would not make a damned bit of difference.

        SB

      --
      It's old. The more humans I meet, the more I like my cats. At least they are honest.
    2. Re:Free Spech has become a "Top-shelf" Item by hedwards · · Score: 4, Insightful

      The problem is that they've made a likeness which doesn't appear to differ from the original enough to qualify as satire, it uses his name and the Apple logo.

      That last bit is probably what's going to cause most of the problem. The rest of it isn't as cut and dry as that is.

  17. Re:time to move to China by FooAtWFU · · Score: 4, Insightful

    They can sue if they don't like your attitude. Whether they have much of a case is another matter, mind you, but...

    --
    The World Wide Web is dying. Soon, we shall have only the Internet.
  18. Re:Dear Apple. by QuoteMstr · · Score: 2

    So much so that he managed to jump the line for a liver transplant.

  19. Re:Apple interferes?? by joebagodonuts · · Score: 2

    Steve is apple. His image is the face of the company.

    --
    "Give a woman two glasses of wine and some pad thai, and they'll agree to just about anything." the Sports Guy
  20. Re:"Celebrity"? by Macrat · · Score: 2

    Now, would you like someone else to make money off of a doll made in your image? Remember, you get none of the money and they did not ask your permission.

    Everyone seems to be missing the pedistal which is using the Apple logo without a license.

  21. Re:"Celebrity"? by 1u3hr · · Score: 2
    Everyone seems to be missing the pedistal which is using the Apple logo without a license.

    "Everyone" apparently including Apple. Which is odd. That's a trademark, much more solid that this "celebrity likeness" bullshit I (AMNAL) would have thought.

    But maybe they thought they'd just take off the logo and sell the Jobs figure anyway, so they went for that first.