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Apple Forces Steve Jobs Action Figure Off eBay

Hugh Pickens writes "Kevin Parrish writes in Tom's Guide that last month, just in time for Christmas holiday gift-giving, M.I.C. Gadget began the manufacture and sale of a Steve Jobs action figure featuring an oversized head, Steve's trademark black shirt/blue jeans outfit, and a new iPhone 4 like a magical world-saving talisman in Jobs' left hand. The action figure, selling for $79.90, came with an Apple logo stand and cartoon balloons for writing custom messages. Soon a warning letter from Apple stated that the figurine violated a California statute prohibiting the use of a person's likeness in a product without prior authorization and sales ceased. But shortly after production stopped, the figurines began to appear on eBay selling for up to $2,500. Now Apple's lawyers have raided the online marketplace, zeroing in on one Canadian eBay seller who had already sold the figurine for $1,125 and eBay has removed other listings, telling sellers that the object for sale 'violates a celebrity's right of publicity.'"

15 of 233 comments (clear)

  1. Just damn! by reboot246 · · Score: 4, Funny

    And I was going to buy one to stick pins in!

  2. icon by StripedCow · · Score: 4, Funny

    Perhaps we can still use it here on Slashdot, as the icon for Apple stories.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  3. Normal and good by Amorymeltzer · · Score: 4, Insightful

    Some of the comments on TFA are completely off the deep end, and I (foolishly) hope we don't end up with the same.

    This a good thing. Personality rights like this evolve from the protection of privacy, and imply each individual's right to control their usage by the media. Usually those in elected positions forgo such rights, but for the rest of us it's nice to know that we can try to control some of the usage of ourselves as a commodity. In reality, this right translates almost only to celebrities, which unfairly causes a lot of the vilification of the laws; the fact of the matter is that only celebrities (by definition, perhaps) have their personality commoditized. A celebrity is a business, and just like a business they have the right to control the marketing of their brand.

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    1. Re:Normal and good by Anonymous Coward · · Score: 5, Funny

      Completely on target. As a Sarah Palin supporter, I'm really looking forward to when strong protections against character use like this become the norm. Celebrities like Sarah need to be able to control when their image is used and what is said about them. Think about how much better our political process would be if presidential candidates could expunge anything negative said about them or any negative use of their image. We would have never had to find out that Sarah doesn't know what newspapers she reads. And the world would be a better place. There are going to be whiners who say that it limits speech but who cares.

    2. Re:Normal and good by jonbryce · · Score: 4, Insightful

      There is a difference between news articles about what she does which are covered by 1st amendment rights, and using Sarah Palin's image to sell products without her permission.

    3. Re:Normal and good by davev2.0 · · Score: 4, Insightful

      Sorry, but you fail by conflating two different situations; your comment is not even close to insightful and an example of a false dichotomy.

      There is a major difference between a news report containing factual information and a picture of a person and a someone making a doll of celebrity for the sole purpose of making money of the celebrity's image.

      The choice is not between total control of one's image and/or likeness and no control at all.

      Please explain why someone should be able to make money off the likeness of another person without said second person's knowledge and/or permission. Also, if someone were to make and sell a doll of you without your permission and without sharing any of the profits, would you try to stop them?

    4. Re:Normal and good by happymellon · · Score: 5, Insightful

      Since you seem to be still trolling, can you give us a reason why someone should be able to have absolute control over their likeness?
      Are you saying that satire should be illegal, or impersonation artists? Down with SNL! Elvis impersonators are evil!

      You do not have absolute control over your likeness, and never had.

  4. Link to the figure in question by Average_Joe_Sixpack · · Score: 5, Funny

    I think they did a good job capturing his essence. http://imgur.com/hMuXQ.jpg

  5. Trademark shift/jeans outfit? How about the Apple? by noidentity · · Score: 4, Insightful

    [...] featuring an oversized head, Steve's trademark black shirt/blue jeans outfit, and a new iPhone 4 like a magical world-saving talisman in Jobs' left hand. The action figure, selling for $79.90, came with an Apple logo stand [...]

    I'd have thought that it was the stand that was violating trademark law, not the outfit.

  6. Re:"Celebrity"? by davev2.0 · · Score: 4, Insightful

    If one's likeness can be used to sell an item, including one's likeness, then one is a celebrity, i.e. a famous person.

    Now, would you like someone else to make money off of a doll made in your image? Remember, you get none of the money and they did not ask your permission.

  7. Re:Where's that in the Constitution? by davev2.0 · · Score: 4, Informative

    It is not in the Constitution and the U.N. charter of human rights doesn't matter. The right in question is a legal right granted by the state of California.

  8. Re:"Celebrity"? by gman003 · · Score: 4, Funny

    Obviously, his sig was being played by William Shatner.

  9. Re:time to move to China by FooAtWFU · · Score: 4, Insightful

    They can sue if they don't like your attitude. Whether they have much of a case is another matter, mind you, but...

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  10. Re:Don't be ridiculous... by CharlyFoxtrot · · Score: 4, Interesting

    This is Slashdot.
    Only company we are allowed to indiscriminately hate and make fun of is Microsoft. Sorry... Micro$oft.

    Other corporate entities are free game from time to time - but never Apple.
    Also, badmouthing Linux, penguins in general and in some cases Natalie Portman will almost certainly get you in serious trouble.

    Where have you been? Apple is in the dog house, all the cool kids are turning a blind eye to Google's bullshit now.

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    If all else fails, immortality can always be assured by spectacular error.
  11. Re:Free Spech has become a "Top-shelf" Item by hedwards · · Score: 4, Insightful

    The problem is that they've made a likeness which doesn't appear to differ from the original enough to qualify as satire, it uses his name and the Apple logo.

    That last bit is probably what's going to cause most of the problem. The rest of it isn't as cut and dry as that is.