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Wikipedia Meets $16M Budget Goal

netbuzz writes "Thanks to some 630,000 individual contributions that averaged $22 apiece, Wikipedia has reached its fundraising goal of $16 million, founder Jimmy Wales announced over the weekend. Writes Wales, '... this year is a little more incredible than most because this year we celebrate Wikipedia's tenth anniversary. It's so important that we kick the year off just like this: by fully funding the Wikimedia Foundation's budget to support Wikipedia and all the sister projects as we head into the next decade of our work together.' The online encyclopedia now boasts of being the Internet's fifth largest site, which renews questioning by some as to whether it can afford over the long haul to stand by its policy of refusing advertising."

26 of 255 comments (clear)

  1. Hey! by Anonymous Coward · · Score: 4, Funny

    You're not supposed to cite Wikipedia!

  2. I don't normally say this, but... by Pojut · · Score: 3, Interesting

    ...I'd be fine with advertising on Wikipedia, so long as it's the silent, non-flyover non-flash on-topic kind. Actually, Google Adwords would go perfectly on there...it would remain unobtrusive, stay topical, and provide some income.

    1. Re:I don't normally say this, but... by swillden · · Score: 3, Informative

      Yes, and after Wikipedia has become dependend on the income from Google they can start changing the policy as they wish.

      So Wikipedia should ask for the policy to be specified contractually, with a specified re-negotiation interval and a defined re-negotiation process that requires mutual agreement for any changes. The contract should also specify that either party may walk away, but that, say, six months' notice is required. That would give Google an out, but ensure that Wikipedia has time to restructure their fundraising.

      Really, all of these sorts of problems can be solved. This is what contract negotiation is for.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  3. Re:Begging by jhoegl · · Score: 5, Insightful

    Ask NPR, it has been their business model for quite some time.

  4. Ad campaign = less viewership by fotbr · · Score: 4, Interesting

    That begging campaign got so annoying that I haven't been to wikipedia in the last two months. I don't think I'll go back either, so consider that my contribution -- an infinitesimal decrease in server load and bandwidth required to keep the site running.

    1. Re:Ad campaign = less viewership by Riceballsan · · Score: 3

      I did just the oposite, I laughed so hard at the advertisement, I used the chrome extension to add it to every page
      https://chrome.google.com/extensions/detail/idkjdjficifbfjjkdkiimioljbloddpl

    2. Re:Ad campaign = less viewership by Iphtashu+Fitz · · Score: 5, Funny

      It was the non-stop display of smug holier-than-thou photos of Jimmy Wales and all his cronies that did it for me.

  5. First Address Targeted Advertising, Then We'll See by eldavojohn · · Score: 4, Insightful

    Wouldn't surprise me to see Wikipedia go this way.

    This is fine reasoning, even the opinion article linked to advocates this. But there is an important issue that needs to be addressed first and that is how ads are handled for each particular page. Google's highest bidder model is what I am most afraid of. These don't even have to be selling advertisements. For example if I went to the page on Anti-lock Braking Systems I would suspect automakers would pay large amounts of money to be the ad banner for that page with the simple statement of '<highest bidding automaker> provides the #1 ABS with a safety rating surpassing all others.'

    And, though insanely lucrative, a part of me fears that this would really disrupt or even destroy the concept of a peer reviewed encyclopedia. When I edit a page and look at it, I don't want to see some banner ad with lies or half-truths at the top of it and you know as well as I that that is exactly what advertising degrades to. The problem is that online advertising has become so savvy that these pages would specifically be targeted en mass by manufacturers and bid on through whoever provides the advertising for Wikipedia. And I will make the statement that giving them the ability to put advertising would be severely detrimental to the integrity for Wikipedia ... if not for no one else than at least to a high degree for me.

    --
    My work here is dung.
  6. Re:Begging by at_slashdot · · Score: 4, Insightful

    Sometimes I feel like I prefer the ads than the constantly begging for money...

    --
    "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
  7. I hope... by ido50 · · Score: 5, Funny

    I hope that means I won't have to see Jimbo's creepy face any more.

  8. Re:Begging by JDRucker · · Score: 3, Funny

    But NPR doesn't have a creepy stare hovering over you as you watch all of their content.

  9. Re:Bad Maths [citation needed] by Aldanga · · Score: 4, Informative

    TFA says:

    More than 500,000 donations averaging $22 apiece were made to the Wikimedia Foundation, while local Wikipedia chapters generated another 130,000 gifts worldwide.

    The summary is incorrect.

  10. oh gee. alright. by unity100 · · Score: 3, Interesting

    so, because they begged, you are not going to wikipedia. before, you had no issues using the communal resource everyone came together and created, for FREE. however, when they asked you to give a hand for the costs, you have suddenly got irritated.

    maybe its good that you are contributing to the effort, by not going.

  11. Re:Pay to skip the ads by Anthony+Mouse · · Score: 5, Interesting

    I think we are increasingly moving toward a model where people will subscribe to sources of information/entertainment if they don't want to see the ads, or they will get a free version that includes ads (and possibly presents other limitations in format or content).

    Wouldn't surprise me to see Wikipedia go this way.

    Honestly, I would expect them to stay just the way they are, if they want to badly enough. Think about it: They're already the fifth most popular website. They are unlikely to become substantially more popular than that, which means that their operation costs are already close to their peak level. Now consider this:
    1) The cost of bandwidth and servers, which has got to be some large fraction of their expenses, go down over time.
    2) They made their financing goal for this year, a year in which by (1) their costs are likely to be higher than in future years.

    Also, $16M in the scheme of things is not a lot of money. If that's their yearly budget then all it would take is one billionaire to provide them a $350M or so endowment in a will or something and they would be set forever just on the interest. (That is, once interest rates get back above 0% again.)

    Realistically, the biggest threat to Wikipedia is ISPs violating network neutrality. If Wikipedia had to pay whatever tithe each ISP decided they were entitled to in order to reach their subjects, that could explode their costs pretty quickly and require them to seek other sources of funding.

  12. Jimmy Wales Not "The Founder" by BeanThere · · Score: 5, Informative

    Obligatory just-to-try-set-the-record-straight (as the summary perpetuates the common myth) Jimmy Wales isn't "the" founder of Wikipedia, he didn't come up with the idea for Wikipedia, didn't agree with the idea initially and had to be convinced, didn't come up with the name, didn't build the initial software, and didn't create the first Wikipedia community. Most of the credit for all of the above goes to co-founder Larry Sanger; in the beginning Wales acknowledged this but he has since been attempting to rewrite history by going around marketing himself as "the founder" of Wikipedia. He is at very best "co-founder".

    http://sethf.com/infothought/blog/archives/001424.html

    I just believe strongly in credit where credit is due, and in not taking credit for other people's work.

  13. Re:Advertising is evil by natehoy · · Score: 3, Insightful

    I'm going to assume your "biG" is a Google reference.

    So you're saying that Google, a company that makes almost every penny of its income in the form of advertising revenue, should buy Wikipedia and offer it as a free service to everyone, denying themselves the only possible reason they'd ever want to buy it?

    Don't get me wrong, having Google support Wikipedia is a great idea given their drive and desire to make information available to all (Google Maps/Earth, Google Books, etc), but there would have to be ads.

    If Google did it, it would probably be AdWords, so it wouldn't be terribly intrusive and the ads would be useful, but there would be ads. And google-analytics, which wouldn't be even less desirable.

    --
    "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  14. Re:Begging by Rude+Turnip · · Score: 5, Insightful

    I prefer to put my money where my mouth is and support public radio. After not watching any commercial news for probably the last few years and just relying on NPR and BBC for the most part, I happened to visit a relative when the TV news came on. I am not exaggerating when I say the news show had a jittery cartoon-like appearance in its speech and presentation style. And it was mostly commercials. That is the mindless garbage you get when you let someone else pay for your news.

  15. I would have donated... by _xeno_ · · Score: 4, Funny

    I would have donated, but apparently I'm not notable enough, and so my donation was speedily deleted.

    --
    You are in a maze of twisty little relative jumps, all alike.
  16. Re:Begging by Blue+Stone · · Score: 4, Insightful

    >Sometimes I feel like I prefer the ads than the constantly begging for money...

    Indeed ... until, I's warrant, you have reason to consider the power and influence the companies that adverise, then exert over the content broadcast.

    Corporate censorship is pernicious as government censorship (esp. as we've seen recently where the two walk arm-in-arm).

    --
    Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
  17. Re:First Address Targeted Advertising, Then We'll by Abstrackt · · Score: 5, Insightful

    I always thought this was self-destructive behavior on Slashdot's part.

    I can't speak for others but just the fact that I was given the option to block ads at the site level is enough for me to allow them. I feel that little checkbox is a sign of respect from this site and since I'm too cheap to pay to be a subscriber, I show my respect by leaving the ads in place.

    --
    They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
  18. Ignore and everything will be ok! by santiam · · Score: 3, Funny

    Who knew that I could just ignore all the pleas and everything would turn out ok.

    Now that I know that it works, I will apply it to all my problems throughout my life!

  19. Ads?? But the annual fund raiser was a success! by ciaran_o_riordan · · Score: 5, Insightful

    I can't understand the mentality of the story summary.

    The news is: the annual fund raiser was a success. It raised more money than ever before, in a shorter time than the previous fund raisers.

    How does raising oodles of money without ads make someone wonder if ads will soon be required?

    The news story answers this question: No, there is clearly no need for ads.

    Ads could even ruin Wikipedia's funding model. Would so many people donate if there were ads and if Wikipedia had a conflict of interest (don't offend the advertisers)?

  20. TFA misses the point by nbauman · · Score: 3, Insightful

    TFA misses the point.

    He's used to dealing with companies whose goal is to make money.

    The goal of Wikipedia is not to make money.

    The goal is to have reliable, objective information, and it's an ongoing effort to do that already.

    Advertising will make it worse. If Pepsi-Cola is a major advertiser, will that affect the presence of unflattering material on Pepsi-Cola's page? The experience of advertiser influence on print and broadcasting media is that it will.

    Financial analysts made similar recommendations for Craigslist. Craigslist could make more money if they took advertising. But the purpose of Craigslist wasn't to make money. Craig already had money. He wanted to do something cool.

    It's like saying, "Your household is operating according to the wrong model. If your wife were to work as an escort, and if you were to sell your children for body parts, you could make a lot more money." But the purpose of your household isn't to maximize your income.

  21. Re:Begging by melikamp · · Score: 3, Insightful

    That's great, because Wikimedia is not begging. They would be begging if they gave you nothing in return. As it stands, they encourage you to become a patron. When people slander them by calling them beggars, it only shows how little these people appreciate the Foundation's work.

  22. Re:First Address Targeted Advertising, Then We'll by Daniel+Dvorkin · · Score: 4, Insightful

    Wikipedia can make the ad section blatantly obvious, so to distinguish between ads and content.

    I think you missed eldavojohn's point. The fear is that the ads will inevitably leak into the content -- that is, not only will you have the "blatantly obvious" ads on some separate section of the page, you'll also have content rewritten to push products. And this fear is quite justified. Any time you take money from someone, you have aligned your interests with theirs. We /.ers love to complain, with good reason, about the "Senator from Disney" and the blatant corporate spin in the mass media, and it's easy enough to see why this happens: campaign contributions and advertising money set the agenda. There's no particular reason to assume Wikipedia would be immune to this sort of corruption.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  23. Re:Begging by nbauman · · Score: 5, Interesting

    Over the last 50 years, cigarette companies were the biggest advertisers in women's magazines. Half their ad pages might be cigarette ads.

    Women's magazines warned about every cancer but one -- lung cancer. For 50 years, health coverage was a major topic for women's magazines, but they pointedly avoided any mention of the health effects of cigarettes. The editors of these magazines admitted it, and it's been proven in published academic studies. Or you can just go to the library and look at them.

    Conversely, the few women's magazines and consumer magazines that didn't take cigarette advertising did run articles on smoking and health.

    Cigarettes are the most obvious example, but you can find that same bias in the coverage of all the major advertisers in most news media -- alcohol, automobiles.

    Public radio is now taking advertising. I've heard a lot of local news stories about their advertisers, particularly in the music and entertainment business.

    Wikipedia is already getting all the money it needs. (TFA doesn't explain *why* they need more money -- more server farms?) There's a real risk advertising would compromise their objectivity. It has everywhere else.