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Wikipedia Meets $16M Budget Goal

netbuzz writes "Thanks to some 630,000 individual contributions that averaged $22 apiece, Wikipedia has reached its fundraising goal of $16 million, founder Jimmy Wales announced over the weekend. Writes Wales, '... this year is a little more incredible than most because this year we celebrate Wikipedia's tenth anniversary. It's so important that we kick the year off just like this: by fully funding the Wikimedia Foundation's budget to support Wikipedia and all the sister projects as we head into the next decade of our work together.' The online encyclopedia now boasts of being the Internet's fifth largest site, which renews questioning by some as to whether it can afford over the long haul to stand by its policy of refusing advertising."

183 of 255 comments (clear)

  1. Pay to skip the ads by oldspewey · · Score: 2

    I think we are increasingly moving toward a model where people will subscribe to sources of information/entertainment if they don't want to see the ads, or they will get a free version that includes ads (and possibly presents other limitations in format or content).

    Wouldn't surprise me to see Wikipedia go this way.

    --
    If libertarians are so opposed to effective government, why don't they all move to Somalia?
    1. Re:Pay to skip the ads by Anthony+Mouse · · Score: 5, Interesting

      I think we are increasingly moving toward a model where people will subscribe to sources of information/entertainment if they don't want to see the ads, or they will get a free version that includes ads (and possibly presents other limitations in format or content).

      Wouldn't surprise me to see Wikipedia go this way.

      Honestly, I would expect them to stay just the way they are, if they want to badly enough. Think about it: They're already the fifth most popular website. They are unlikely to become substantially more popular than that, which means that their operation costs are already close to their peak level. Now consider this:
      1) The cost of bandwidth and servers, which has got to be some large fraction of their expenses, go down over time.
      2) They made their financing goal for this year, a year in which by (1) their costs are likely to be higher than in future years.

      Also, $16M in the scheme of things is not a lot of money. If that's their yearly budget then all it would take is one billionaire to provide them a $350M or so endowment in a will or something and they would be set forever just on the interest. (That is, once interest rates get back above 0% again.)

      Realistically, the biggest threat to Wikipedia is ISPs violating network neutrality. If Wikipedia had to pay whatever tithe each ISP decided they were entitled to in order to reach their subjects, that could explode their costs pretty quickly and require them to seek other sources of funding.

    2. Re:Pay to skip the ads by oldspewey · · Score: 2

      ... or Wikipedia could just refuse to pay a single penny, and go ahead and let that ISP cut them off (or degrade the performance to the point of frustration/unusability). Within 2 days that ISP's support lines would be flooded with angry callers wondering what happened to the source of information they pretty much rely on to run their lives.

      --
      If libertarians are so opposed to effective government, why don't they all move to Somalia?
    3. Re:Pay to skip the ads by Seumas · · Score: 2

      I think we are increasingly moving toward a model where people will subscribe to sources of information/entertainment if they don't want to see the ads, or they will get a free version that includes ads (and possibly presents other limitations in format or content).

      Wouldn't surprise me to see Wikipedia go this way.

      Honestly, I would expect them to stay just the way they are, if they want to badly enough. Think about it: They're already the fifth most popular website. They are unlikely to become substantially more popular than that, which means that their operation costs are already close to their peak level.

      Not to mention, "subscribe to remove ads" in absolutely no way addresses the real problem. If you have included, censored, removed, or otherwise modified some piece of content to appease a sponsor (either by sense of obligation or direct demand), then the damage is already done. Whether or not there is also a banner ad from the company along side it -- or it has been removed because I gave you cash -- is irrelevant.

    4. Re:Pay to skip the ads by tepples · · Score: 1

      The cost of bandwidth and servers, which has got to be some large fraction of their expenses, go down over time.

      The number of users goes up over time, as does the amount of data that Commons is expected to push out due to the introduction of larger pictures, audio, and video.

    5. Re:Pay to skip the ads by tepples · · Score: 2

      Within 2 days that ISP's support lines would be flooded with angry callers wondering what happened to the source of information they pretty much rely on to run their lives.

      ISP's reply: "Add Wikipedia to your plan for just $2.99 per month for the first 24 months, plus tax and franchise fees."

    6. Re:Pay to skip the ads by Yvanhoe · · Score: 1

      And us, geek communist elitist, navigate throught this thanks to AdBlock and NoScript, thinking no one will ever think about doing the same...

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    7. Re:Pay to skip the ads by i_b_don · · Score: 1

      I think you're right on this one. I think this is the only real power that youtube and other big services like wikipedia have over the ISPs. If an ISP tried to play these games and it really came down to them slowing down or cutting off a key service i would switch so fast their heads would spin.

      (But that's only because I have the option of switching. At my last house I had one high speed provider available, so I would express my outrage in other ways.)

      d

      --
      all language nazi's will burne in heil!
    8. Re:Pay to skip the ads by TheSpoom · · Score: 1

      If Wikipedia had to pay whatever tithe each ISP decided they were entitled to in order to reach their subjects, that could explode their costs pretty quickly and require them to seek other sources of funding.

      What I'm really afraid of is an ISP detecting Wikipedia pages being loaded over the network and injecting their own ads.

      There are so many creative ways in which a lack of net neutrality can screw the end user.

      --
      It's better to vote for what you want and not get it than to vote for what you don't want and get it.
      - E. Debs
    9. Re:Pay to skip the ads by gnapster · · Score: 1

      Yet another argument for viewing the site over a secure connection.

    10. Re:Pay to skip the ads by mug+funky · · Score: 1

      nice one. thanks :)

    11. Re:Pay to skip the ads by AmiMoJo · · Score: 1

      I think it says a lot that they are apparently having to appeal with large banners on every page just to raise what, as you say, is relatively speaking a small amount. While WP is a useful resource actually getting involved and contributing to it is a negative experience for a lot of people. A few years ago I might have donated, but not since I started and eventually stopped editing.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  2. Hey! by Anonymous Coward · · Score: 4, Funny

    You're not supposed to cite Wikipedia!

    1. Re:Hey! by Noughmad · · Score: 1

      That's OK, as long as the Second Foundation isn't Windows Presentation Foundation.

      --
      PlusFive Slashdot reader for Android. Can post comments.
  3. I don't normally say this, but... by Pojut · · Score: 3, Interesting

    ...I'd be fine with advertising on Wikipedia, so long as it's the silent, non-flyover non-flash on-topic kind. Actually, Google Adwords would go perfectly on there...it would remain unobtrusive, stay topical, and provide some income.

    1. Re:I don't normally say this, but... by corsec67 · · Score: 1

      Except that Google Adwords has requirements about the content, which is why Wikipedia doesn't do that: they don't want to be restricted to what the advertiser wants.

      (For example, Google might consider the "Bikini Waxing" article to be porn)

      --
      If I have nothing to hide, don't search me
    2. Re:I don't normally say this, but... by cdrudge · · Score: 1

      ...and easily blocked by a variety of add-ons/extensions/adblockers. Works for me.

    3. Re:I don't normally say this, but... by binarylarry · · Score: 1

      Wikipedia is the fifth largest website in the world.

      I'm sure Google would be willing to create a special policy for it.

      --
      Mod me down, my New Earth Global Warmingist friends!
    4. Re:I don't normally say this, but... by Pojut · · Score: 1

      Isn't there an option in AdWords to use a preselected set of advertising if no "automatically generated" advertising is found based on the web page? As in, couldn't they just leave the adwords box blank for certain pages? It wouldn't be that hard to automate, if what I'm thinking is accurate...

    5. Re:I don't normally say this, but... by Pojut · · Score: 1

      See, everyone wins!

    6. Re:I don't normally say this, but... by chemicaldave · · Score: 1

      I've been saying this for a while, and I'm sure advertisers have been foaming at the mouth. I don't see anything wrong with non-invasive ads that are topical to the page I'm viewing. If I'm reading a history article maybe I would actually click on an ad that shows some related books at amazon.

    7. Re:I don't normally say this, but... by GoCoGi · · Score: 2, Informative

      Yes, and after Wikipedia has become dependend on the income from Google they can start changing the policy as they wish.

    8. Re:I don't normally say this, but... by swillden · · Score: 3, Informative

      Yes, and after Wikipedia has become dependend on the income from Google they can start changing the policy as they wish.

      So Wikipedia should ask for the policy to be specified contractually, with a specified re-negotiation interval and a defined re-negotiation process that requires mutual agreement for any changes. The contract should also specify that either party may walk away, but that, say, six months' notice is required. That would give Google an out, but ensure that Wikipedia has time to restructure their fundraising.

      Really, all of these sorts of problems can be solved. This is what contract negotiation is for.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    9. Re:I don't normally say this, but... by oldspewey · · Score: 1

      (For example, Google might consider the "Bikini Waxing" article to be porn)

      Couldn't Google simply choose not to advertise on that page?

      --
      If libertarians are so opposed to effective government, why don't they all move to Somalia?
    10. Re:I don't normally say this, but... by tukang · · Score: 2

      Maybe a lot of articles will suddenly become related to products. Pass

    11. Re:I don't normally say this, but... by Wiarumas · · Score: 1

      I think the 5th largest website will have no problem finding a replacement for something as simple as a text ad service that is willing to negotiate.

      --
      I will bend like a reed in the wind.
    12. Re:I don't normally say this, but... by melikamp · · Score: 2

      Google Adwords would go perfectly on there...it would remain unobtrusive, stay topical, and provide some income

      Provide some income, yes. The rest is subjective, and for many people false. When I look up encyclopedic or scientific information, any ad on the same page would be obtrusive and not topical: I did not ask for this information, and it has NOTHING to do with my query. When I look up "shoe" in an encyclopedia, I want to see encyclopedic material, not a link to nike.com. This is because Nike provides actual shoes, and not objective factual information about shoes. In fact, Nike is notorious for bullshitting and lying through their teeth in their shoe information releases, a.k.a. "ads".

      And when I want to buy something, then may be I'll use Google, TYVM.

    13. Re:I don't normally say this, but... by SuricouRaven · · Score: 1

      The invasive ads get a substantially higher click-through rate. That's why so many advertisers use them. Plus you can present a lot more information in a flash rollout that covers have the screen than you can in a little ad-banner.

    14. Re:I don't normally say this, but... by GoCoGi · · Score: 1

      I do not see why those who want that wikipedia stays ad-free believe that people have no power over their own lives. I do not see why they are weak minded. I do not see them blaming anyone for anything.
      Your post seems to be completely unrelated to the topic.

    15. Re:I don't normally say this, but... by LWATCDR · · Score: 1

      Well don't do add words but use an Adwords type system. No pop overs, no pop unders, no flash, and no animation. Being the 5th most popular site on the web would mean that companies would flock to it. If they kept the cost low they would get a lot of business.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    16. Re:I don't normally say this, but... by GoCoGi · · Score: 1

      If you submit to someone you no longer control your own destiny by definition.

    17. Re:I don't normally say this, but... by BeanThere · · Score: 1

      A lot of articles already are just about products on Wikipedia, but only for big companies. I find this a bit odd ... smaller companies can't have articles about their products on Wikipedia because that would supposedly be commercial and biased, but bigger companies / products can. I understand that some products are so pervasive in so many peoples' lives that they become "notable", but it feels a bit fuzzy somehow to be drawing an arbitrary line somewhere and saying "this company we'll advertise for free for on Wikipedia, these ones not" and seems unfair as it by definition favors the big companies. Some products are obviously so huge (e.g. http://en.wikipedia.org/wiki/Coca-Cola and http://en.wikipedia.org/wiki/Microsoft_Windows) that it seems "OK" to push those products in articles, but why should e.g. http://en.wikipedia.org/wiki/FileMaker be a Wikipedia page? And its smaller competitors, why not? Ostensibly one of Wikipedia's goals is to be "non-commercial", but in reality we live in a market-driven society where companies create the very world we live in, so it's an impossible goal to remain true to, and yet this goal specifically allows biased Wikipedia moderators (perhaps associated with companies) to arbitrary and selectively 'censor' content from companies that 'compete' with their organizations, and even 'socially'-funded organizations to censor their market competition.

    18. Re:I don't normally say this, but... by mu22le · · Score: 2

      You know... someone should take the tame to setup a wikipedia mirroro with addwords, encourage people to use that instead of the original wikipedia and then donate the revenue to the wikimedia foundation. Just to give Jimbo a taste of the idea.

    19. Re:I don't normally say this, but... by GoCoGi · · Score: 1

      Ok, it is now clear what you mean. If google stops sending money under no conditions after some time, you can always use method X to get money instead. My point was not that google has power, but that google _will_ stop sending money under no conditions. Energy is therefore better invested in developing method X instead of drafting contracts with google.

    20. Re:I don't normally say this, but... by Dishevel · · Score: 1

      There is no reason to cut Google out. They are a powerhouse in advertising and they are really good at doing it unobtrusively. Google would be a perfect match with Wikipedia. As long as they come to a content understanding first. I can think of no better advertising partner for Wikipedia than Google.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    21. Re:I don't normally say this, but... by IICV · · Score: 1

      Really, all of these sorts of problems can be solved. This is what contract negotiation is for.

      The grandparent post is just too accustomed to being a person; from that point of view, all contracts are written in stone and no negotiation is ever possible. I mean, just try to do a "contract negotiation" with Verizon over your cellphone contract, or with Comcast about your Internet connection - that shit just isn't going to fly, unless your net income is at least several million a year.

      Contract negotiation is a right that only entities with significant amounts of money have.

    22. Re:I don't normally say this, but... by binarylarry · · Score: 1

      Which both Google and Wikipedia have.

      --
      Mod me down, my New Earth Global Warmingist friends!
    23. Re:I don't normally say this, but... by Man+On+Pink+Corner · · Score: 1

      The concern isn't so much that advertisers will change Wikipedia's editorial policies, but that there will be a strong economic incentive to write crappy Associated Content/eHow-style entries if there is any Adsense money to be gained by doing so. You know, the sorts of useless pages that have come to dominate the first page of most Google searches for anything besides C functions.

      I see their point and agree with it, which is why I donate to Wikipedia every year.

    24. Re:I don't normally say this, but... by Dishevel · · Score: 1

      Once again though. Not something that Wikipedia is powerless against.

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    25. Re:I don't normally say this, but... by mug+funky · · Score: 1

      "...after Wikipedia has become dependend on the income from Google they can start changing the policy as they wish."

      "That which is given to you is truly worthless and only works to make you a slave."

      hmm. seem to be saying the same thing there.

      not sure what it all has to do with a poster's political/philosophical affiliation. you surely are a strange person with a bee in your bonnet.

    26. Re:I don't normally say this, but... by mug+funky · · Score: 1

      i think every product based article i've read includes "controversy" or similar sections. the coca-cola page will mention the fact that there used to be cocaine in it, the mcdonalds page will mention mclibel and similar things.

    27. Re:I don't normally say this, but... by Richy_T · · Score: 1

      You beat me to it.

    28. Re:I don't normally say this, but... by swillden · · Score: 1

      Contract negotiation is a right that only entities with significant amounts of money have.

      Contract negotiation is something that happens between peers, more or less. If you're dirt poor, you can (and often do) negotiate contracts with other people of your same economic status. You may not write it all down in legalese, of course, but that's not a required element of a contract.

      The "more or less" is important as well. I have negotiated employment contracts a few times, and I was negotiating with a multi-billion-dollar company. But they wanted to hire me and my changes to the standard contract terms were reasonable, so they accepted them. In this case, Wikipedia and Google aren't peers in any financial sense, but they certainly are in terms of web prominence and name recognition. More importantly, Wikipedia brings enough opportunity for Google to the table that Wikipedia has a strong position. Particularly since Wikipedia has proven that it can operate, and very successfully, without Google's ads.

      And, actually, you CAN negotiate with Comcast and Verizon. I called Comcast a few months ago when my introductory rate expired and told them I wanted to cancel because the regular price was too high. They extended my introductory rate for another year. That's contract negotiation. It's a different form of it, because when you're dealing with large retailers it's simply impractical for them to negotiate highly-individualized contracts with every one of their customers. So the contracts are written by the retailers and customers are given the option of taking it or leaving it... mostly. Some caveats are included to allow customer service reps to tweak the deal in specific ways in order to retain business, and all of those introductory offers and promotional deals are just another way of altering the deal slightly in order to entice more people to sign up.

      Contract negotiation is for everyone. What you can negotiate, as well as as why and how, changes depending on your position (which encompasses more than just your financial position, though that's a huge element), but it's nearly always an option to some degree.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  4. Begging by Anonymous Coward · · Score: 2, Interesting

    Is begging for donations every year really a viable model for one of the most popular websites in the world?

    1. Re:Begging by jhoegl · · Score: 5, Insightful

      Ask NPR, it has been their business model for quite some time.

    2. Re:Begging by supertrinko · · Score: 1

      Worked so far hasn't it? However like they've said, costs are increasing every year, so in the coming years you may indeed be right.

      --
      If it rhymes it must be true.
    3. Re:Begging by at_slashdot · · Score: 4, Insightful

      Sometimes I feel like I prefer the ads than the constantly begging for money...

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    4. Re:Begging by JDRucker · · Score: 3, Funny

      But NPR doesn't have a creepy stare hovering over you as you watch all of their content.

    5. Re:Begging by Rude+Turnip · · Score: 5, Insightful

      I prefer to put my money where my mouth is and support public radio. After not watching any commercial news for probably the last few years and just relying on NPR and BBC for the most part, I happened to visit a relative when the TV news came on. I am not exaggerating when I say the news show had a jittery cartoon-like appearance in its speech and presentation style. And it was mostly commercials. That is the mindless garbage you get when you let someone else pay for your news.

    6. Re:Begging by Blue+Stone · · Score: 4, Insightful

      >Sometimes I feel like I prefer the ads than the constantly begging for money...

      Indeed ... until, I's warrant, you have reason to consider the power and influence the companies that adverise, then exert over the content broadcast.

      Corporate censorship is pernicious as government censorship (esp. as we've seen recently where the two walk arm-in-arm).

      --
      Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
    7. Re:Begging by melikamp · · Score: 3, Insightful

      That's great, because Wikimedia is not begging. They would be begging if they gave you nothing in return. As it stands, they encourage you to become a patron. When people slander them by calling them beggars, it only shows how little these people appreciate the Foundation's work.

    8. Re:Begging by GooberToo · · Score: 1

      In all honestly, unless you are getting your news via radio or over the air broadcast, YOU did pay for the news.

      Cable and satellite owners pay for programming via their extremely high subscription rates whereby the service provider then turns around and collects fees to place commercials. They are double dipping - only you have absolutely no say in what you receive in exchange for your subscription fees.

    9. Re:Begging by nbauman · · Score: 5, Interesting

      Over the last 50 years, cigarette companies were the biggest advertisers in women's magazines. Half their ad pages might be cigarette ads.

      Women's magazines warned about every cancer but one -- lung cancer. For 50 years, health coverage was a major topic for women's magazines, but they pointedly avoided any mention of the health effects of cigarettes. The editors of these magazines admitted it, and it's been proven in published academic studies. Or you can just go to the library and look at them.

      Conversely, the few women's magazines and consumer magazines that didn't take cigarette advertising did run articles on smoking and health.

      Cigarettes are the most obvious example, but you can find that same bias in the coverage of all the major advertisers in most news media -- alcohol, automobiles.

      Public radio is now taking advertising. I've heard a lot of local news stories about their advertisers, particularly in the music and entertainment business.

      Wikipedia is already getting all the money it needs. (TFA doesn't explain *why* they need more money -- more server farms?) There's a real risk advertising would compromise their objectivity. It has everywhere else.

    10. Re:Begging by TaoPhoenix · · Score: 1

      That thing on top is a Beggin' Strip! Beggin' Beggin' Beggin!

      --
      My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
    11. Re:Begging by Archangel+Michael · · Score: 1

      Begging for money IS advertising. They even offer a product for sale if you donate enough, usually with the phrase "our gift for you with a pledge of $xxx.xx per month"

      Meh

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    12. Re:Begging by Teun · · Score: 1

      Wikipedia is already getting all the money it needs. (TFA doesn't explain *why* they need more money -- more server farms?)

      Oh, please show us where that money is c.q. was before the campaign was started.

      Besides, I think we can trust them more when a large portion of their finances is from individual and even anonymous donors.

      --
      "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    13. Re:Begging by St.+Alfonzo · · Score: 1

      I don't know why I'm wading in among the ACs but I can't find any justification for claiming more than about 12% of funding is either directly or indirectly coming from the government.

    14. Re:Begging by TangoMargarine · · Score: 1

      I wouldn't say they give the articles to you in return, as they are already up for anyone to view, not behind a paywall. So use a less judgmental term if you want, but it looks to me like begging/soliciting/whatever.

      --
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    15. Re:Begging by RealGrouchy · · Score: 1

      I donated to Wikipedia; unfortunately, the begging ads were still there after doing so. (In fact, I also got the follow-up begging e-mail specifically because I donated.)

      - RG>

      --
      Hey pal, this isn't a pleasantforest, so don't waste my time with pleasantries!
    16. Re:Begging by oldhack · · Score: 1

      Public radio do have good amount of ads. You know all those sponsor messages that their announcers sneak in at each break and at the beginning/end of some syndicated shows?

      "Commercial-free" is a sneaky phrase.

      --
      Fuck systemd. Fuck Redhat. Fuck Soylent, too. Wait, scratch the last one.
    17. Re:Begging by SteveFoerster · · Score: 1

      The difference is that the Wikimedia Foundation doesn't make editorial decisions about the content of their resources, the users themselves do. By separating editorial decision making from financial concerns, that conflict of interest would be avoided.

      --
      Space game using normal deck of cards: http://BattleCards.org
    18. Re:Begging by gnapster · · Score: 1

      Have you never heard of "having a face for radio"? I promise you: if you could see the faces of NPR hosts as they broadcast, you would be thoroughly creeped out.

    19. Re:Begging by Marcika · · Score: 1

      (TFA doesn't explain *why* they need more money -- more server farms?)

      60-70% of the Wikimedia budget is personnel cost (and half of them are server/network admins or developers, the other half is legal/admin and fundraising). Then there's 10-20% bandwith/hosting, and Jimbo's travel costs and grants etc. You might be interested in page 21-24 of the proposed budget.

    20. Re:Begging by nbauman · · Score: 1

      Newspapers and magazines are also supposed to have separated the editorial decision-making from financial considerations. Some do. But most of them ignore that rule. There are few magazine editors, and fewer publishers, who will publish a story that will cause a major advertiser to pull out.

    21. Re:Begging by SteveFoerster · · Score: 1

      Yes, but readers don't supply the content that goes into newspapers and magazines. By design, it would be much more difficult for Wikipedia to sell out.

      --
      Space game using normal deck of cards: http://BattleCards.org
    22. Re:Begging by mug+funky · · Score: 1

      replace NPR with "ford motor company"

    23. Re:Begging by pacinpm · · Score: 1

      It is. But I think Wikipedia should beg for support from governments. If every country puts 1mil to the basket Wikipedia problems would be gone forever.

  5. Ad campaign = less viewership by fotbr · · Score: 4, Interesting

    That begging campaign got so annoying that I haven't been to wikipedia in the last two months. I don't think I'll go back either, so consider that my contribution -- an infinitesimal decrease in server load and bandwidth required to keep the site running.

    1. Re:Ad campaign = less viewership by chemicaldave · · Score: 1

      That begging campaign got so annoying that I haven't been to wikipedia in the last two months.

      The non-invasive banner ad at the top was too much for you? Or was it the begging?

    2. Re:Ad campaign = less viewership by Riceballsan · · Score: 3

      I did just the oposite, I laughed so hard at the advertisement, I used the chrome extension to add it to every page
      https://chrome.google.com/extensions/detail/idkjdjficifbfjjkdkiimioljbloddpl

    3. Re:Ad campaign = less viewership by Iphtashu+Fitz · · Score: 5, Funny

      It was the non-stop display of smug holier-than-thou photos of Jimmy Wales and all his cronies that did it for me.

    4. Re:Ad campaign = less viewership by khr · · Score: 1

      The non-invasive banner ad at the top was too much for you? Or was it the begging?

      Actually I found it incredibly annoying. If they only had size attributes on the image it would've been a lot better. Unfortunately almost every time I went to an article and tried to follow a link before the image loaded I ended up clicking on something else as the browser moved the page down...

    5. Re:Ad campaign = less viewership by drinkypoo · · Score: 2

      For me it was the incompetence. After the first ten times I've closed your fucking ad, stop showing it to me. It's obviously a waste of everyone's bandwidth (assuming I visit enough other sites to remove it from my cache...)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:Ad campaign = less viewership by RulerOf · · Score: 1

      It was the non-stop display of smug holier-than-thou photos of Jimmy Wales and all his cronies that did it for me.

      Just think of it... The Jimmy Wales mug, the Time Magazine mug from Zuckerberg, and the mug of Cristopher Walken.

      All staring at you. Staring deep into your soul.

      Wales wants what you have. Zuck knows what you have. And Walken will be damned if he doesn't convince you to give it to them.

      --
      Boot Windows, Linux, and ESX over the network for free.
    7. Re:Ad campaign = less viewership by sznupi · · Score: 1

      He is such a whore...

      (but, heck, such exposure itself would be worth all the hardships along the way ;p )

      --
      One that hath name thou can not otter
    8. Re:Ad campaign = less viewership by Larryish · · Score: 1

      I like the encyclopedia dramatica take on the Wikipedia beggar ads:

      http://encyclopediadramatica.com/Main_Page

  6. First Address Targeted Advertising, Then We'll See by eldavojohn · · Score: 4, Insightful

    Wouldn't surprise me to see Wikipedia go this way.

    This is fine reasoning, even the opinion article linked to advocates this. But there is an important issue that needs to be addressed first and that is how ads are handled for each particular page. Google's highest bidder model is what I am most afraid of. These don't even have to be selling advertisements. For example if I went to the page on Anti-lock Braking Systems I would suspect automakers would pay large amounts of money to be the ad banner for that page with the simple statement of '<highest bidding automaker> provides the #1 ABS with a safety rating surpassing all others.'

    And, though insanely lucrative, a part of me fears that this would really disrupt or even destroy the concept of a peer reviewed encyclopedia. When I edit a page and look at it, I don't want to see some banner ad with lies or half-truths at the top of it and you know as well as I that that is exactly what advertising degrades to. The problem is that online advertising has become so savvy that these pages would specifically be targeted en mass by manufacturers and bid on through whoever provides the advertising for Wikipedia. And I will make the statement that giving them the ability to put advertising would be severely detrimental to the integrity for Wikipedia ... if not for no one else than at least to a high degree for me.

    --
    My work here is dung.
  7. "renews questioning by some" by shallot · · Score: 1

    renews questioning by some

    Well, from the looks of it, it seems to have only re-invoked the same old perpetual whining. I know January 3rd is a slow news day, but seriously, again with the generic, unsubstantiated argument?

    1. Re:"renews questioning by some" by ToreTS · · Score: 1

      Funny that they used that wording in an article on Wikipedia. In their early days, they were known for using a lot of unsubstantiated claims in articles of the form "Some argue that..." They've cracked down on it though, and implemented a "Weasel Word Policy" that prohibits such vague claims.

    2. Re:"renews questioning by some" by shallot · · Score: 1

      Yes, exactly. The reason they call them weasel words is because you can tack on such a statement on practically anything and make it sound vaguely authoritative without actual corroboration.

      "Geographers find a new way to determine that the earth is round. They also found it was 40,000 km at the equator, which renews questioning by some whether we can actually be sure they can keep doing the experiments that debunk the flat earth theory."

      Amusing, isn't it?

      Anyway, since the issue here is advertizing, I'd guess these "some" might actually be just your typical astroturfers employed by the various ad-related businesses, who would just love to get a chance at advertising at such a large and popular site, simply because it could make them big money. The incessant desire to monetize all those hits is not based on a genuine concern for the well-being of Wikipedia, but on plain old self-interest.

  8. Re:First Address Targeted Advertising, Then We'll by TrisexualPuppy · · Score: 1

    Why not use something like this site, if you support the site, you can disable the ads.?

    Actually, if you have been a registered member for long enough, you get this option anyway.

    As our way of thanking you for your positive contributions to Slashdot, you are eligible to disable advertising.

  9. I hope... by ido50 · · Score: 5, Funny

    I hope that means I won't have to see Jimbo's creepy face any more.

  10. Re:Bad Maths [citation needed] by Aldanga · · Score: 4, Informative

    TFA says:

    More than 500,000 donations averaging $22 apiece were made to the Wikimedia Foundation, while local Wikipedia chapters generated another 130,000 gifts worldwide.

    The summary is incorrect.

  11. oh gee. alright. by unity100 · · Score: 3, Interesting

    so, because they begged, you are not going to wikipedia. before, you had no issues using the communal resource everyone came together and created, for FREE. however, when they asked you to give a hand for the costs, you have suddenly got irritated.

    maybe its good that you are contributing to the effort, by not going.

    1. Re:oh gee. alright. by fotbr · · Score: 2

      I quit contributing when the "editors" started going completely bonkers a couple years back. Prior to that, I contributed to articles fairly frequently, and money on occasion.

      But enjoy your high horse.

    2. Re:oh gee. alright. by sourcerror · · Score: 1

      Yeah, you have to pay to keep it free *rolls eyes*

    3. Re:oh gee. alright. by DerekLyons · · Score: 1, Troll

      so, because they begged, you are not going to wikipedia. before, you had no issues using the communal resource everyone came together and created, for FREE.

      Why Should I have any issues? They advertise themselves as being open and available to everyone. Don't try and make me feel guilty for using them in exactly the manner they made themselves available for use. That's bullshit.
       

      however, when they asked you to give a hand for the costs, you have suddenly got irritated.

      No, I got irritated when they violated their 'no ads' by placing a huge and obtrusive ad at the top of every page.

    4. Re:oh gee. alright. by unity100 · · Score: 1

      so ?

      you dont have any issues working slavering away your life for whatever boss/shareholder you have in your company you are working for, but, you have issues to donating to an organization that brings you FREE stuff, because they may go to someone's salary fund ....

      thats not a principle matter, thats a fucking ego issue. had you had any spine, you would have quit your day job because it contributes to someone's salary fund who gets more salary than you.

  12. speak for yourself by unity100 · · Score: 2

    i have used wikipedia to great extent. only witless morons who are not able to notice citation and references the articles are constructed from, talk blabberscrap about wikipedia.

  13. Mostly Donated By ... by ardeez · · Score: 1

    Mostly donated by journalists :-)

    Wikipedia, too big to fail!!!

    --
    don't be a spelling loser
  14. Re:Bad Maths [citation needed] by Anonymous Coward · · Score: 1

    630,000 individual contributions that averaged $22

    630,000*22=13,860,000
    13,860,000 is less than 16,000,000
    ?!

    ^^^ Bad understanding of averages

    ^^^ bad understanding of well-established vernacular.

    OP is correct if 'average' is taken to refer to arithmatic mean, which it (almost always) does. The major exception, unsurprisingly, seems to be when dealing with passive-aggressive aspies (aka wikipedians).

  15. Re:First Address Targeted Advertising, Then We'll by Rude+Turnip · · Score: 2

    I always thought this was self-destructive behavior on Slashdot's part.

  16. Re:Ads? by The+End+Of+Days · · Score: 2

    You brave anonymous coward.

  17. Re:First Address Targeted Advertising, Then We'll by edumacator · · Score: 1

    So why don't they do an Opt In ad system? I use wikipedia a lot, and I'm willing to see ads on it. Unlike other sites, Wikipedia can make the ad section blatantly obvious, so to distinguish between ads and content. You'd still have advertisers falling over themselves to advertise there.

    Allowing the users to enable ads would be a nice way to supplement my $30 donation.

  18. Hey, I know... by timeOday · · Score: 1
    Just collect a tax on ISPs and distribute it to content producers!

    (ducks)

    1. Re:Hey, I know... by VortexCortex · · Score: 1

      I've always wondered why all the content producers don't just sue all the ISPs for copyright infringement.

      Think of all the routers in each ISP that are regularly making many copies of every piece of media their user's request...

      Surely the entire iTunes catalog has been copied many thousands of times simply due to ISP routers that duplicate the copyrighted content!

      (Seriously folks, the concept of Copyright is utterly broken due to the technology we now use.)

      Copyright (c) 2010 - VortexCortex
      All rights reserved.

      Electronic distribution of this content is only permitted en-route to Slashdot.org.
      Any other re-distribution of this content in electronic form, including but not limited to duplication and/or caching by routing hardware is not allowed.

      (Yes, "All rights reserved" is redundant, that is the default when you produce any content (US automatically slaps a copyright on everything) -- ALL duplication is disallowed without written consent by default under US Copyright law. See... Utterly broken)

  19. Jimmy Wales Not "The Founder" by BeanThere · · Score: 5, Informative

    Obligatory just-to-try-set-the-record-straight (as the summary perpetuates the common myth) Jimmy Wales isn't "the" founder of Wikipedia, he didn't come up with the idea for Wikipedia, didn't agree with the idea initially and had to be convinced, didn't come up with the name, didn't build the initial software, and didn't create the first Wikipedia community. Most of the credit for all of the above goes to co-founder Larry Sanger; in the beginning Wales acknowledged this but he has since been attempting to rewrite history by going around marketing himself as "the founder" of Wikipedia. He is at very best "co-founder".

    http://sethf.com/infothought/blog/archives/001424.html

    I just believe strongly in credit where credit is due, and in not taking credit for other people's work.

    1. Re:Jimmy Wales Not "The Founder" by Anonymous Coward · · Score: 1

      Sanger also left Wikipedia in 2002 and regularly wrote articles discussing why Wikipedia doesn't work. At least Wales bothered to stick around and have some faith.

    2. Re:Jimmy Wales Not "The Founder" by sourcerror · · Score: 1

      Sanger also created Citizendum, which is an alternative to Wikipedia, but it didn't have as much media exposure as Wikipedia.

    3. Re:Jimmy Wales Not "The Founder" by chebucto · · Score: 1

      Sanger also left Wikipedia in 2002 and regularly wrote articles discussing why Wikipedia doesn't work. At least Wales bothered to stick around and have some faith.

      Which does nothing to change the fact that Sanger is the co-founder and Wales is the co-founder. These are facts that cannot be changed by their actions before or after the fact.

      --
      The English word fart is one of the oldest words in the English vocabulary.
    4. Re:Jimmy Wales Not "The Founder" by BeanThere · · Score: 1

      Lol .. if you follow the very link I posted, you'll see it references where Wales himself calls Sanger the co-founder, beyond a shadow of a doubt.

  20. Re:Advertising is evil by natehoy · · Score: 3, Insightful

    I'm going to assume your "biG" is a Google reference.

    So you're saying that Google, a company that makes almost every penny of its income in the form of advertising revenue, should buy Wikipedia and offer it as a free service to everyone, denying themselves the only possible reason they'd ever want to buy it?

    Don't get me wrong, having Google support Wikipedia is a great idea given their drive and desire to make information available to all (Google Maps/Earth, Google Books, etc), but there would have to be ads.

    If Google did it, it would probably be AdWords, so it wouldn't be terribly intrusive and the ads would be useful, but there would be ads. And google-analytics, which wouldn't be even less desirable.

    --
    "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  21. Re:Bad Maths [citation needed] by ToreTS · · Score: 2

    Correct understanding of averages, actually.

  22. Why would a large site need ads? by noidentity · · Score: 1

    The online encyclopedia now boasts of being the Internet's fifth largest site, which renews questioning by some as to whether it can afford over the long haul to stand by its policy of refusing advertising.

    Disk space is cheap.

    1. Re:Why would a large site need ads? by SuricouRaven · · Score: 1

      Reliable bandwidth on the scale Wikipedia must need is not.

    2. Re:Why would a large site need ads? by Glendale2x · · Score: 1

      Reliable bandwidth on the scale Wikipedia must need is not.

      Personally, I wouldn't mind if Wikipedia cut back on their bandwidth to reduce costs (and therefore slowed page loads) since I'm getting it for free.

      --
      this is my sig
  23. Was the ad cost-effective? by gman003 · · Score: 2

    That banner ad wasn't just annoying - it was a rather large image, and it changed often enough that it wasn't always in cache. Given that, I suspect the ad itself was responsible for quite a bit of server load - possibly more than it brought in. I also doubt the ad was that effective. It could even have been counter-productive - "Jimmy is watching you" photoshops are now a minor meme, and not the kind an advertising agency wants to create.

    So, we have an ad that was (for a non-profit) somewhat expensive, and was not (in my estimation) particularly effective. I would like to see some more in-depth analysis of that ad's cost-effectiveness, or lack thereof.

    1. Re:Was the ad cost-effective? by ChienAndalu · · Score: 1

      Yeah I think 16mil dollar covered that

    2. Re:Was the ad cost-effective? by hipp5 · · Score: 1

      Given that, I suspect the ad itself was responsible for quite a bit of server load - possibly more than it brought in.

      You're trying to suggest that serving that ad cost $16 million!?

    3. Re:Was the ad cost-effective? by Tack · · Score: 1

      I think the ad also required Javascript to even be visible. At least, I use NoScript and didn't even know about the fundraiser until a friend mentioned it, and I never saw it until I enabled Javascript on Wikipedia. Might not be a large number of people, but you'd figure those who browse with NoScript (or with JS otherwise disabled) are the type who would be inclined to donate (likely technically savvy, probably gainfully employed, find Wikipedia useful, etc.).

    4. Re:Was the ad cost-effective? by gman003 · · Score: 1

      No. I am suggesting that the ad cost more than it brought in - many of those who donated probably would have done so without any advertising. Also, remember that the ad was considered, by some, to be rather annoying - the ad had a secondary cost of people who intended to donate but chose not too after being bothered by the advertising.

  24. I would have donated... by _xeno_ · · Score: 4, Funny

    I would have donated, but apparently I'm not notable enough, and so my donation was speedily deleted.

    --
    You are in a maze of twisty little relative jumps, all alike.
  25. What does it matter? by Anonymous Coward · · Score: 1

    Just for the sake of argument.. how does the debate even matter?

    To see a comment like "The ads got so annoying..." Really? Your life is so complete, viewing a plea to support a resource makes using the resource itself not worthwhile? This is the decline of civilization, the Wal-Martification of society, and the stratification that will always ensure a knowledge gap.

    Thought exercise...

    An average of $22 to bypass refinance your home, cosmetics, celebrity gossip, and entertainment ads... $22 that does not support industries which contribute nothing to the world more than an ability to kill a few minutes of your life and allocate some of your income, but rather directly supports dissemination of knowledge in a way earlier periods of civilization would have KILLED for. (for realz) Kinda Fight Club, but very true how absolutely fruitless most of our endeavors are.. Sports? Movies? Cosmetics? Convenience foods? Follow the money, how do any of these pursuits lead to any degree of honestly enriching a life?

    Not that there would ever be enough inertia anywhere in society to make intelligent decisions that lead to responsible politics, energy efficient transportation, tolerance, reasonable healthcare....

    IDK, to hear "those Jimmy Wales ads are so annoying i stopped using Wikipedia"... on behalf of thousands of monks whose life work was copying documentation in hopes to spread or preserve knowledge, as well as millions of peasants who struggled to keep their kids healthy or give them a broader view of the world, i just wanna say y'all can poke fun, but get some goddamned perspective and stop being worthless douchebags

  26. Opt in system by jbeaupre · · Score: 1

    Wikipedia might be a good candidate for opt in advertising. Leave ads out by default, but give us the option of indirectly paying for usage. Who knows, opt in ads on Wikipedia might even be able to generate more revenue per view than most places.

    --
    The world is made by those who show up for the job.
  27. Re:First Address Targeted Advertising, Then We'll by Teun · · Score: 1
    Why self destructive?

    I have the option to disable the ads but I don't mind the one or two ads when it helps support this site and judging by other's comments here I'm not alone in this.

    --
    "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
  28. Re:First Address Targeted Advertising, Then We'll by Abstrackt · · Score: 5, Insightful

    I always thought this was self-destructive behavior on Slashdot's part.

    I can't speak for others but just the fact that I was given the option to block ads at the site level is enough for me to allow them. I feel that little checkbox is a sign of respect from this site and since I'm too cheap to pay to be a subscriber, I show my respect by leaving the ads in place.

    --
    They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
  29. Re:First Address Targeted Advertising, Then We'll by SwedishPenguin · · Score: 1

    Well there are probably a lot of casual readers who aren't even registered who don't get this option.. It makes sense to reward those with decent karma with an opt-out, they do contribute an essential part of slashdot..

  30. Re:First Address Targeted Advertising, Then We'll by Moryath · · Score: 1

    I've always left the ads on for Slashdot, mostly because Slashdot's ads aren't annoying.

    Now, for sites like Slate, or CNN, I use Adblock quite regularly, mostly because they love the FMV-With-Blasting-Audio ads and the "hey look it's a giant fucking flash video covering the article up, now hunt for the close icon that we camouflaged somewhere vaguely near one of the four corners to get it to fucking go away" ads.

  31. wikipedia - live dvd by Anonymous Coward · · Score: 1

    Maybe I'm too old or daft; Does anyone remember when you could get encyclopedias in *book* form?

    What would happen if wikipedia sold liveDVD sets? I'm thinking a cdrom to boot (think "toram") with firefox and appropriate index; then a set of DVDs that you swap in to search for whatever. Hell, I'd pay to install the datasets on a 500GB hard drive.

    Is this feasable?

    1. Re:wikipedia - live dvd by spqr0a1 · · Score: 1

      You only need a few gigabytes of space to install a local copy of wikipedia's text.

    2. Re:wikipedia - live dvd by spqr0a1 · · Score: 1

      http://www.okawix.com/ Very easy way to get it on your machine.
      It is much more complicated (and wayyyy larger) if you want images and other multimedia too.

    3. Re:wikipedia - live dvd by LordSnooty · · Score: 1

      Given that WP is a constantly-edited and updated resource, freezing it at a point for optical storage is slightly problematic, as some articles will contain errors. Also as pointed out, the images are an essential part of the encyclopedia but to store those would ramp up storage costs considerably.

      A group in the UK tried this, with the Wikipedia for Schools project, where they chose a few thousand articles that covered the National Curriculum (the standard list of topics to be taught in school). From there they had to manually check and edit every single article, changing media and internal article links to make them available locally, checking for accuracy, and removing external links. As you can appreciate, a Herculean effort and not probably one that could be repeated easily, given that it was a charity behind the project, receiving no government funds. That's the sort of direction I think a local copy of WP should go, a fully-checked subset of the main body of work. Read more here: http://schools-wikipedia.org/

  32. Re:Bad Maths [citation needed] by Machtyn · · Score: 1

    WHA-aat?! The summary is incorrect, say it ain't so.

    To the point being made, it appears the person summarizing the article tried to state the donation information, More than 500,000 donations averaging $22 apiece..., to 630,000 individual contributions that averaged $22. Both statements seem to indicate that there are other contributions. (Individual contribs do not include corporate contribs, do they? And "more than 500,000" could mean 630,000 or 630,000,000 or 500,001.) However, the "more than" statement is easier to read and understand that it was likely a lot more than 500,001.

  33. Create a permanent fund by mpsi · · Score: 1

    What they should aim for is to establish a permanent fund to get revenue on the interest, in a manner of Nobel prize. And guys like Bill Gates and Warren Buffet could make a better name for themselves and better contribution to the humanity by permanently funding Wikipedia than by what philantropic projects they fund now.

  34. Ignore and everything will be ok! by santiam · · Score: 3, Funny

    Who knew that I could just ignore all the pleas and everything would turn out ok.

    Now that I know that it works, I will apply it to all my problems throughout my life!

  35. Ads?? But the annual fund raiser was a success! by ciaran_o_riordan · · Score: 5, Insightful

    I can't understand the mentality of the story summary.

    The news is: the annual fund raiser was a success. It raised more money than ever before, in a shorter time than the previous fund raisers.

    How does raising oodles of money without ads make someone wonder if ads will soon be required?

    The news story answers this question: No, there is clearly no need for ads.

    Ads could even ruin Wikipedia's funding model. Would so many people donate if there were ads and if Wikipedia had a conflict of interest (don't offend the advertisers)?

    1. Re:Ads?? But the annual fund raiser was a success! by DerekLyons · · Score: 1

      How does raising oodles of money without ads make someone wonder if ads will soon be required?

      Possibly because Wikipedia used obtrusive ads to raise money this time.

    2. Re:Ads?? But the annual fund raiser was a success! by St.+Alfonzo · · Score: 1

      This time? Maybe I've been experiencing temporal displacement but I seem to recall those 'please give' banners showing up before.

    3. Re:Ads?? But the annual fund raiser was a success! by DerekLyons · · Score: 1

      Hence my use of the word 'obtrusive'. They were much larger and more obvious this time around, they also rotated between different 'ads', which they had not previously done. They were also deceptive in that while they implied you were supporting Wikipedia, you were actually donating to Wikimedia.

    4. Re:Ads?? But the annual fund raiser was a success! by St.+Alfonzo · · Score: 1

      Is Wikimedia no longer the owner of Wikipedia? This all just seems like much ado about nothing.

    5. Re:Ads?? But the annual fund raiser was a success! by gnapster · · Score: 1

      If the ad suggests that your donation is for wikipedia, it is reasonable to suppose that the donation will be applied only to wikipedia, not split between a variety of wikimedia projects, most of which many wikipedia viewers have never heard.

  36. TFA misses the point by nbauman · · Score: 3, Insightful

    TFA misses the point.

    He's used to dealing with companies whose goal is to make money.

    The goal of Wikipedia is not to make money.

    The goal is to have reliable, objective information, and it's an ongoing effort to do that already.

    Advertising will make it worse. If Pepsi-Cola is a major advertiser, will that affect the presence of unflattering material on Pepsi-Cola's page? The experience of advertiser influence on print and broadcasting media is that it will.

    Financial analysts made similar recommendations for Craigslist. Craigslist could make more money if they took advertising. But the purpose of Craigslist wasn't to make money. Craig already had money. He wanted to do something cool.

    It's like saying, "Your household is operating according to the wrong model. If your wife were to work as an escort, and if you were to sell your children for body parts, you could make a lot more money." But the purpose of your household isn't to maximize your income.

  37. Re:First Address Targeted Advertising, Then We'll by tnk1 · · Score: 1

    I agree with this, although honestly, if they can continue to make ends meet through donations, I think they should continue to do so until they project that they simply can't. And with good management, continued focus, and more than a little luck, that time may never come. I think they will be okay as long as they don't suddenly go berserk with some sort of flashy, expensive boondoggle project.

    There is also my concern that once advertising shows up, a Somebody Else's Problem field might pop-up around Wikimedia, and contributors may start to assume that the ads are now paying the bills and that they don't need to contribute monetarily any more.

    If they went with any ad-supported model, they would have to make it very clear that the ad is not part of the article, nor does the ad's information suggest that it is of the same quality as the article. I won't even call some of the crap that goes in Internet advertising a half-truth, a lot of it is just plain lies and deception. There is no place for such advertising to be supporting a project where people go to get facts, let alone present the possibility for such ads to be seen on the same page as that content.

    Having said that, an opt-in system with respectable advertisements may make it easier for lazy, busy, or poor people to donate by doing some clicking. I use Wikipedia alone enough to not want to begrudge them a huge potential source of income if it will actually improve the site and the viewers are willing to tolerate it by their own choice.

    When I read some articles off the beaten path about certain companies and products, they do read like they are copied verbatim from a company's literature about itself. Which is probably exactly what is happening, either because its an easy way to get verbiage for a new article, or because their staff is making the entry. This is one of the more well known drawbacks of the model. Bearing that in mind, advertising may not be able to do any more damage to the factual nature of the content as the authors themselves might be doing anyway. At least ads will have something marking off their fiction from the reputedly factual portion of the page.

  38. It is called pushing your point! by SmallFurryCreature · · Score: 2

    The point is that some people just can't accept that a successfull site can be run without ads. So they use every single event to push their idea EVEN if the event disproves it. See climate change denialist. Hottest year, coldest winter but everything is just fine...

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:It is called pushing your point! by TapeCutter · · Score: 1

      "See climate change denialist."

      Speaking of budgets, WP's $16M budget is roughly 3X that of the IPCC.

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  39. Re:First Address Targeted Advertising, Then We'll by Daniel+Dvorkin · · Score: 4, Insightful

    Wikipedia can make the ad section blatantly obvious, so to distinguish between ads and content.

    I think you missed eldavojohn's point. The fear is that the ads will inevitably leak into the content -- that is, not only will you have the "blatantly obvious" ads on some separate section of the page, you'll also have content rewritten to push products. And this fear is quite justified. Any time you take money from someone, you have aligned your interests with theirs. We /.ers love to complain, with good reason, about the "Senator from Disney" and the blatant corporate spin in the mass media, and it's easy enough to see why this happens: campaign contributions and advertising money set the agenda. There's no particular reason to assume Wikipedia would be immune to this sort of corruption.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  40. Why not have a free opt-out? by raving+griff · · Score: 2

    I remember reading a Slashdot comment last year suggesting that even placing something as small as a Google Ad on the frontpage would be enough to generate the year's worth of revenue. Because Wikipedia is so popular, might it not be sustainable to introduce ads with a free opt-out? Nobody who doesn't want to see ads is exposed to them, and those that don't opt out, whatever minority they are, could sustain the site.

    1. Re:Why not have a free opt-out? by pz · · Score: 2

      I remember reading a Slashdot comment last year suggesting that even placing something as small as a Google Ad on the frontpage would be enough to generate the year's worth of revenue. Because Wikipedia is so popular, might it not be sustainable to introduce ads with a free opt-out? Nobody who doesn't want to see ads is exposed to them, and those that don't opt out, whatever minority they are, could sustain the site.

      Slippery slope argument. In other words, this small amount of advertising that you can readily turn off is OK. Next year, it's a little more intrusive, and then more, and more. Finally the central repository of knowledge is not Wikipedia, but WikiCocaCola.

      Try not getting your news from corporate/network sponsored television for a month, and listen to NPR and the BBC (and read them online, if you wish) instead. Then view one of the standard network news broadcasts. You will, I suspect, react like many thinking people and shudder at what corporate sponsorship does. Keep knowledge libre and fund it directly without the middle man of corporate sponsorship.

      If you (speaking to the larger audience, rather than the parent poster) can't bring yourself to pay for a service that you use on a regular basis and have direct benefit from, then I have only two words: grow up .

      --

      Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
    2. Re:Why not have a free opt-out? by korgitser · · Score: 1

      Wikipedia tries to publish the objective truth about stuff. That creates a few problems:
      A lot of advertisers won't like what's up there. They will either threaten to pull the ads unless the content matched their view of the world or they will just edit it themselves. This is the same mechanism that keeps the news pro status quo. In the end Wikipedia will only serve ads of horny cougars in my hometown on the side of articles about the amazing powers of c14lis and easy million$ in Nigeria.

      --
      FCKGW 09F9 42
    3. Re:Why not have a free opt-out? by NoSig · · Score: 1

      If you (speaking to the larger audience, rather than the parent poster) can't bring yourself to pay for a service that you use on a regular basis and have direct benefit from, then I have only two words: grow up .

      Does not compute.

  41. Re:Camouflaged Close by TaoPhoenix · · Score: 2

    Hulu now has game-show ads that take 3 and 8 clicks to get rid of even by the shortcut. Hey, why not just write a college term paper to "deserve" to bypass that single ad impression?

    "Write a 15 page essay describing why you either agree or disagree with the ad's presented viewpoint. Show your work and citations."

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  42. Re:First Address Targeted Advertising, Then We'll by edumacator · · Score: 1

    Good point.

    I could think of a few ways to combat that, non-contextual ads, or corporate sponsors, but both of those would come with their own pitfalls too. Although corporate sponsors has worked to a certain degree for NPR, they might not be the right thing for Wikipedia.

    Anyway, they made their goal with donations, so maybe the argument is moot.

  43. Re:Broken Content by TaoPhoenix · · Score: 1

    It already is. Jason Scott has done some presentations on this.

    --
    My first Journal Entry ever, in 8 years! http://slashdot.org/journal/365947/aphelion-scifi-fantasy-horror-poetry-webzine
  44. Re:First Address Targeted Advertising, Then We'll by Seumas · · Score: 1

    Where is the breakdown of actual expenses? I understand the mostly-text-only site has a significant bandwidth demand, but other than that, what could they possibly do with $16mm/yr, other than line the pockets of those on "the board"? (It's amazing how many executives and administrators of charitable organizations make six or even seven figures). It smells an awful lot to me like these startups that get $10mm in VC for a website that clearly was (or should have been) written by one guy over a couple of weekends and could live handily on a couple servers for a few hundred in bandwidth/colo costs per month. But they need the other $9.999mm to cover the expenses of unnecessary office space, aeron chairs, etc.

    As for advertising on the site? Isn't there anything on the fucking internet that we can just have without ads? Even every fucking dipshit mother with a blog and one regular reader spams their page with ads and tries to monetize it. Doesn't anyone have some self-respect? Or a sense of doing something because it's enjoyable to do something that contributes to the world?

    If there are actual justifiable expenses as astronomical as they're claiming, then do what you have to do to meet the expenses (though, frankly, when you have advertisers, you are now beholden to pleasing THEM and not your visitors, which means it is in your best interest to censor or sponsor things according to the demands of your advertisers above all else).

    Mostly, I don't really give a fuck. Wikipedia has largely lost most of its value to a cluster-fuck of navel-gazing.

  45. Re:Bad Maths [citation needed] by Obyron · · Score: 1

    OR they used a different definition of average.

    Maybe you should read the Wikipedia article about averages.

    --
    --Obyron
  46. Re:First Address Targeted Advertising, Then We'll by Nadaka · · Score: 1

    I don't mind slashdots ads either. I don't disable them, but I don't see them either because I do not allow doubleclick to run cross site scripting. If more sites served good old fashioned jpeg banners, I would not mind seeing them. But more and more sites are turning to js and flash to launch ads.

  47. Re:First Address Targeted Advertising, Then We'll by DerekLyons · · Score: 1

    And, though insanely lucrative, a part of me fears that this would really disrupt or even destroy the concept of a peer reviewed encyclopedia.

    If Wikipedia were a peer reviewed encyclopedia, that would be a valid fear. But it isn't. Never has been.
     
    Wikipedia started as a community review encyclopedia that anyone could edit - regardless of their actual expertise. That kinda worked for a while, but now that model has been replaced by Wikipedia The Role Playing Game where to goal is to accumulate points and status and defend one's turf from those who would dare to edit your sterling prose.

  48. Re:First Address Targeted Advertising, Then We'll by Albert+Sandberg · · Score: 1

    Actually, if you have been a registered member for long enough, you get this option anyway.

    Yep, and I click the chekbox to enable the ads again to still support the site, and I would think it would be alright with an ad at the bottom or top of every page on wikipedia too.. it's not like it wil be less awful than the one with wales, and I don't see how that would be a worse thing than the companies editing the pages "anonymously" anyway.

  49. Makes me wonder by ThatsNotPudding · · Score: 1

    if a lot of the new donors confused Wikpedia for Wikileaks (or thought they are synonymous).

  50. Finally! by McTickles · · Score: 1

    I won't have to see Mr Fuckface on every page anymore... (he became Mr Fuckface after dissing wikileaks)

  51. Another milestone: first time I've been annoyed... by dpbsmith · · Score: 1

    ...by over-the-top, intrusive, nagging fundraising by Wikipedia. Yes, of course I know how to click the "close" box. Yes, Wikipedia is important to me. Yes, I made a small donation. No, I'm not a marketing or "development" (fund-raising) expert. Yes, the Wikimedia Foundation can do what it thinks best.

    I'm just saying I was really annoyed, and this is the first time I've found it annoying.

    What next? Pictures looking down at adorable impoverished third world toddler girls staring up into the camera with big sad Walter Keane eyes? "Little Furfelette is starving for knowledge. Her only reference book is a 1982 World Almanac. You can give her new hope. Or you can click the 'close' box and break her little heart. Which will it be?"

    The Wikimedia Foundation can do what it thinks best, but I don't have to like it. And I don't.

  52. Re:MOD PARENT DOWN!!! by Denihil · · Score: 1

    get back under your bridge

    --
    WÌÌfÍ--ÍSÌÒÍ...Í...ÌHÌÍfÍÍÍ--ÍÍÍ
  53. Dependency on buyers of ads would ruin Wikipedia by ciaran_o_riordan · · Score: 1

    > Possibly because Wikipedia used obtrusive ads to raise money this time.

    There's a difference. Wikipedia has to get money from somewhere. The question is, should it be dependent on its readers for funding, or dependent on companies that buy ad space?

    Whoever it chooses, Wikipedia has to please its funders. I'm glad they continue to choose to please their readers.

    What effects would there be on the content and policies if Wikipedia had to please the buyers of ad space? How much poo flinging and how many conspiracy theories would spring up about the content and policies? Frankly, dependency on buyers of ad space would ruin Wikipedia.

  54. Re:way to go people by hvm2hvm · · Score: 1

    Oh come on... That's a harmless fun discussion that hurts no-one. If anything, I think it's a good thing, it makes people more close to each other and more likely to want to continue the contributions. Did you never joke around at work? Or are you one of those robots that go in, work for 8hours straight and leave without any socializing?

    --
    ics
  55. Please read : by Weezul · · Score: 1
    --
    The Christian religion has been and still is the principal enemy of moral progress in the world. -- Bertrand Russell
  56. Advertising? by CherniyVolk · · Score: 1

    I refuse to believe, that "advertising" pays for all of "this" *points around the room, at the skyline, at my car, street, schools and a history book*.

    Why does Wikipedia need 16 MILLION United States Dollars? I have a server up and running, it doesn't cost 16 million dollars. Ok, so it's not the fastest server, so an expensive internet connection. Expensive hardware yadda yadda yadda. I know it's not "cheap" by personal standards, but 16 million dollars is a helluva lot of money. Why does a "free" site need 16 million dollars?

    Any how, advertisers can go to hell. I don't care how, when, where or what advertisers say. I don't want, a single advertisement, anywhere, ever while I peruse Wikipedia. NEVER EVER! Of course, unless, in the special event, perhaps by accident, that a banner advertising Coca-Cola is caught in the background of a photo of some Athlete, or perhaps I'm on the wiki-page for "advertisement" and it's showing me a picture of an actual example of quick lies, half truths etc. Or perhaps the article points to histories, such as cocaine usage in consumer products in the past and present, showing advertisements of various periods of history of coca-based products.

    But, a real, intentional advertisement? Never. Why does Wikipedia need 16 million dollars for what essentially means a nice internet connection and some stable hardware? Why if they succumb to "advertisement" revenue that they'll all of a sudden be free and clear of financial woes? They are a free site! Who the hell is paying that much money for Advertisement? Why are companies allowed to Advertise, why are they compelled to spend so much money on advertisement to begin with? Apparently, so much money is dumped into Advertisement, that it can "fund" the world. If only, a company took that money and dumped into their Research & Development department, or their Quality Assurance department. If only...

    1. Re:Advertising? by Umuri · · Score: 1

      Ok, i'll give you that maybe the top 20% of that money could be fluff for people with inflated salaries, but that still leaves 12 million.

      You're talking a website that uses roughly 50 terabits of bandwidth a month, and that's not cheap consumer level bandwidth but corporate expensive bandwidth. We'll be generous and say they get a good deal and it's only 100k/year. Now we have the actual hardware.

      Wikipedia is a relatively large system that has very good response time, so you're talking a nontrivial server setup
      So considering failure rate and expansion of systems, since their usage is probably only going to go up, i wouldn't be surprised to see them sink a few million into regular maintenance of those server farms, such as building rent, cooling, and the system operators who run the darn things will prob add an extra mil onto it, again being generous.

      So we've already located around 4 million of the roughly 12 million in non-fluff.

      Keep in mind they have server locations on different continents.

      Now lets add in the required overhead for a corporation, again we'll be conservative here and say they only have a couple layers plus accounting for various countries in operation. That'll easily be a million or two. Of course the buildings and support staff will probably be at least another million.

      So we're up to 7.

      We've covered basic site maintenance, basic corporate overhead, and basic connectivity.
      Keep in mind these numbers are just for wikipedia, ignoring everything else the wikimedia foundation does.
      And keep in mind, these numbers are ultra-conservative, without any expansion or growth, and ignoring staffing for multiple languages, and a larger legal department, etc etc.

      --
      You never realize how much manually made unmanaged "linked" lists suck, till you have src.link.link.link.link...
  57. Re:First Address Targeted Advertising, Then We'll by amiga500 · · Score: 1

    That's what I felt up until last week when WoW ads started crawling all over the page. I don't know if they are still running them, as I disabled advertising when I saw them.

  58. Re:First Address Targeted Advertising, Then We'll by vrmlguy · · Score: 1

    I just run with Flash disabled in my primary browser. If I really want to look at something, I can fire up IE and get all of my security holes at once.

    --
    Nothing for 6-digit uids?
  59. Learn to read by Adrian+Lopez · · Score: 1

    then tell it LIKE that. you said begging campaign annoyed you. thats worlds apart from what you are saying now.

    He said he quit visiting Wikipedia due to its begging campaign, and that he quit contributing to Wikipedia because of Wikipedia's editors.

    --
    "In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
  60. Re:First Address Targeted Advertising, Then We'll by gorzek · · Score: 1

    I think Wikipedia is large enough that they could dictate terms regarding what sorts of ads they'll run. The Flash-laden, abusive crap you find on some sites probably wouldn't be allowed since it would destroy the user experience. The inline ads would also be destructive to Wikipedia's content, so those are right out. I think simple text- or image-based ads at the top of each page would be acceptable, and they'd have to be for legitimate products and services. I realize there are gray areas as to what's "legitimate," but for most things it's fairly apparent and I suspect Wikipedia would err on the side of caution when vetting what ads to run.

    I agree that they shouldn't run ads unless they have to, though.

  61. Opt-out? Why not Opt-in? by Chetti · · Score: 1

    Some people have commented on having opt-out adds... while that would be a good option I think it might be a better idea to have people opt-in. I see a problem with ads in Wikipedia because, as other have said, a large amount of internet users would probably read a Wikipedia article and believe everything on it. Some probably wouldn't be able to discern when an ad starts and stops. This leads to someone reading an ad thinking its part of the article and now they think that "Tirezone is the #1 best store everywhere" is an outright fact instead of some advertisers lie. Opt in solves this, because by enabling ads, the person will be aware that there are ads, and people who are likely to just believe anything because "the internet said so." are less likely to enable opt-in ads. I also think people would be willing to opt-in to ads more easily than they would be willing to donate money.

  62. Re:First Address Targeted Advertising, Then We'll by rez_rat · · Score: 1

    ...or I'm too lazy to check the box.

  63. Astounded. by /dev/trash · · Score: 1

    Why does it take that much to produce a mostly text based web site?
    Answer: It doesn't but certain people need paid, to live in San Francisco and act important.

    1. Re:Astounded. by Fallingwater · · Score: 1

      I'm fairly sure most of the bandwidth is eaten by the pictures. Many, many articles have pictures, and clicking them often gets you hi-res versions. Each 200kb jpg is worth about a hundred pages of text.

  64. Re:Dependency on buyers of ads would ruin Wikipedi by DerekLyons · · Score: 1

    Whoever it chooses, Wikipedia has to please its funders. I'm glad they continue to choose to please their readers.

    No, the chose to believe that subset of their readers/editors who believe that accepting advertising is the path to DOOM DOOMITY DOOM!!11!1! It's not clear at all how large a subset of the total that constitutes.
     

    What effects would there be on the content and policies if Wikipedia had to please the buyers of ad space?

    There doesn't seem to be any effect on NPR or National Geographic (to name just two.) As with 'Wikipedia readers' you make the mistake of confusing 'big media' with 'all media'.
     

    How much poo flinging and how many conspiracy theories would spring up about the content and policies?

    Who cares? There's already poo flinging and conspiracy theories about who edits the content and creates the policies.
     

    Frankly, dependency on buyers of ad space would ruin Wikipedia.

    An opinion stated as if it were a fact.

  65. Re:First Address Targeted Advertising, Then We'll by Elbereth · · Score: 1

    Oh so very true.

    Have you guys ever tried to edit an article that's watched by an obsessive-compulsive volunteer? They will automatically revert any edits you make, no matter how much consensus has been reached, no matter how many references you add, and no matter how many good faith attempts you make to amicably resolve the situation. Some people truly do believe that they own articles that they've started (or, in some cases, contributed to or have an obsession with).

    This is most often seen in Asperger-friendly articles, like science fiction TV shows, fantasy novels, role-playing games, and cult movies. Go ahead. Just try to edit that Buffy the Vampire Slayer related page. I dare you. You'll be sorry...

  66. Re:First Address Targeted Advertising, Then We'll by im_thatoneguy · · Score: 1

    I don't know that it even has to be that nefarious. Just having marketing BS right next to the article could subconsciously shift authors who have otherwise noble and unbiased intent.

    I wouldn't mind ads as long as they were irrelevant and pure black and white text with no formatting. If someone wants a very discreet "T-Mobile. Buy one Android phone, get another free." "Big Macs - 99c" ad while I'm reading about east african horned swallows by all means.

    What bothers me though about Wikipedia is that they're subsidizing their more expensive and less popular enterprises on the back of Wikipedia's good will. I would happily look at ads or pay 1c a year for the actual costs of Wikipedia. I'm not so keen on spending $1 so that kids in Africa can have free text books.

  67. 10th Anniversary by brindafella · · Score: 1

    The story that seems to have been missed is Wikipedia's 10th anniversary, fast approaching on Saturday 15 January 2011. See http://ten.wikipedia.org/ for details of celebrations near you; or, please organise one yourself.

    --
    Looking at space, radio, science and computing from a 'down-under' amateur enthusiast perspective.
  68. Re:First Address Targeted Advertising, Then We'll by scottrocket · · Score: 1

    Indeed, I just re-enabled ads a few weeks ago, & currently have the Nexus S ad in a tab. I'll continue looking at the gallery & specs in a minute.

  69. Re:First Address Targeted Advertising, Then We'll by gnapster · · Score: 1

    As far as I can tell, I was given the option when I got my first (5, insightful) moderation. Similar circumstances eventually brought me the karma-bonus modifier. Far from self-destructive, I see it as a self-preserving behavior: No one will come to the site (and view the ads) if all the conversation is rubbish. This affirms those who make "positive contributions", and encourages them to continue coming to the site and elevating the level of discourse.

  70. Re:First Address Targeted Advertising, Then We'll by scottrocket · · Score: 1
    Oops, left out a sentence:

    Ads on /. are relatively unobtrusive, and as with other favored sites, I will occasionally click on ads just to let the "sponsors" know there is a warm body out there, & that the site is worth continued support. This seems like a no-brainer: Money has to come from somewhere.

  71. As someone mentioned last time,.. by AbRASiON · · Score: 1

    I've had dealings now with the moderators on wikipedia now and I can be certain that I won't ever be donating to the site, period.
    See more information here:
    http://slashdot.org/comments.pl?sid=1913212&threshold=4&commentsort=3&mode=nested&cid=34574530

  72. Re:You're not even wrong by gman003 · · Score: 1

    I am aware that my "assertion" was not backed by evidence. That is, in fact, why I posted - I was searching for additional data with which to draw a conclusion.

    Any advertising agency worth a cent would have conducted exit polls and other research to determine the effectiveness of the ad. If Wikipedia contracted to someone to do the ad, they're almost certain to have some statistics on the subject. However, if they did it in-house (quite likely), they may not have done so.

  73. Re:First Address Targeted Advertising, Then We'll by mug+funky · · Score: 1

    because i didn't even know there were ads until i closed firefox to try out chrome... adblockers will mess up this business model.

  74. Re:First Address Targeted Advertising, Then We'll by mug+funky · · Score: 1

    i think you're not understanding the meaning of "donation" as opposed to "loan".

    should you maybe give conservapedia a try to find a wiki for you that has not gone downhill?

  75. Re:First Address Targeted Advertising, Then We'll by mug+funky · · Score: 1

    those books aren't free. they cost $1.

    i'd rather wikipedia throw textbooks at poverty than some organisation like World Vision throw bibles at it.

  76. Re:First Address Targeted Advertising, Then We'll by mug+funky · · Score: 1

    5th largest site in the world.

    i use it maybe twice a day, usually reading 2-3 articles each visit.

    multiply that by it's entire user base.

    figure out how many servers you need to drive that.

  77. Re:First Address Targeted Advertising, Then We'll by mug+funky · · Score: 1

    its a good thing that when the apocalypse comes we wont need to be able to quote buffy to survive. ... unless whedon has anything to do with the apocalypse.

  78. Re:Another milestone: first time I've been annoyed by shutdown+-p+now · · Score: 1

    Yes, of course I know how to click the "close" box.

    So do I, but the damn thing just keeps coming back, and that is really annoying. I've already said "no", what the hell do you want from me now?

    What's worse is that it keeps coming for those who have just donated, too - again and again. Which is beyond annoying and into downright rude. I know of at least one person who is now sorry that they have donated for this drive solely because of that.

  79. Re:First Address Targeted Advertising, Then We'll by Thing+1 · · Score: 2

    Editable ads!

    --
    I feel fantastic, and I'm still alive.
  80. Micropayments could be a solution by SoundExpert · · Score: 1

    It seems that some wise compromise is necessary for the case. Perhaps a mixture of very conservative model of advertising with some micropayment system like Flattr. This will solve two problems - make donating easier and diversify income sources. The more so as the Flattr users are already willing to pay for Wikipedia - https://flattr.com/wishlist

  81. Re:First Address Targeted Advertising, Then We'll by coolmadsi · · Score: 1

    Wikipedia can make the ad section blatantly obvious, so to distinguish between ads and content.

    I think you missed eldavojohn's point. The fear is that the ads will inevitably leak into the content -- that is, not only will you have the "blatantly obvious" ads on some separate section of the page, you'll also have content rewritten to push products. And this fear is quite justified.

    What if Wikipedia implimented a system when users could decide on some pages that they feel are 'complete' and will not change, and lock them so no more editing can be done. Then only have adverts (that are clearly separated from content) on these locked pages? This would obviously only work for certain topics; for example an event that has happened in the past that it is unlikely that any new information could be added to it.