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Apple App Store Hits 10B App Download Mark

alphadogg writes "The Apple App Store hit the 10 billion app download mark overnight on Friday, marking a milestone involving an awful lot of Doodle Jump, Tap Tap Revenge and Angry Birds playing, not to mention Facebook and Pandora usage. The Apple App Store hit the 1 billion mark in April of 2009, after opening in July of 2008. Apple is rewarding the downloader of the 10 billionth free or paid App Store app with a $10,000 iTunes gift card in a bit of showmanship that Willy Wonka would be proud of. As of 7AM EST, however, Apple hadn't publicly identified the winner, only saying that you'd need to come back later to find out who won. Apple put an iOS app countdown ticker on its Website last week to build buzz around the milestone and generated about 250 million app downloads since. It also revealed a list of all-time most downloaded free and paid iPhone and iPad apps." The winner of the $10k is Gail Davis, a British woman whose children installed an app without her knowledge. She actually thought the phone call from Apple was a prank at first. "My daughters told me they had downloaded it and they knew there was a competition and that we may have won it," she told BBC Radio 5 Live.

35 of 195 comments (clear)

  1. Kids these days by chitselb · · Score: 5, Interesting

    I had a similar thing happen with Apple's iTunes a few years ago. One of my kids downloaded a couple hundred dollars worth of stuff using my debit card. Since I didn't (still don't) own an iPod and run Linux on the desktop (no iTunes client) there was no way it was me. I was pretty sure it was an inside job, but there was no phone number to contact Apple. The child vehemently denied any involvement. After going back and forth a few times with iTunes' web support people, they told me it was fraud and I should involve the local police department, ending the matter where they were concerned. I went back on their site, but instead of reporting it as a fraud issue, I took the "I forgot my username and password" route. I entered my credit card info and they gave up the goods, handing over the kid's email account. The iTunes were also discovered on the kid's iPod, as well as receipts in the yahoo mail folder. Busted.

    --
    never ask a question you don't want to know the answer to
    1. Re:Kids these days by alen · · Score: 2

      Back in the 1980's one of my friends who had cable at the time used to order pay per view and swear to his mother it was an accident

      Same here. Don't ever let your kids have the ability to automatically buy something

    2. Re:Kids these days by gowen · · Score: 2

      Kids, eh. Many of them don't know the difference between "who's" and "whose".

      --
      Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
    3. Re:Kids these days by Anonymous Coward · · Score: 5, Interesting

      Er, that's not very similar. These kids downloaded a free app without their mother's knowledge. Your kids are thieves.

  2. Great, but... by Atti+K. · · Score: 5, Insightful

    I miss the Apple that made great hardware (although a little bit overpriced), and a nice OS to go with it. The iPhone/iPad/AppStore/iTunes/we-control-the-device-even-if-you-bought-it Apple that has put Macs and OS X to the background is not so nice and geeky anymore.

    --
    .sig: No such file or directory
    1. Re:Great, but... by Graff · · Score: 2, Interesting

      I miss the Apple that made great hardware (although a little bit overpriced), and a nice OS to go with it

      They still make great hardware and a nice OS to go with it. It may not be directly targeted at the geek crowd that browses Slashdot (although it can work great for those people too) but to the average person on the street it matches pretty well with what they are looking for in a computer/phone/browsing device.

      Of course this isn't a popular thought here on Slashdot but hey, who needs karma anyway? I've been karma capped for years and it's all-too-easy to make up the few mod points I'll get hit for posting something against the "mainstream" here.

    2. Re:Great, but... by Atti+K. · · Score: 2

      They don't get as much press as they used to, because they don't update the Mac lineup as often as they used to. And regarding the OS... two years after 10.6, what will 10.7 bring new? Fullscreen apps and an iPad-style homescreen or whatnot. Come on. Of couse, as long as Macs sell well, but iPads and iPhones sell even better, Apple will focus more on the development of iOS and the devices it runs on.

      --
      .sig: No such file or directory
    3. Re:Great, but... by Graff · · Score: 2

      I don't know what site you're visiting, but posters on Slashdot have been vehemently trashing Apple for the last 12 months.

      There's plenty of people on all sides of the issues. Open source, free software, DMCA, DRM, Apple, Linux, Microsoft, BSD, USA, Europe, China, Conservative, Liberal, Libertarian, vi, emacs, blah blah blah.

      So many fanboys mad with power and modpoints!

      I just find it sad when people use the moderation system to disagree with posters rather than reward people for adding to the discussion. An open and rewarding debate is good for everyone. Yeah I like Apple's stuff but I also cheer for Linux, Microsoft, and other competition. Without competition people get lazy and everyone suffers. I welcome debate and challenges, it keeps us nimble and free of getting old, crusty, and set in our ways.

    4. Re:Great, but... by lavacano201014 · · Score: 2

      Am I the only one who mods down all the participants of OS wars, regardless of side?

      --
      A wise man once said, "Where is my other quotation mark?
  3. Re:Taxes by MachDelta · · Score: 2, Interesting

    You don't have to pay tax on your winnings in the UK.
    Or Canada, Germany, Australia, Italy, and a bunch of other places.

  4. So where are their Golden Arches? by Jane+Q.+Public · · Score: 2, Funny

    I am waiting for the Big App, and Quarter Program with Cheese.

  5. OS X is in no way backgrounded by SuperKendall · · Score: 5, Informative

    has put Macs and OS X to the background is not so nice and geeky anymore.

    That's not at all true. OS X and the computers they make have been updated with around the sam regularity as before. And if Apple was putting OS X in the background why would they have just launched a whole App Store dedicated to the Mac? If anything they are trying strongly to migrate some portion of the very large developer base they have amassed into doing Mac software too.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  6. The question being... by hipp5 · · Score: 4, Interesting

    ...what does one do with $10,000 to iTunes? I'd be hard-pressed to find 10,000 songs or apps that I liked. Does it work on the mac app store? Because I could see using it then for expensive productivity software.

    1. Re:The question being... by Anonymous Coward · · Score: 5, Funny

      Sign up as a dev with a single useless hello world app for $10000...then buy it with the gift card?

    2. Re:The question being... by kozchris1 · · Score: 2

      Yes, if you setup your App Store account using your iTunes account information.

    3. Re:The question being... by Cronock · · Score: 2

      I bought a bunch of iTunes gift cards with Best Buy gift cards I got for christmas because not one thing at Best Buy is a good deal, so figured I'd get some Mac programs I had been putting off getting until I ran into some spare cash.
      I checked my account on the Mac App Store and it matches that of my iTunes credit balance.

    4. Re:The question being... by hipp5 · · Score: 2

      Sign up as a dev with a single useless hello world app for $10000...then buy it with the gift card?

      Yeah, but after Apple takes their cut you'll be left with $12.

    5. Re:The question being... by dogmatixpsych · · Score: 3

      The balance should be the same. My balances are the same in iTunes and in the Mac App Store and both go down when I purchase something from either store. The $10,000 this lady won will work in either store.

  7. Re:Taxes by Anonymous Coward · · Score: 3, Informative

    You don't have to pay tax on your winnings in the UK.

    Yes you do, if you didn't pay tax on the original bet. I don't know if this applies to competitions, but it does to wagers.

  8. UNIX by SuperKendall · · Score: 3, Insightful

    While they might not have put OSX into the background they do seem to be putting the environment & UI there. They seem to be trying to shift the usage from a few apps that do a lot to dozens of small apps that each do a few specific tasks.

    Which is the UNIX approach to dong things, which has worked out very well for a long time.

    Great monolithic applications are the exception, not the norm. It's a lot easier to write very useful software if you target it to a specific use.

    It wouldn't surprise me if they shift to a more iOS user interface and phase out the taskbar

    That would surprise me a great deal since on a device where primary input is a mouse, you need something like the dock.

    They can also be the gatekeeper for all your private data shared between your apps.

    Only if everything went through the cloud. But Apple is a practical company, and they know networking is inherantly a secondary service, something you cannot rely on always being present. Remember they are still not letting iOS users sync over the internet, requiring a local computer - does THAT sound like someone who is going to act as any kind of "gateway" for anyone?

    If you are looking for gateways of content, look no further than Android I'd say as that sounds exactly like something Google would want to do (if nothing else than to collect data about what you sync!).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:UNIX by lennier · · Score: 4, Insightful

      Which is the UNIX approach to dong things, which has worked out very well for a long time.

      Great monolithic applications are the exception, not the norm.

      That was the Unix way 20 years ago. Sadly, since the rise of the huge monolithic X-Window desktop frameworks like Gnome and KDE, it's no longer the case. Even XFCE isn't all that modular.

      It would be nice if the open source world had an equivalent to 'Unix pipes' for a GUI environment - at the moment, Microsoft PowerShell is looking like the best step in that direction.

      --
      You are not a brain: http://books.google.com/books?id=2oV61CeDx-YC
    2. Re:UNIX by dissy · · Score: 3, Informative

      Which is the UNIX approach to dong things, which has worked out very well for a long time.

      So how do you pipe iApps together to perform more complex tasks?

      AppleScript and Automator

      Instead of being limited to only stdin, stdout, and stderr, they let you pipe objects between apps and even let you put the end result as text to use with stdin on a command line tool and back again.

      There are plenty of examples for both languages on how to do most scripting/piping tasks with not just iApps but most OS X applications.

      Script editor even lets you compile your apple scripts and automations down to applications, which gives you the same functionality as a shell script starting with #!/bin/bash and being chmod +x

      Here is a nice screen shot of the GUI Automator editor showing the apps it can put together, some actions in the app it has selected, and the methodology for putting together each bit of the script you want to do, coincidentally using an iApp.

      For anyone who's good at Excel formulas or macros, Automator will be a snap. Similarly, anyone used to shell scripting will find Apple script just as easy.

  9. Re:Offtopic by Hognoxious · · Score: 2, Interesting

    So, like, when you subscribe, you're immune from being mod'ed "Offtopic"?

    Given that you already had your finger on it, wouldn't it have just been easier to hit the D key again?

    Looks like the retards have got bored with buggering (sorry, bug'ering) up plurals and now they're trying to do the same to past participles.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  10. Re:This doesn't compute by WMD_88 · · Score: 2

    You don't need a Mac to buy iPhone apps.

  11. Slashdot is now officially pathetic by mveloso · · Score: 2, Insightful

    It's pathetic how lame slashdot has gotten over the last few years.

    10 billion of anything is an amazing number. 10 billion apps is amazing, especially given that the app store didn't even exist a few years ago. That means that a huge percentage of the installed base actually uses the app store. That's a lot of hits. That's a lot of usability thinking. That's a whole lot of infrastructure.

    You haters who think Apple sucks - they have an infrastructure capable of billing, invoicing, tracking, and serving up 10 billion plus items; the same infrastructure is used for iTunes. 1% of their traffic would crush your website. They have enough stuff, created by developers, that they can sell 10 billion of them. That's a lot of SDK downloads. That's a lot of developers. Most importantly, that's a lot of money, both spent on infrastructure and spent by consumers.

    10 billion apps is around 127 apps per second for 2.5 years, if my math is correct. And it's all what, backed by WebObjects?

    1. Re:Slashdot is now officially pathetic by rrossman2 · · Score: 2

      Seriously, you think THAT is a big deal? How about Amazon, who not only does the billing, invoicing, tracking, serving, but also SHIPPING and RETURNS. Now THAT is an impressive feat.

      "On March 26, 2010, Amazon had a higher market cap than Target Corporation, Home Depot, Costco, Barnes and Noble, and Best Buy, only lagging that of Walmart among American brick and mortar retailers"

    2. Re:Slashdot is now officially pathetic by tsj5j · · Score: 2

      Seriously, you think THAT is a big deal? How about Amazon, who not only does the billing, invoicing, tracking, serving, but also SHIPPING and RETURNS. Now THAT is an impressive feat.

      "On March 26, 2010, Amazon had a higher market cap than Target Corporation, Home Depot, Costco, Barnes and Noble, and Best Buy, only lagging that of Walmart among American brick and mortar retailers"

      The difference is Amazon has been around since 1994, but the App Store has only been around for the past 2.5 years. (We're only counting apps, not music, here.)

      Their explosive growth is impressive because:
      - It shows their ability to get their users to actually buy and/or use the apps on their devices.
      - It shows their ability to attract and gather a great number of developers in a short span of 2.5 years.
      - It shows their ability to maintain an infrastructure sufficient to handle that traffic.

    3. Re:Slashdot is now officially pathetic by shutdown+-p+now · · Score: 2

      When you have a separate app for such useful things as turning the screen black so it can be used as a mirror, well... excuse me if I'm not overly impressed about this achievement.

  12. Engineering and Science at Work to Improve by foobsr · · Score: 2

    From TFA: "marking a milestone involving an awful lot of Doodle Jump, Tap Tap Revenge and Angry Birds playing, not to mention Facebook and Pandora usage

    Yes, yes, progress.

    CC.

    --
    TaijiQuan (Huang, 5 loosenings)
  13. Re:How do I get a refund? by benwiggy · · Score: 2
    -ize has only stopped being standard British English in the last 20 years. Check the Oxford English Dictionary, where most words are still given the ize suffix as default, with -ise as an accepted alternative.

    However, there were a handful of exceptions that were strictly spelled with -ise, and because it was thoguht a greater crime to spell them with a z than to spell the remainder with an s, -ise became popular through the rule: "if in doubt, use an s".

    There's even an episode of the 80s TV detective series Morse, where he questions the authenticity of suicide note, because "No Oxford man would spell 'realize' with an s".

  14. Ditch cable for life. by pavon · · Score: 2

    I don't think the money has an expiration date on it. You could buy a meager 5 albums per year at $10 each, 4 seasons of television shows at $50 a piece, and rent 12 movies per year at $4 a pop, for a total of $300/year, and would run out out of money in 33 years.

  15. Re:Geeks versus real life facts by I(rispee_I(reme · · Score: 2

    I remember geeks' denials:

    1) When dumb terminals were going to kill the pc.
    2) When smart phones were going to kill the pc.
    3) When cloud computing was going to kill the pc.
    4) Insert your favorite vapor/fluffware here.

    And I'll see your sarcastic reminiscing and raise you an "I remember, many moons ago, when PC first beat Mac on Photoshop benchmarks." The natives were restless that night...

    Also, I think an (old?) geek is one of the most conservative, unimaginative and entrenched personalities in our culture (vi/gcc/gdb chain kinda proves it).

    There is one most efficient way to perform a task, and your novel idea is probably a skyhook. On the other hand, if you have a genuine improvement to the software you mention, you're able to implement it and compile it for your own use- which is more than you can say for most Apple software.

  16. Re:and 10k is like what 3 mac pros? by Joe+The+Dragon · · Score: 3, Informative

    the dual processor mac pro starts at $3500 and you only get 6gb ram and a 1TB hdd at that price. So 10k I can only get 2. But for 1.5k-2.5k you can get build one and get a real raid card / on board hardware raid.

    Apple wants $700 more for a 4 port raid card. But high end server cards on the pc with more ports are like $300.

  17. Re:This doesn't compute by Cimexus · · Score: 3, Insightful

    Yeah a lot of people take the 'download all the free apps you can find, try them and delete the bad ones' approach. Easy to get to 10B that way. If they were all paid apps (even cheapo ones at $1.99 or whatever) they probably wouldn't have even got to 1B yet.

  18. Re:This doesn't compute by Kjella · · Score: 3, Insightful

    Funny how I didn't hear any such objections when it was "Mozilla passes X million downloads". In fact, it was all hyped up how much one download could be a thousand corporate PCs. So it's not comparable to say iTunes sales, but it shows that free apps is a big reason people get an iPhone. Plus it's rather disingenuous attempt to imply that free downloads are worthless. Downloads of the Facebook app is very valuable to both Apple and Facebook, even if they aren't charging you for it. Sure there's trivial apps but it's like Firefox's endless extensions, some of them are pretty damn worthless but you don't hear people complain about that, at least not on slashdot.

    It's not exactly news that Apple-bashing has been popular here since the first iPod. Not to mention the vastly exaggerated claims of open source being the source of Apple's success. So they took a BSD kernel and adopted certain unixisms, but in terms of what sells Apple it's like bragging over delivering the plumbing to an award winning building design. Apple has done great and they've done it almost all on their own and none of the spotlight has even reflected on open source. I would bet that 99.99% of Apple's customers doesn't even know and wouldn't have known the difference if it had been some proprietary kernel.

    Is everything perfect in Apple's walled garden? Of course not, but so far my experience with my iPhone has been great minus the people who wrote the alarm clock. Neither is it perfect in the One Microsoft Way, but it's hardly that in the Linux bazaar either. I'm sick and tired of these three phrases:

    1. If you want it fixed, write a patch for it. That's the beauty of open source.
    2. Well, you got what you paid for. You've got nothing to complain about.
    3. If you dislike it so much, why don't you go back to Windows (Winblows, Micro$oft)?

    It's the unholy trinity of "We don't have a problem, you do. Now fuck off." even if you complain about something that's obviously broken for a common use case and makes using it hopeless. And through anti-proprietary fanaticism there's usually not a single commercial alternative even if the money is burning in my pocket. I've pretty much decided to abandon Linux after 3.5 years as my primary desktop and go either Mac or Windows, I just haven't decided which yet. Because I want my choice back, if whatever open source delivers doesn't work I'll go buy something that (probably) does.

    --
    Live today, because you never know what tomorrow brings