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Black Eyed Peas Member Joins Intel As Director
siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"
They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.
Sigh.
that this job's gonna be a good job...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I don't want to call out anyone at the event, but one reporter noted during the conference call, that almost everyone in the room was fighting to hold back the laughter. Will.i.am and Intel seem to be the only ones missing the joke.
Fortunately we have T-Pain: http://www.youtube.com/watch?v=b4T3a1xDT3U
The Black Eyed Peas added Fergie to the mix a few years ago. They were a legitimate hip hop group back in the late 90s...before Fergie and her lovely lady lumps came along.
0 = 1 + e^(Alt something)
As a developer I applaud this move. I know many producers who really push the limits of their tech, I'm sure his input will be on the high-end side of what most developers would consider consultation with end users. While his music may not be nearly as innovative as someone like Trent Reznor, I can see the relationship being mutually beneficial. Also, music theory can really help developers when understanding multi-threaded or parallel architecture.
Give it a chance, something really good could come of this.
Where genius and insanity become confused true wisdom is found
I am a firm believer that new/different eyes working with experienced professionals often results in cool things happening. Every coder has had that experience when you are explaining to your buddy some code, and one of those "stupid" questions they ask gives you new insight or perspective.
The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"
Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.
We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.
It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".
EoS (End of Story)
This is my footer. There are many like it, but this one is mine.
AC's statement is both true and factual. Will.i.am is one of the least innovative musicians. On a scale of "one" to "Room temperature superconductor breast implants", he's just below "farmville". Most musicians are at least "spork" level.
They would have been better off even with Michael Bolton, who is at about the level of "Mach 3 razor with lubricating strip."
well, this country's officially over.
.
/. can't even render simple <i> tags.
We smashed the NAZIs, put a man on the moon and destroyed the commies. Now our companies are reduced to hiring "celeberties" for glitz because they can't build a decent flying car.
This is all your fault, you let the mouthbreathing facebook hoard elect Sarah Palin as president on American Idol when you should have insisted that we deal with issues of substance
hell, things have devolved so much
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
nah, he's already affiliated with Norton. they deserve each other.
"They were pure niggers." – Noam Chomsky
If y'all haven't noticed, our planet is moving ever more to a "winner takes all" model of success. If you're successful, because of globalization and mass media, you get riches beyond imagination.
If you're not, you get to subsist on little to nothing. This is just another example of how the "winners" cash in, again, excluding the majority of us.
It's not enough that relatively few people now dominate the entertainment industry--it used to be that local people could make a living entertaining other locals because all entertainment wasn't provided by a small group of global celebrities. (Now very few locals can scratch out a living providing entertainment.)
NOW the entertainment moguls are getting the "creative" spots too.
How long, in this winner-takes-all world, until the majority of us are slaves with no means of earning an income, either starving or ekeing out a living by serving the whims of the elite?
--PM